People either love or hate Instagram stories, there’s no in-between. No matter your feelings about them, IG stories are an indispensable tool when it comes to social media branding and marketing. Just a quick look at the stats is enough to make one consider using Instagram stories for their business.
Comme d' 2022, 58% of users say that they become more interested in a brand after seeing its IG stories. Instagram actually makes a quarter of its ad revenue worldwide through IG stories. Brands that invest in making awesome IG stories see increased traffic and customers.
Sans aucun doute, using insta stories to promote your brand has a lot to promise. You might as well test the waters out and give it a try!
Dans ce guide,, nous passerons en revue tout ce qui concerne les histoires Instagram et comment elles peuvent vous aider à développer votre entreprise. Quelle que soit votre opinion sur cette forme de marketing, nous partagerons avec vous comment les histoires IG sont un outil précieux pour promouvoir votre entreprise.
Que sont les histoires Instagram?
En août 2016, la plate-forme Instagram a introduit une nouvelle fonctionnalité permettant aux utilisateurs de partager des instantanés de leur journée et de tout autre événement mémorable avec les abonnés. Les postes ne durent que 24 heures. Similaire à Snapchat, many users initially criticized Instagram for adding this feature. En fin de compte, si, IG stories are used across accounts for various purposes.
Although there was an adaptation period, once familiar with the new addition, many users jumped in and added images and videos to their stories for followers to see. This was all with the knowledge that it’ll disappear in a day. It also helped disperse users’ updates between posts and stories, providing multiple avenues to communicate with friends and followers alike.
Bien que Snapchat offrait déjà aux utilisateurs le même format et la même approche bien avant Instagram, ce n'est que lorsque les histoires IG ont émergé que beaucoup ont vu le côté pratique et amusant de cette fonctionnalité.
Les histoires IG ont apporté un tout nouveau niveau de commodité et d'interaction à Instagram sans submerger les abonnés. C'était aussi l'occasion idéale de partager un type de contenu plus personnel et engageant, sans la formalité offerte par les postes d'alimentation.
Depuis le lancement et l'introduction des histoires IG, the feature has rapidly evolved into a lot more than just videos and random pictures. Aujourd'hui, IG stories create the opportunity to give polls, do Q&Comme, add hashtags, create photo grids, ajouter de la musique, save key information about their business on their profile highlights, and even sell products.
Using poll stickers encourages followers to interact with your stories and promotes your products
Why Consider Instagram Stories for Business?
Sans aucun doute, IG stories are an easy, pratique, and rewarding way to connect with your audience and promote your brand.
Here are a few reasons why we love IG stories:
Instagram Stories are Free
Unlike many other advertising or marketing strategies, this is one of the most inexpensive and easy to test formats. There is no need to print out tons of copies of a flier or spend thousands of dollars on paid ads. Using IG stories is free! Si vous voulez, you can boost them with paid promotion—but that’s totally up to you.
IG stories follow a simple and inexpensive format, and if something goes wrong, the post will disappear within twenty-four hours. If you’re really impatient, you can delete it without money lost.
Sharing customer feedback to your story? Don’t forget to tag the product!
Existing and Continuously Growing Audience
When you decide to utilize IG stories as part of your social media efforts, you can attract an audience already familiar with products or brands like yours. This works best if you already have an account with a reliable fan base because then you don’t have to start from scratch. You can simply begin sharing IG stories with your existing followers, who will then share your business with their followers, et ainsi de suite.
Ensemble, Instagram has millions of users—a number expected to keep growing—ready to find brands they love and build loyalty with. Make yours be one of them!
Great for Interaction and Building Trust
IG stories have become a great way to reach new customers and communicate with your audience through unique and creative means. Unlike feed posts, Instagram stories offer more room to be personal and ask your audience directly what their preferences are.
Through the use of polls, swipe-ups, and other tools, brands engage with their followers and make them feel like a part of the company.
Use polls in stories to let customers share their opinion on your products
Increased Brand Awareness and Visibility
IG stories work as the perfect medium to drive traffic to your business. Through hashtags, geotags, la narration, messages sponsorisés, et bien plus encore, you can easily reach a wider audience.
All you have to do is make it easy for your followers to share any announcements with their friends and family. Through your story, your followers can effortlessly ask questions or send reactions. Alors, they can share your IG stories with other users. Alias, de la publicité gratuite!
Plus, your stories can be shared on Instagram’s Explore Page. The Explore Page features posts from accounts that users may not follow but could be interesting to them. Getting your content to the Explore page helps you reach an even broader audience without any additional costs.
Choisir le bon hashtag est essentiel pour figurer sur la page Explorer. Instagram montrera vos histoires IG aux utilisateurs qui suivent les hashtags que vous utilisez, à la fois sur la page Explorer et sur leurs flux. Assurez-vous d'examiner quels hashtags des entreprises similaires utilisent pour atteindre votre public idéal.
Pour voir la page Explorer, cliquez sur l'icône de la loupe en bas de l'écran de l'application
En savoir plus: Comment vendre sur Instagram: Guide complet pour les débutants
Comment fonctionnent les histoires Instagram?
Contrairement aux publications régulières partagées sur le fil d'actualités Instagram, Les histoires IG ne sont pas permanentes et ont un partage limité. Vous n'êtes autorisé que jusqu'à 100 cadres de contenu par jour. Chaque histoire ou diapositive a une limite de 15 secondes, avec tout ce qui dépasse cette limite apparaissant sur l'image ou la diapositive suivante.
Lorsqu'un utilisateur ou une marque crée une histoire IG, il apparaîtra en haut de leurs followers’ alimentation, ainsi que des histoires publiées par d'autres comptes qu'ils suivent. Les utilisateurs peuvent accéder aux histoires de quelqu'un en accédant à son profil et en appuyant sur la photo de profil.
En ce qui concerne la visibilité de l'histoire, en fonction de l'interaction d'un utilisateur avec une marque, a story will either appear within the first 5 bubbles or at the back of the story section. This is why it’s so crucial to actively post stories so that you stay visible to your followers.
How the Instagram Story Algorithm Works
The more you post, the more users interact with your stories, and the higher you’ll be in your follower’s algorithm feed. For each user, the algorithm generates a personal and customized feed based on the content and accounts they interact with the most.
When an influencer, Entreprise, or brand fails to post on a regular basis, the algorithm flags them as inconsistent and as a result, does not tag them as relevant to followers. The IG stories then end up at the back of the followers’ stories queue.
When working with the Instagram algorithm, it’s best to plan content ahead or split it into different days. Being consistent is the key! It won’t work to post a bunch of stories in a single day and then disappear for a week or month without posting anything.
When it comes to IG stories, posting every day is perfectly ok and usually recommended. Unlike feed posts, more is better. The most active brands get the best results when they post a minimum of 17 stories per month. This is something to consider when making sure you’re not under (or over) posting.
How Much Is Too Much When It Comes to Instagram Stories?
Just like under-posting, over-posting can be a problem. As you might already know, or as you become familiar with the platform, there are certain expectations and guidelines users have created concerning businesses, mostly subconsciously.
As a small business owner or service provider, your followers have personal limits as to what they consider rude or spammy. This is why it is crucial you find the sweet spot between staying relevant and overwhelming followers.
Keeping a good balance of content will ensure you’re gaining and (le plus important) keeping followers. The last thing you want to do is irritate users and lose a bunch of followers. And in a worst-case scenario, you can end up muted or blocked by your target audience.
Even if IG stories offer more space and time to share your content without spamming your followers, there are still certain factors or guidelines to go by.
Avoid Spamming Your Followers
It’s always better to post something (even if it’s not that interesting) than to post nothing. Cependant, when posting consistently, make sure to add value to posts and encourage viewers to check back for more.
Share useful tips in your stories to provide value to your followers
Limit Promotional Content
Comme une règle du pouce, you want to avoid posting too much content that feels like you’re pushing for a sale. But a promotional post now and then that feels exciting and interactive is good.
En fin de compte, it’s always best to limit this type of content and avoid spamming your audience. Fais nous confiance, you certainly don’t want to earn yourself a record of unfollows.
You can share insights about your business instead of “Buy Now” posts
Don’t Ignore the Stats
Un grand avantage des histoires IG et du fait d'avoir un compte professionnel est l'accès facile aux données de performance de vos histoires. Si vous remarquez que les téléspectateurs ignorent un type d'histoire ou un thème spécifique, envisagez de modifier votre plan de contenu. Portez une attention particulière au type de contenu avec lequel votre public interagit et auquel il réagit, et planifiez à l'avance pour en ajouter plus.
Néanmoins, quand il s'agit de partager des histoires et de suivre l'algorithme, la publication quotidienne est la clé. Vraiment, tu devrais poster 3 pour 4 fois par jour. Start there and slowly adapt to your audience and viewers’ demands.
How to Create Instagram Stories for Engagement
Now that you know the basics and have an idea of how IG stories work, let’s take some time to learn how to create stories that really engage your audience.
Étape 1. Create an account if you don’t have one already. Sign up and create your username and password.
Étape 2. Go to your home page and find the “Your Story” icon with your profile picture and a blue “plus” button. Vous pouvez toujours ajouter une nouvelle histoire en cliquant simplement sur le bouton "plus" ou en glissant vers la gauche n'importe où sur votre écran d'accueil pour révéler votre appareil photo et la fonction d'histoire.
Étape 3. Une fois que vous avez accès à la caméra Instagram, vous pouvez choisir de créer une nouvelle vidéo ou image en appuyant longuement sur le cercle blanc en bas de l'écran de votre appareil photo. Vous pouvez également choisir d'ajouter du contenu sur votre téléphone en appuyant sur l'icône carrée avec vos photos et vidéos dans le coin inférieur gauche de votre écran.
Étape 4. Maintenant que vous avez créé votre histoire, you can choose to add music, autocollants, filtres, les hashtags, product tags, and even tag friends or followers. Plus so much more!
Étape 5. Once you think your story is ready, tap next. Then you’ll be asked whether you want to share your new story with a specific group of followers or to all of your followers. For a business, we’d recommend sharing with all of your followers.
Voilà! Now you know how to create a story. But what are the different types of IG stories you can make?
Different Types of Instagram Stories
When getting to know the IG story feature, it is good to have some sort of understanding of the different types of content you can use to your advantage. More than snapshots of your day, Instagram stories can be formatted in these various ways:
Standard. This is your regular photo or video story.
Type. This option allows users to share whatever is on their minds without the need to add a video or add a photo. It consists of plain text and a colored background. Users get to choose the background and text colors they desire. It is a good option when making a brief announcement, expressing your opinion on a certain topic or matter, or simply sharing some interesting facts with your audience.
Musique. You can add a song or tune that is trending, or one that is relatable to the picture or video you wish to share. You can easily edit which part of the song you want to add to your story. This is a great way of making your IG stories more intriguing, adding more action or meaning to them.
Live. Live streams are widely used among influencers and promoters. They make it easy to answer questions and address a specific issue or topic. They’re also a fun way to share the behind scenes of your business, create one-on-one connections with your audience, et bien plus encore. Sans aucun doute, IG live streams are a great way of interacting with your followers.
Boomerang. These are short (usually funny) shoots that play in a loop. In just a few seconds, you can record a short video and repeat it for the enjoyment of your followers. These help spice up your stories and add a fun touch.
Superzoom. This is a type of story that slowly or suddenly zooms on to what you choose. These are great for emphasis or simply add a more lively touch to your content.
Hands-Free. This option works great to help you create content without the need to keep your phone at hand. With this feature, you can place your phone on a tripod or table and start recording while you do your thing.
The features listed above are the most commonly used, but the tools to help make your stories unique are practically limitless. The main point is this: you can easily create a variety of different stories and add diversity to your content. Try experimenting with each one until you find the one your audience enjoys the most.
Don’t forget you have full control of the kind of content you create and post. You can even control who gets to see it. Instagram has a hide story feature, which allows you to hide your story from anyone on the app, like competitors.
How to Create Shoppable Stories
If you sell products and/or services, you should definitely use Instagram Stories. It is an incredibly useful tool that lets you leverage its shoppable functionality.
Online sellers can add product tags to their stories that feature their items for sale. When users click on a product tag, they can go straight to the product page to learn more the item and buy it right away. De cette façon, your followers can shop right from your stories! Imagine what it can do for your sales when done well.
After a user clicks on “View product”, they are taken to the product page
To start posting shoppable stories, you need to connect your online store to Instagram. One of the easiest ways to do that is through an ecommerce platform, comme Ecwid.
Lorsque vous vous inscrivez à Ecwid, you can create an online store to sell on your existing website (or set up a new one), les médias sociaux, ou sur les marchés.
By connecting your Ecwid store to Instagram, you get the advantage of selling through shoppable content and a dedicated Shop section on your Instagram page. This way you can make any Instagram content shoppable. That includes stories, messages de flux, IGTV, or live reels.
With your store connected to Instagram, your audience can shop right from your Instagram profile
Here’s how to get started with selling on Instagram with Ecwid:
- Inscrivez - pour Ecwid.
- Connect your Ecwid store to Instagram following these instructions.
- Start creating shoppable content.
To create a shoppable story:
- Create a story that features your product and tap the sticker icon.
- Tap the Product link sticker and select the product you want to tag.
- Publish your shoppable story.
Shoppable stories work best for promoting a sale or inviting followers to check new products in your store. Make sure to add a short instruction for your followers like, “Tap the product tag to learn more.”
En savoir plus: Comment tirer parti des étiquettes de produits sur Instagram pour augmenter les ventes
Using Instagram Stories for Business
As you’ve probably realized, insta stories are very handy for all types of businesses, both new and established. Using this tool can lead to significant growth, regardless of a brand’s market sector or focus.
Sans aucun doute, if you consider yourself a business owner and aren’t tapping into IG stories, you’re missing out. You should use insta stories to increase engagement through creative storytelling. They will help you gain more brand awareness, qui leads to more sales.
With Instagram stories you can:
Add Links to Your Stories
Not only can you add links in your IG stories to products, but you can also add hyperlinks to your blog, magasin, cours, and/or website. Links encourage viewers to check your content out, driving more traffic to your sites. This ultimately leads to new sales. Plus, sharing content on social media connects more people to your website, which can help with SEO.
Make sure the link is visible in your story
Promote your Products
Make engaging stories and photos by adding creative and exciting content related to your products or services. You can add stickers or hashtags related to your niche to reach users outside of your follower base.
Don’t forget to link to your website when posting your products
Share Lives on IG Stories
Going live helps to connect with your audience and share exciting events or milestones. As we covered before, you can choose to go live to keep your audience up to date with the latest news about your brand, promote new products, or answer product-specific questions.
Cependant, some followers might miss important information you share. Make sure to post a replay of your live video on your stories so that your followers can catch up on what they missed.
Create Story Highlights
You can save stories to your highlights on your profile, and they won’t disappear after 24 hours—in fact, they’ll remain linked to your profile until you choose to delete them! Habituellement, les entreprises utilisent les faits saillants pour éduquer les gens sur leurs marques ou pour répondre aux questions fréquemment posées (comme les détails d'expédition ou la politique de retour).
En mettant des informations importantes sur vos faits saillants, vos abonnés ont toujours accès à des réponses sur votre entreprise. Cela les encourage à acheter vos produits ou services.
Les abonnés peuvent trouver vos faits saillants sous votre bio
Aussi: 5 Étapes faciles à organiser votre profil Instagram pour les entreprises
Il y a de nombreux avantages à fusionner les histoires IG avec votre marque ou votre entreprise. Ceux que nous avons couverts ci-dessus rayent à peine la surface. Other exciting features include countdown stickers, story ads, emoji slider stickers, etc., that create fun and innovative ways to build trust and loyalty with your audience.
As a brand, you want to encourage as much engagement as possible. En fin de compte, you need to find creative ways to attract new customers and keep your followers engaged. IG stories can do just that, et bien plus encore.
Check our Instagram Stories for a Business guide pour en savoir plus.
Getting More Stories Views
Now you know so much more about Instagram stories, including how to create your own. Mais avant de vous laisser partir et de vous aventurer dans le monde passionnant des histoires IG, nous avons quelques trucs et astuces à partager pour que vous puissiez partir du bon pied et rivaliser avec la concurrence.
Rien ne vaut la pratique et l'expérience pratique; cependant, tenez compte des conseils suivants pour éviter les erreurs de débutant et les tracas inutiles.
Inclure des autocollants et des emplacements tendance
Appuyez sur une icône d'autocollant lors de la création de votre histoire et faites défiler pour voir quels autocollants sont à la mode. Pensez aux histoires que vous pouvez créer avec ces autocollants. Adding them to your stories can help boost your views, as your stories will be displayed at the top of the stories feed.
Don’t hesitate to use the “Support small business” sticker
Adding a location is also a good way to gain more views and promote your business among local users.
Get Creative with Your Q&Comme
Research fun topics to ask your audience or discuss what is trending in your niche. Use Q&Un, quiz stickers, and emoji bars to let customers share their opinion. De cette façon, you can learn what viewers think about your business or industry news.
When followers regularly interact with your Instagram stories, that boosts your engagement rate. Cette, in turn positively affects your reach on Instagram, aka how many people see your stories.
Let customers ask you questions about upcoming events or new products
Find the Best Time to Post
En général, you want to find out the best times to post based on your audience demographics, comme l'âge, emplacement, l'intérêt, and any other factors that affect visibility. Pour de nombreux, this usually looks like lunch break hours, Saturday mornings or early evenings, après les heures de travail, etc.
Just like every brand varies and has something unique to offer, the same applies to their audience. Get to know yours by regularly checking your stories’ analytics and finding out what times your audience is the most active.
See what time your audience is the most active in your account insights
Reshare Your Followers’ Posts
You can encourage your followers to tag you in their stories through giveaways or challenges. Then you can reshare those posts and gain momentum. These not only increase your reach but also urges others to interact with your brand.
Don’t forget that sharing your customers’ feedback in your stories works as social proof that your products are worth buying.
Ask customers to tag your account in their stories so that you can reshare their posts to your IG stories
Create Your Own AR Filter
This feature allows anyone to create their own réalité augmentée filter and add it to Instagram Stories for public use. C'est un excellent moyen d'encourager les abonnés à interagir avec la marque et de renforcer la notoriété en même temps.
Bien que la création de votre propre filtre semble être une entreprise assez avancée, vous pouvez réellement le faire vous-même avec Étincelle AR Studio. C'est un outil de Meta qui vous permet de créer vos propres effets de réalité augmentée (masques ou filtres) pour Instagram et Facebook. Découvrez leurs tutoriels pour les débutants de se familiariser avec l'outil.
Rappelez-vous, votre filtre n'a pas besoin d'être compliqué! Au lieu de cela, make sure it aligns with your brand and inspires Instagram users to try it.
A simple branded filter from @michaelkors
Start Creating IG Stories for Your Business
When it comes to promoting your brand via Instagram stories, you want to create, examen, and then create more. The key to stories’ success is nothing more than getting creative with your posts. Consider adding your own touch and try cool, new ideas with the different elements and tools offered by Instagram.
To make the most of your Instagram stories, connectez votre boutique en ligne à Instagram et commencez à créer des histoires achetables. De cette façon, vous êtes sûr de transformer les histoires Instagram en un canal de vente rentable!
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