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Qu'est-ce qu'une application d'achat mobile ?, Et quel impact cela peut-il avoir sur votre entreprise?

14 min read

Take a look at your phone; vous trouverez d'innombrables applications pour différentes entreprises. Pourquoi avons-nous tant d'applications sur les téléphones? Parce qu'ils sont le meilleur moyen pour les entreprises d'interagir avec les clients. Ils sont également plus pratiques à utiliser, entre autres.

Il existe plusieurs raisons pour lesquelles les clients préfèrent faire leurs achats dans les applications. Pour un, les applications mobiles offrent souvent une expérience plus pratique et conviviale que les sites Web. Les applications d'achat sont également généralement plus rapides et plus réactives que les sites Web mobiles., ce qui peut être important pour les clients qui cherchent à faire des achats rapides. En outre, many shopping apps offer exclusive deals and discounts not available on the retailer’s website.

Keep reading to learn more about how apps are a must for any business.

Qu'est-ce qu'une application d'achat mobile ??

A mobile shopping app is an application that allows customers to browse and buy products or services from a retailer or service provider. Shopping apps can significantly impact businesses as mobile traffic continues to grow at an alarming rate. En fait, la majorité des transactions ont désormais lieu dans des applications d'achat plutôt que sur des sites Web traditionnels.

Pourquoi les acheteurs mobiles utilisent-ils des applications mobiles plutôt que des sites mobiles ??

Il existe plusieurs raisons pour lesquelles les clients préfèrent faire leurs achats dans des applications mobiles. Pour un, les applications d'achat mobiles offrent souvent une expérience plus pratique et conviviale que les sites Web mobiles. Les applications d'achat sont également généralement plus rapides et plus réactives que les sites Web mobiles., ce qui peut être important pour les clients qui souhaitent effectuer un achat rapide.

En outre, many mobile shopping apps offer exclusive deals and discounts not available on the retailer’s website.

In What Ways Mobile Shopping Apps Can Impact Your Business?

Mobile shopping apps have come a long way. They offer many more features than a traditional website can offer.

Here are just a few of the ways a mobile app can change your business:

  • Quick and Convenient shopping for customers
  • More responsive and easy to navigate than website
  • Discounts and app exclusive deals
  • Les médias sociaux
  • Marketing channel
  • Better customer service
  • Customer insights
  • New customers

Quick and convenient shopping for customers

L'une des principales raisons pour lesquelles les clients préfèrent les applications de shopping est qu'elles sont rapides et pratiques. Les applications d'achat sont conçues pour permettre aux clients de trouver et d'acheter facilement les produits dont ils ont besoin. They also allow you to purchase items faster by allowing customers to save payment info and make in-app payments by logging into an account.

More responsive and easy to navigate than website

Les applications d'achat sont également généralement plus réactives et faciles à naviguer que les sites Web mobiles.. This can be important for customers who have trouble with websites. Mobile apps can allow you to organize and redirect customers to precisely what they need without any distractions that could take them away from your website. This will provide higher satisfaction du client and can lead to more sales.

An example of how mobile shopping app looks on mobile device

Discounts and app exclusive deals

In addition to being more responsive and easy to navigate, mobile shopping apps often offer exclusive deals and discounts that are not available on the retailer’s website. This can be a major draw for customers, as they can save money by using the app. As mobile traffic continues to grow, businesses need to take advantage of mobile shopping apps to attract new customers.

Les médias sociaux

The internet’s driving force is engagement. The more time people spend using your app, the better it is for your company.

When it comes to increasing engagement, there’s no better option than social media. Encore, if you want to make your app work with major social networking sites, you should consider advertising on them as a first step.

À generate a large following on social media, you’ll need a strong social media campaign. Running popular platforms such as Facebook and YouTube for your app’s launch is an excellent method to get all of the attention it deserves right away.

Once you’ve obtained all of the downloads, encourage new users to join up with their social media profiles. This will make future social media sharing a breeze. De la même façon, you should include social media buttons and other shareable call-to-actions in your app. Pour amener les gens à les utiliser, vous devrez peut-être leur offrir des incitations attrayantes.

Pour certains utilisateurs, challenges and other enjoyable methods are the most effective incentive for sharing in-app material. Vous pouvez également augmenter l'engagement des utilisateurs en reliant l'application aux flux de médias sociaux au-delà des boutons de partage. Il s'agit d'un supplément standard offert par la plupart des sociétés de développement.

Marketing channel

Un autre domaine de votre entreprise qui pourrait bénéficier de manière significative d'une application mobile sur mesure est le service marketing.. Quand les entreprises passent au mobile, digital marketers get direct access to user data, one of the first obvious benefits.

User sessions and entry points can be extremely beneficial for marketing efforts. An app may deliver content to your users more effectively than other traditional marketing methods because it gives you access to all of the data your marketers need.

Whether you’re marketing to consumers or businesses, going mobile allows you to give the greatest deals at the customer’s fingertips.

Here are some ways mobile features make this direct approach to marketing possible:

  • Response time: Users want to get to their intended action as quickly as possible, so they usually immediately interact with your offers or prompts. You may need to wait up to six hours on average for emails.
  • Notifications push: Push notifications have a lot of power when it comes to mobile. En moyenne, push alerts have almost 70% taux d'adhésion. The difference between 5% et 70% is obvious compared to email marketing’s 5%.
  • In-app clickthrough rates: Les publicités, les appels à l'action (TOUS), and other business-related elements will always have a higher clickthrough rate within applications. This is equally true for push notifications.
  • Les données de localisation: Knowing the customer’s current location is a valuable piece of information for mobile marketers. Avec ça, they can send hyper-local offers and notifications to users.
  • Integrated solutions: When you connect different mobile marketing channels (annonces de bannière, annonces vidéo, etc.), response rates increase by an average of 73%.

La combinaison du mobile avec d'autres canaux de marketing numérique offre une vision plus globale du comportement des clients, qui aide à orienter les futurs efforts de marketing mobile.

Service à la clientèle

Service à la clientèle is a new field with some old rules. Les clients attendent des réponses rapides, qui nécessitent l'utilisation d'appareils mobiles pour l'interaction. Le support client via mobile présente plusieurs avantages pour les propriétaires d'entreprise et les consommateurs.

Les clients sont autorisés à se servir. Intégrer un utile, un centre d'aide facile à utiliser dans votre application peut être une méthode acceptable pour aider vos consommateurs à obtenir des réponses à leurs questions le plus rapidement possible.

Le nombre de requêtes traitées par le personnel du support client diminue. Avec des attentes croissantes en matière de service client, une application mobile peut réduire considérablement le fardeau de vos travailleurs.

The most effective approach to providing outstanding client service is ensuring that few or no problems develop. Avant que le consommateur ne rencontre un problème, data from your application may assist you in monitoring possible concerns or questions. Cependant, while you think about it, a well-designed mobile app is always good news for customer service.

Loyalty Programs

Jusqu'à présent, we’ve looked at how mobile marketing can be extremely useful for businesses that want to reach their customers through mobile devices. But there are also ways in which mobile marketing can help your business cultivate relationships with its customers—especially when using loyalty programs.

Programmes de fidélisation de la have been around for decades. Cependant, mobile loyalty apps are on the rise—a mobile trend that’s likely to stick around for at least a few more years.

What are mobile loyalty apps?

A mobile loyalty app is an application on your customer’s mobile device which allows them to earn rewards or discounts by making purchases or taking specific actions within the mobile shopping app. They can do this while they’re outside of your store, sometimes even while they’re in another one! This means customers have more opportunities to promote your brand and products.

Mobile loyalty programs have increased in popularity because they leave users with positive experiences that encourage them to come back again and again.

According to a study completed by IDC Research, we’ve seen that:

  • Loyalty mobile app users are 2.5 times more likely to be “satisfait” with a retailer’s mobile app.
  • Loyalty mobile app users are 2.8 times more likely to recommend the retailer’s mobile app to their friends.
  • Loyalty mobile app users spend almost four times more on average than those who don’t use the retailer’s loyalty mobile app.
  • Satisfaction with loyalty mobile apps is highest among millennials (83%)

The stats show that, if done correctly, implementing a mobile loyalty app can yield amazing results for your business. Ainsi,, what makes these apps so successful? What do customers like about them?

There are a few key reasons:

  • Commodité: Customers appreciate not having to carry physical cards around.
  • Acceleration: Businesses can see how mobile loyalty apps immediately impact their bottom line.
  • Personnalisation: When customers use mobile loyalty apps, they feel like your brand recognizes them.
  • Rewards: Customers are motivated to continue using mobile loyalty apps when they know they’ll be rewarded for doing so.

Getting in on the mobile movement now allows you to cash in before these numbers skyrocket even higher. Mobile also allows you to engage with users wherever and whenever they are most likely engaging at a high level with brands, ce qui est excellent pour fidéliser la clientèle. Assurez-vous donc de considérer comment le marketing mobile peut bénéficier à votre entreprise et à vos clients.

Customer insights

Les informations sur les clients sont nécessaires pour faire des affaires de manière rentable au 21e siècle. En outre, les informations sur les clients sont nécessaires si vous voulez avoir un plan marketing réussi.

Votre application mobile peut être une source fiable et précieuse d'informations sur les consommateurs. Si vous fournissez de la valeur en retour, les consommateurs seront généralement disposés à partager des informations critiques avec vous.

There are several entry points for these insights to be tracked.

A survey or questionnaire on a landing page is usually the best option. You can provide incentives or rewards when you wish users to complete a survey or fill out a form. Once you’ve analyzed the data at your disposal, your marketing’s weak and strong spots will become obvious.

New customers

You can also use mobile shopping apps to attirer de nouveaux clients. Par exemple, you can entice potential customers with a one-time offer or reward for signing up for your mobile loyalty app.

When someone signs up for your mobile app, they’re essentially providing you with their contact information.

You can then use this information to send them targeted marketing messages.

You can also use mobile loyalty apps to keep track of customer purchase histories. This information can help you determine which products are most popular among your customers.

You can also use this information to create special offers and discounts for your most loyal customers.

Why Don’t You Have a Mobile App?

If you’re not mobile-friendly, you’re going to lose out on a lot of potential sales in the near future. Heureusement, implementing mobile marketing is easier than ever before, and there are plenty of great mobile marketing agencies that can help get you started.

Just remember that mobile is about more than having a mobile-optimized website. It’s also about having a mobile shopping app, notifications push, location data, and integrating mobile with other digital marketing channels. If you can do all that, you’ll be well on your way to reaping the benefits of mobile marketing.

Ecwid can help you keep all of your sales and info in one place. Ecwid allows you to connect all your sales avenues together so you can keep tabs on stock, announce sales, and change inventory, le tout dans un seul endroit.

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A propos de l'auteur

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Malgré que, he has experience with entrepreneurship. He is a fiction writer in his free time.

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