Ecwid is full of features that can help you increase your store’s revenue and save you time. Are you using them to their full potential?
1. Setup Cross-Sales
Invite customers to purchase complementary or similar items.
Das ist ein
In real life, an example of this would be a salesperson suggesting you purchase a complimentary item or service with the product you are about to purchase. For example, if you sell skateboards, you may
In your Ecwid store, you can configure suggested products within the product page and at checkout. You could also:
- Produkte bündeln
- Offer accessories
- Define and offer products that are often purchased together
Anleitung
For products individually:
- Gehen Sie zu Ihrem Control Panel → Catalog → Products
- Create or select the product you would like to associate with
Cross-Verkäufe - Assign related products to the item individually or by category
- Speichern Sie Ihre Änderungen
At checkout:
- Gehen Sie zu Ihrem Control Panel → Settings → General → Cart
- Scroll down to the bottom of the page
- Enable showing the “You may also like” section on product pages and in cart
Hinweis: make sure Related Products are activated for both your cart and your product pages.
2. Offer Bulk or Volume Discounts
Discounts for purchasing items in bulk incentivises clients to buy more, and can, therefore, increase your average transaction size, and your revenue. You may also want to offer bulk discounts to liquidate older stock or reduce inventory. Bulk discounts can also help you offer your clients better shipping costs.
The feature is unique in Ecwid as it uses their algorithm to suggest users add more items to get higher discounts. If a client adds a bulk discounted item to their cart, a message will appear informing them that they can save more by adding one or two more items.
Anleitung
- Gehen Sie zu Ihrem Ecwid Control Panel → Promotions → Discounts
- Configure your discounts based on the subtotal (Venture Plan) or customer groups (Business Plan) or both
- Save the changes
Hinweis: Sie benötigen einen Venture Plan or a Business Plan to set up Bulk Discounts.
3. Run a Contest
A contest can increase your revenue by increasing engagement on social media, Markenbekanntheitswerbung, subscribers, and data, as well as by lowering marketing costs as customers take part in your marketing efforts to attract new customers.
Depending on your goals and niche, contest examples could include:
- Bildunterschriftenwettbewerb
- Wettspiel
- Videowettbewerb
- Essay contest
- Selfie contest
- Best tips contest, etc
Anleitung
Make sure you have a clear target goal and clear contest rules. Be sure the process to select the winner is well defined: it should be straightforward and raise no additional questions.
Use partnerships with influencers and local businesses to promote your contest and run social media ads.
Mehr erfahren: 25 bewährte Ideen für Social-Media-Wettbewerbe zur Förderung Ihres Online-Geschäfts
4. Sell on the Go
Take and sell your entire inventory with you thanks to your online store, on desktop, tablet or mobile — increase your revenue by selling from anywhere, online or in person.
With a stable internet connexion and a tablet, you can sell on the go at:
Trade-shows - Sidewalk sales
- Demo and sampling events
Popup Geschäfte- Roadshows
Further ideas:
- Bring samples and show variations in your online store (color for example)
- Accept deposits on your client’s orders
Anleitung
Alles was Sie brauchen ist:
- A stable internet connexion
- A tablet or a laptop with your online store
- Ecwid-Mobile-App
You could take the most popular (physical) version of your product with you and sell variants (different colors, sizes, etc.) to potential clients by showing them
- Viewers are 64 to 85% more likely to buy after watching a product video
- Product videos can increase social shares and recommendations
Our brains process video content 60,000 times faster than text according to HubSpot.
Anleitung
- Create your own videos
- Partner with Youtubers to have them promote your products
- Embed already made videos about the products you sell
Make sure to deactivate controls, ads, and related video suggestions if you embed other videos. You want your traffic to focus on your product, not to get distracted and head over to Youtube.
Mehr erfahren:
- So verkaufen Sie mit YouTube:
Anfängerfreundlich Guide - So erstellen Sie YouTube-Videoanzeigen für Ihr Unternehmen
6. Create a Sense of Urgency
Urgency is a form of persuasion that causes people to want to act quickly. This can improve conversion rates by:
- Increasing impulse purchases
- Decreasing abandoned orders
- Decreasing friction in your client’s purchase decision process
Anleitung
Display a sense of urgency in your online store using Produktetiketten, and marketing tools provided by Zotabox.
Add visible indicators such as a:
- Die Seitenleiste
- Promotion bar
- Low stock indicators on products
- Clock or countdown
Add content to these visible blocks Felsen der Yoga-Therapie:
Zeitkritisch VersandkostenBegrenzte Zeit Angebote- Scarcity indications
Use words Felsen der Yoga-Therapie:
- Heute
- Schnell
- Direkt
- Überstürzen
- Eile
- nähern
- Sekunden
- Frist
- Auf über
- Augenblick
Use expressions Felsen der Yoga-Therapie:
- Nicht verpassen
- Nur ein Tag
- Last Chance
- Once in a Lifetime
- Now or Never
7. Setup FOMO Alerts
FOMO means Fear of missing out and the FOMO app adds popups to your online store that appear regularly while your client is on site. This can increase your revenue in many ways, for example by:
- Making your store look very busy
- Creating a sense of urgency
- Inspiring action
- Vertrauen aufbauen
Beispiele
- “Someone from Pennsylvania just bought handmade glasses”
- “Someone in Australia just signed up to our newsletter”
Anleitung
This is not built into Ecwid, however, there’s an app in the Ecwid App Market called Social Proof that shows order notifications just like the examples above to your visitors.
8. Monetize your Expertise
Creating timeless downloadable products can increase your revenue by
You can demonstrate your knowledge in various formats and with various content:
- Tutorials
- Bedienungsanleitung
- E-Books
- Infografiken
- Template
- Fotos
- Code
- Video
Hinweis: Sie benötigen einen Venture Plan to sell downloadable products in Ecwid.
Anleitung
- Go to your Ecwid Control Panel
- Create a new downloadable product
- Your client will automatically receive their product once their payment is sent to you
Mehr erfahren: 18 digitale Produktideen für fast jedes kleine Unternehmen
9. Cross-Promotion with Other Businesses
Reach new markets and expand your customer base by marketing to another business’s audience. For example, partner with:
- Influencer
- Regionale Unternehmen
- Businesses outside your niche
- Nonprofit-Organisationen
Anleitung
Reach out to companies that are
Establish how you will work together. You could:
- Run a contest
Cross-Promotion via email newsletters- Promote each other on social media
- Shared content marketing
Gemeinsam gestalten a downloadable product and share the profits
Make sure your audiences are of a similar size or that the trade would be fair before contacting a company to ask for a partnership.
Mehr erfahren:
- So bewerben Sie Ihre Marke außerhalb der sozialen Medien
- So bauen Sie Ihr E-Commerce-Geschäft mit Influencer-Marketing aus
10. Include a Gift Category
Include a gifting section in your online store, especially around holidays:
- Bring in new traffic around the Holiday season
- Help people decide on what to buy
- Promote your products and services
According to Google Trends, ”Holiday Gift Guide” is a very popular search phrase around November and December. You could create a category called Holiday Gift Guide with subcategories divided by:
Preis
- Geschenke unter 5 $
- Geschenke unter 10 $
- Geschenke unter 20 $
Geschlecht
- Für ihn
- Für Sie
- Für Sie
Alter
- Gifts for teenagers
- Gifts for adults
- Gifts for millennials
Relation
- Gifts for moms
- Gifts for dads
- Gifts for grandparents
Anleitung
- Go to your Ecwid Control Panel
- Katalog → Kategorien
- Create a new category and subcategories depending on your needs
- Add your products to your categories
- Vergiss nicht zu enable gift cards in your store so that your customers can buy a great
letzte Minute Gegenwart
Erfahren Sie mehr über how to promote your ecommerce store around the holiday season.
- 5 effektive „Kaufe eins, bekomme eins gratis“-Aktionen
- 17 Tipps zur Steigerung der Conversion-Rate und Steigerung des Umsatzes
- 14 psychologische Auslöser, die Kunden überzeugen
- 12 Möglichkeiten, bei Ihren neuen Kunden Vertrauen zu wecken
- 10 umsetzbare Möglichkeiten zur Steigerung Ihres E-Commerce-Umsatzes
- So steigern Sie die Konversion mit automatisierten Rabatten
- Beispiele für tolle Call-to-Actions, die verkaufen
- So steigern Sie den Umsatz durch eine Verbesserung der Customer Journey im E-Commerce
- Dos und Don'ts bei der Kartierung Ihrer Buyer Journey
- Wie KI das Upselling verbessern kann und
Cross-Selling - So kombinieren Sie E-Mail- und SMS-Marketing für höhere Konvertierungen
- Upselling,
Cross-Selling, oder Ladenhüter abbauen: Welche Produktbündelungsstrategie brauchen Sie?