WordPress E-commerce Made Easy

Try selling online for free

Get started
No transaction fees. Ever.

Easy

Add e-commerce to any existing WordPress site.

  • Quick setup. Automatic updates
  • All WP themes and hosts supported
  • Top-notch security, too

Ecwid e-commerce features help you sell more

Set up your Ecwid store once to easily sync and sell across a website, social media, marketplaces like Amazon, and live in-person. Get started with one, or try them all.
Sell where your customers are
Start selling on your WordPress site and continue on  Instagram, Facebook, Pinterest, Amazon, Google Shopping and more
Complete security
  • Free unlimited store backups
  • PCI DSS Level 1 certified checkout
  • Auto-scaling to any number of products and traffic
Shipping, payment, taxes automated
  • Automatic tax calculation and filing
  • All popular shipping carriers integrated
  • 45+ payment options
Mobile
  • Best store management mobile app included
  • Mobile storefront app on request

Near zero maintenance

  • All WordPress themes supported
  • Automatic export of products from WooCommerce
  • Automatic updates — we roll out most new features and fixes ourselves
  • Auto-scaling to any number of products even on low-cost hosting

Are you a WordPress Developer?

Enjoy a maintenance-free solution

We do updates. We do backups. We do support. We autoscale. You do what you love — create sites.

White label Ecwid with your brand

Become a reseller partner and get discounts on plans for your clients.

Learn more
Explore the Ecwid API

Ecwid is as customizable as WooCommerce.

See the API docs
Use premium Ecwid subscription for free

Need a premium Ecwid account to build and test WordPress sites? It is on us. Drop us a line, we will give it to you.

Write to us
Become a web partner

Earn extra money on every customer with our great affiliate program.

Web partners program
Learn more about Ecwid for developers

One of our WordPress developers talks about all these benefits and more.

Read the blog post

Over 20,000 WordPress sites using Ecwid

Five-star customer care

Our Customer Care team is here to help you via phone, live chat, and email. When you need a hand, our expert support team has your back.

What merchants are saying

So easy to install and set up, the free version does so much and is a perfect solution for web sites with only a few products. The paid version does so many is a solid shopping cart solutions for those that have a more involved shopping cart.
The best webshop application in the world, really it’s ridiculous. All the other webshop applications aren’t even real webshops. They are fake webshop, really it’s ridiculous. When I saw this webshop app I knew I better start thinking big. So I did, really it’s ridiculous how good this webshop app is. the best webshop in the world. Really… it’s ridiculous!!!!
The plugin works very well on my website, all looks good, transactions and everything works perfectly! Thank you!

Add an online store to any WordPress site

Get started
No transaction fees. Ever.

Add a WordPress E-commerce Shopping Cart to Your Site

The Ecwid e-commerce shopping cart plug-in offers a powerful, secure and user-friendly online store solution that provides you with a fully functional shop on your WordPress website. It seamlessly integrates into your WordPress website, making shopping easy for your customers and management simple for you.

You don’t need to be an HTML expert to utilize our WordPress shopping cart plug-in, either. To use the plug-in, sign up for a free Ecwid account, install the plug-in and activate it. Within minutes, you’ll be able to access your WordPress online store and can start selling your products to customers across the globe.

The Ecwid e-commerce shopping cart plug-in offers a great option for international businesses and provides built-in language translations both on the backend and your storefront. In addition, the Ecwid e-commerce shopping cart plug-in empowers you to optimize your online store for desktop and mobile browsers and customize your storefront’s appearance. The plug-in even enables you to use one of several pre-defined CSS templates, design your own template and set up your own store navigation by establishing different categories on different pages.

Ecwid provides the WordPress shopping cart plug-in as part of our service plans. We offer flexible plans and pricing designed to fit your budget, including venture, business and unlimited plans with pricing as low as $15 per month. That way, if you need professional or advanced online store capabilities, you can choose a plan that works for you and your business needs without having to worry about breaking your budget.

The Ecwid WordPress shopping cart plug-in offers many features for business owners, including:

  • Automatic Shipping and Taxes: Integrates with major carriers such as USPS, UPS, FedEx and many others to calculate shipping rates automatically.
  • Facebook E-commerce Capabilities: Add your online store to Facebook and display the same products, prices and descriptions on your Facebook storefronts as your WordPress store.
  • E-commerce Mobile Apps: Use Ecwid’s free iOS and Android apps to manage sales, track inventory and accept online payments from any location, at any time.
  • Unlimited Storage: Organize all of your online store data on secure servers and reap the benefits of unlimited storage, regular backups, seamless upgrades and security updates.
  • PCI DSS Validated Level 1 Service: Provides 40+ payment options and secure HTTPS checkout capabilities to help you maintain PCI DSS Level 1 compliance.
  • Free Support: Work with friendly, knowledgeable Ecwid support experts to find out how you can transform an ordinary online store into an exceptional one.
  • The Ecwid e-commerce shopping cart plug-in offers outstanding features that allow business owners to provide customers with a safe, fast and effective way to purchase products online. It remains a top choice for over hundreds of thousands sellers in 175 countries.

WordPress represents a leading content management system (CMS) and provides a quick, simple way to set up a blog or website. Ecwid empowers business owners to create an online store right from their WordPress website, and here are the steps to do just that:


  • Access your WordPress admin backend, then select Plugins → Add New.
  • Under Search, enter “Ecwid” and click Search.
  • Locate the Ecwid c-commerce shopping cart plug-in in the search results and click Install now to install it.
  • After the plug-in is installed, click Activate Plugin link.
  • Navigate to Ecwid Store → General page in your WordPress admin backend and follow the instructions to complete the plug-in installation.

After the WordPress shopping cart plug-in has been installed, you will be able to add it to your store on your WordPress website or create a new Ecwid account. This means you’ll be able to set up a new store or link your existing Ecwid store to your WordPress website. The plug-in also will create a page called Store on your site.

The Ecwid e-commerce shopping cart plug-in takes the guesswork out of establishing an online store on a WordPress website. It may help you save both time and resources and ensure you can set up an intuitive, well-designed online storefront quickly and effortlessly.

The Ecwid e-commerce shopping cart plug-in provides many customization features for your online storefront.

For instance, the Store setting pop-up will enable you to choose the widgets that you want to display on your store page. Go to the Appearance table to set the product browser layout, and you can select the widgets you want to highlight on your store page.

You can set up sidebar widgets on your WordPress website too. To set up sidebar widgets, go to the Appearance → Widgets page to activate built-in sidebar widgets that are provided by the plug-in.

Furthermore, you can add a store categories menu to your WordPress website’s menu for your customers to get to the category of products they are interested in right from the site menu. Open Appearance → Menus in your WordPress control panel and select the Store with Categories Menu item. A drop-down menu containing your store categories will automatically appear on your site.

Ecwid also offers numerous WordPress customization options for your online store, including:


  • Ready Themes: Purchase an Ecwid theme from a third-party developer like Thematizr, E-shop or many others, and you add it to your Ecwid store. Or, Ecwid provides standard, beige and red themes that you can use immediately after you complete the Ecwid registration process.
  • Chameleon: Ecwid automatically adapts to any website structure and screen size to ensure your store looks good on any device. It even detects the CSS of your WordPress site for the predominant colors and font and automatically uses them in your product catalog. You can activate Chameleon on the Advanced tab in the Ecwid plug-in settings in your WordPress website’s backend.
  • Custom: Modify the class or ID of any element of your WordPress website to create a custom storefront. Full instructions on how to set up a custom storefront are available here.
  • WordPress Themes: Many WordPress ecommerce themes are built with Ecwid included and optimized to highlight Ecwid. Themeforest has many WordPress ecommerce themes that have Ecwid built in.

Ecwid provides unparalleled customization options for your WordPress e-commerce store. As such, you can update your online storefront’s appearance any time you choose.

Can I sync my Facebook store to my Ecwid store on WordPress?

Yes! Ecwid integrates with Facebook and other social networks. This means you can sync you Facebook store to your Ecwid store on WordPress and extend your stores reach instantly.

You can add your online store to your Facebook business page and sell right there. All the orders placed on your Facebook storefront will be managed via the same Ecwid dashboard that you use to manage your WordPress storefront.

Can I migrate my store from WooCommerce to WordPress with Ecwid?

Yes! To do so, you’ll need to install WooCommerce Store Exporter to your WordPress site, and full instructions to complete the installation process are available here.

What payment gateways are compatible with a WordPress store with Ecwid?

Ecwid supports multiple PayPal payment gateways, including:


  • PayPal Standard
  • PayPal Express Checkout
  • PayPal Advanced
  • PayPal Payflow Link
  • PayPal Payments Pro

Ecwid also enables you to leverage online payment processors such as Authorize.Net and Stripe, along with offline payment methods like Cash on Delivery or Cheque. As a result, Ecwid streamlines the process of buying and selling products, ensuring you can provide your customers with a fast, easy way to purchase items and get paid immediately.

Information on WordPress E-commerce Shopping Carts from our Knowledge Base

Install Ecwid with WordPress. Learn how to install Ecwid, your new online store, into your WordPress site with helpful tips.

Are you using WordPress.com instead of WordPress.org? We have easy instructions in installing Ecwid to your site here.

More Great Articles On Our WordPress Shopping Cart

Why I Use Ecwid for WordPress E-Commerce: Ecwid Review by a Developer. Find out why WordPress developers trust Ecwid when building e-commerce sites for their clients.

Ecwid Blocks for the New Code-Free WordPress Editor: Add E-commerce to Anywhere on Your Site. Gutenberg and Ecwid E-commerce take coding out of the WordPress webpage editor. Organize your page content including an online store into a compelling story without any special knowledge.

Transforming E-commerce for WordPress Users. On average, someone is downloading a WordPress Shopping cart from Ecwids plugin every ten minutes. Find out why you too should download Ecwid’s shopping cart to your online WordPress store.

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