Turn your Pinterest hobby into an online empire

While business-to-consumer (B2C) companies generally have an easier time operating on Pinterest, business-to-business (B2B) companies should still consider using Pinterest.

Determining whether your company will experience success on Pinterest comes down to your target audience and the existing Pinterest user base. Your company will perform better the more overlap there is between your target audience and existing pinners.

Setting Up Your Pinterest Profile for E-Commerce Success

To begin, create a business account. By creating a business account rather than a personal account, you gain access to Pinterest’s analytics and ads that will help you track data as you add boards and content to your account.

Personalizing your profile is vital for attracting users but keeping your branding consistent with your website and other social media profiles for increased recognizability. This is achieved by using the same username and logo affiliated with your other social media accounts.

Finesse Your Featured Boards

Continue to spruce up your Pinterest account by adding featured boards to highlight engaging content and increase your following. To ease customer usage, organize your featured boards in the same way your products are categorized on your website or other social media platforms.

Creating niche boards also helps to gain followers with specific interests. Niche boards use keywords that point members of your target audience with niche interest to content most relevant to them. With any board you create, you can add collaborators. By adding collaborators, such as other industry professionals, you extend your reach on Pinterest.

Engage Pinners with Alternate Content Formats

As a platform with a plethora of visual content, it’s crucial to develop dynamic and engaging content on Pinterest to grow your business. Varying your content with product images, videos, blog posts, and infographics will help to establish your brand voice, engage users, and stand out among your competitors.

Pin Your Values

To retain users and maintain regular traffic, you have to update your Pinterest boards frequently. The most effective way to update your boards is to share content that goes beyond your products. By sharing content that supports your product and demonstrates the value your product provides, you extend the scope of your business beyond a monetary value.

The practice of pinning values that your business holds builds familiarity and trust between you and your audience. This deepened connection then helps to drive sales as they are investing in your product as well as your values.

Grow with Promoted Pins

To advertise on Pinterest, you’ll be using Promoted Pins. These pins can be purchased and customized on where they appear, when they appear, who they appear to, and how they are budgeted.

Additionally, you can set different objectives for these ads, such as referral traffic, brand awareness, or App installs. Another way to utilize the ads is to create custom audiences that target specific users from a particular demographic or location.

Capitalize on Referral Traffic with SEO

As Pinterest continues to grow as a platform to learn about products, buying options, and make direct purchases, it is essential to optimize searches with keywords. Including relevant keywords ensures that your content organically appears in customer searches. To increase your relevance ranking, be sure to incorporate keywords in pin descriptions, board titles, and hashtags.

Keywords are also important for ad targeting. Specific words and interests help Pinterest show your ads to users who are most likely to be interested in your product while browsing. Increasing your exposure and sales can be as simple as adding one word!

Enhance Your E-Commerce Business with Pinterest

As a visual search engine, Pinterest offers endless opportunities for e-commerce businesses to gain exposure and generate revenue. All of its customizable features and extensive user community have proven Pinterest as a leading source for sales growth and customer acquisition.

With a bit of careful research and planning, you can develop an effective marketing strategy to greatly expand your e-commerce business. Tap into the power of Pinterest and watch your business grow!