Convincing someone who has already visited your online store to come back can be a lot easier than attracting a whole new customer. Especially if that person had a serious intention to buy from you but didn’t for some unknown reason.
This is why abandoned cart emails are a great tool to recover lost sales. If a shopper has added items to their online cart but left your store without completing the purchase, you can still win them back with the help of an abandoned cart email.
Men hvad kan du skrive i en forladt indkøbskurv email for de bedste resultater? Vi har fået du dækket! Her er otte must-have principper for forladte cart e-mails.
What Is an Abandoned Cart Email?
Ifølge Baymard Institute, næsten 70% of online shoppers have abandoned a cart. Tænk på alt det potentielle salg, der er gået tabt til afgrunden af forladte indkøbsvogne! Heldigvis, der er en måde at genvinde nogle af disse tabte salg.
en forladt e-mail til gendannelse af vogn is a follow-up email that’s sent to a customer who abandoned their online shopping cart. Den forladte kurv-e-mail udløses, efter kunderne forlader din online-kasse uden at afslutte deres ordre. Du kan sende en forladt indkøbskurv-e-mail manuelt eller automatisk.
Abandoned cart emails are designed to encourage customers to come back and complete their purchases. Som regel, they feature the item a customer added to the cart and a call-to-action such as “Complete the purchase,” “Køb nu,” eller “Visit the store.” Optionally, you can add a discount coupon to make the abandoned cart email even more enticing.
An example of an abandoned cart email by Rudy’s
Hvis du sælger online med Ecwid by Lightspeed, du kan aktivere automatiseret forladte indkøbskurv opsving for your online store in a single click. Denne måde, you won’t need to manually send out abandoned cart emails every time someone exits without buying a product, saving you tons of time.
Ecwid’s abandoned cart email template is designed to fit any business. You can also customize an abandoned cart recovery email template. For eksempel, you can add a discount coupon, edit your company info, add your logo to emails, change the message or email subject, og mere.
Her er hvordan man gør det. Make sure to take a look at this guide because it’ll help you follow the best practices below.
An example of an abandoned cart email you can send in Ecwid by Lightspeed
Must-Have Elements of an Abandoned Cart Email
Now that you know what an abandoned cart is, let’s discuss how you can make the most of it. Here are some best practices for making a convincing follow-up email.
Komme op med en kreativ Emnelinje
A subject line is the first thing potential customers see in their inbox when they receive your abandoned cart email. Make sure it’s irresistible!
Your store’s name and a friendly reminder are a perfect match for a subject line. Du kan prøve uformel, cheerful phrases like “Look what’s waiting for you” or “Did you forget something?” A classier “You left products in a cart” is also good.
If you offer a discount coupon in your abandoned cart emails, it’s worth mentioning it right in the email subject line to grab customers’ attention at once.
You should also consider testing different subject lines. Så længe din emnelinjen idé gør e-mail skiller sig ud og går godt med dit brand, it’s worth trying out.
If you offer a discount, highlight it in the subject line
Teksten efter emnefeltet er din e-mail forhåndsvisning, which also influences your open rate. Ideelt, the preview text should enhance your subject line, engaging recipients.
Som et absolut minimum, sørg preview og emnelinjen ikke ligner hinanden.
En standard emnelinje for en forladt indkøbskurv-e-mail fra en Ecwid-butik er, “Du efterlod varer i din indkøbskurv.” Du kan altid redigere det for at gøre det mere passende for din virksomhed.
Bonus tip: Kontroller, hvordan dit emneklink vises på smartphones og tablets ved hjælp af dette gratis faglinjetester.
Tilføj din butik s logo
Brandlogoer er et af de mest kraftfulde visuelle elementer, en virksomhed kan bruge. De får din virksomheds e-mails til at se professionelle og legitime ud. De hjælper også kunderne med at vide med det samme, hvem de har modtaget e-mailen fra, så sørg for at inkludere dit logo i forladte kurve-mails.
Normalt sætter mærker logoer øverst i e-mailen. It helps to remind customers about the purchase they almost made in the online store.
A default abandoned cart email template for Ecwid stores displays the store logo at the top left corner automatically:
Don’t forget to upload your logo on the Notifications page in your Ecwid admin.
Også: Hvordan du opretter en Awesome logo for dit brand
Differentiere dit brand med Kopier
Lad os være ærlige, din email vil næppe være den første forladte indkøbskurv email i dine kunders liv. So your copy should stand out to increase the chance of customers clicking the call-to-action button.
Start by telling customers why your abandoned cart email is valuable for them. Måske er det en venlig påmindelse om, at du har gemt vognen for nemheds skyld. Eller du har lavet et eksklusivt tilbud kun til dem, som en rabatkupon. Skab en smule frygt for at gå glip af noget (surrogat) ved at præcisere, at det er et tidsbegrænset tilbud.
Pipcorn holder deres e-mail sjove og glade
Din forladte e-mailkopi i kurven skal være konversationsorienteret og høflig. Tal til en kunde, som du ville gøre i det virkelige liv. Brug simple ord og vendinger. Det er den generelle bedste praksis, men hvis dit brand har en unik stemme, don’t hesitate to express it in your email.
A default abandoned cart email template for Ecwid stores is written in a friendly yet professional tone. If you want to adjust the copy to your business a bit more, you can easily do it in your Ecwid admin:
Mere: Sådan bygger du et brand: En Playbook for små e-handelsvirksomheder
Tilbyde en rabat kupon
Nothing grabs someone’s attention like a great deal. You can offer customers a discount coupon to encourage them to finish their purchase.
Playtronica adds a discount to their abandoned cart email
Imidlertid, nogle kunder er så vant til at få rabatter for at komme tilbage, at de forlader deres vogne med vilje. De vil se frem til et særligt tilbud i din forladte indkøbskurv-e-mail. For at forhindre tab af fortjeneste på grund af for mange forladte e-mailrabatter i kurven, undgå at tilbyde Black Friday-lignende tilbud. Nogle gange så meget som 5% off er allerede en god nok måde at tilskynde kunder til at afslutte købet.
En anden strategi er at tilføje oplysninger om aktuelle specialtilbud i din onlinebutik i stedet for at tilbyde rabat på de produkter, som en kunde har lagt i indkøbskurven..
Dyson fremhæver deres eksklusive produkter i den forladte kurv-e-mail
Tilføjelse af en gratis forsendelseskupon fungerer også godt til at bringe kunder tilbage til din butik. Du kan teste forskellige tilbud på e-mails med forladte kurv for at finde den, der fungerer bedst for din virksomhed.
I Ecwid, you can create discount coupons and add them to your abandoned cart email in a couple of clicks. Her er hvordan man gør det.
Liste over alle de produkter i indkøbskurven
A big part of abandoned cart email marketing is showing customers what they almost bought.
Sometimes customers forget what products they were looking for. It won’t hurt to show them which items they added to the cart right in the abandoned cart email. The beautiful product pictures will remind customers how badly they wanted to buy your products. Glem ikke at knytte hvert element til sit produkt side i butikken.
Hvis du sælger online med Ecwid by Lightspeed, your abandoned cart emails will display the list of abandoned products automatically—product images included! You don’t have to do anything manually here.
Add a Strong Call-to-Action
A call-to-action button, or CTA, is the culmination of your abandoned cart email. Everything that goes before that should be convincing enough to make people click.
Knappen selv betyder noget, også. Make it bright and distinctive. Add short and straightforward text. Eksperimenter med forskellige CTA'er. All of these can dramatically increase the conversion level. For eksempel, “Complete my purchase,” “Finish checkout,” “Get it now,” etc.
In Ecwid by Lightspeed, the abandoned cart email template already has a distinctive “Complete Order” button. It’s clear, ligetil, and fits all kinds of businesses.
Tilføj dine kontaktoplysninger
Imagine a customer is ready to finish the order but isn’t sure whether the order will arrive in time. Eller den rabat kupon virker ikke. Eller de ønsker at stille et par spørgsmål. You need to have or be someone who can address their problems.
In case your abandoned cart email doesn’t answer a customer’s question, make sure they can contact you quickly. Add a phone number, email adresse, eller andre oplysninger for at hjælpe dem med at komme i kontakt med dig og fjerne enhver tvivl. Hvis de kan kontakte din butik, kunder vil føle sig mere trygge ved at købe.
Du kan også tilføje links til din butiks sociale mediesider eller butiksadresse for at hjælpe kunder med at finde flere oplysninger om din virksomhed.
In Ecwid by Lightspeed, din forladte kurv-e-mail viser de kontaktoplysninger, der er angivet på Generelle indstillinger page in your Ecwid admin.
Gør det på din måde
Dine forladte e-mails med kurven skal se ud og lyde, som om de kommer fra din butik, ikke en anden online butik. That’s why don’t hesitate to tweak the email as you like to adjust it to your business.
For eksempel, you can design your abandoned cart email in corporate colors and choose a serious brand voice for your message. Eller du kan sende en venlig brev, as if you wrote it on your way to the office or while waiting in traffic—without logos and decorations. Such reminders look more personal and are perfect for small, “cozy” shops.
Peel keeps it simple
Customers will appreciate the service and attention. Selv hvis de ikke gennemfører deres ordre, they can share some valuable feedback if they feel the email was written by a real person. Som for store mærker, de ikke ofte sende sådanne breve.
Med Ecwid fra Lightspeed, you have the complete freedom to edit the abandoned cart email as you like. You can easily customize the default template by changing the message or email subject, editing company info, and adding your logo to emails. Usually that’s enough to adjust the default email template to your business. If you need deeper brand customization, such as changing text formatting or color or inserting additional images, du kan også edit the HTML template.
Afslut
An abandoned cart email helps to recover lost sales by reminding customers of the items they left behind and providing a link to the product pages.
Now you know what you need to create an irresistible abandoned cart email for your online store. Let’s revise:
- Write an email subject line that stands out in the recipient’s inbox.
- Include all abandoned products in your email—don’t forget product pictures.
- Juster den forladte e-mail-kopi til kurven for bedre at repræsentere din virksomhed.
- Tilføj et incitament såsom en kuponkode for at øge chancerne for at konvertere forladte vogne.
- Medtag en klar opfordring til handling for at tilskynde kunder til at gennemføre deres køb.
- Tilføj dit butikslogo og kontaktoplysninger, så kunderne kan stole på din virksomhed og stille spørgsmål, hvis det er nødvendigt.
Ved at følge de bedste fremgangsmåder ovenfor, you will definitely increase your abandoned cart recovery rate and drive more sales to your online store. glad salg!
