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Small Business Owner? You Can Get Time Off Over the Holidays Because Ecwid Automates Your Sales

7 min read

Anyone with a business knows that the holidays turn into a relentless hamster wheel.

With holiday sales accounting for 30% of yearly retail income, however, business owners can’t ignore their ventures, no matter how many holiday parties or nutcracker performances they’ve agreed to attend.

We at Ecwid care about your online sales. But we also believe in family first. That’s why we handpicked four Ecwid features that can help you automate your holiday sales and give you more time with your family.

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Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
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1. Get Your Own Marketing Army on Google

Many holiday shoppers start their search for gifts on Google. How cool would it be to meet them right at this point, before they discover all the competitors down there on the SERP?

It’s totally possible with Google Shopping ads. You can put photos and a short description of your products above search results which makes them hard to miss. Does this look familiar?

Google Shopping ads are best if:

  • Your product is visually appealing
  • Your product pictures have white background
  • Your niche is not too competitive
  • You don’t want to spend extra time on settings (only for Ecwid merchants).

Setting up Google Paid ads the regular way can take days of work, especially if you’re doing it for the first time. Save those days for holiday shopping, getting the decorations, planning your menu, and let Ecwid do the job.

Go to Control Panel → Sales Channels → Google Shopping and follow three steps:

  1. Choose your target audience;
  2. Select categories to advertise;
  3. Estimate your budget, and here you go!

Thanks to a convenient integration, Ecwid saves you even more time: the store takes care of your ad spend, bidding to win the most profitable ads and stopping the less successful ones. It’s like having a virtual marketer work for you while you’re getting out the good dishes and tablecloths.

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2. Launch Remarketing Facebook Ads Without Hitting the Books

It costs five times as much to attract a new customer than to keep an existing one. If you’re on a budget, it may be smart to try dust off your current customer base first.

Ecwid is integrated with Facebook Product Catalog, which opens the Dynamic ads format to e-commerce merchants.

Facebook dynamic product ads

Dynamic product ads appear to people that have visited your website or Facebook page once. These ads display on subsequent websites the customer goes to. Surely, you’ve noticed an ad following you around the internet? Since those who have visited your site once already know your brand, Dynamic ads usually have higher conversion rates than regular ads.

Facebook Dynamic ads are best if:

  • Your target demographic is present on Facebook
  • You have sufficient traffic in your online store
  • You’re somewhat familiar with Facebook Ad Manager.

If you’re thinking that Dynamic product ads are only for marketing superiors, here’s a hint. With Ecwid’s Product Catalog and Facebook pixel integration, tracking of your store visitors to follow them with your ads on Facebook takes way fewer steps and brain cells. No coding or scary data sheets. Set up Dynamic ads once and they’ll work for you as long as you wish.

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3. Get 20% More Sales by Recovering Abandoned Orders Automatically

Soon enough, there are going to be many holiday shoppers is your store, but some of them will bounce before completing the checkout process.

According to the Baymard Institute research, about 70% of online customers add products to cart but leave without buying anything. This rate is even higher on smartphones, where abandoned carts can make up to 85% of all orders!

That doesn’t necessarily mean that something’s wrong with your store or products. The number one reason visitors fail to complete checkout is that they got interrupted. Also, choosing the right holiday gift is not easy, so your customers can spend a while browsing around a dozen of websites before making a purchase.

A quick friendly reminder sent by email can close those abandoned sales. In fact, our stats show that the average of 20% abandoned carts are recovered. That means +20% sales growth.

As soon as you upgrade to the Business or Unlimited plan, abandoned cart emails start hit abandoned customers’ inboxes automatically. No actions on your side, just watch sales growing! You can manage this feature in Ecwid Control Panel → My Sales → Abandoned Carts.

4. Let Your Ecwid Storefront Speak Volumes with Automated Product Labels

During the holiday season, malls will be shining with colorful sale signs. Your Ecwid storefront has its own tools for attracting holiday shoppers.

If you create a sale price for a product, it’ll instantly get an attention-grabbing “On sale” label:

on sale label

Do you want to create an impression of a crowded store? With the “Sold Out” label, the demand for your product stands out.

sold out label

Small and new businesses that don’t have enough customer reviews and trust by the holiday season can let these labels work as a vital social proof.

To make labels appear in your storefront, make sure you’ve set up stock level for your products. The label will be applied automatically when your product is sold out.

To Be Continued…

Did you like what you’ve just learned? Write a comment below about how your holiday plans have changed now.

Next week, we’re going to tell you about the Ecwids automated STORE features that save you time at the holidays. Stay tuned!


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About the author

Kristen is a сontent creator at Ecwid. She finds inspiration in sci-fi books, jazz music, and home-cooked food.

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