Ah, TikTok. A popular app that has been getting a lot of attention lately. Actually, it’s getting so much attention that it recently hit one billion worldwide users! People are flocking to TikTok for music, dance videos, funny pet videos, and basically anything else you can think of. That’s the power of a highly personalized video feed.
Besides being the world’s
Why Should You Use TikTok for Your Business?
Let’s start with the most obvious question: should you use TikTok for your business? Or, actually, why is TikTok even a thing for businesses?
To answer those questions, let’s point out the main differentiating features of the platform from the other social media channels out there:
TikTok Has a Huge Audience and Is Growing Fast
Besides the one billion users mentioned above, TikTok shows explosive growth across the board:
- TikTok went from 55 million global users in 2018 to 689 million in 2020.
- As of the first half of 2021, TikTok is the most downloaded and
highest-grossing non-gameapp in the world. It reached three billion downloads, becoming the first non-Facebookapp to hit that milestone.
Not only is the TikTok audience huge, but it’s also very diverse. It boasts users from a variety of age groups (from 10 to 50+ years) and with truly diverse interests. There are tons of communities on TikTok: #baketok, #synthtok, #parenttok, and so on. That makes the platform a great spot for advertising, no matter what you sell.
TikTok’s Recommendation System Is Off the Charts
TikTok’s recommendation system determines which videos will appear on a user’s For You page (the steady stream of videos they see when they open the app).
As TikTok puts it, the For You page is powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.
To curate this unputdownable feed, TikTok considers every little thing about your interactions with videos or accounts. For example, it considers clips you like or share, creators you follow, comments you post, as well as content you make.
Recommendations are also based on video information (captions, sounds, hashtags) and your device type and account settings (language and country).
The magic of the recommendation system allows TikTok to constantly present users with content they like. People open the app and literally get an endless stream of videos they are interested in. Which brings us to our next point:
People Spend a Lot of Time on TikTok
When we say a lot, we mean A LOT. On average, people spend 24.5 hours on TikTok per month. In the UK and the US, that’s more time than users spend on YouTube!
According to App Annie’s State of Mobile report, TikTok’s average monthly time spent per user grew faster than nearly every other app analyzed, surpassing Facebook (I know, we can’t believe it either).
As a business owner, you want to reach your potential customers where they already spend time. Not only does TikTok have a super big and engaged audience, but it continues to grow, thanks to the recommendation system that users love. So, when it comes to promoting your brand on social media, TikTok should be at the top of your list of platforms to test out.
Products Can Go Viral on TikTok
Check out #TikTokMadeMeBuyIt
For example, when a feta pasta recipe blew up on TikTok, some social media users complained that cheese aisles in their local stores were running low on feta because of the recipe’s popularity.
There are lots of other products that have become difficult to buy after going viral on TikTok. For example, some CeraVe skincare products, roller skates, the Pink Stuff cleaning paste, Zara jeans, Peter Thomas Roth firming eye cream, Prepdeck kitchen organizer, Cat Crack catnip. The list goes on and on!
TikTok users can duet, stitch, and react to each other’s videos which, besides promoting
Now let’s explore how exactly you can use the app for growing your brand visibility and sales.
How to Advertise on TikTok
TikTok is ranked number one globally for ad equity. Or to say it another way, users find ads on the app valuable, thanks to
To start running effective ad campaigns, you need to connect your online store to TikTok for Business through your ecommerce platform, aka Ecwid.
Connecting your online store to TikTok for Business allows you to run effective ad campaigns. For example, display ads that show a specific product to people that were checking out that item on your website. Or, promote your products to people that have a lot in common with your customers and are likely to be interested in what you have to offer.
After you connect your online store to TikTok for Business with Ecwid, you’ll be able to:
Feature Products in Your Ads
Having your product catalog and your TikTok for Business account synced, you can create and manage ads that display your
Spark Ads are your organic
You can also use organic videos of other creators that feature your product and turn them into Spark Ads to promote them in the feed.
Collection Ads allow customers to browse a collection of products right in the app. You can either pick the items to show yourself, or let TikTok Ads Manager display the most relevant products for each potential customer.
Catalog Sales Objective Ads display specific products to people who have expressed interest in them on your website (this feature is available only in the US and Indonesia for now).
Depending on your experience, you can choose between a simplified way of creating ads and a fully customizable ad campaign creation.
Ecwid provides you with a light version of TikTok Ads Manager that you can reach right from your Ecwid Control Panel. It is a simplified experience for creating an ad campaign in no time. Perfect for beginners! Pro users can go to their TikTok Ads Manager (that can be done from the Ecwid Control Panel) and get the full control experience on setting up an ad.
Run More Effective Ad Campaigns
When you connect your store to TikTok for Business, you automatically gain access to a smart analytics tool called TikTok Pixel. It comes
But what does TikTok Pixel do exactly? We’re happy you asked! It tracks actions customers take on your website. For example, how many people viewed a specific product page, searched for an item, added something to a cart, or made a purchase.
TikTok Pixel allows you to find the right audience for your ads. For instance, you can use Pixel’s data to reach out to people with common behavior to your current customers, or those who previously engaged with your store.
The key to running ads that actually bring you sales is to advertise to the right
Advertising on TikTok is available for sellers in all countries supported by TikTok. So what are you waiting for?
If you need help connecting your store to TikTok or want to learn more about advertising on the app, our detailed Help Center instructions will definitely come in handy.
Start Advertising on TikTok
In addition to being the world’s
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