Alles, was Sie brauchen, online zu verkaufen

Set up an online store in minutes to sell on a website, social media, oder Marktplatz.

Hallo. Der Inhalt unseres Blogs wurde zum besseren Verständnis automatisch übersetzt. Bitte entschuldigen Sie deshalb eventuell auftretende sprachliche Unstimmigkeiten.
What is KPI?

E-Mail-Marketing-KPIs: How to Measure Your Email Marketing Effectiveness

12 min read

Out of all the forms of online marketing tactics, marketing through email is perhaps the greatest and most fool-proof way of getting your company or brand in front of consumers. There is just something so enticing about seeing one’s name in the header of an email followed by offers, promotions, and free trials.

In der Tat, it’s this very reason that companies that employ email marketing experience so much success. The offer is literally right there in front of the consumer, and all they have to do is click a link. Einfach so, they’re excited about your business, and you have made a sale without even lifting a finger.

If done correctly, email marketing campaigns can generate massive traction to your website, translating into website clicks, Vertrieb, Abonnements, etc. Allerdings, a successful email campaign requires much more than simply drafting engaging, well-written content. While the quality of the content, natürlich, determines whether a consumer will be inspired to make a purchase, there are certain procedures that one should follow to get the most out of their campaign.

Incorporating KPIs

In order to ensure that your email marketing is successful, you should incorporate KPIs into your marketing strategies. KPIs, or “key performance indicators,” are metrics that business and brand owners can use to track their overall marketing performance.

Wie Sie wahrscheinlich schon wissen, formulating an email campaign takes time, Energie, und, am wichtigsten ist, Geld. Daher, it’s imperative that you make the most out of your campaign in terms of targeting the correct audience, supplying the most relevant content, und, endlich, utilizing the email marketing metrics obtained to improve future emails.

We know how daunting the process can seem at first glance. So, we have decided to create this guide to understanding all the in’s and out’s of email marketing KPIs, as well as how you can use the data collected to optimize your future campaigns. Ohne weiteres, let’s dive into the analytics of email marketing!

KPIs Explained

In the world of digital marketing, business owners must have a viable way to ascertain whether their marketing strategies are working effectively. One way to measure a marketing campaign’s success is by using KPIs. Im wesentlichen, there are several different forms of analytics that fall under the term.

Allerdings, the primary purpose is to track various performance indicators that arise throughout the campaign. This includes things like “emails opened,” “unsubscription rate,” “conversation rate,” and many more, all of which will be explained later.

Zum Glück, understanding KPIs isn’t rocket science, and once you have a grasp of what the term entails, you’ll be ready to elevate your approach to email marketing.

Benefits of Using Metrics in Email Marketing

The primary benefit of using KPIs is to gain a deeper insight into the experience of your emails’ recipients. By properly implementing KPIs and effectively utilizing the data obtained, you can learn which emails and subsequent content your contacts liked. You can also learn exactly what caused them to unsubscribe. With the knowledge you gain through KPIs, you can reinvigorate future email campaigns. You can increase the presence of the most popular content, correct previous errors in presentation, and ultimately develop a better relationship between your customers and your brand.

Learn How to Optimize Your Email Campaign With These Strategies

Wie oben erwähnt, properly implemented KPIs involve many different types of analytics, all of which are used to get the most out of your email marketing campaign. We have broken down the nine most common KPIs of email marketing, what they entail, and how they can help you optimize your email marketing campaigns in der Zukunft.

Emails delivered

A very important KPI that all business owners should keep in mind is the rate at which emails are being delivered. While you may have 1000 names on your contact list of current and potential customers, it’s very unlikely that every email will be delivered. Drops in delivery rates can be caused by many different factors, such as a customer signing up for your services with a fake E-Mail-Adresse. Allerdings, what’s important is knowing that your emails are at least reaching your contacts. You will need this data for the following KPIs.

Bounce rates

Another KPI that can help determine whether your email campaign has been successful is the “bounce rate” of the addresses used to subscribe to your mail list. There are two types of bounceshard, and soft. When you notice a hard bounce, the cause is most likely an error in the email address of the recipient. Zum Beispiel, it could be misspelled or completely false, in welchem ​​Fall, the email will never be sent. Allerdings, in the instance of a soft bounce, there was likely an issue with the receiver’s mailbox.

Emails opened

Once you know the number of emails that are actually being delivered, you can compare the data to the data collected in the next KPI: “Emails Opened.” Having an idea of the rate of emails opened can give insight into whether the subject lines are relevant and interesting to the recipients. Unopened emails often translate to a lack of interest, and therefore you should make adjustments. Auch, it’s important to compare your open rates to the typical rates seen in your particular industry. Doing so can be an indicator of how your company compares with the rest of the market.


Another KPI that you should track is the rate that contacts are clicking the links embedded throughout the emails as well as where the links take them. Tracking click-through rates allows companies to gain a better understanding of what interested the customer most in the email. If it’s determined that your CTA received the highest number of clicks, Du bist auf dem richtigen Weg.

Click-to-open rate

Im wesentlichen, the “click-to-open rate” is determined by comparing the number of opens to the number of click-throughs. In anderen Worten, of all the emails that were opened, how many contacts were interested enough to not only read through the content but also click the links? If you have a higher number of opens but no clicks, it’s possible that the recipients were initially intrigued by the subject line but disappointed with the content within the email. An diesem Punkt, it would be best to revise the content in the email to better reflect the catchy subject line.

Unsubscribing rate

Wie Sie sich vorstellen können, the “unsubscribing rate” is one of the most crucial KPIs that one can measure. This is because companies can use the data collected to determine why their email subscribers are leaving. If your unsubscribe rate is relatively low, there’s nothing to worry about. Allerdings, if you notice a sudden rise in the unsubscribe rate after implementing changes to the content, Format, or sending schedule of the emails, there could be an issue. In diesem Fall, you may need to reconsider the changes.

Social media sharing

With this KPI, you can get an idea about how contacts are responding to the content in your email. Allerdings, dazu, you’ll need to include a share link somewhere at the bottom of the message. With this data on hand, companies can not only discover what content their subscribers prefer but also what they are saying about it on their social media platforms.

Spam complaints

The “spam complaint” KPI is used to see how many subscribers are reporting your emails as spam. Recipients will report spam for a variety of reasons, with the primary cause being that they simply wanted to opt out of the mail list. Allerdings, if you’ve recently implemented a change to your content and suddenly notice an increase in spam reports, you need to act fast and re-evaluate the changes.


The “conversion rate” is perhaps the most important KPI of email marketing analytics. This is the indicator that lets you know the number of people who open the email, click the links, and follow through to make a purchase, registrieren, abonnieren, download, or complete whatever the goal was in sending the email. If your open and conversion rates are high, with minimal unsubscribe and spam rates, you have had a very successful campaign. Wenn nicht, you should use the data to implement changes in future email campaigns to obtain more favorable results.

Utilize KPIs and Make Smarter Decisions in Your Email Marketing Campaign

Letztlich, your goal in any email marketing campaign is to achieve the highest amount of positive indicators possible while limiting those that are negative. A successful email campaign is not contrived overnight but rather after weeks and even months of research, Planung, and implementation. Daher, it is vital to include KPIs in your campaign so that you can gain insight into the successes and failures of your hard work.

Now that you have a better understanding of the common analytical practices involved in using KPIs, you should be more prepared to properly measure the effectiveness of your next email marketing campaign. These tools are available to help you achieve success in your marketing strategies, so use them wisely, and good luck!



Verkaufen Online

Mit Ecwid E-Commerce, you can easily sell anywhere, für jeden - über das Internet und auf der ganzen Welt.

Über den Autor

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Trotzdem, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Einfach zu verwenden, erschwinglich (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

Wenn Sie auf „Alle akzeptieren“ klicken, stimmen Sie der Speicherung von Cookies auf Ihrem Gerät zu, um die Websitenavigation zu verbessern, die Websitenutzung zu analysieren und unsere Marketingbemühungen zu unterstützen.
Ihre Privatsphäre

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. Allerdings, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

Weitere Informationen

Unbedingt erforderliche Cookies (Immer aktiv)
Diese Cookies sind zur Funktion der Website erforderlich und können in Ihren Systemen nicht deaktiviert werden. In der Regel werden diese Cookies nur als Reaktion auf von Ihnen getätigte Aktionen gesetzt, die einer Dienstanforderung entsprechen, wie etwa dem Festlegen Ihrer Datenschutzeinstellungen, dem Anmelden oder dem Ausfüllen von Formularen. Sie können Ihren Browser so einstellen, dass diese Cookies blockiert oder Sie über diese Cookies benachrichtigt werden. Einige Bereiche der Website funktionieren dann aber nicht. Diese Cookies speichern keine personenbezogenen Daten.
Cookies für Marketingzwecke
Diese Cookies können über unsere Website von unseren Werbepartnern gesetzt werden. Sie können von diesen Unternehmen verwendet werden, um ein Profil Ihrer Interessen zu erstellen und Ihnen relevante Anzeigen auf anderen Websites zu zeigen. Sie speichern nicht direkt personenbezogene Daten, basieren jedoch auf einer einzigartigen Identifizierung Ihres Browsers und Internet-Geräts. Wenn Sie diese Cookies nicht zulassen, werden Sie weniger gezielte Werbung erleben.
Funktionelle Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.