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Building Strong Customer Relationships Is Paramount for SalesHere's How to Start Doing That

15 min read

Your customers are the heartbeat of your business. They represent your sales growth, brand reputation, and the core of your entrepreneurial dreams. But how well do you really know them?

In a world where relationships go beyond transactions, fostering strong customer relationships should be at the top of any business owner’s to-do list. This is not just about Personalisierung to boost your marketing strategies; it’s about creating a community around your business, generating loyalty, und, letzten Endes, driving sales.

In diesem Artikel, we will discuss why managing customer relationships is paramount for sales and how you can start doing that today with an easy-to-use and robust tool.

Why Customer Relationships Are Vital for Sales

We’ve all heard the saying, “A happy customer is a loyal customer.But the truth behind this statement goes much deeper than just satisfying your clients. Here are some key reasons why building strong customer relationships is crucial for driving sales:

  • Kundenbindung: Repeat customers are more likely to purchase new ones, and it costs less to retain customers than to acquire new ones.
  • Word-of-mouth marketing: Satisfied customers are the best brand ambassadors. When they have a positive experience with your business, they are more likely to share it with their network, bringing in new potential customers.
  • Brand reputation: Customers who feel valued by a company are more likely to speak positively about it, contributing to building and maintaining a strong brand reputation.
  • Cross-selling opportunities: By understanding your customersneeds and preferences, you can identify cross-selling opportunities that will not only increase your sales but also enhance their overall experience with your brand.

Brand’s efforts to build relationships with customers are one of the leading brand loyalty drivers worldwide (Quelle: Statista)

How to Manage Customer Relationships Effectively

Now that we understand the importance of customer relationships, let’s discuss how to manage them effectively.

Erste, get to know your customers. Gather data and insights about your customers’ Demografie, purchasing behavior, and preferences. This information will help you understand their needs and personalize your marketing efforts accordingly.

Zweite, strive for timely and consistent communication with your customers. This can be through email or even good old-fashioned phone calls. Keeping an open line of communication shows your customers that you value their opinions and feedback.

Dritte, go the extra mile to delight your customers. Show them you appreciate their business by offering personalized discounts or rewards for their loyalty. Surprise and delight initiatives can create memorable customer experiences and foster stronger relationships.

62% of customers stated that a brand would lose their loyalty if it failed to deliver a personalized experience (Quelle: Statista)

Schließlich, use a customer relationship management (CRM) tool to streamline all the steps above. It will help you centralize all your customersinformation and interactions in one place, making it easier to manage and track your relationships with them. It can also provide valuable insights into customer behavior and buying patterns, allowing you to tailor your sales strategies accordingly.

Dies ist, wo Ecwid von Lightspeed ins Spiel kommt. As a robust ecommerce platform, it allows you to create an online store, but it also offers extensive features to grow your sales (wie Domänen, Berichte über die Verkäufe, and advertising tools). One of them is the Customers page that acts as your CRM tool – read on to learn more about it.

If you still haven’t signed up for Ecwid, jetzt ist die Zeit! Schließen Sie sich Hunderttausenden kleinen Unternehmen an, die online verkaufen oder migrate your existing online store zu Ecwid.

Simplify Customer Information Management with Ecwid

Hier bei Ecwid, we understand that turning a one-time buyer into a loyal customer demands exceptional service, prompt communication, and a personalized approach. Dieses im Verstand halten, we’ve crafted a feature to help you effortlessly manage your customer relationships.

Meet the Kunden page in the Ecwid admin — a centralized hub designed to help businesses nurture their most valuable asset more effectively: their customers. This tool is more than just a page; Es ist ein Ausgangspunkt für ein leistungsstarkes Kundenbeziehungsmanagement. Hier ist, warum:

Einfacher Zugriff auf alle Kundeninformationen und Verwaltung dieser

Auf der Seite „Kunden“ können Sie alle Ihre Kunden anzeigen und verwalten – das ist möglich anzeigen, finden, und bearbeiten Sie alle Informationen Sie benötigen, wie:

  • Kontakt details: mehrere E-Mails, Telefonnummern, Boten, social-media-Seiten, und Adressen pro Kunde.
  • Statistiken: Anzahl der Bestellungen und Verkaufswert.
  • Mehr details: um die Geschichte, Zustimmung zum Versand, Steuerstatus, und Kundengruppe.

Die Seite „Kunden“ bietet einen umfassenden Überblick über die wesentlichen Daten

Müssen einen neuen Kunden hinzufügen? Kein problem. You can quickly create a new customer profile from the Customers page and specify their contact details, be it phone, E-Mail, oder Bote.

For every customer, there’s a customer details page where you can handle all the info about them and see helpful stats like the order count, Durchschnittlicher Bestellwert, and total revenue per customer.

An example of a customer detail page where you can see all information about them

Für beste Ergebnisse, use internal notes to save important information on a customer’s page.

Zum Beispiel, you might add a contact note indicating that a specific phone number is only available on working days. Oder, specify which customer’s phone number is for work and which is personal using the contact notes.

Using a contact note for saving important information

Alternativ, you could use staff notes. Zum Beispiel, to specify the customer’s time zone for other team members.

Notes for staff are not visible to customers

Both contact and staff notes are especially helpful when you have a team of sales reps and want everyone to be on the same page.

Segment Your Customers for Personalized Marketing

Aber das ist nicht alles; the Customers page also offers advanced search filters, making it easy to find specific groups of customers.

Sagen, you want to assign a customer group, give a discount, or send targeted emails to your repeat customers from a specific country who bought a specific product. Oder, want to see which repeat customers have purchased a particular product. The filter options empower you to gain such insights easily and effectively, Wir helfen Ihnen dabei, Ihre Verkaufsstrategien anzupassen und personalisierte Angebote zu liefern.

Filtern von Kunden, die ein bestimmtes Produkt gekauft haben und Marketing-E-Mails abonniert haben

Pro-Tipp: Speichern Sie diese Filter für Ihre Bequemlichkeit. Setzen Sie Lesezeichen für Ihre lokalen VIP-Kunden, um schnell auf deren Telefonnummern und E-Mails zuzugreifen! Wie großartig ist das?

Exportieren Sie Kundeninformationen für eine bessere Verwaltung und Analyse

Plus, Sie können die gesamte Kundenliste oder bestimmte Segmente in eine CSV-Datei exportieren. Zum Beispiel, you can extract a list of customers who subscribed to promotional emails. This feature proves useful when distributing promotional emails through your email platform.

Oder, export your customer information for further analysis, providing valuable insights into customer behavior. You can use this data to identify trends, create targeted marketing campaigns, and tailor your sales strategies. Zum Beispiel, you might want to survey customers who bought your recently launched product to get feedback and improve upon it.

Exporting selected customers

Manage All Business-Related Tasks from One Place

Why juggle multiple tools when you can have it all in one spot? Mit Ecwid, you can manage your customers right where you manage your online store – in your Ecwid admin.

Auf diese Weise, you significantly optimize your workflow, particularly when your team members already have access to your Ecwid admin. Zum Beispiel, Sie können einfach grant staff access to the Customers page to your marketing team, allowing them to execute promotional campaigns for frequent buyers.

Detaillierte Anweisungen zur Verwendung der Kundenseite finden Sie hier, besuchen Sie die Ecwid-Hilfe.

Best Practices für die Verwaltung von Kundenbeziehungen

Bei der Verwaltung von Kundenbeziehungen geht es nicht nur um das Sammeln von Kundendaten; Es geht um Verwenden Sie diese Daten, um sinnvolle Interaktionen aufzubauen. Hier sind einige Tipps, wie das geht.

Behalten Sie Ihre Kunden’ Aktuelle Informationen

Kunden ändern ihre Kontaktdaten, Vorlieben, und sogar das Kaufverhalten im Laufe der Zeit. Behalten Sie diese Änderungen im Auge, um sicherzustellen, dass Ihre Kommunikations- und Marketingbemühungen relevant bleiben.

We’ve made it easier for you to keep your customer data up-to-date. You can swiftly modify basic customer information such as contact details, marketing email subscription status, tax-exempt status, und Kundengruppe.

Adding contact information to a customer details page

Durch die Art und Weise, you can mass update information for several customers at once. Zum Beispiel, you can quickly filter customers who bought from you more than five times and assign them to the “Loyal Customers” group.

Adding several customers to a group at once

In addition to maintaining an updated customer details page, make sure to include extra information in your store. Zum Beispiel, if you want to add an additional shipping address to send freebies to – you can do that using notes.

Plus, saving different customer contacts (like office, personal/work phone, oder E-Mail) prevents you from miscommunication or losing a potential order because your sales rep didn’t see the relevant phone number on the customer details page.

Train Your Support and Sales Teams to Use Customer Information Effectively

Your customer information is only as useful as those who know how to use it. Ensure your support and sales teams are trained to use customer data in their interactions with customers effectively.

Support teams can quickly resolve issues by having access to up-to-date customer information. Sales teams can also use this information to tailor their pitches and offers based on a customer’s past purchases.

Ecwid’s Customers page helps streamline team communication by adding internal notes to each customer profile, sowie Notizen zu jedem Kontakt. Zum Beispiel, Ihr Supportmitarbeiter kann wichtige Informationen für seine Kollegen speichern, wie „Dieser Kunde möchte, dass seine Bestellungen an sein Lager geliefert werden.“, nicht ihr Büro.“ Dies ermöglicht ein effizienteres Kundenerlebnis.

Auch das Vertriebsteam kann von der Kundenseite stark profitieren, welches die Bestellhistorie enthält. Dies kann Ihrem Vertriebsteam helfen, hochwertige Kunden zu identifizieren und seine Marketingstrategien entsprechend anzupassen.

Viewing a customer’s past orders can help sales reps make more personalized pitches

Engage in Personalized Communication for Upselling and Cross-Selling

Your customers are more than just numbers on a spreadsheet. They are real people with unique preferences and needs. Use the information on their customer details page to send targeted offers based on their past purchases. This not only shows your customers that you value their business but also increases the chances of repeat sales.

Zum Beispiel, if some customers purchased a specific product from you, consider sending them an exclusive offer for the upgraded product. Oder, send them an overview of complementary products currently on sale. This not only shows your appreciation for their loyalty but also increases the chances of them making another purchase.

Mit Ecwid, you can effortlessly achieve this by applying filters on the Customers page and exporting the list of customers to send them the offer using an email service of your choice.

Leverage Data-Driven Customer Insights

Every click and every purchase is a piece in the grand puzzle of your customers’ behaviors. With in-depth analytics and insights into customer behaviors, Vorlieben, and sales patterns, you gain a heightened strategic awareness.

Keep track of your buyershabits by filtering customer data by date range and segmenting customers based on purchase frequency, Lage, or order value. You can use this information to understand your customersneeds and tailor your marketing strategies accordingly.

Zum Beispiel, if you notice that many customers are purchasing from a specific location, consider expanding your targeted promotions in that area. Oder, if you see high demand for a specific product, consider increasing your inventory or creating bundle deals to increase the average order value.


It’s impossible to drive business growth without building stronger relationships with your customers. And Ecwid’s Customers tool is all about helping your business grow. It’s about delivering a more personalized, engaging experience to your customers and building long-lasting relationships. Denn bei Ecwid, your business’s success is our top priority.

Warum also warten?? Take advantage of the Kunden Seite und beginnen Sie noch heute mit dem Aufbau starker Beziehungen zu Ihren Kunden! Mit einfachem Zugriff und einfacher Verwaltung von Kundeninformationen, erweiterte Suchfilter, und die Möglichkeit, Daten zu exportieren, you have all the tools you need to personalize your marketing efforts and improve customer satisfaction.



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Über den Autor

Anastasia Prokofieva ist ein Content-Schriftsteller bei Ecwid. Sie schreibt über Online-Marketing und Promotion zum Alltag make Unternehmer leichter und lohnender. Sie hat auch ein Faible für Katzen, Schokolade, und machen Kombucha zu Hause.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Einfach zu verwenden, erschwinglich (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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