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Turn one-time customers into loyal fans

Recognize the importance of retaining your customers — it's easier, and more profitable. Ecwid empowers you with the tools to keep your customers coming back for more.

Why is retaining customers important?

Loyal customers are vital for business success. They trust your brand, and will continue making purchases. Create positive experiences to ensure repeat purchases.

Reduced costs

It's 6 to 7 times more expensive to acquire a new customer than it is to sell to an existing one

Increased profits

5% increase in customer retention can increase company revenue by 25-95%

Increased order value

Existing customers spend 67% more than new customers

Encourage repeat purchases with loyalty programs

Ecwid partners with various apps that can set up irresistible reward programs for your store.

Points program

Give customers points when they shop in your store. Once they accumulate a certain amount, offer them a reward.

Fee-based program

Have customers pay a fee to be part of a VIP group with special perks such as exclusive products, free shipping, and more.

The game program

Add some extra fun to your store by having customers play a game to win a prize (can be spin the wheel, a puzzle, and more).

Reach your customers with retargeted ads

Advertise to customers who are already familiar with your store, and keep your brand top of mind.

Use remarketing with Google ads and target visitors who expressed interest

Build retargeting campaigns on Facebook to fine-tune your marketing

Create automated retargeting campaigns with Kliken — reducing manual work

Generate personalized emails to increase repeat purchases

Show your customers how much you appreciate their business. Send them personalized emails based on certain occasions and events, and drive them back to your store.

Cart abandoners

Send email reminders about your customer’s abandoned carts, and sweeten the deal with a special discount.

Loyal repeat customers

As a token of appreciation, send customers a personal email with an exlcusive promotion.

Inactive customers

Reconnect with customers you haven’t heard from in a while by sending enticing offers and introducing new products.

Create continuous revenue with subscriptions

Subscriptions are a guaranteed way to get repeat purchases from your customers. Let them sign up for monthly, annual, or weekly subscriptions to your products and generate a steady stream of revenue.

Create customer groups and accounts for personalization

Upon customers making a purchase on your platform, Ecwid automatically creates a personalized customer account for them. You can later group accounts into categories and target them effectively.

Customer accounts

Offer customers the convenience of their own accounts, where they can log in at any time and view their order status, member discounts, invoices, and make new purchases. This creates a customized experience, and encourages their return.

Customer groups

Organize your customers into different groups such as wholesale, B2B, VIP customers, etc. By doing so, you can offer a special store wide discount to the members of each group. When they log in, they’ll see their discount — encouraging new purchases.

Offer exceptional customer support

Address all potential concerns that may stop your customers from making a purchase. Provide comprehensive FAQs, live chat, phone/email support. Show your commitment to customer satisfaction and facilitate sales.

Create incentive offers to generate more sales

Who doesn’t love a good sale? Create excitement by offering discounts to your store. Or offer gift cards, ensuring not only a future purchase but also a special gift.


Coupons, promo campaigns, sale prices, BOGO deals — offer these irresistible incentives to attract customers. It’s effective to offer these to your repeat customers to encourage more purchases.

Gift cards

Let your customers purchase gift cards, whether for themselves or as a thoughtful gift. Customize them with an image, name, and message. When people use gift cards, they tend to purchase more items, resulting in increased order value.

Want to build an effective customer retention strategy?

Leverage Ecwid's user-friendly tools to drive traffic to your website and fuel the growth of your business. Need a hand getting started?

Discover valuable tips and tricks for selling through our knowledge-packed Ecwid Academy, our informative blog articles, or browse our comprehensive Help Center.

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