How to Make a Living Blogging: A Paso a paso Guide to Turning Your Blog into a Business

Lectura de 15 min

Blogging has evolved from a hobby into a viable career option. With the right strategy, tools, and mindset, anyone with a passion for writing and a unique voice can transform a blog into a completamente desarrollado o establecido negocio.

In this article, we’ll break down the key steps to monetize your blog, grow your audience, and turn your content into cash. From affiliate marketing and sponsored posts to selling your products or services, there’s no shortage of ways to generate income online.

So grab your laptop, settle in, and explore how you can start earning money doing what you love: blogging!

Elige tu nicho

The first step to making money from blogging is selecting a profitable niche for your blog. Ideally, it should be something you’re passionate about but also something that has demand in the market.

Some niches tend to perform better than others in terms of monetization. A few examples include:

Finanzas (e.g., investing, personal finance, credit cards, loans)
Health and wellness (e.g., fitness, nutrition, mental health)
Lifestyle and parenting (e.g., family, home organization, lifestyle tips)
Tecnología. (e.g., gadgets, software, reviews)
Viajes (e.g., destination guides, travel tips, itineraries)
Business and marketing (e.g., SEO, entrepreneurship, ecommerce).

Remember to go after a blog niche you can picture yourself writing about for the next few years. For example, if you have a love for technology, then a centrado en la tecnología blog might be the perfect fit for you.

When it comes to blog content, the most common formats are How-To articles, lists, news and trends, guides, and opinion pieces. You can use these formats for pretty much any blog topic.

Most frequent blog content types among bloggers worldwide (Source: Statista)

It’s up to you to decide which format best suits your writing style and the niche you choose to focus on. However, keep in mind that some formats may be more popular for certain niches than others. For example, How-To articles are commonly used in tech and business blogs, while destination guides and travel tips are popular in travel blogs.

If your blog already has a consistent theme and regular posting schedule, the next step is simple: start monetizing. We’ll cover how to do that shortly, so keep reading!

Start a Blog Online

The first step in starting a blog is selecting your domain name and setting up your website.

Choosing the right site builder for a blog may seem daunting, but it’s more straightforward than you might expect. The most common option for blogging is WordPress, as it is highly scalable and versatile.

WordPress offers full control over website customization with thousands of free themes, various plugins, and a drag-and-drop editor for multimedia content. Features like forums, online stores, and SEO tools make it a top choice for monetizing blogs.

Ecwid’s plugin for WordPress lets you easily add an online store or Buy Button, making it simple to monetize your WordPress blog.

Ecwid allows you to seamlessly integrate Buy Buttons into your blogs, enabling readers to make purchases

Create Alta calidad, Contenido de blog atractivo

The heart of a successful blog is valuable content. Whether through articles, videos, or infographics, the goal is to educate, entertain, or inspire your readers.

Contenido de calidad resuelve problemas or responde preguntas your audience has.

Don’t just provide information—tell a compelling story. People connect with personal experiences, relatable struggles, or humor. A blog that tells a good story is more likely to build a loyal following and keep readers coming back.

Build an Engaged Audience

Blogging isn’t just about writing; it’s about creating a community. You need readers to actively engage with your content, whether through comments, social media shares, or email signups.

Consejo: Focus on creating “conversations,” not just unidireccional communication. Ask questions, respond to comments, and create opportunities for your audience to interact with each other. This will make your blog feel like a space where readers belong.

Monetiza tu blog

Once you’ve built an audience and have consistent traffic, you can start thinking about monetization.

You can monetize your blog using any of the following ways:

La comercialización del afiliado: You can promote products or services and earn a commission for each sale made through your referral link.
Contenido patrocinado: Brands may pay you to write posts about their products or services.
Ingresos por publicidad: You can run ads through networks like Google AdSense or directly with brands.
Selling products or services: Create and sell your own products, such as libros electrónicos, courses, or merchandise.
Membership or subscription models: Offer exclusive content to paying subscribers.

Be sure to choose monetization strategies that feel authentic to your blog. For instance, if your blog is about sustainable living, promoting eco-friendly products or brands that align with your values will feel more natural and engaging.

This travel blog adds affiliate links in the content to promote products and services related to their niche, such as travel gear, accommodation, and transportation

Or course, you can use several monetization options for blog at once, for example, pairing affiliate marketing and sponsored content with selling your e-book. Ultimately, the key to successful blog monetization is finding the right balance between generating income and maintaining your audience’s trust.

One of the most popular monetization options for blogs is marketing de afiliación. For many bloggers, affiliate marketing is the primary revenue focus because it influences initial content strategy and generates significantly more income than ads alone.

Another popular option is adding an online store or a Buy Button to your blog (if you’ve got something to sell). With Ecwid by Lightspeed, you can seamlessly add these features to any blog, regardless of the site builder. This solution is perfect for selling physical and digital products, subscriptions, or services like consultations.

¿Tengo que escribir un blog nuevo de forma constante para ganar dinero mediante el blogging?

Not necessarily. While consistency is important for building a loyal audience, you can still make money through blogging without constantly creating new content.

Many successful bloggers have found success by focusing on quality rather than quantity and by using passive income streams such as affiliate marketing or digital products that continue to generate income over time.

Additionally, repurposing or updating old content can also bring in extra revenue without the pressure of constantly producing new blog posts.

Posting once a week seems to be the ir schedule for most bloggers around the world, so it’s a great starting point to guide your own posting routine.

24% of bloggers surveyed worldwide reported posting blog entries weekly (Source: Statista)

However, it’s important to note that consistent and fresh content can help attract new readers and keep your current audience engaged, which can ultimately lead to more monetization opportunities. So, while it’s not necessary to write a new blog every day, finding a balance between consistency and quality should be on your a-do lista.

Work on Your Blog SEO

To get more readers to your blog, you need to show up on search engines like Google. SEO involves using the right keywords, optimizing your content for search engines, and improving your site’s structure. Good SEO helps more people find your blog.

Consejo: Instead of just writing for search engines, write with your readers in mind. Focus on answering real questions and providing en profundidad, helpful content. This kind of “reader-first” approach will help your content rank well in the long term.

Use Relevant Keywords in Your Blog Content

Popular keyword research tools are Moz’s Keyword Explorer and SEMrush. These tools can help you find de cola larga keywords, which are longer and more specific phrases that people may use when searching for information.

Update Old Blog Posts

Remember to update your old blog posts. Search engines use different factors to rank websites, and the freshest content often gets the best spots. Keeping your posts hasta a la fecha can help them climb higher in the search results.

Improve Your Blog Structure

Another important aspect of SEO is optimizing your website’s structure. This includes making sure your pages are easily accessible and organized and using descriptive titles and meta descriptions for each page. This will improve the user experience and make it easier for search engines to crawl and index your site.

Additionally, make sure to optimize other elements of your blog, such as title tags, meta descriptions, and image alt text with relevant keywords. This will give search engines more information about what your blog is about and improve its chances of showing up in search results.

Crear vínculos de retroceso

It’s also crucial to have alta calidad backlinks pointing to your blog. Backlinks are links from other websites that lead to yours. These links act as votes of confidence in the eyes of search engines, showing that your content is valuable and trustworthy.

You can build backlinks by guest blogging, collaborating with influencers, and creating shareable content that other websites want to link to.

Use Social Media and Email to Promote Your Blog

While SEO is vital for getting your blog seen, it’s also important to actively promote your content through other channels.

Over 90% of bloggers use social media to promote their posts, with email marketing and SEO also popular, used by about dos tercios of respondents.

Top ways to promote blog posts among bloggers worldwide (Source: Statista)

Social media is a great way to expand your reach and bring traffic to your blog. Platforms like Instagram, Facebook, or Pinterest (depending on your niche) can help you build a larger audience.

Consejo: Promoting your blog through social media isn’t just about self-promotion. You should also engage with other users, share valuable content from others in your niche, and participate in online communities related to your topic.

Email marketing is another powerful tool. Building an email list allows you to reach out directly to your audience with updates, new posts, and promotions. It’s also a great way to keep your readers engaged and turn them into loyal subscribers.

The common ways to build your email list are through pop-ups, optar en forms on your website, and offering a freebie in exchange for an email address.

This email form entices subscribers to sign up by offering freebies

Start Earning from Your Blog From Day One

Once you set up your blog and start posting regularly, you can begin monetizing right away. There’s no need to wait for a certain number of monthly visitors.

Selling your own product is one of the fastest ways to start generating revenue from your blog. For bloggers, the most common types of products to sell are libros electrónicos, online courses, and memberships. If you have expertise in a particular niche, consider offering coaching services or consulting sessions.

Ecwid by Lightspeed is a top choice for bloggers because it allows you to sell products directly on your blog without needing a separate ecommerce site.

Usted puede fácilmente embed an Ecwid storefront into your blog and start selling your products or services immediately. This makes it ideal for bloggers who want to keep their readers engaged and on their site while making money.

Here’s how you can use Ecwid to start making money from your blog:

Sell physical products, like your mercancías. Ecwid works with popular Imprime a solicitud servicios that handle printing and shipping your diseño personalizado items for you.
Vender productos digitales, Tales como libros electrónicos, courses, or printables
Sell services, such as coaching or consulting sessions
Vender memberships or subscriptions, for example, for access to exclusive blog content or community for blog readers
Allow your readers to show their support by contributing tips or donations
Usa incorporado herramientas de marketing to promote your products or services, like discount codes, email marketing, and social media selling.

Check out all the benefits of Ecwid for bloggers and start making a living with your blog.

Final Thoughts on Making a Living Blogging

Success in blogging doesn’t happen overnight. It takes time to build an audience, refine your voice, and start making money. But consistency is key. Keep posting regularly, experimenting with different types of content, and tweaking your strategies.

Pay attention to which posts get the most traffic or engagement, and double down on those types of content. Also, be open to feedback from your readers — it’s one of the best ways to grow and improve.

Vender en línea

Con Ecwid Ecommerce, puedes vender fácilmente en cualquier lugar, a cualquier persona, a través de Internet y en todo el mundo.

Empieza aquí

Preparándose para el lanzamiento

23 de enero de 2025

Acerca del autor.

Anastasia Prokofieva es redactora de contenidos en Ecwid. Escribe sobre marketing y promoción online para hacer que la rutina diaria de los emprendedores sea más sencilla y gratificante. También tiene debilidad por los gatos, el chocolate y la preparación de kombucha en casa.