WordPress Ecommerce Made Easy

WordPress is a free open-source content management system (CMS). Simply put, it is free software that people use to manage the content on their websites, blogs, and applications.  WordPress was first released in 2003, and it has become very popular among businesses and developers all over the world because it allows users to create custom websites with different themes, plugins, and widgets.

WordPress is one of the most popular CMS, with almost 455 million websites using it. It’s used by many well-known companies throughout the world. WordPress is a great choice for small businesses that might not have the time or resources of bigger companies.

With WordPress, small businesses can leverage a free, cutting-edge CMS with an intuitive interface, making it fast and simple to add blogs, images, pages, and more. WordPress empowers small businesses to sell anything online which is important in a rapidly evolving digital marketplace.

It’s easier than ever for any company, regardless of size, to market its products and services to a worldwide audience using Ecwid and integrated WordPress themes. Even small business owners can now create stunning, user-friendly ecommerce sites with WordPress and Ecwid.

Why is WordPress so popular?

Many businesses trust WordPress. Want to know why? Here’re the key benefits:

• No hidden fees — WordPress is free, and you can download the CMS without having to worry about the hidden costs. Plus, WordPress has countless free templates and themes that you can use right away.
• Beginner-friendly design — WordPress offers many plug-ins that are easy to use. Thanks to the CMS’ beginner-friendly design, you’ll be able to launch a high-quality website quickly.
• Flexible settings — Many businesses choose WordPress because it allows them to create secure, customizable websites that meet the needs of both the business and their customers.
• Designed for mobile devices — With the rising demand for smartphones, tablets, and smartwatches, WordPress empowers you to create a website that looks great on any mobile device.
• Expert support — Looking for expert insights into WordPress? A large community of WordPress users is happy to help you build the perfect website for your business.

Also, the demand for WordPress developers won’t be slowing down any time soon. In fact, the demand for high-quality WordPress themes and plug-ins is propelling the CMS’ growth.

How can my business take advantage of WordPress?

In the past, developing a website could be expensive and take a lot of time. You might have needed to hire on-site or third-party web developers who would spend hours, days, or even weeks learning about your company, products, and customers.

You could only launch your new website after a lengthy series of costly and time-consuming testing. Moreover, there would be no guarantee that your new website would get significant traffic or remain glitch-free for years to come.

But then WordPress came along. This content management system (CMS) made it simpler to create a custom website. WordPress has helped many companies worldwide develop their websites easily. And now, WordPress makes it possible for almost any business owner to create a new website in minutes.

How to turn your website into an ecommerce store

So, how do you turn your WordPress website into an ecommerce site? With WordPress themes and widgets like Ecwid, online sellers can turn their website into an ecommerce site to deliver fast, secure shopping experiences every day. This CMS offers many benefits for companies that want to sell products and services online, including:

• Powerful security plug-ins — WordPress security plug-ins provide you with the tools you need to make your website more secure. And because WordPress has some of the most reliable and effective security plug-ins available for free, you may download them at any time.
• Secure passwords — Simple passwords are no longer sufficient to secure information online. Fortunately, you can require online shoppers to use passwords that feature a mix of letters, numbers, and special characters to provide better security.
• Fast and secure — SSL certificates, or an HTTPS URL, guarantee the data transferred on your site remains secure and encrypted. And with WordPress, you can enjoy “really simple SSL” that enables SSL with one click.
• Collaboration with an industry-leading ecommerce platform — Did you know that WordPress.com partnered with Ecwid, a leading ecommerce solutions provider for small business merchants? WordPress.com trusted Ecwid to be one of only three ecommerce platforms on their hosted version, and, using the downloadable version, you can set up a store and start selling your products and services online immediately.

How to sell online with Ecwid

Established in 2009, Ecwid is an ecommerce platform for small and medium-sized businesses (SMBs). It supports hundreds of thousands of online merchants in 175 countries, allowing users to create and manage online stores on websites, mobile devices, social media platforms, and even marketplaces.

Ecwid also works with WordPress and many leading website builders, web hosting companies, and service providers who resell and offer Ecwid as an ecommerce solution. Ecwid API provides developers with the opportunity to address the needs of thousands of online merchants worldwide, too.

Ecwid also encourages new theme developers to build Ecwid into their themes and to enable developers to build apps that meet the needs of Ecwid merchants around the world.

Ecwid makes it easy for theme developers to add an ecommerce solution to their themes. This helps the developers reach more people, and the merchants who use Ecwid often contribute new ideas for the platform. With the Ecwid API, developers can work to address these requests and reach hundreds of thousands of new potential customers at the same time.

The Ecwid Ecommerce Shopping Cart plug-in offers a powerful, secure, and user-friendly online store solution that provides you with a fully functional online store on your WordPress website. It seamlessly integrates into your WordPress website, making shopping easy for your customers and management simple for you.

You don’t need to be an HTML expert to use our WordPress shopping cart plug-in. To use the plug-in, sign up for a free Ecwid account, install the plug-in and activate it. Within minutes, you’ll be able to access your WordPress online store and can start selling your products to customers across the globe.

The Ecwid Ecommerce Shopping Cart plug-in is a great option for international businesses and provides built-in language translations both on the backend and your storefront. In addition, the Ecwid Ecommerce Shopping Cart plug-in allows you to optimize your online store for desktop and mobile browsers and customize your storefront’s appearance. The plug-in even enables you to use one of several pre-defined CSS templates and design your own template. You can also set up your store navigation by adding different categories to different pages.

Ecwid provides the WordPress shopping cart plug-in as part of our service plans. We offer flexible plans and pricing designed to fit your budget, including Venture, Business, and Unlimited plans with pricing as low as $15 per month. That way, if you need professional or advanced online store settings, you can choose a plan that works for you and your business without having to worry about breaking your budget.

What you get with the plug-in

The Ecwid WordPress shopping cart plug-in offers many features for business owners, including:

• Automated Shipping Rates: Integrates with major carriers such as USPS, UPS, FedEx, and many others to calculate shipping rates automatically.
• Automatic Taxes: If you are based in the USA, the EU, the UK, Canada, Australia, or New Zealand, you can enable automatic calculation of taxes in your store.
• Facebook, Instagram, and TikTok Shops: Add your online store to Facebook, Instagram or TikTok and display the same products, prices, and descriptions on your social media storefronts as on your WordPress website.
• Ecommerce Mobile Apps: Use Ecwid’s free iOS and Android apps to manage sales, track inventory and accept online payments from any location, at any time.
• Unlimited Storage: Organize all of your online store data on secure servers and reap the benefits of unlimited storage, regular backups, seamless upgrades, and security updates.
• PCI DSS Validated Level 1 Service: Provides 70+ payment options and secure HTTPS checkout capabilities to help you maintain PCI DSS Level 1 compliance.
• Free Support: Work with friendly, knowledgeable Ecwid support experts to find out how you can transform an ordinary online store into an exceptional one.

The Ecwid Ecommerce Shopping Cart plug-in offers outstanding features that allow business owners to provide customers with a safe, fast, and effective way to buy products online. It remains a top choice for hundreds of thousands of sellers in 175 countries.

How to customize your store

The Ecwid Ecommerce Shopping Cart plug-in provides many customization features for your online storefront.

For instance, the Store setting pop-up will enable you to choose the widgets that you want to display on your store page. Go to the Appearance table to set the product browser layout, and you can select the widgets you want to highlight on your store page.

You can set up sidebar widgets on your WordPress website too. To set up sidebar widgets, go to the Appearance → Widgets page to activate the built-in sidebar widgets provided by the plug-in.

Also, you can add a store categories menu to your WordPress website’s menu. This way, customers will get to the product category they are interested in right from the site menu. Open Appearance → Menus in your WordPress control panel and select the Store with Categories Menu item. A drop-down menu containing your store categories will automatically appear on your site.

Ecwid also offers numerous WordPress customization options for your online store, including:

• Ready Themes: Ecwid provides you with ready-made themes that you can use immediately after you sign up with Ecwid. You can also buy an Ecwid theme from a third-party developer like Thematizr, E-shop or many others, and you add it to your Ecwid store. 
• Chameleon: Ecwid automatically adapts to any website structure and screen size to ensure your store looks good on any device. It even detects the CSS of your WordPress site for the predominant colors and font and automatically uses them in your product catalog. You can activate Chameleon on the Advanced tab in the Ecwid plug-in settings in your WordPress website’s backend.
• Custom: Modify the class or ID of any element of your WordPress website to create a custom storefront. Full instructions on how to customize an Ecwid store design on a WordPress site can be found here.
• WordPress Themes: Many WordPress ecommerce themes are built with and optimized for Ecwid. Themeforest has many WordPress ecommerce themes with a built-in Ecwid store.

Ecwid provides lots of customization options for your WordPress ecommerce store. You can update your online storefront’s appearance at any time.