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Ecwid Ecommerce Glossary
Whether you’re a merchant, buyer, or enabler new to ecommerce, you should be familiar with the ecommerce jargon that circulates in casual conversations. The following are the most popular keywords, buzzwords, and phrases used in the ecommerce sector.

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A/B Testing Abandoned Cart Advertising Affiliate Marketing Amazon Average Order Value Average Time on Site B2C (Business to Consumer) Blog Branding Breadcrumb navigation Business License Business Plans Business to Business (B2B) Call-to-Action Cart abandonment rate Chargeback CMS — Content Management System Conversion Conversion Funnel Conversion Rate Conversion Rate Optimization (CRO) Cookies Cross-selling Customer Lifetime Value (CLV) Customer Service Cyber Monday Digital Commerce Direct Mail Direct Marketing Discount Code Dropshipping eBay Ebook Ecommerce
Email Marketing Engagement Rate Entrepreneurship Event-triggered email Evergreen Content Facebook Favicon Fixed Cost Fulfillment Giveaway Google Google Analytics Green Marketing Hashtag Human Resources (HR) Infographics Instagram Inventory Key Performance Indicator (KPI) Keyword Keyword stuffing Landing Page Lead LinkedIn Logistics Manufacturing Mobile Commerce (mCommerce) Mobile Marketing Monthly Recurring Revenue (MRR) Native Advertising Niche Niche Market Non-disclosure Agreement (NDA) Omnichannel Management Open Rate
Outdoor Advertising Outsourcing Partnership Pay-per-click (PPC) Point-of-sale (POS) system Private Label Product Bundles Profit margins Purchase Order QR Code Quality assurance (QA) Recurring payment Reseller Retail Return on Investment (ROI) Sales Tax Search Engine Optimization (SEO) Small Business Social Media SSL Stock keeping unit (SKU) Tax Telemarketing Third Party Trademark Traffic Universal Product Code (UPC) Upselling Usability Venture Capital Viral Content Warehousing Wholesale WordPress XML Sitemap
