🚀 Allumez votre croissance : découvrez 30+ nouveaux outils pour avancer avec notre nouvel Ecwid Igniter. En savoir plus →
Tout ce dont vous avez besoin pour vendre en ligne

Set up an online store in minutes to sell on a website, les médias sociaux, ou sur les marchés.

Bonjour. Notre blog a été traduit automatiquement pour votre confort. Veuillez nous excuser pour les erreurs de traduction éventuelles.
an illustration of a man wearing glasses and a coat imitating superman

Customer Service in Ecommerce: The Best Practises

11 min read

There are many vital moving parts to running a successful ecommerce store, from creating a quality product to efficiently shipping it to customers. Cependant, one of the most crucial parts—and sometimes neglected—is high-quality customer service.

Après tout, there is a sea of ecommerce competition across the web; making a product easy to buy is sometimes not enough to set a business apart. Customers also need access to a workable support service to answer their questions and address any issues with the product.

Ainsi,, the first question any ecommerce business should ask themselves is what is customer service, and what does it entail?

What is Customer Service?

Before delving deeper, let’s first define what customer service means.

En son coeur, customer service is about continuing to provide service and support to those who purchase a product or service from a business.

This responsibility extends to all businesses, whether they operate in a physical store or an online store. En tant qu'entreprise de commerce électronique, you have a unique opportunity to connectez-vous avec vos clients and provide them with a seamless shopping experience; customer service is a key part of that.

What is Good Customer Service?

Ainsi,, what is good customer service in ecommerce, and what are the tenets contributing to successful customer interactions? De façon réaliste, shopping in an online store is significantly different from in-store shopping, which means it needs its own attention to customer service.

It is not enough to just have customer service, as it also needs to be effective and satisfactory. En fait, un report by Emplifi constaté que 87% of businesses think they provide adequate customer service, alors que seulement 11% of customers agree. This shows that businesses need to consider what the customer wants rather than purely their internal perspective about customer service.

Let’s take a look at some of the ecommerce customer service best practices that can help businesses improve their customer satisfaction.

Options for the Customers

The digital age has introduced numerous methods for businesses and customers to address customer service needs. There are phone lines, chats en direct, e-mail, and even chatbots that can resolve many issues. Cependant, it is important to recognize that there is no one-size-fits-all approach.

One customer may prefer to chat online, while others want to speak to a live agent on the phone. This means that ecommerce businesses need to be prepared to meet customers of all types on their ideal method of communication.

The most effective strategy is a multi-channel customer service approach that allows any customer to receive their desired form of customer service. Bien sûr, this can be more difficult in the early days of a business with limited staff.

Cependant, as operations scale, ecommerce businesses need to ensure that their customer service scales upward to handle the additional traffic.

Self-Service Customer Support

While a multi-channel approach is important, as mentioned above, self-service support is one of the most preferred methods in the modern age. Many customers prefer the customer service method of least resistance, such as a knowledge database where they can go to answer their questions.

Bien sûr, a knowledge base may not resolve some of the more complex issues, but it can be an excellent way to handle many of the more straightforward and common problems.

Au-delà de cette, having chatbots or a live chat service where customers can easily ask their questions can help solve many issues before they need to be escalated any higher.

Efficient Response Time

One of the most vital factors in efficient customer service is response time.

Plus que jamais, customers expect their needs and difficulties to be addressed in a convenient and timely manner. Any time a customer reaches out to the service department, they are expecting a fast response with effective advice or assistance.

An ecommerce business can offer a multitude of customer service channels, but this becomes useless if those channels cannot be attended to quickly.

Bien sûr, quality is also a crucial part of customer service. The most effective customer service operations will offer an adequate balance of timely response and a consistent level of quality.

Concentrating too much on speed can lead to ineffective customer service while spending too much time on easy difficulties can lead to slower responses. Each business needs to ensure they have an adequate customer service team that can attend to both sides of the equation.

Personalization is Key

Self-service customer support can answer many common questions, but other issues may require a more personal touch. Ecommerce businesses need to remember that they are up against a sea of competition in the online space, and just a little bit of personalization can set them apart from the crowd.

Some customers may need an agent they can contact for expert advice on purchases or technical issues. Not only does this help establish the business as knowledgeable in their own product, but it also helps create retention.

A customer who receives some personal attention will be more likely to return for additional purchases and recommend the site to others.

Avis des clients: The Best Source for Improving Customer Service for Ecommerce Businesses

If an ecommerce business is looking for ways to improve its customer service, one of the best places to check is its avis clients. Customers want to know they are heard and their difficulties or complaints are being addressed.

It can be easy for customers to turn away from a brand when they see that their feedback is not being acknowledged or acted upon. According to a Microsoft report, 77% of customers view a brand more favorably when feedback is invited and accepted.

Tracking and Improving

Ecommerce businesses need to remember that customer service is not a stagnant department. There is always room for positive change and improvement.

This means that every ecommerce business should keep track of key performance indicators of their customer service, such as response time, issues resolved, customers returning with the same issue, common complaints, busiest hours, etc.

These statistics offer data on where significant improvements can be made or where problems are cropping up. Keeping track of important metrics delivers concrete backing for future decisions or changes.

L'Emballage Jusqu'À

For any ecommerce business to truly thrive in the competitive online market, efficient customer service is key. This department should never be neglected; it can be crucial to customer retention and brand reputation. Every ecommerce business should regularly monitor weak areas and look for methods to improve its customer service delivery.

Ecwid: Your Ecommerce Partner

If you are considering starting your first ecommerce store or launching another one, Ecwid is the perfect partner. Our selling platform can be integrated with various online stores, y compris Instagram, TikTok, Facebook, Etsy, et plus. Encore mieux, our platform offers one easy-to-use dashboard, which makes it a breeze to see the performance of all your storefronts at a glance.

Pour en savoir plus, check out the rest of our blog posts or click here to get started for free today. You can also check out the Ecwid Academy to learn everything you need to know about running a successful online store, from setting it up to efficient customer service support.

Foire Aux Questions

Check out some of the most frequently asked questions about ecommerce customer service.

What is the Purpose of Customer Service for Ecommerce?

The purpose of customer service is to offer a channel of communication between customers and a business to resolve issues, poser des questions, and handle any difficulties. Whether a customer purchased a product or service from an online or physical store, they need somewhere they can turn for consultation regarding that product or service.

Why is Customer Service Important?

Customer service is important for ensuring that a customer continues to be happy with the product or service that they purchased from a business.

Cependant, it goes much further than that. While immediate customer service allows a buyer to ask questions or handle difficulties, it also promotes confidence in the brand. If customers cannot contact someone to address these issues, they will be less likely to buy again or recommend the brand to others.

Is Ecommerce Customer Service Outsourcing Worth It?

Some ecommerce brands may not have the staff to handle significant customer service traffic internally. This can lead to businesses considering outsourcing their customer service department.

While this can be effective, there are some caveats to it. If the outsourced customer service team is not well-versed in the product or can confidently address the customer’s needs, it can lead to further frustration or dissatisfaction.

If an ecommerce business is considering outsourcing its customer service needs, it needs to ensure it works with a reputable company that fully understands the product or service. En outre, the outsourced team must be educated and able to address virtually any issues.


Table des matières

Vendez en ligne

Avec Ecwid Ecommerce, vous pouvez vendre facilement partout et à tout le monde : sur Internet et dans le monde entier.

A propos de l'auteur

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Malgré que, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Facile à utiliser, abordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

En cliquant sur « Tout accepter », vous acceptez le stockage de cookies sur votre appareil pour améliorer la navigation sur le site, analyser son utilisation et contribuer à nos efforts de marketing.
Votre confidentialité

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. Cependant, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

Plus d’informations

Cookies strictement nécessaires (Toujours actif)
Ces cookies sont nécessaires au fonctionnement du site Web et ne peuvent pas être désactivés dans nos systèmes. Ils sont généralement établis en tant que réponse à des actions que vous avez effectuées et qui constituent une demande de services, telles que la définition de vos préférences en matière de confidentialité, la connexion ou le remplissage de formulaires. Vous pouvez configurer votre navigateur afin de bloquer ou être informé de l'existence de ces cookies, mais certaines parties du site Web peuvent être affectées. Ces cookies ne stockent aucune information d’identification personnelle.
Cookies pour une publicité ciblée
Ces cookies peuvent être mis en place au sein de notre site Web par nos partenaires publicitaires. Ils peuvent être utilisés par ces sociétés pour établir un profil de vos intérêts et vous proposer des publicités pertinentes sur d'autres sites Web. Ils ne stockent pas directement des données personnelles, mais sont basés sur l'identification unique de votre navigateur et de votre appareil Internet. Si vous n'autorisez pas ces cookies, votre publicité sera moins ciblée.
Cookies de fonctionnalité
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Cookies de performance
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.