Dynamisez la croissance de votre entreprise avec la nouvelle série d'Ecwid Igniter M'y emmener
Tout ce dont vous avez besoin pour vendre en ligne

Set up an online store in minutes to sell on a website, les médias sociaux, ou sur les marchés.

Bonjour. Notre blog a été traduit automatiquement pour votre confort. Veuillez nous excuser pour les erreurs de traduction éventuelles.

Tips to Improve Order Processing in an Online Store

13 min read

Ecommerce has skyrocketed in the past decade, riding the digital wave to simplify shopping like never before. Industries better shape up or ship out to keep up with this online shopping spree!

Efficient order processing in ecommerce is the key to keeping up with those high customer expectations. To go above and beyond, businesses must dance through a slick order-processing tango.

Here’s everything you need to know about order processing and how to improve it.

What Does Order Processing Mean?

Some may wonder: what does order processing mean? Tout simplement, order processing means accepting, gérant, and fulfilling customer orders. It is the series of steps that ensure that an order successfully reaches the customer who made the purchase.

Steps of the Purchase Order Process

Order processing methods vary depending on a business’s type and scale. Cependant, the fundamental steps for order processing remain consistent across online and fulfillment companies. Here is a broad overview of the steps in the purchase order process.

Customer Places an Order

The customer will order a product through an online store, e-mail, or with a company sales representative.

Company Receives the Order

The company will receive the order from the customer, including details like the ordered product, amount, shipping details, payment processing data, and delivery information.

Depending on the company’s size, an individual may receive this order through a sales email, boutique en ligne, or an order management system. This information must be manually or automatically verified to ensure a properly executed order.

In the case of companies with multiple locations or warehouses, the order management system will determine which location will handle the order.

Inventory Picking

Then comes the picking of the inventory. This is when the specified items and quantity will be collected from the current stock to satisfy the customer’s order.

The picking part of the process needs to be optimized in every way possible for efficient order processing. The sooner the items are allocated and picked out, the faster they can be prepared and sent to the next part of the process: emballage.

Order Packing

This is where the items are packed into shipping boxes to prepare to send them off to the customer.

The packing procedure involves weighing the boxes and attaching required labels, address details, and delivery instructions.


Following the packing process, the next step involves shipping the order to the customer.

Smaller companies usually send orders directly to customers, while larger enterprises often consolidate and ship batches of orders to nearby locations simultaneously. These orders are then distributed to specific locations as needed, which can help cut costs by reducing the number of shipments sent out.

Customer Notification

After shipping the product, it’s crucial to inform the customer that their order is en route with tracking information. This proactive approach keeps them updated and significantly boosts customer satisfaction.

While these steps vary for different company types and sizes, every step is essential. No matter the company, each step should be followed to ensure a smooth order process.

Tips for Improved Order Processing

Maintenant, let’s discuss some tips for improved order processing. These strategies help streamline the process and make it more efficient for both the company and the customer.

Implement a Clear and Organized System

Having a well-organized system in place for order processing is crucial. It includes having a designated area for storing and organizing orders, creating clear guidelines for employees to follow, and using technologies like barcode scanners to track orders.

Use Automation Tools

Automation is becoming increasingly popular in the business world, et pour une bonne raison. Companies can save time and reduce errors by automating certain parts of the order process, such as sending out notifications or generating étiquettes d'expédition.

Optimize Packaging

Optimizing packaging is one of the areas that is essential to optimize. Whether a company uses premade boxes, modèles, or custom packaging, it must have the best dimensions and be cost-effective.

L'emballage should be the right size to fit and protect the products while being affordable enough to not cut into the product’s profit too much.

Make Shipping Cost-Effective

Affordable and efficient shipping is critical when handling orders. Shipping costs can really add up fast if not done well. Take a small ecommerce business, for example — they may start shipping products on their own, but as orders grow, so do those costs.

It all adds up when you factor in the time spent grabbing materials like tape and boxes and packing and then the time and fuel to haul shipments to the carrier.

As a business grows and orders pile up, it might make sense to start partnering with a distribution service to handle your shipping load.

To reduce shipping costs, consider purchasing discounted supplies, opting for flat-rate shipping, or using lightweight and custom packaging materials.

Learn more about cutting shipping costs in this article:

Use Order Management Software

During the initial stages of a business, handling a few orders is no big deal. But as traffic picks up, things can get tricky, leading to more errors. That’s when it might be wise to consider getting some top-notch order management software.

Such software can help track incoming and outgoing orders, orders in processing, les niveaux d'inventaire, et beaucoup plus. It offers more transparency over the order process, improves accuracy, and can help to increase efficiency significantly. It also frees up a considerable amount of staff to focus on other areas and growing the business.

Monitor Order Processing KPIs

Every ecommerce business should determine its indicateurs clés de performance (KPI) throughout its shipping process. These metrics can be monitored to determine the efficacy and efficiency of the order fulfillment process.

The most critical metrics in this regard are the turnaround time for an order, satisfaction du client, fulfillment rate, and accuracy rate.

Let’s learn more about them:

  • Order turnaround time: The time it takes between an order being placed and delivered to the customer. The lower this number, the more efficient the process is. To improve its turnaround rate, a business can track step times to pinpoint inefficiencies in specific process stages.
  • Accuracy rate: The number or percentage of orders completed and fulfilled without errors. It helps pinpoint common mistakes and find ways to fix them, leading to a much better rate of accurate orders.
  • Customer satisfaction rate: It measures how customers perceive the business and their satisfaction with it. To gather data, ask customers for feedback through surveys or follow-up emails. Customer feedback is vital in pinpointing any issues in the order processing chain, like long delivery times, damaged products, wrong items, or other concerns.
  • Fulfillment rate: The fulfillment rate is the number of orders that have been completed compared to the number that are still in progress. It can help quickly identify problems or inefficiencies in the fulfillment process and identify areas of key demand for specific products. Every business should strive to keep a high fulfillment rate to ensure customers receive their products promptly.

Some businesses may also consider some extra or more detailed metrics. Encore, these are the basic ones that should be monitored regularly to ensure a smooth and efficient order fulfillment process.

Stay on Top of Inventory

Another critical aspect of order processing is inventory management. Keeping track of inventory levels is crucial in ensuring timely delivery of products. Businesses need to have enough stock on hand to fulfill orders, but not so much that it becomes a burden on storage space and finances.

A good practice is conducting inventory audits to track stock levels regularly. It can also help identify potential issues such as overstocking or slow-moving products.

Enabling low-stock alerts also helps in staying on top of inventory levels. It allows businesses to restock and fulfill orders without delays.

By staying on top of inventory management, businesses can avoid stockouts and backorders, leading to dissatisfied customers and lost sales.

Keep Customers Informed

Order transparency and status are among the best ways for a company to improve customer satisfaction. Customers should either be regularly informed of their order status or be able to check the company website for information.

It won’t hurt to notify the customer about the following steps:

  • Order in process: The company has received the order and is currently going through the above steps, such as verification, selon la catégorie d'article, emballage, and preparing to be shipped.
  • Order processed: This means the order is collected, packed, and ready to be shipped.
  • Order shipped: The order has been sent off to the customer. It should also include tracking information so the customer can monitor their order.

This information helps customers feel in control and stay involved with their purchases. It can make all the difference in their satisfaction with the purchase process.

Not only does this contribute to them becoming returning customers, but they will also be more likely to recommend the company to others.

Order Management Made Simple with Ecwid

Running your own ecommerce business can be an incredible journey, and Ecwid is here to help you achieve it. Our ecommerce platform is designed to make running an ecommerce store more effortless than ever.

Ecwid helps you enhance your commande en cours de traitement and smoothly handle the entire order lifecycle, from placing an order to getting it delivered on time.

Here are just some of the tools that make order processing a breeze with Ecwid:

  • Keep track of orders from all sales channels in one dashboard, with handy filters for payment and fulfillment status, rendez-vous amoureux, et plus.
  • Keep your customers informed about their orders by updating the statuses from waiting to processed, expédié, et livré.
  • Ensure your team stays updated on any status changes to speed up order processing.
  • Stay on top of your inventory with low-stock alerts to keep track of all your products and ensure you never run out of stock.
  • Provide tracking information to your customers so that they know when to expect the order’s arrival.
  • Use other tools for efficient order fulfillment, such as new order alerts, staff notes, comments on orders, and order list export.
  • Buy discounted shipping labels right from the Ecwid admin.

In today’s fast-paced world, having a powerful online store is essential for any business. Alors pourquoi attendre? Créer une boutique today and explore Ecwid’s possibilities for your business.


Table des matières

Vendez en ligne

Avec Ecwid Ecommerce, vous pouvez vendre facilement partout et à tout le monde : sur Internet et dans le monde entier.

A propos de l'auteur

Anastasia Prokofieva est un écrivain de contenu à Ecwid. Elle écrit sur le marketing en ligne et de promotion à de sensibiliser les entrepreneurs routine quotidienne plus facile et plus gratifiant. Elle a aussi un faible pour les chats, chocolat, et de faire Kombucha à la maison.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Facile à utiliser, abordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

En cliquant sur « Tout accepter », vous acceptez le stockage de cookies sur votre appareil pour améliorer la navigation sur le site, analyser son utilisation et contribuer à nos efforts de marketing.
Votre confidentialité

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. Cependant, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

Plus d’informations

Cookies strictement nécessaires (Toujours actif)
Ces cookies sont nécessaires au fonctionnement du site Web et ne peuvent pas être désactivés dans nos systèmes. Ils sont généralement établis en tant que réponse à des actions que vous avez effectuées et qui constituent une demande de services, telles que la définition de vos préférences en matière de confidentialité, la connexion ou le remplissage de formulaires. Vous pouvez configurer votre navigateur afin de bloquer ou être informé de l'existence de ces cookies, mais certaines parties du site Web peuvent être affectées. Ces cookies ne stockent aucune information d’identification personnelle.
Cookies pour une publicité ciblée
Ces cookies peuvent être mis en place au sein de notre site Web par nos partenaires publicitaires. Ils peuvent être utilisés par ces sociétés pour établir un profil de vos intérêts et vous proposer des publicités pertinentes sur d'autres sites Web. Ils ne stockent pas directement des données personnelles, mais sont basés sur l'identification unique de votre navigateur et de votre appareil Internet. Si vous n'autorisez pas ces cookies, votre publicité sera moins ciblée.
Cookies de fonctionnalité
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Cookies de performance
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.