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PRODUCT UPDATES
Ecwid Igniter Fall ‘24Changelog
Build an App
Offer your app to thousands of users of the Ecwid App Market.
Migrate to Ecwid
Easily transfer existing products and customers to start selling.
Build an App
Offer your app to thousands of users of the Ecwid App Market.
Migrate to Ecwid
Easily transfer existing products and customers to start selling.
PRODUCT UPDATES
Ecwid Igniter Fall ‘24Changelog

Find your ideal customers on Facebook

Get your products on the social media app with the most active users — worldwide. Attract a new audience and expand your selling with Facebook.

Easily add, promote, and sell products directly on Facebook. Ecwid gives you access to Facebook's full suite of commerce tools, ensuring a seamless selling experience from beginning to end.

Leverage the power of Facebook with an ecommerce store that seamlessly connects with Facebook business tools.

Get started
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Increase revenue by expanding to Facebook

New opportunities for your business await on Facebook. Start selling on Facebook, where you can:
Upload your store's product catalog to Facebook Catalog easily

Make your posts shoppable by including links to your products

Manage your Facebook order using Ecwid

Create ads to turn browsers into shoppers

Turn your Facebook posts shoppable by tagging your products

Get started Learn more

Drive traffic to your store with shoppable posts

Amplify conversions and simplify the customer shopping experience by tagging your products in your posts. With just a tap on the photo, customers can view the product details and then complete their purchase through your store’s checkout with a pre-filled cart. The seamless purchase flow provides a smooth shopping experience for your customers.
Get started Learn more

Attract shoppers with Facebook ads

Go global and promote your products to Facebook's billions of users, or connect with local customers. With Facebook, you can target any audience based on their demographics, interests, past interactions with your business and more.
Automatically create ads promoting your products in a variety of styles
Convert window shoppers into buyers by retargeting ads
Reach your ideal customers with Facebook's powerful targeting tools
Find people similar to your most loyal customers with Lookalike audiences
Learn more

Increase revenue with Facebook Ads

Easily connect your Ecwid catalog to Facebook to and start promoting your products to its billions of users.
Automatically create ads promoting your products in a variety of styles
Find your perfect customers with detailed targeting options, retargeting and Lookalike audiences
Connect the Facebook pixel to optimize your ads performance
Learn more

Expand to Instagram

Connecting to Facebook Business is the first step to selling on Instagram, another popular social media app for businesses and consumers. Ecwid's Facebook integration makes connecting to your Instagram Business account easy.
Learn more

Sell locally on Facebook Marketplace

Engage with your local community like never before by listing your product catalog directly on Facebook Marketplace.

Track your ad performance

Find the data you need to drive your ads with Meta Pixel. Unlock deeper, more reliable insights into your customer journey with the Conversion API.
Precisely target your ads based on behavior and create more personalized content Measure the success of your ad campaigns by tracking conversions Remarket to those who’ve interacted with your store but haven’t made a purchase
Get started Learn more

Expand to Instagram

Connecting to Facebook Business is the first step to selling on Instagram, another popular social media app for businesses and consumers. Facebook integration makes connecting to your Instagram Business account easy.
Learn more

Improve customer service with live chat apps

Integrate a live chat app, available for download from the Ecwid app market, onto your Facebook store. Interact with your customers in real-time as they shop — and personalize their experience.
Connect live chat
Let customers contact you through a live chat for quick responses
Store all your customer interactions in one location to optimize your store
Use automated messages to inform customers about store hours, frequently asked questions, response times, and more

Expand to Instagram

Connecting to Facebook Business is the first step to advertising on Instagram, another popular social media app for businesses and consumers. Ecwid's Facebook integration makes connecting to your Instagram Business account easy.
Learn more
Fuel Up Your Ecwid Store With Powerful Integrations

Sell without limits from your social media bio

Sell on Facebook without limits with Linkup

Make your content and products easily accessible to your followers with Linkup, Ecwid's link-in-bio ecommerce tool.

Add important links to a fast, mobile-optimized page accessible in your bio

Sell anything you want without long approval processes

Linkup provides detailed analytics on your company's sales, revenue, and social media channels to monitor its progress

Add important links to a fast, mobile-optimized page that can be easily found in your bio

Sell anything you want on your Linkup page using Ecwid's powerful ecommerce tools

Get detailed analytics on your sales, revenue, and social media channels to monitor your progress

Learn more

The kind of support you've always wanted

Get what you need, when you need it. Our support team is amazing, and we're confident you'll see it for yourself.
24/7 support via email, chat, and phone Compassionate support team agents A comprehensive Help Center packed with resources

Here's what our merchants are saying

Great feature! So easy to use especially for small businesses selling on Facebook, it makes it SO much easier for customers to go straight from a photo of a product to the actual product without going through your website.

Dani Mcrystal

DJM Jewellery
     

I absolutely love the “Sell on Facebook” option I have through my store Ecwid by Lightspeed. It was super easy to install. It has definitely created more traffic to my website even turning a few into sales! Thank you Ecwid by Lightspeed for such a user friendly e-commerce store!!

Renae Zanella

Renae Zanella
     

One of the reasons I choose to use Ecwid by Lightspeed is because of the ease of adding things to my online store to Facebook — it is seamless! Each time I update my Ecwid online store, my business page in Facebook is automatically updated with my items, making it easy for customers to find my products and click to access additional information or purchase.

Christie Lynch Ebert

CLEheartstrings
     

All you need to make money on Facebook and beyond

All you need to start selling on Facebook and many other platforms

Sign up for Ecwid and start selling anywhere. Create a Facebook and Instagram store, sell on any website, upload your products to marketplaces like Amazon or eBay, and connect with customers in person. This can all be done from one simple control panel.
Get started

Here's what our merchants are saying

Great feature! So easy to use especially for small businesses selling on Facebook, it makes it SO much easier for customers to go straight from a photo of a product to the actual product without going through your website.

Dani Mcrystal

DJM Jewellery

What else you may want to know

Can I add a Facebook Shop to my Facebook page?
Facebook Shops are only available in limited countries. If your business is located where Facebook Shops aren't supported, you can use Linkup to sell products on Facebook without limits.
Can I advertise my products on Facebook?
Totally! Regardless of your location, Meta's Product Catalog ads are available globally.
Where can I learn more about the Facebook Business tools that are available to me?
Check out Meta Business Help Center and  Ecwid Help Center for more information.

FAQs

How do I set up my Facebook store?
You have to get approval from Facebook to sell on the platform. Once approved, you can create a Facebook store and upload your Ecwid product catalog. Once your products are added, you can tag them in your posts — and even create ads. Learn more.
Is my Ecwid store synced with Facebook?
Once you connect your Ecwid store to Facebook, your products will automatically sync with Facebook Shop. This keeps your product catalog up to date without any extra work.
How do customers checkout from Facebook?
When a customer adds products to their cart on Facebook and proceeds to checkout, your store's checkout page will open within the Facebook app, pre-filled with their selected items. Purchases are completed using your existing payment methods, shipping options, tax settings, and branding.
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