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Ecwid Ecommerce Glossary


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What is Snapchat?

Snapchat is a multimedia messaging app used by over 650 million people worldwide. You can share photos, videos, and messages on Snapchat that disappear after a short period of time.

The features of Snapchat:

  • Snaps are photos or videos that users can send to their friends. You can add text, pictures, stickers, filters and other effects to your pictures before sending them.
  • Stories, which consist of a collection of snapshots and can only be viewed for 24 hours.
  • Discover feature allows media, brands and content creators to share short content, articles and videos.
  • Snap Map feature allows users to see their friends’ real-time location on a map, but only if they choose to share it.
  • Interactive filters and augmented reality lenses can be applied by Snapchat users to their selfies and videos.
  • Chat allows you to communicate with your friends via text messages and video calls.
  • Memories is a feature that allows users to save their snaps and stories in Memories, then re-view and share old content.

How to use Snapchat in ecommerce?

Snapchat can also be a great place for ecommerce businesses to connect with their audience, showcase products, and drive sales. Here are some specific ways to use Snapchat effectively for ecommerce:

  • Use Snapchat to offer sneak peeks of upcoming products. Create anticipation and excitement by sharing behind-the-scenes content before the official launch.
  • Leverage Snapchat’s ephemeral nature to promote limited-time offers and flash sales. Encourage users to take immediate action to avail of special discounts.
  • Utilize Snapchat’s augmented reality technology to create interactive, shoppable experiences. Users can try on products virtually and make purchases directly through the app.
  • Partner with relevant influencers on Snapchat to showcase your products. Influencers can provide authentic reviews and demonstrations, reaching a wider and engaged audience.
  • Reward your Snapchat followers with exclusive discounts and promo codes. This can incentivize them to make purchases and engage with your brand.
  • Encourage users to share snaps of themselves using your products. Create a branded hashtag and feature the best user-generated content on your Snapchat account.
  • Use Snapchat Stories to tell the story of your brand, its values, and the people behind it. This can help build a stronger emotional connection with your audience.
  • If you’re participating in or hosting events related to your industry, use Snapchat to provide real-time coverage. This can include product launches, trade shows, and more.
  • Create custom geofilters for specific locations or events. Users can overlay these filters on their snaps, helping to spread brand awareness.
  • Partner with other brands or influencers for cross-promotions. This can expose your brand to new audiences and drive traffic to your ecommerce store.
  • Use Snapchat to engage with customers by answering their questions, addressing concerns, and providing exceptional customer service.
  • Monitor Snapchat Insights to track your performance, engagement rates, and audience demographics. Adjust your strategies based on the data.
  • Run interactive contests and giveaways on Snapchat. Encourage users to participate by submitting snaps or engaging with your content.
  • Integrate your Snapchat efforts with other social media channels and your ecommerce website. Promote your Snapchat presence to your existing customer base.

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