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CTA Marketing Basics: 50 Great Examples of Calling to Action

12 min read

Dengan ajakan bertindak yang tepat, merek dapat melihat penjualan meroket dan kesadaran merek meningkat secara eksponensial saat mereka terus memompa konten mereka. Mengingat pentingnya ajakan bertindak, kami telah mengambilnya sendiri untuk memberikan beberapa wawasan kepada merek tentang topik ini.

Di sini, kita akan membahas apa itu ajakan untuk bertindak, berikan beberapa contoh CTA, dan jelaskan mengapa ajakan bertindak berhasil. Mari kita mulai.

Apa itu Panggilan untuk Bertindak??

Panggilan untuk bertindak (CTA) adalah istilah pemasaran yang mengacu pada langkah selanjutnya yang diinginkan pemasar untuk diambil oleh audiensnya. Misalnya, dalam artikel atau blog, CTA biasanya dapat ditemukan di akhir sebelum deskripsi menarik tentang layanan perusahaan. Ajakan bertindak biasanya mendahului tautan ke situs perusahaan, halaman web, atau halaman produk tertentu.

CTA konten tertentu diketahui memiliki tautan langsung ke penjualan. Contoh lain adalah bahwa CTA dapat menginstruksikan pembaca untuk klik tombol beli untuk menyelesaikan penjualan, atau itu hanya dapat menggerakkan pembaca lebih jauh di sepanjang saluran pemasaran untuk menjadi prospek/pelanggan yang dikonversi.

pada intinya, CTA membuat pernyataan menarik yang mengarahkan pembuat konten/pemasar menyarankan agar mereka melakukan sesuatu. Pertimbangkan di mana Anda akan mengarahkan CTA, artinya seseorang harus mengunjungi sebuah situs, melihat produk, berlangganan, beli, dll.

an example of a CTA

An example of a CTA

Ajakan bertindak adalah argumen penutup mengapa produk atau layanan perusahaan/merek diperlukan.

Why Use a CTA

The purposes of CTAs is:

  • Drive conversions: CTAs prompt users to take specific actions, such as making a purchase, signing up for a newsletter, or requesting more information, akhirnya leading to conversions.
  • Increase engagement: Well-crafted CTAs can significantly boost user engagement with content, produk, or services by encouraging interaction.
  • Guide user behavior: CTAs act as navigational signposts, guiding users on what steps to take next in their customer journey.
  • Measure success: By tracking the responses to different CTAs, businesses can gauge the effectiveness of their campaigns and optimize strategies based on performance data.
  • Create a sense of urgency: CTAs that convey a sense of urgency or exclusivity can motivate immediate action from users, increasing the likelihood of conversion.
  • Enhance user experience: Thoughtfully placed CTAs can streamline the user experience by providing clear pathways to desired actions or information.
  • Build brand loyalty: Engaging CTAs can leave a lasting impression on users, fostering brand loyalty through positive interactions.

Most Frequently Used CTA Types in Ecommerce

  • Berlangganan — used to persuade visitors to subscribe to newsletters and share their emails.
  • Berbagi — motivates to distribute information across social media platforms.
  • Read/learn more — offers to open a required page or go down the page to discover more details on the topic this CTA is connected with.
  • Coba — usually, it’s an invitation to taste a free version of a product or service.
  • Beli — the most straightforward CTA pushing potential customers to close the deal.
  • Emotional connection — this type can be rather called a slogan, as it’s used on banners and images that represent something metaphoric, like an idea or vision. It aims to create an emotional connection with the audience and build loyalty through common values. Widely used offline advertisement, political activities, and main banners in online stores.

The Rules of a Good CTA

  • Start with an action word: panggilan, beli, baca, Dorong, klik.
  • Specify a timeframe: hari ini, sekarang, segera.
  • Give people a hit what they can miss if they don’t take action: 50% dari, $100 kupon, free month.
  • Use blue, green, or red color for CTA buttons if it doesn’t conflict with the color scheme of your store.
  • Make it visible not only with color, but with layout. The CTA should lay separately from the main content and be easily distinguishable.
  • Fight the fears. Add short small-print text that neutralizes the strongest fears of the audience: tidak perlu kartu kredit, 30-day money back guarantee, takes 3 minutes to complete.

How to Use Them CTAs

Ada banyak contoh ajakan bertindak yang menjanjikan. Pada dasarnya, ajakan untuk bertindak harus mengikuti formula memberikan informasi yang menarik, menyatakan bagaimana suatu produk/layanan dapat membantu, dan ke mana pembaca pergi untuk mendapatkan bantuan. Ada empat cara untuk menggunakan ajakan bertindak, yang tercantum di bawah ini.

Menarik pelanggan ke situs web

Bisnis dan merek bisa menarik pelanggan ke situs web mereka dengan mendorong mereka untuk pergi ke sana. Ini dilakukan dengan menyediakan tautan yang mengarahkan pelanggan ke situs web untuk mendorong penjualan. Ada, pelanggan dapat mempelajari lebih lanjut tentang produk dan perusahaan yang dipromosikan dalam konten.

Membuat penjualan

CTA adalah cara bagi bisnis dan merek untuk ubah kesadaran dan minat menjadi penjualan. Ketika sampai pada cara menggunakan ajakan bertindak ini, pertimbangkan cetak biru saluran penjualan pemasaran. It is a way to connect kesadaran merek dan konversi. Tingkat konversi ajakan bertindak sangat tinggi dengan ajakan bertindak yang efektif.

Menghasilkan prospek

Bisnis dan merek juga bisa gunakan CTA untuk menghasilkan prospek, dan kemudian lebih jauh memelihara mereka melalui saluran penjualan pemasaran melalui praktik mereka sendiri. Fitur CTA digunakan oleh merek dan bisnis untuk mengidentifikasi audiens target mereka dan menghasilkan serta mengonversi prospek baru.

Lalu, untuk memasarkan langsung ke prospek baru ini, bisnis dan merek sering mengandalkan pemasaran email yang dipersonalisasi.

Mengarahkan orang ke situs web

Ajakan bertindak memudahkan merek dan bisnis untuk memberikan informasi yang dibutuhkan pembaca. Akhirnya, pembaca harus menemukan bahwa mereka membutuhkan produk atau layanan bisnis melalui konten, dan kemudian didorong untuk melihat produk melalui tautan langsung. Ini memungkinkan pelanggan untuk melihat produk, dan membeli, dengan mudah.

Contoh Ajakan Bertindak

Jadi, sekarang kita telah membahas apa itu ajakan bertindak dan kegunaannya, mari kita lihat apa yang membuat ajakan bertindak efektif. Di sini, kita akan melihat beberapa contoh ajakan bertindak yang luar biasa yang pasti akan menciptakan arus masuk prospek dan meningkatkan penjualan bisnis Anda.

  1. Toko Sekarang” – Encourage immediate online purchases.
  2. Subscribe for Updates” – Stay informed with the latest news and offers.
  3. Mulai Hari Ini” – Prompt users to begin using a service or product.
  4. Belajar Lebih Banyak” – Invite users to explore further information.
  5. Join Our Community” – Become part of an engaged group of like-minded individuals.
  6. Download Your Free Guide” – Offer valuable content for download.
  7. Book Your Appointment” – Schedule a consultation or meeting.
  8. Limited Time Offer” – Create urgency for a special deal.
  9. Coba Gratis” – Encourage users to test a product or service.
  10. Request a Demo” – Explore a hands-on demonstration of the product.
  11. Find Out How” – Prompt users to discover more details.
  12. Claim Your Discount” – Offer a price reduction incentive.
  13. Daftar sekarang” – Register for exclusive access or benefits.
  14. Start Your Trial” – Begin a trial period for a service.
  15. Unlock Exclusive Content” – Access restricted premium material.
  16. Register Today” – Enroll in a program or event.
  17. Get Your Money Back” – Ensure a satisfaction guarantee.
  18. Upgrade Your Account” – Move to a premium service level.
  19. Book Your Spot” – Reserve a place in an event or program.
  20. Follow Us on Social Media” – Connect on various social platforms.
  21. Shop the Sale” – Direct users to discounted items.
  22. Refer a Friend” – Encourage referrals with rewards.
  23. Take the Quiz” – Engage users with interactive content.
  24. Cepat, Limited Stock” – Create scarcity for a popular item.
  25. Watch the Video” – Engage users with multimedia content.
  26. Donate Now” – Encourage charitable contributions.
  27. Become a Member” – Join an exclusive membership program.
  28. Apply Now” – Start an application process.
  29. Tetap Terhubung” – Maintain communication with the brand.
  30. Dapatkan Akses Awal” – Access products or features before others.
  31. Discover More Deals” – Find additional discounts and promotions.
  32. Share Your Opinion” – Encourage feedback and reviews.
  33. Get Your Gift” – Receive a complimentary item with purchase.
  34. Attend the Event” – RSVP for upcoming activities.
  35. Join the Waitlist” – Show interest in back-ordered items.
  36. Save Your Seat” – Reserve a space for an upcoming event.
  37. Find Your Match” – Personalize recommendations based on preferences.
  38. Redeem Your Offer” – Claim a specific promotion or deal.
  39. Get Inspired” – Spark creativity or motivation.
  40. Book Your Stay” – Secure accommodation for a trip.
  41. Take the Challenge” – Participate in a competitive or learning challenge.
  42. Explore Our Collections” – View curated product selections.
  43. Customize Your Order” – Personalize products to your liking.
  44. Discover New Arrivals” – See the latest additions to the inventory.
  45. Share Your Story” – Encourage user-generated content.
  46. Reserve Your Copy” – Pre-order a highly anticipated release.
  47. Join the Webinar” – Participate in an online seminar or workshop.
  48. Upgrade Your Style” – Elevate your fashion or design choices.
  49. Enjoy Instant Access” – Gain immediate entry to exclusive content.
  50. Contact Us Today” – Reach out for inquiries or assistance.

Mengapa Ajakan Bertindak Berhasil?

Panggilan untuk bertindak (CTA) serves as a crucial component of marketing strategies for various reasons:

  • Direct and clear guidance: CTAs provide specific instructions to the audience, guiding them on the next steps to take.
  • Creates urgency: By instilling a sense of urgency or scarcity, CTAs prompt immediate action from potential customers.
  • Encourages engagement: CTAs invite users to interact with the brand, leading to increased engagement and conversion rates.
  • Focuses attention: A well-crafted CTA captures attention and directs it towards a particular goal or desired outcome.
  • Measurable results: CTAs enable marketers to track the effectiveness of campaigns by monitoring click-through rates and conversions.

Secara keseluruhan, the strategic placement and wording of CTAs play a vital role in driving user behavior and influencing decision-making processes.

 

Daftar isi

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Tentang Penulis

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Meskipun begitu, he has experience with entrepreneurship. He is a fiction writer in his free time.

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