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The Best and Must Have Email Marketing Templates

12 min read

Anytime a company or brand seeks to increase awareness about its services, targeted email marketing campaigns are an excellent way to start. Despite some conversations floating around the internet, email marketing is NOT dead.

We’ll put it this way: for every email address that exists, there is also a highly effective channel for companies to communicate their services to potential customers. Faktisk, as modern times require most individuals to have an email address, one could argue that email marketing is more alive than ever.

With an effective campaign, a company can build relationships with the individuals who are most likely to utilize their products or services through a series of emails. By reaching out directly to potential customers, the chances of substantial growth in terms of website traffic and sales increase exponentially.

Imidlertid, before you begin planning your campaign, you must familiarize yourself with the tactics for creating engaging and successful marketing emails, specifikt, email marketing templates.

The primary reason that a company uses templates when building campaigns is to structure content better and deliver its message more effectively. Med andre ord: måden, du præsenterer dit brands budskab på, bidrager til den respons, du får fra modtagerne. Derfor, de e-mail marketing designs, du implementerer, betyder noget, da de enten vil fange potentielle kunder eller lande din e-mail i uønsket mappe.

Inden vi dykker ned i de mest succesrige e-mail marketing skabeloner til at bruge, når du formulerer din næste kampagne, lad os yderligere diskutere fordelene ved e-mail marketing generelt. Med vores råd, du kan garantere flere klik til din hjemmeside, og, på tur, øget salg.

Forstå fordelene ved e-mailmarketing

The ability to easily and personally reach out to people directly is perhaps the greatest benefit of email marketing. Som mennesker, vi ønsker personligt, ægte interaktioner for at føle sig set og hørt i alle livets aspekter. I e-mail marketing, disse egenskaber er afgørende for at etablere forbindelser, der inspirerer folk til at handle.

Derudover, e-mail marketing giver virksomheder mulighed for bedre at forbinde med nuværende og potentielle kunder i realtid og, vigtigere, på det rigtige tidspunkt. Som markedet boomer, kunder kommer og går konstant. Af denne grund, det bliver afgørende at sikre, at du får dit budskab frem for de mennesker, der har brug for det i det øjeblik. I modsætning til andre marketingstrategier, som ofte tager måneders planlægning før implementering, e-mail-kampagner kan udformes på uger eller endda dage. This minimal time frame can mean all the difference between a customer subscribing to your services or those of a competitor who got to them first.

desuden, incorporating email marketing into your campaign can provide you with relevant information pertaining to the individual experiences of your customers. Start by gaining deeper insight into what consumers want through feedback and surveys. Derefter, utilizing this data, you can better tailor your content and thus significantly improve customer experience.

Selvom disse er de mest bemærkelsesværdige fordele ved e-mail marketing, du finder utallige mere, når du opretter og implementerer dine egne kampagner. Først og fremmest, hvis det gøres rigtigt, email marketing will indeed generate more sales for your company or brand. Derfor, det er bydende nødvendigt at bruge indholdsfokuserede skabeloner, der bedst fremviser din virksomheds unikke budskab.

Vælg skabeloner, der hjælper med at formidle dit unikke budskab

There are dozens of email marketing examples and templates that can aid in your campaign. Imidlertid, vi vil fokusere på de syv, som vi mener giver virksomheder den bedste chance for succesfuldt at formidle deres unikke budskaber til potentielle kunder. Uanset om du søger at informere forbrugerne om dine tjenester, fortælle inspirerende historier, der fremkalder handling, overtale skeptikere til at prøve noget nyt, eller en række andre formål, Disse skabeloner vil med garanti øge brandbevidstheden og fremme salget.

Digital newsletter emails

Denne type e-mail marketing skabelon er fremragende til virksomheder, der udgiver hyppige blogindlæg med det formål at gøre kunderne opmærksomme på deres tjenester. Ved at udsende digitale nyhedsbrevsmails, du er i stand til at give en oversigt over dine mest populære blogs til potentielle kunder.

newsletter email template

Zapier newsletter email example. Billede kilde.

Hovedsagelig, nyhedsbrev e-mails er meget enkle at konstruere. Start med at liste overskrifter og oversigter over de blogs og artikler, der bedst fremviser dit brand, parret med visuelt tiltalende billeder, der driver budskabet yderligere. Langt om længe, be sure to include a CTA at the end of the email to inspire recipients to read more on your website.

New content announcement emails

New content announcement emails are the way to go when you want current and new audiences to learn about your upcoming content, salg, gratis forsøg, etc. The key with this type of email marketing template is to be as brief and concise as possible when presenting the new content.

To craft these emails, focus entirely on the specific content you’re offering. Use clear, handlingsdrevet sprog ved beskrivelse af indholdet og følg op med en engagerende CTA til sidst. typisk, afhængigt af indholdet, der promoveres, disse e-mails indeholder kun få sætninger.

Content updates

Mens engangskøbere er mere tilbøjelige til at blive irriteret over e-mails med indhold og produktopdateringer, loyale kunder vil sætte pris på at blive holdt orienteret.

Når du opretter denne type e-mail, du ønsker ikke at sende en individuel besked for hvert nyt produkt. I stedet, inkludere flere produkter i én e-mail med engagerende overskrifter og billeder vedhæftet. Også, rather than providing long descriptions, include links to the product pages so that interested customers can learn more without feeling overwhelmed by wordy emails. If done so correctly, these emails will increase website traffic and sales.

Invitation to events

If your company is hosting an important event during which products, tjenester, and other relevant content will be displayed, invitation emails are perfect for attracting guests and potential customers.

event invitation email template

Generelt, for this template, du bør begrænse mængden af ​​kopier og øge tilstedeværelsen af ​​billeder. Husk, dit formål er at gøre arrangementet så attraktivt som muligt. Medtag en CTA i slutningen for at købe billetter, og du er alle indstillet.

Lead driven emails

Lead-drevne e-mails er måske de mest effektive til at fange og vinde kunder. sammenfattende, denne skabelon beskæftiger sig i høj grad med at identificere kundeemner og følge op med en række målrettet indhold. Baseret på den indledende føring, for eksempel, en kunde, der accepterer et tilbud om en gratis prøveversion af dine tjenester, du vil sende flere lignende e-mails for yderligere at tiltrække kunden.

Efter at have identificeret ledningen, du vil sende en e-mail, der adresserer kunden ved navn med erklæringen, "Vores optegnelser viser, at du for nylig har tilmeldt dig vores gratis prøveperiode." Efter denne introduktion, du kan derefter levere lignende produkter og tjenester, som kunden også kan være interesseret i. Efter det første tilbud, Hold følgende e-mails så korte som muligt for ikke at afskrække potentielle gentagne kunder.

Transactional emails

Mens denne type e-mail-skabelon bruges efter et salg allerede er foretaget, transactional emails are excellent for inspiring customers to make additional purchases. Selvfølgelig, du skal bruge specialiseret software, der allerede er på plads til automatisk at sende e-mails efter at have modtaget en indkøbsordre, men vi vil stadig nedbryde den nødvendige formatering.

Hvis du nogensinde har foretaget et onlinekøb eller abonnement, du er allerede bekendt med layoutet af transaktionsmails. Mailen starter med et udtryk for taknemmelighed efterfulgt af en opsummering af købet, herunder produktdetaljer, Forsendelsesinformation, etc. Dette er alt sammen meget standard, men din mulighed for at inspirere til mersalg kommer til sidst. Før du afslutter e-mailen, inkludere en liste over flere lignende eller medfølgende produkter, som netop denne kunde kan være interesseret i, med links til hvert produkt parret med en dynamisk CTA. Med denne skabelon på plads, ét enkelt salg kunne potentielt udmønte sig i mange flere.

Social media focused

I dag, man kan gøre alt på sociale medier, og for virksomheder og brands, this includes reaching out directly to customers and initiating sales. Ofte brugte sociale medier apps til e-mail marketing omfatter Google+ og LinkedIn. Mens denne type e-mail marketing kræver allerede at have følgere og abonnenter på plads, det er perfekt til at nå hele dit publikum på én gang.

Hovedsagelig, når du udgiver meddelelser til sociale medie-apps såsom LinkedIn, din besked går direkte til indbakken hos de brugere, der følger dig. Derfor, you can create individual relationships with people interested in your business in a way that seems genuine and unique.

Heldigvis, the template for social media-focused emails is quite simple. As you will not have the ability to customize the email’s layout, you’ll have to focus entirely on the quality of the copy. Generelt, keep the copy concise, engagerende, and courteous. List the content, Produkter, or services you want to showcase and follow through with a CTA that leads to your company’s website.

Start Developing Your Email Marketing Campaign Today!

Når du planlægger en e-mail marketing kampagne, processen med at lave e-mails, der ikke kun kommer igennem dit budskab, men også er dynamiske og engagerende, kan virke utroligt skræmmende. Derfor, vi håber, at disse e-mail-marketing-skabeloner og -eksempler hjælper dig med at føle dig mere sikker i dine bestræbelser.

Du har allerede opnået den mest udfordrende del i at skabe dit produkt og bringe det på markedet; nu er det tid til at få det frem for potentielle købere og sælge, sælge, sælge! Lav din egen research, og med vores råd, du er garanteret succes.

Held og lykke!

 

Indholdsfortegnelse

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Om forfatteren

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Bortset fra det, he has experience with entrepreneurship. He is a fiction writer in his free time.

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