So machen Sie vor Ort Werbung für Ihr kleines Unternehmen Ecwid E-Commerce-Blog

CTA Marketing Basics: 50 Great Examples of Calling to Action

12 min gelesen

With the right call to action, brands can see sales skyrocket and brand awareness increase exponentially as they continue to pump out their content. Given the importance of a call to action, we’ve taken it upon ourselves to provide brands with some insight regarding this topic.

Here, we will discuss what a call to action is, provide some CTA examples, and explain why calls to action work. Let’s get started.

What Is a Call to Action?

A call to action (CTA) is a marketing term that refers to the next step a marketer wants their audience to take. For example, in articles or blogs, the CTA can be found usually at the end prior to a compelling description of a company’s services. A call to action typically precedes a link to a company’s site, web page, or a specific product page.

The CTA of certain content is known to have a direct link to sales. Another example is that a CTA can instruct a reader to click the buy button to complete a sale, or it can simply move the reader further along the marketing funnel toward becoming a converted lead/customer.

In essence, a CTA makes a compelling statement that leads to the content creator/marketer suggesting that they do something. Consider where you will direct a CTA, meaning that one should visit a site, view a product, subscribe, buy, etc.

An example of a CTA

A call to action is pretty much the closing argument as to why a company/brand’s product or service is necessary.

Why Use a CTA

The purposes of CTAs is:

Konvertierungen durchführen: CTAs prompt users to take specific actions, such as making a purchase, signing up for a newsletter, or requesting more information, ultimately leading to conversions.
Engagement steigern: Gut gemacht CTAs can significantly das Engagement der Benutzer steigern with content, products, or services by encouraging interaction.
Guide user behavior: CTAs act as navigational signposts, guiding users on what steps to take next in their Customer Journey.
Erfolg messen: By tracking the responses to different CTAs, businesses can gauge the effectiveness of their campaigns and optimize strategies based on performance data.
Create a sense of urgency: CTAs that convey a sense of urgency or exclusivity can motivate immediate action from users, increasing the likelihood of conversion.
Verbessern Sie die Benutzererfahrung: Thoughtfully placed CTAs can streamline the user experience by providing clear pathways to desired actions or information.
Bauen Sie Markentreue auf: Engaging CTAs can leave a lasting impression on users, fostering Markentreue durch positive Wechselwirkungen.

Most Frequently Used CTA Types in Ecommerce

Abonnement absenden - used to persuade visitors to subscribe to newsletters and share their emails.
Teilen - motivates to distribute information across social media platforms.
Read/learn more - offers to open a required page or go down the page to discover more details on the topic this CTA is connected with.
MIT DER INTELLIGENTEN SCHADENKALKULATION VON - usually, it’s an invitation to taste a free version of a product or service.
Kaufen - the most straightforward CTA pushing potential customers to close the deal.
Emotionale Verbindung - this type can be rather called a slogan, as it’s used on banners and images that represent something metaphoric, like an idea or vision. It aims to create an emotional connection with the audience and build loyalty through common values. Widely used offline advertisement, political activities, and main banners in online stores.

The Rules of a Good CTA

Start with an action word: call, buy, read, push, click.
Specify a timeframe: today, now, immediately.
Give people a hit what they can miss if they don’t take action: 50% off, $100 coupon, free month.
Use blue, green, or red color for CTA buttons if it doesn’t conflict with the color scheme of your store.
Machen Sie es sichtbar not only with color, but with layout. The CTA should lay separately from the main content and be easily distinguishable.
Fight the fears. Hinzufügen short small-print text that neutralizes the strongest fears of the audience: no credit card required, 30-day money back guarantee, takes 3 minutes to complete.

How to Use Them CTAs

There are many examples of promising calls to action. Essentially, a call to action should follow the formula of providing compelling information, stating how a product/service can help, and where the reader goes to get the help. There are four ways to use a call to action, which are listed below.

Attracting customers to websites

Businesses and brands can attract customers to their websites by encouraging them to go there. This is accomplished by providing a link that directs the customer to the website to encourage a sale. There, a customer can learn more about the products and the company that was promoted in the content.

Making a sale

A CTA is a way for businesses and brands to turn awareness and interest into a sale. When it comes to this way of using a call to action, consider the marketing sales funnel blueprint. It is a way to connect Markenbekanntheitswerbung and conversions. The conversion rate of a call to action is extremely high with effective calls to action.

Leads generieren

Businesses and brands can also use a CTA to generate leads, and then further nurture them along through the marketing sales funnel through their own practices. The CTA feature is used by brands and businesses in order to identify their target audience and generate and convert new leads.

Then, to market directly to these new leads, businesses and brands often rely on personalisiertes E-Mail-Marketing.

Directing people to websites

A call to action makes it simple for brands and businesses to provide the information that a reader needs. Ultimately, the reader should discover that they have a need for a businesses’ product or service through the content, and then be encouraged to view the product via a direct link. This allows customers to view products, and buy, with ease.

Call to Action Examples

So, now that we’ve covered what a call to action is and its uses, let’s take a look at what makes a call to action effective. Here, we will take a look at some awesome call to action examples that are sure to create an influx in leads and boost your business’ sales.

"Jetzt einkaufen” — Encourage immediate online purchases.
"Subscribe for Updates” — Stay informed with the latest news and offers.
"Beginnen Sie noch heute” — Prompt users to begin using a service or product.
"Mehr erfahren” — Invite users to explore further information.
"Join Our Community” — Become part of an engaged group of gleichgesinnt Individuen.
"Laden Sie Ihren kostenlosen Reiseführer herunter” — Offer valuable content for download.
"Buchen Sie Ihren Termin” — Schedule a consultation or meeting.
"Zeitlich befristetes Angebot” — Create urgency for a special deal.
"Try it for Free” — Encourage users to test a product or service.
"Request a Demo” — Explore a praktische demonstration of the product.
"Finde heraus wie” — Prompt users to discover more details.
"Fordern Sie Ihren Rabatt an” — Offer a price reduction incentive.
"Sign Up Now” — Register for exclusive access or benefits.
"Starten Sie Ihre Testversion” — Begin a trial period for a service.
"Schalten Sie exklusive Inhalte frei” — Access restricted premium material.
"Heute anmelden” — Enroll in a program or event.
"Get Your Money Back” — Ensure a satisfaction guarantee.
"Aktualisieren Sie Ihr Konto” — Move to a premium service level.
"Buchen Sie Ihren Platz” — Reserve a place in an event or program.
"Follow Us on Social Media” — Connect on various social platforms.
"Shop the Sale” — Direct users to discounted items.
"Refer a Friend” — Encourage referrals with rewards.
"Take the Quiz” — Engage users with interactive content.
"Hurry, Limited Stock” — Create scarcity for a popular item.
"Watch the Video” — Engage users with multimedia content.
"Jetzt spenden” — Encourage charitable contributions.
"Become a Member” — Join an exclusive membership program.
"Jetzt Bewerben” — Start an application process.
"Bleiben Sie in Verbindung” — Maintain communication with the brand.
"Erhalten Sie einen frühen Zugang” — Access products or features before others.
"Discover More Deals” — Find additional discounts and promotions.
"Share Your Opinion” — Encourage feedback and reviews.
"Holen Sie sich Ihr Geschenk” — Receive a complimentary item with purchase.
"Attend the Event” — RSVP for upcoming activities.
"Join the Waitlist” — Show interest in back-ordered Gegenstände.
"Sichern Sie sich Ihren Platz” — Reserve a space for an upcoming event.
"Finden Sie Ihre Übereinstimmung” — Personalize recommendations based on preferences.
"Redeem Your Offer” — Claim a specific promotion or deal.
"Inspiriere dich” — Spark creativity or motivation.
"Buchen Sie Ihren Aufenthalt” — Secure accommodation for a trip.
"Take the Challenge” — Participate in a competitive or learning challenge.
"Entdecken Sie unsere Kollektionen” — View curated product selections.
"Passen Sie Ihre Bestellung an” — Personalize products to your liking.
"Discover New Arrivals” — See the latest additions to the inventory.
"Teilen Sie Ihre Geschichte” — Encourage benutzergeneriert Inhalte.
"Reserve Your Copy”- Vorbestellen a highly anticipated release.
"Join the Webinar” — Participate in an online seminar or workshop.
"Aktualisieren Sie Ihren Stil” — Elevate your fashion or design choices.
"Enjoy Instant Access” — Gain immediate entry to exclusive content.
"Contact Us Today” — Reach out for inquiries or assistance.

Why Does a Call to Action Work?

A call to action (CTA) serves as a crucial component of marketing strategies for various reasons:

Direct and clear guidance: CTAs provide specific instructions to the audience, guiding them on the next steps to take.
Schafft Dringlichkeit: By instilling a sense of urgency or scarcity, CTAs prompt immediate action from potential customers.
Fördert Engagement: CTAs invite users to interact with the brand, leading to increased engagement and conversion rates.
Focuses attention: Ein gut verarbeitet CTA captures attention and directs it towards a particular goal or desired outcome.
Messbare Ergebnisse: CTAs enable marketers to track the effectiveness of campaigns by monitoring Click-through rates and conversions.

Overall, the strategic placement and wording of CTAs play a vital role in driving user behavior and influencing Entscheidungsfindung Prozesse.

Online verkaufen

Mit Ecwid Ecommerce können Sie problemlos überall und an jeden verkaufen – über das Internet und auf der ganzen Welt.

Los geht´s

14. März 2024

Über den Autor

Max arbeitet seit sechs Jahren in der E-Commerce-Branche und hilft Marken dabei, Content-Marketing und SEO aufzubauen und zu verbessern. Darüber hinaus hat er Erfahrung mit Unternehmertum. In seiner Freizeit ist er Romanautor.