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Was ist der Unterschied zwischen UI und UX im E-Commerce??

15 min read

Der E-Commerce hat in den letzten Jahren stark zugenommen. In der Tat, the global ecommerce retail sales are expected to hit rund 8.1 Billionen Dollar von 2028. This growing market opens significant opportunities for those currently in the ecommerce business and those looking to enter it.

Allerdings, with more businesses now involved in ecommerce, each business needs to build a competitive edge to stand out from the crowd. One such way to capitalize on the growing market is by focusing on user experience (UX) und Benutzeroberfläche (UI) design.

Continue reading below to learn more about ecommerce UX and UI and how to use them effectively in the market.

What Is UI and UX?

Erste, it’s important to understand what UI and UX mean in the context of ecommerce.

UX is an acronym for User Experience. It refers to a customer’s interaction with a website or product, focusing on optimizing this interaction to provide a pleasant and efficient experience for the user.

Im E-Commerce, UX could include aspects like navigability, Zugänglichkeit, einfache Kasse, and intuitive product information presentation.

Auf der anderen Seite, UI, short for User Interface, relates to the visual aspects of a website or product. It involves designing the product’s look and feel, einschließlich der Farbgebung, Platzierung der Schaltflächen, Typografie, und Gesamtlayout. Wenn alles richtig gemacht, Das UI-Design macht die Website optisch ansprechend und erleichtert die Interaktion.

Was ist UI- und UX-Design??

Beim UI- und UX-Design geht es um die Gestaltung optisch ansprechender und benutzerfreundlicher Schnittstellen, die das Surferlebnis für Online-Shop-Besucher insgesamt verbessern.

Dazu gehören Elemente wie das Website-Layout, Farbschemata, Typografie, und andere Designelemente, die es Benutzern erleichtern, auf der Website zu navigieren und mit ihr zu interagieren.

Both UI and UX design are crucial in creating a positive impression for potential customers.

What Is the Difference Between UI and UX?

The two terms and subjects are often confused for each other and sometimes even used interchangeably. While they may sound similar, there are some key differences between UI and UX design – they are two different subjects with unique factors and considerations.

UI is more focused on the visual aspects of a website or app, while UX focuses on the overall experience and functionality. In anderen Worten, UI is about how things look, while UX is about how things work.

Zum Beispiel, a visually appealing website with difficult navigation would have good UI but poor UX. Auf der anderen Seite, a website with a simple design but easy navigation and fast loading speed would have good UI and UX.

Kurz, user experience focuses on how customers interact with a website or product. Auf der anderen Seite, ecommerce UI refers to a product or site’s visual elements and design. So, while the two may address the same product or service, there will be different focuses to improve each.

Creative UX and UI Examples in Ecommerce

Now that we have a basic understanding of UX and UI, let’s look at some examples in the ecommerce world.

Slim Your WalletSlider on the Belroy Website

The Australian wallet brand, Bellroy, has a cool feature called “Slim Your Wallet” on their site. By adjusting the slider, you can select how many cards you want to carry and see how the wallet sizes up against the competition. Remarkably, the Bellroy wallet maintains its slim profile as you add more cards.

Once you check it out, it’s hard not to be wowed by what Bellroy offers. This is a great example of how a UI element (in diesem Fall, ein Schieberegler) can help businesses showcase their product or service in a unique and interactive way, ultimately improving the user experience.

3D Product Models in Ecwid Stores

Business owners selling online with Ecwid by Lightspeed have a unique feature that allows them to take their product presentation to the next level with the Ecwid Mobile App for iOS.

Owners of Apple Pro devices equipped with a LiDAR scanner can leverage the Ecwid Mobile App to craft and display captivating 3D models. Shoppers can virtuallytry onthese models using advanced AR technology.

Customers can view a 3D model on a product details page

Providing this immersive experience gives your customers a one-of-a-kind and captivating way to engage with your products like never before.

A 3D model of a product made with the Ecwid Mobile App

This is a great way to improve the user experience for brands selling apparel, Wohnkultur, or any other products that customers want to visualize in a more lifelike manner before hitting that buy button.

Learn more about easily creating 3D models of products for your ecommerce store:

Video on Moreporks Home Page

The website greets visitors with a captivating high-resolution video captured from the deck of a ship, flawlessly aligning with the brand’s adventurous outdoor essence.

Video is an excellent method to captivate shoppers, making it a smart strategy to draw attention to your products.

Durch die Art und Weise, if you create an ecommerce website with Ecwid by Lightspeed, you can enhance any page with video sections. This can be a powerful tool for showcasing your products and creating an immersive shopping experience for your customers.

But it’s not just about showcasing your products. Videos tragen auch dazu bei, eine emotionale Verbindung zu Ihrer Marke herzustellen. Durch den Einsatz von Storytelling und kreativen Bildern, Sie können die Botschaft Ihrer Marke überzeugend vermitteln, Machen Sie es für Ihr Publikum unvergesslicher.

Regime Builder auf der gewöhnlichen Website

Eines der wichtigsten UX-Prinzipien für E-Commerce-Websites besteht darin, Kunden das Auffinden und Auswählen der benötigten Produkte zu erleichtern. In der Regel, Dies geschieht mithilfe von Filtern, sucht, und Produktkategorien.

Die Ordinary-Website bringt dies mit ihrem Regimen Builder-Tool auf die nächste Stufe. This interactive feature allows customers to select their skin type and concerns and then suggests a personalized skincare routine using The Ordinary’s products.

This not only makes it easier for customers to find the right products for their specific needs but also adds a personal touch to the shopping experience. Customers feel cared for and their individual needs are being addressed, which can increase trust and loyalty towards your brand.

Blending Ecommerce UI and UX

There is a balance between UI and UX.

When a customer is browsing an ecommerce store, the storefront and product should have visual appeal, but they should also be easy to use.

While creating a storefront, the designer should remember that visual appeal doesn’t mean it has to be flashy and overwhelming. Too much of anything can be a turn-off for customers.

In anderen Worten, there should be a compromise to achieve a balance, and users will highly determine this. The internal team may have worked hard to design a great-looking site, but if data determines that it is causing customers to click away, it needs adjusting.

This doesn’t mean that the design team didn’t do a great job in creating the site; it’s just not aligned with users’ muss. Ideal, they should complement each other.

Any UI changes should ideally be made to support the UX. Remember the old adage, “The customer is always right.” Follow the data-driven facts about what is working and what isn’t based on users, not general design principles.

Balancing UI and UX is imperative for success. It’s not about picking one over the other — it’s about finding a synergy between both. This is addressed by understanding your customers, their needs, and their behavior on your site and making data-informed decisions on UI and UX adjustments.

Ecommerce UX and Ecommerce UI Design are an Ongoing Process

It is important for businesses to evaluate their UX/UI effectiveness regularly.

They should be an ongoing process rather than an update every couple of years. Die kontinuierliche Überwachung dieser Faktoren wird es dem Geschäft ermöglichen, weiterhin erfolgreich zu bleiben.

Manchmal, Eine Änderung kann negative Auswirkungen haben und muss rückgängig gemacht werden. Anderen Zeiten, Eine einfache Änderung kann zu einem Umsatzzuwachs führen. Beides ist möglich.

Allerdings, während der Prozess weitergeht, Ein E-Commerce-Unternehmen erfährt mehr über seine Kunden und kann bessere Änderungen vornehmen.

Ist Ihre E-Commerce-Site UX-freundlich??

Jetzt kennen wir die wichtigen Faktoren, die beim E-Commerce-UX-Design eine Rolle spielen, Wie sollte ein Unternehmen vorgehen, um diese zu verbessern oder umzusetzen??

Zuallererst, a thorough ecommerce UX audit should be done. This essentially means going through the current design of the site with a tooth comb to discover inefficiencies, Inkonsistenzen, and other general issues.

You should find the parts of the site that don’t flow well, are hard to use, und mehr. Locate these issues by asking questions such as:

  • Is it easy to search for products?
  • Does the product detail page have everything to make an informed decision?
  • Can the customer easily see product availability?
  • Is the site easy to navigate from arrival to purchase?
  • Is typography consistent across the store?
  • Can the store be easily loaded on mobile devices?
  • The trick is to think like a customer. Betrachten who your customer persona is and follow the paths they would when arriving at the page. This can help to discover obstacles and difficulties throughout the store.

The Perfect Blend of UX and UI for Your Online Store

Whether you are new to the ecommerce industry or looking to enhance your existing ecommerce business, focusing on UX and UI design can be a powerful tool for building a competitive edge. It can make your brand stand out in a saturated market, fördern Kundenzufriedenheit, and ultimately drive your ecommerce success.

If you want to start an ecommerce store or are already selling online, Ecwid by Lightspeed can help make the process easier while ensuring the UX and UI of your online store are top-notch.

Here are some examples of how you can enhance your shoppers’ experience using Ecwid by Lightspeed as your online store:

  • Use customizable website templates and user-friendly design tools to craft an online store effortlessly, even without coding expertise.
  • Allow customers to explore your store’s mobile version or app for a smooth shopping experience on mobile devices.
  • Enhance your store’s shopping experience with advanced tools like 3D product models where customers can view products from all angles for better purchase decisions.
  • Utilize categories, Filter, and search functionalities to enhance customersproduct discovery experience.
  • Provide a streamlined one-page checkout to enhance the purchasing process for customers. For added convenience, users can complete their purchase in just a few clicks using Apple or Google Pay.
  • Include videos on product pages to demonstrate product usage or offer tutorials.
  • Bieten Sie Produktempfehlungen an, Passen Sie personalisierte Angebote entsprechend dem Kundenverhalten an, und mehr.

Dies sind nur einige Beispiele für die Optimierung des E-Commerce-Erlebnisses für Ihre Kunden durch den Einsatz von Ecwid von Lightspeed. Durch die Implementierung dieser Funktionen, Sie können neue Kunden gewinnen und bestehende binden, indem Sie eine einfache Lösung anbieten, praktisch, and interactive shopping experience on any device.

Erstelle dein kostenlos Ecwid-Konto einen neuen Laden eröffnen oder migrate your existing online store to Ecwid. Explore the wide range of features and integrations to enhance your online business.

Need help getting started? Our team of experts will assist you with any questions or concerns. Mit Ecwid, you can focus on running your business while we handle the technical aspects of your online store.

Don’t miss out on the opportunity to increase sales and improve customer satisfaction with Ecwid by Lightspeed. Melden Sie sich jetzt an und bringen Sie Ihr E-Commerce-Spiel auf die nächste Stufe!



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Über den Autor

Anastasia Prokofieva ist ein Content-Schriftsteller bei Ecwid. Sie schreibt über Online-Marketing und Promotion zum Alltag make Unternehmer leichter und lohnender. Sie hat auch ein Faible für Katzen, Schokolade, und machen Kombucha zu Hause.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Einfach zu verwenden, erschwinglich (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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