Entdecke dein Geschäftswachstum mit der neuen Serie von Ecwid Igniter Bring mich dorthin
Alles, was Sie brauchen, online zu verkaufen

Set up an online store in minutes to sell on a website, social media, oder Marktplatz.

Hallo. Der Inhalt unseres Blogs wurde zum besseren Verständnis automatisch übersetzt. Bitte entschuldigen Sie deshalb eventuell auftretende sprachliche Unstimmigkeiten.

What is a Marketing Strategy? Explained in Simple Words

10 min read

Marketing is arguably one of the most important facets of any ecommerce shop’s success. With a solid marketing strategy in place, a business can boost brand awareness, bauen Kundenbindung, and drive sales online.

The strategy a business uses to engage and connect with its target audience is foundational to its success. Sie können sich denken,, what is a marketing strategy, and how can an ecommerce business create one from scratch?

Wir sind hier um zu helfen! This post will discuss the details of a marketing strategy and how to create one using your company’s unique goals and values. Dann, we’ll break down how ecommerce shops can leverage their marketing strategy to build a compelling brand online.

Defining Your Marketing Strategy

A marketing strategy is the approach and guide for how a business promotes its products, Dienstleistungen, and offerings to its target audience.

An effective marketing strategy should encompass the primary ways a company engages with its audience, communicates its values, and how it drives sales.

When creating a marketing strategy, a business should clearly identify:

  • Who the target audience is
  • How to position itself as a brand
  • The company’s values and mission
  • What the goals of the company are

A marketing strategy is often used synonymously with a marketing plan. This term refers to the nitty gritty details and individual processes, Schritte, and tactics that a business will leverage to achieve the goals listed in its marketing strategy.

So, how does an ecommerce business go about creating a marketing strategy? Wir Tauchen in.

How to Create a Marketing Strategy

Here are the steps to follow to create a marketing strategy that drives growth and success.

1. Define Your Goals

The goals for your marketing strategy should align with your company’s overall goals, whether that’s driving sales, establishing your brand online, or growing your customer base.

Many companies find success in defining goals by using the SMART framework, which includes the following:

  • Spezifisch: Be concise and clear with the goals you’ve defined within your strategy. This could be things like “Grow our social presence on Instagram, X, and Facebook” or “Build our email list through a targeted lead generation campaign.”
  • Messbar: Determine which metrics and criteria you’ll use to measure success. This could be the number of email addresses you gather on a web form, social growth of 200%, or total conversions on your website.
  • Actionable: Map out the actionable steps that are necessary to take to achieve your goals. This includes the tools and platforms you’ll use to track performance and success.
  • Relevant: Consider the overarching goals of the company as you map out the goals within the marketing strategy to ensure the two are aligned.
  • Time-bound: Create clear deadlines which will help the team stay focused on their tasks and fuel urgency.

2. Kenne Dein Publikum

Perform thorough market research to understand who your Zielgruppe ist, where they exist online, and their current pain points.

A marketing strategy involves the target audience in nearly every way, so be sure you understand your audience and the market as a whole. This will allow you to fill in the gaps and provide a solution.

3. Create Brand Messaging

Once you understand your goals and your target audience, it’s time to craft brand messaging that accurately conveys your Mission, Werte, and what your business is all about. Wenn es richtig gemacht wird, it will set your business apart from the competition and attract your target audience.

Consider the tone of voice and the language you use to convey the message. Is your brand formal and professional, or casual and funny?

Using appropriate language as you carve out your messaging will ensure the tone of voice aligns with the overall feel of your brand.

4. Identify Marketing Channels

List all the marketing channels where your brand exists and any new ones you’d like to explore. These include your website, social-media-Plattformen, Newsletter, third-party channels, bezahlte Anzeigen, Partnerschaften, und mehr.

These channels are where you’ll set your strategy in motion – how you’ll interact with your audience, promote your products or services, distribute content, and build an authentic brand.

5. Establish Your Budget

Knowing the budget for your marketing strategy is critical – it allows you to properly allocate funds to different tools you’ll need to succeed, outsource support as needed, and run ad campaigns.

If you’re just getting started with a smaller budget, focus your funds on a few tasks to start and scale up as you generate success.

6. Monitor and Evaluate Performance

Measuring what you market is another critical step in any marketing strategy. It helps you understand what tactics are working and what needs to be reworked.

The best tools to help monitor and evaluate campaign performance gehören Google Analytics für Ihre website, Google Search Console for organic traffic performance, und Google-Anzeigen for paid ad campaigns.

What is an Ecommerce Marketing Strategy?

An ecommerce strategy is designed specifically to drive traffic to an online store.

Promotional tactics used in an ecommerce marketing strategy will convert traffic into customers and foster long-term customer loyalty.

The Best Ecommerce Marketing Strategies for Your Business

There are so many strategies and approaches an ecommerce business can use to promote its products, Verkehr fahren, and boost sales on its website.

Here are some of the most compelling ideas your business can try.

FAQ: Creating Marketing Strategies

Get all your questions about building a marketing strategy answered here.

What are the 4 types of marketing strategies?

The four core types of marketing strategies include the following:

  • Market penetration: This strategy involves placing an emphasis on increasing market share in your industry through tactics like competitive pricing, adjusting product quality to align with your audience’s expectations, and improving distribution to meet the demand of customers.
  • Market development: Expanding into new markets (new locations or demographics) or drilling down on certain niches to grow a company.
  • Product development: Creating new products or modifying an existing offering to better meet the market’s needs and become more competitive.
  • Diversification: Entering new markets and/ or creating new products to target new audiences, or offering existing customers something entirely different.

Which marketing strategy is most effective?

In our considered view, the most successful marketing strategy is one that remains fluid, eschewing reliance on any singular tactic. A blend of social media, E-Mail-marketing, and pay-per-click advertisements may yield the greatest returns for your business.

In the ecommerce setting, many brands experience a high ROI when partnering with influencers to raise awareness about their products and generate more site traffic. Others leverage SMS marketing throughout the buyer journey, which has a staggering 98 Prozent Öffnungsrate.

Whatever you decide on, SEO is a critical component of any marketing strategy to rank higher in organic search results on sites like Google and Bing.

Why is a marketing strategy important?

Einfach ausgedrückt, an effective marketing strategy will help a business reach its target audience. Without a strategy in place, your business will operate by trial and error, which can be expensive and time-consuming.

Successfully Market Your Brand with Ecwid

Marketing is a foundational piece of any business, and brands need a captivating website to draw in new customers. Need help creating an ecommerce website? We’ve got you.

Using our instant site builder, business owners can bring their stores to life and start selling today. Ecwid offers several other marketing channels you can use to promote your business successfully. Erhalten Sie heute begonnen!



Verkaufen Online

Mit Ecwid E-Commerce, you can easily sell anywhere, für jeden - über das Internet und auf der ganzen Welt.

Über den Autor

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Trotzdem, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Einfach zu verwenden, erschwinglich (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

Wenn Sie auf „Alle akzeptieren“ klicken, stimmen Sie der Speicherung von Cookies auf Ihrem Gerät zu, um die Websitenavigation zu verbessern, die Websitenutzung zu analysieren und unsere Marketingbemühungen zu unterstützen.
Ihre Privatsphäre

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. Allerdings, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

Weitere Informationen

Unbedingt erforderliche Cookies (Immer aktiv)
Diese Cookies sind zur Funktion der Website erforderlich und können in Ihren Systemen nicht deaktiviert werden. In der Regel werden diese Cookies nur als Reaktion auf von Ihnen getätigte Aktionen gesetzt, die einer Dienstanforderung entsprechen, wie etwa dem Festlegen Ihrer Datenschutzeinstellungen, dem Anmelden oder dem Ausfüllen von Formularen. Sie können Ihren Browser so einstellen, dass diese Cookies blockiert oder Sie über diese Cookies benachrichtigt werden. Einige Bereiche der Website funktionieren dann aber nicht. Diese Cookies speichern keine personenbezogenen Daten.
Cookies für Marketingzwecke
Diese Cookies können über unsere Website von unseren Werbepartnern gesetzt werden. Sie können von diesen Unternehmen verwendet werden, um ein Profil Ihrer Interessen zu erstellen und Ihnen relevante Anzeigen auf anderen Websites zu zeigen. Sie speichern nicht direkt personenbezogene Daten, basieren jedoch auf einer einzigartigen Identifizierung Ihres Browsers und Internet-Geräts. Wenn Sie diese Cookies nicht zulassen, werden Sie weniger gezielte Werbung erleben.
Funktionelle Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.