Turn one-time customers into loyal fans
Recognize the importance of retaining your customers — it's easier, and more profitable. Ecwid empowers you with the tools to keep your customers coming back for more.
Why is retaining customers important?
Loyal customers are vital for business success. They trust your brand, and will continue making purchases. Create positive experiences to ensure repeat purchases.
Reduced costs
It's 6 to 7 times more expensive to acquire a new customer than it is to sell to an existing one
Encourage repeat purchases with loyalty programs
Ecwid partners with various apps that can set up irresistible reward programs for your store.
Points program
Give customers points when they shop in your store. Once they accumulate a certain amount, offer them a reward.
Fee-based program
Have customers pay a fee to be part of a VIP group with special perks such as exclusive products, free shipping, and more.
The game program
Add some extra fun to your store by having customers play a game to win a prize (can be spin the wheel, a puzzle, and more).
Reach your customers with retargeted ads
Advertise to customers who are already familiar with your store, and keep your brand top of mind.
Use remarketing with Google ads and target visitors who expressed interest
Build retargeting campaigns on Facebook to
Create automated retargeting campaigns with Kliken — reducing manual work
Create continuous revenue with subscriptions
Subscriptions are a guaranteed way to get repeat purchases from your customers. Let them sign up for monthly, annual, or weekly subscriptions to your products and generate a steady stream of revenue.
Create customer groups and accounts for personalization
Upon customers making a purchase on your platform, Ecwid automatically creates a personalized customer account for them. You can later group accounts into categories and target them effectively.
Customer accounts
Offer customers the convenience of their own accounts, where they can log in at any time and view their order status, member discounts, invoices, and make new purchases. This creates a customized experience, and encourages their return.
Customer groups
Organize your customers into different groups such as wholesale, B2B, VIP customers, etc. By doing so, you can offer a special store wide discount to the members of each group. When they log in, they’ll see their discount — encouraging new purchases.
Offer exceptional customer support
Address all potential concerns that may stop your customers from making a purchase. Provide comprehensive FAQs, live chat, phone/email support. Show your commitment to customer satisfaction and facilitate sales.
Offer discounts to generate more sales
Who doesn’t love a good sale? Create excitement and increase order value by offering discounts to your store. It can be done in many forms from BOGO deals to discount coupons.
Automatic discounts
Set up percentage or absolute value discounts that depend on the customer’s order subtotal.
Bulk discounts
Provide special rates if customers purchase a certain quantity of a product (e.g. get 15% off if you order 2).
Advanced discounts
Schedule discounts across products and categories with automatic start and end dates.
Ensure future purchases with gift cards
Let your customers purchase customized gift cards, whether for themselves or as a thoughtful gift. Gift cards ensure a future purchase as customers are likely to spend more when using gift cards.
Want to build an effective customer retention strategy?
Leverage Ecwid's
Discover valuable tips and tricks for selling through our
