Turn your Pinterest hobby into an online empire
So you're on Pinterest, have a following and are ready to make this a business. Ecwid makes it easy to sell on Pinterest and everywhere else, including Instagram, Facebook, Amazon, Google and even your own website. Do it all from one dashboard knowing everything you need is right here.
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Unlock the Power of Pinterest to Expand Your Ecommerce Business
Once a place for inspiration, Pinterest is proving itself to be a powerhouse platform for the ecommerce industry. You’re probably already familiar with the pins and boards used to bookmark trendy outfits or tasty dishes on Pinterest. Although seemingly unconventional to traditional online selling platforms, the Pinterest app is a great place for attracting new customers and selling products online. When used effectively, pins have the power to increase exposure and revenue. It’s just a matter of knowing how to unlock the power of the pin.
Why is Pinterest Ecommerce right for you?
Gain Exposure and Drive Traffic to Your Website
An Extensive Pool of Potential Customers
- 98% of people report trying new things they discover on Pinterest, compared to 71% on other platforms
- 93% of pinners have used Pinterest to plan, research, or make purchases
- 80% of Pinterest’s traffic derives from mobile users
Opportunity for Organic Growth
Sell internationally without limits
What you should know
Should your business operate on Pinterest?
Setting Up Your Pinterest Profile for To begin, create a business account. By creating a business account rather than a personal account, you gain access to Pinterest’s analytics and ads that will help you track data as you add boards and content to your account. Personalizing your profile is vital for attracting users but keeping your branding consistent with your website and other social media profiles for increased recognizability. This is achieved by using the same username and logo affiliated with your other social media accounts.
Finesse Your Featured BoardsContinue to spruce up your Pinterest account by adding featured boards to highlight engaging content and increase your following. To ease customer usage, organize your featured boards in the same way your products are categorized on your website or other social media platforms. Creating niche boards also helps to gain followers with specific interests. Niche boards use keywords that point members of your target audience with niche interest to content most relevant to them. With any board you create, you can add collaborators. By adding collaborators, such as other industry professionals, you extend your reach on Pinterest.
Engage Pinners with Alternate Content FormatsAs a platform with a plethora of visual content, it’s crucial to develop dynamic and engaging content on Pinterest to grow your business. Varying your content with product images, videos, blog posts, and infographics will help to establish your brand voice, engage users, and stand out among your competitors.
Pin Your ValuesTo retain users and maintain regular traffic, you have to update your Pinterest boards frequently. The most effective way to update your boards is to share content that goes beyond your products. By sharing content that supports your product and demonstrates the value your product provides, you extend the scope of your business beyond a monetary value. The practice of pinning values that your business holds builds familiarity and trust between you and your audience. This deepened connection then helps to drive sales as they are investing in your product as well as your values.
Grow with Promoted PinsTo advertise on Pinterest, you’ll be using Promoted Pins. These pins can be purchased and customized on where they appear, when they appear, who they appear to, and how they are budgeted. Additionally, you can set different objectives for these ads, such as referral traffic, brand awareness, or App installs. Another way to utilize the ads is to create custom audiences that target specific users from a particular demographic or location.
Capitalize on Referral Traffic with SEOAs Pinterest continues to grow as a platform to learn about products, buying options, and make direct purchases, it is essential to optimize searches with keywords. Including relevant keywords ensures that your content organically appears in customer searches. To increase your relevance ranking, be sure to incorporate keywords in pin descriptions, board titles, and hashtags. Keywords are also important for ad targeting. Specific words and interests help Pinterest show your ads to users who are most likely to be interested in your product while browsing. Increasing your exposure and sales can be as simple as adding one word!
Enhance Your As a visual search engine, Pinterest offers endless opportunities for
E-Commerce Business with Pinterest
Want To Learn More
About Promoting on Pinterest?
- How To Use Pinterest For Ecommerce and Why
- 5 Pinterest Strategies That Can Increase Your Sales
for E-commerce Sellers
- How to Use Pinterest to Understand Your Niche
- How to Boost Your Sales with Pinterest
- Run More Effective Ads With Pinterest Tag for Your Ecwid Store
- How to Delete Pinterest: A Primer
- How to Make Money on Pinterest with Your Free Site
- How to Log Out of Pinterest (Mobile & Desktop) a Quick Guide
- How to Claim a Website on Pinterest
- How to Print Boards and Pins from Pinterest
- How to Exclude Pinterest From a Google Search