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Ecommerce for social media influencers

Are you a social media influencer looking to monetize your following? Sell on social media and beyond with Ecwid. Create your first online store in minutes to sell on your social media channels, your own website, marketplaces, and more—with the simplest ecommerce platform on the internet. No experience required.

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Create a new website or add ecommerce in minutes

Go pro with your own ecommerce website. Create a new website from scratch in minutes with our simple design tools, or add an online store to any existing website instantly with technology that automatically mimics your current design. Just copy and paste a few lines of code, and you’re good to go.

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Everything you need—all in one place

Sell right on your biggest social media channels, manage your store, launch your first ad campaign, and more from your Ecwid dashboard. We’ll give you everything you need to sell across social media and beyond, so you can focus on the important stuff—like creating the content your followers know and love.

Get started for free

No credit card required.

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Sell on social media & beyond

Social media is your bread and butter. So, you need a platform that can help you sell across Instagram, Facebook, and everywhere in between. Create your Ecwid product catalog once to sell across social media, your own website, marketplaces like Amazon and Walmart, and more. It’s. So. Simple.

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Control your advertising

Finally—marketing and sales, together in a single dashboard. Launch your first ads on Google and Facebook, experiment with new channels like Snapchat and Pinterest, grow your email list to build customer loyalty, send automated messages, and more.

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Manage your store

We take the scary out of selling online for influencers with centralized inventory, simplified order management, and synchronized pricing. It doesn’t get any easier than this.

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Add an Easy-to-Use Online Store Builder to your Website

Ecwid’s online store builder brings fast, comprehensive and easy ecommerce to your website in a matter of minutes. Smoothly incorporate a feature-rich and free shopping cart into your business’s website, mobile site or social media page, and begin selling immediately without the hassle of transaction fees or setup charges. Ecwid offers free and easy ecommerce solutions that are fully customizable, allowing you to give your customers a shopping experience unlike any other. Begin selling to your customers online with Ecwid’s easy ecommerce store builder without needing any prior web design or coding experience. After signing up for a free Ecwid account, you can begin to custom tailor the look and function of your online store through Ecwid’s all-in-one control panel. Then, by adding a few lines of code to the back-end of your site you’ll be ready to sell your product. Adding easy ecommerce capability to one of the many popular Content Management Systems, such as Blogger, WordPress or Tumblr is even simpler with Ecwid’s full drag and drop support. Ecwid’s easy ecommerce platform can also be quickly integrated into your business’s Facebook page. With Ecwid’s always free and easy ecommerce store builder your business will be enriched with extensive features that benefit both you and your customers.

Custom design the look of your store with adjustable products, browsers, minicarts and search widgets that can be placed anywhere on your website. Your customers will also benefit from a fast, pleasant and hassle-free shopping experience. Ecwid’s easy ecommerce site puts you in control, allowing you to customize shipping and taxes, as well as offering a variety of payment solutions. From all-in-one payment options to payment gateways to alternative methods of payment, you can choose the best approach for you and your customers. Help grow your business with Ecwid’s easy ecommerce solutions that provide you with a comprehensive approach to selling online. Build your customer base, offer promotions, and track sales and inventory all from one easy-to-manage control panel. You don’t need to be an experienced designer or coder to begin selling your products online. Ecwid helps you put your best foot forward in the ecommerce marketplace by providing you with the tools you need to succeed at no charge. With extensive online support and a huge Ecwid community you’ll constantly find opportunities to expand your ecommerce potential. Get started with Ecwid’s revolutionary and easy ecommerce store builder and unlock your business’s online potential in a matter of minutes.

Sell everywhere with Ecwid

Your free online store is just a few clicks away

Set up your Ecwid store once to easily sync and sell across a website, social media, marketplaces like Amazon, and live in-person. Get started with one, or try them all.

Create your store
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What is Social Commerce

Social commerce is the future of ecommerce. Word of mouth always traveled quickly, but on the internet, it travels even faster. Social e-commerce is rapidly evolving as platforms like Facebook, Tumblr, Pinterest, Snapchat, and Instagram become even bigger parts of our lives. It is revolutionizing e-commerce and digital marketing as it integrates virtual stores natively into social feeds or profiles, seamlessly connecting companies to their customers wherever they are online.


Social e-commerce has many benefits over traditional, standalone e-commerce “stores.” It turns out that “going viral” isn’t limited to funny cat videos and snarky memes. Social media shares and likes grow exponentially so that you can reach a much bigger audience with just one good post and some well-placed hashtags. Companies that have perfected social selling can get their products in front of millions of people in just a few hours.

Others have already built up big audiences on Facebook, Tumblr, or Instagram and want to cash in on their passion project and followers. Social selling is the perfect solution. Capitalizing on an already-existing audience is a great way to promote your product and making enough money to live the life you want.

Integrating e-commerce with social media

If you have an e-commerce store, social media should be a big part of your business strategy promoting your brand and your products. Take it a step further with social selling by integrating your product sales directly into social media profiles. Your customers will be able to connect with your business instantly through the natural flow of their internet habits. You’re creating a seamless buying experience for your audience.

Ecwid is one of the best options available for social media e-commerce. With Ecwid, social selling is built-in — your whole storefront is embedded natively into your social media presence with share buttons, comments, single product widgets, or embedded storefronts. As a result, you can focus on creating content for your audience, and your e-commerce presence is built into your social presence.

Most of your time spend on social media should not be directly related to commerce but to creating unique and interesting content for your niche. You can easily become an expert in the field if you have a store, site, and fan page related to the subject. As you provide useful content, naturally, some of your products will solve the problems you are discussing. That way, you can introduce social commerce into your social media posts and not feel you are always selling.

Many social media options are available, and there is likely a perfect fit for your skills and product. Everyone is on Facebook, and despite criticism, it is the place you should start. Instagram and Pinterest are great for store owners that love to take interesting photos and have a selfie stick on them at all times. Twitter is great for trends, news, and quick updates on current events, both real and Hollywood-created events. Snapchat and Facebook live are for the home movie creators and storytellers in the bunch.

Many e-commerce businesses find that a blogging platform like Tumblr, with its high level of customizability, variety of posts, and expansive social reach, is the best place to introduce customers to their products. Ecwid is one of few e-commerce solutions to integrate with this platform effectively.

Tips to generate awesome social commerce

Social e-commerce success doesn’t happen overnight. You will do much more work early on than you seem to get back in traffic and sales, so you have to be patient and persistent. Social networks are fun and profitable once there is some momentum behind them, but there’s still work involved and some frustration to come.

Check out our tips and read up on some best practices. Every e-commerce business should develop the social media strategy that’s just right for them, but the following are some good general guidelines that will never steer you wrong.

Be compelling

Don’t get stuck posting to the void. The first step is gathering an audience of followers. There are thousands of blogs and accounts out there, so how do you stand out from the noise? Find a social commerce “voice” and platform that works naturally for your business’s brand, content, and products. You’ll attract followers interested in your business and are more likely to engage with your posts. This means they are that much more likely to buy your products!

Stay consistent

Most people have a routine and like to consume the same content at the same time. So find the time of day or the day of the week that is best to post your updates. If you have 20 posts one day and nothing for two weeks, then your followers will stop following you. Same with the quality level. If you want to have a professional company, then be professional on social media and look out for typos, messy-looking posts, and poor image quality. You can still be edgy, young, fun, and full of emojis if that’s your brand, but be consistent about it. A consistent voice is a key to expressing your business’s personality, but it’s important to keep it polished. Develop a brand style guide for your content and always double-check posts for spelling and grammar. This is especially important if you have multiple people posting to your accounts.

Give a little to get a lot

One of the most effective ways to cultivate a following for your social media e-commerce profile is to provide free information or other services. This might mean sharing interesting facts and motivational messages for some e-commerce businesses or posting recipes, how-to articles, or engaging videos. Find a niche and stick with it to build your platform and gain credibility.

It might seem counterintuitive to give away your work for nothing, but it’s all about giving a little to get a lot. Invest now in your followers, and they’ll pay you back later.

Don’t just push the product

Your social media e-commerce presence should have personality while still representing your products. But it’s not enough to just be a salesperson — people aren’t interested in pushy advertising on their Instagram feed. Instead, give visitors a reason to click “follow” with your compelling content. That’s how you build brand loyalty.
What about your sales? Here’s where the marketing comes in. Calls-to-action (CTA) will take your content to the next level by directing your followers to purchase a product or share a post. Aim to include links in your posts and your profiles that point to your storefront or product page at least 50% of the time— but just make sure it’s always relevant to the content.

Branch out

You already know to be consistent, develop a voice, and build up a big audience on one social media platform — now it’s time to expand your plan. Using multiple social media accounts can help build up brand recognition and a strong following of potential social commerce customers.

But remember: it’s important not just to copy and paste the same content across a dozen platforms. Facebook posts don’t work on Tumblr, and people on Twitter don’t necessarily want to see long-form content. If you’re investing time and effort in your social commerce strategy, pick two or three platforms that really fit your business goals and tailor each post to that audience.

Sell everywhere with Ecwid

Your free online store is just a few clicks away

Set up your Ecwid store once to easily sync and sell across a website, social media, marketplaces like Amazon, and live in-person. Get started with one, or try them all.

Users Say about Ecwid by Lightspeed

Betsy Enzensberger
Betsy Enzensberger
Several years ago I was in need of a shop site to make selling my artwork easier. Ecwid has provided me with a very comprehensive program. I was able to connect my Ecwid shop to my website, Facebook, and Instagram. I connected my USPS account for seemless shipping. I also began using the Google shopping tools as well as the Kliken advertising option. For someone who is a creator not a tech expert, I found Ecwid to give me an easy-to-use, visually appealing, customizable shop.
Emma Orton
Everything is taken care of, from inventory to orders, so I can concentrate on running my business. Plus the assistance I have received by everyone is just amazing! Thank you!
Kat Johnson
Kat Johnson
Ecwid has been a great solution for our e-commerce needs. We often have restaurant guests who miss out on buying our merchandise in-person, so our online store gives them a second chance! The best part is that Ecwid integrates seamlessly with our restaurants’ websites, making e-commerce a natural extension of our brands.
Erich Durr
Extremely dynamic! With minimal effort building my web, I can focus on sales and marketing and still have a world class e-commerce website. And a special thanks for your free plan. It has allowed me to learn, grow and experiment. Ecwid by Lightspeed, you are truly the best.
Malcolm Dewey
Creating paintings is something I enjoy doing, but selling them is where I need help. I use Ecwid because their ecommerce solution makes selling online much simpler. From creating a shop, adding products to secure payment options Ecwid covers every aspect.
Melissa LeGresley
Melissa LeGresley
I’m so glad I chose Ecwid! My customers love that they can choose e-transfer as a payment option, and I love that I can give instructions for local pick up and so many other customized options to really make the website your own!successfully and in record time, integrate without difficulty or additional payments what our store needed.
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