So erstellen Sie einen Online-Shop: Eine einfache 6-Step Guide

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Global ecommerce sales are expected to surpass $7 trillion in 2024.

This number has grown exponentially over the last decade. Retailers have become increasingly reliant on their online sales.

Weltweiter E-Commerce-Einzelhandelsumsatz von 2018 bis 2026

Quelle: Ecwid Einblicke

Fortunately, it’s now easier than ever for entrepreneurs to create an online store. With that in mind, here’s how to make an online shop without breaking the bank.

1. Find Your Target Audience

Erstens finding your specific niche is a crucial part of building an ecommerce platform. Learning how to make an online shop successful starts with understanding what you’d like to sell and who your target audience will be. Before settling on a product, consider the following questions.

Is your product profitable? If a product is too expensive to manufacture or purchase wholesale, it is not likely to create a profitable business. Similarly, if the product is too expensive to ship, it may not be a good ecommerce product.
Are you passionate about the product? While passion does not guarantee profitability, it can certainly help. If you have a personal connection to the product you’re selling, you are more likely to devote extra time and energy. Passion also inspires you to learn more about the product, allowing you to become an expert in the field.
Are customers always in need of your product? Selling products that are always in high demand is a great place to start. People who need a particular product will search online, which offers a great resource for ecommerce businesses. SEO tools can be used to help businesses understand what customers want, and effectively guide them to your site.

2. Start to Slowly Build Your Brand

Once you have decided on your products, it’s time to move on to your marketability. At this stage, you should decide the name of your business, explore ideas for a logo, and create your Markenwerte.

Before settling on a name, you can explore available domain names to ensure your name is available. While you may not be ready to create a logo at this stage, you can use the Canva app to explore ideas. Canva can give you logo and font options that may fit your particular style.

3. Verify Your Business

When exploring how to start an online shop, make sure you understand your legal obligations.

To start your business, you will need to register as a Gesellschaft mit beschränkter Haftung (LLC). This is to support small businesses in case they are sued. It also makes you eligible for certain tax advantages.

Through the registration process, you will be given an employer identification number (EIN), which helps your business be recognized in your state. The registration process often benefits based on your state, so be sure to check with your particular state.

4. Select an Ecommerce Platform that Meets Your Needs

Es gibt countless website builders on the market today. While many of them serve a similar function, they all have their own unique set of pros and cons.

Ecommerce website builders are designed to make website building easier by offering vorgefertigt templates, logos, and more. This allows business owners to create their own websites without hiring a professional, often saving hundreds or thousands of dollars.

Each platform varies in its capabilities, Benutzerfreundlichkeit, customer service, and affordability. We recommend you do a thorough search of all of your options before selecting one for you.

5. Create Your Website

Once you have found the right platform, it’s time to get to work. Each platform may have its own Schritt für Schritt guide on how to make an online shop, but most are similar.

Here is what you can expect from the shop creation process:

Create an account with your email, password, and payment option
Choose your domain name (you may need to purchase this separately depending on your plan)
Search through themes and templates. Find the one that works for you
Add the name of your business (and logo if you have one)
Create a custom homepage and additional pages. Your platform will guide you through this process.
Add your specific products and create listings
Set up your payment processor
Edit your settings including shipping calculators and taxes

6. Spread the Word

The best way to promote your online shop often varies depending on your particular product.

Here are a few ways to spread the word about your new ecommerce business:

Finden Sie Influencer that use products like yours. Hire them to promote your product.
Verwenden Sie die Online-Werbung like Facebook Ads and Google Ads.
Verwenden Sie die Mundpropaganda marketing amongst friends, family, and previous customers.
Become aktiv in den sozialen Medien, making creative and unique content.
Add your business to Online-Verzeichnisse in your industry.
Finden Sie eine Affiliate-Marketing
Follow businesses that create similar products on social media. Learn how they promote and market themselves.

Optimize Your Online Shop with Ecwid

Seien wir ehrlich - ecommerce is a saturated market. To succeed you need to stand out from your competitors. Having experienced marketing professionals by your side can make all the difference.

At Ecwid, our passion is helping small businesses grow. Whether you need help with inventory, advertising, website building, or brand building, our industry experts will work with you to optimize every aspect.

Take a step forward in your business — Loslegen mit Ecwid noch heute.

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20. Februar 2024

Über den Autor

Max arbeitet seit sechs Jahren in der E-Commerce-Branche und hilft Marken dabei, Content-Marketing und SEO aufzubauen und zu verbessern. Darüber hinaus hat er Erfahrung mit Unternehmertum. In seiner Freizeit ist er Romanautor.