Semua yang anda butuhkan untuk berjualan secara online

Set up an online store in minutes to sell on a website, sosial media, atau pasar.

Halo. Konten blog kami telah diterjemahkan secara otomatis demi kenyamanan Anda. Mohon maaf bila sesekali ada terjemahan yang buruk.

6 Efektif “Beli satu, Dapatkan satu gratis” Promosi untuk Toko Online

12 min read

One of the most effective ways to market your store is the “Buy One Get One Free” deal. These are your slick, versatile sales boosters to charm customers and boost sales.

Promosi BOGO populer di kalangan pelanggan dan penjual karena suatu alasan. Customers benefit from exceptional value for their money, while sellers gain a compelling incentive to drive purchases.

Dalam posting blog ini, we will discuss what makes a successful “Buy One Get One Free” offer and whether it will work for your business. We will also break down different types of BOGO promotions that you can use to increase sales in your online store.

What Does BOGO Sale Mean?

WAH (or BOGOF) stands for “Buy One Get One Free.” It’s a type of sales promotion in which customers get a free or discounted product when they purchase another product.

BOGO promotions are popular among retailers because they can increase sales of promoted products. Plus, it will attract attention to other items in the store, which is excellent when you need to move dead stock or boost sales.

Barnes & Noble menjalankan promosi BOGO di buku kerja dan kartu flash

“Buy One Get One Free” promotions are also popular with customers because such deals are perceived as a great value. Beberapa pembeli bahkan mencari kupon BOGO secara online sebelum mereka melakukan pembelian besar!

Catatan penting: you should run a BOGOF promo only during specific periods to avoid devaluing your products. Kesepakatan ini menciptakan rasa urgensi, pushing customers to purchase. Flash sale juga tidak membuat pelanggan terbiasa dengan potongan harga. Misalnya, holidays or back-to-school season are great times to run BOGO promotions.

6 Jenis dari “Beli satu gratis satu” Promosi

Now let’s discuss the different kinds of “Buy One Get One Free” offers that attract customers.

Promosi BOGO bisa sangat fleksibel. Kami akan merinci lima jenis promosi BOGO yang dapat Anda gunakan untuk meningkatkan penjualan di toko online Anda dan membagikan beberapa contoh BOGO untuk inspirasi.

Beli Satu Dapat Satu Setengah Harga

This tactic will work great if you have a bestseller in your store. A “Buy One Get One 50 Off” deal will attract those hesitating to try it. With BOGO Half-Off deals, pelanggan akan membeli lebih banyak produk legendaris Anda, suka, dan segera kembali lagi.

Barnes & “BOGO . yang mulia” 50% Penawaran off” untuk buku anak-anak

Beli Satu dari Kategori A dan Dapatkan Satu dari Kategori B Gratis

Pairing products from different categories is an excellent deal for seasonal products and targeted audiences. Misalnya, siswa dan orang tua mereka (Kembali ke Sekolah BOGO).

Satu-satunya syarat untuk diingat adalah bahwa item kedua harus dari nilai yang sama atau lebih kecil. Dengan cara itu, you will make more than your profit margin.

Beauty Bay menawarkan produk gratis ketika pelanggan membeli item dari kategori tertentu

Beli Satu dan Dapatkan Sampel Gratis

Dengan memberikan sampel gratis, you allow your customers to test full-size products. Sampel terlihat seperti hadiah, but you should also consider them investments: mereka menciptakan permintaan potensial di masa depan untuk produk Anda.

Misalnya, you can include exclusive samples of your new product line to introduce it to your customers.

Sephora menawarkan sampel gratis untuk pesanan lebih $35

Ini tidak hanya berlaku untuk barang fisik: cara yang bagus untuk mendapatkan lebih banyak bacaan ebook Anda adalah dengan memberikan contoh singkat. Sampel jauh lebih mungkin dicuri, disalin, atau didistribusikan secara ilegal. Kemudian jika pelanggan Anda menyukai kontennya, mereka akan kembali untuk membeli seluruh buku.

Baca juga: Cara Membuat dan Menjual Ebook

Beli Tiga Harga Dua

This is one of the most common variations of the “Buy One Get One Free” promotion. It works for many product types and looks like a terrific deal. Ingatlah untuk menjaga hal sederhana: sertakan barang dengan harga yang sama—ini akan menyederhanakan persepsi dan mencegah keraguan.

Cult Beauty menjalankan kesepakatan "3 untuk 2" untuk produk dari kategori tertentu

Beli Barang X dan Dapatkan % Nonaktif pada Item Y

Ini adalah taktik yang mudah diterapkan untuk industri yang memiliki produk pelengkap, olahraga, keindahan, atau elektronik.

Misalnya, Anda bisa menjual sepasang sepatu kets dan memberikannya 30% diskon untuk pembersih sepatu. This type of promotion helps you sell accessories and complementary products.

Cupshe offers ​​40% discount on the cheaper item when customers buy two items

Buy Five Get One Free

We’ve described the most popular types of BOGO promotions, but you can tweak them as you like to create the best BOGO deals for your store. Here’s an easy one: “Buy Five Get One Free,” i.e., offer your customers the chance to buy six products at the cost of five.

This BOGOF promotion is most effective with items that are priced equally or similarly. It should also be a product that customers frequently need to replenish or use regularly, prompting a higher demand.

Misalnya, purchasing six identical dresses may not be practical, while buying six pairs of socks, celana dalam, or toothbrushes presents a compelling offer for customers.

GoRaw Honey provides a Buy Five, Get One Free offer on frequently repurchased items

Tentu saja, you can adjust this type of BOGO to fit your offering, misalnya, “buy three, get one free” or “buy two, dapatkan 50% off the third.” This type of promotion is practical for customers who regularly purchase specific items and want to save money in the long run.

Is a BOGO Promotion Right for Your Store?

“Buy One Get One Free” promotions are a great way to increase sales and customer loyalty. Namun, they’re not suitable for every store.

Here are the products that make the best BOGO offers:

  • Items that need to be replenished. Jika pelanggan seperti produk Anda (like body cream), they’ll buy more at once to stock up.
  • Products that complement each other. Misalnya, you could do a BOGO deal on shirts and pants if you sell clothes.
  • Products that are sold in sets. You don’t want to offer two identical jackets, apakah anda? Dua pasang kaus kaki dengan harga satu lebih mungkin untuk dijual.
  • Item dengan setidaknya 50% margin. Margin adalah keuntungan Anda setelah memperhitungkan biaya. Jika marjin produk Anda adalah 50%, your sale is break-even. Cobalah untuk menyertakan setidaknya satu produk dengan margin yang lebih tinggi untuk keluar ke depan.

Harga total kesepakatan harus menjadi jumlah yang siap dibayar pelanggan. Untuk berada di sisi yang aman, Anda dapat memeriksa Anda nilai pesanan rata-rata dan bertujuan untuk sedikit lagi.

How to Run a BOGO Promotion in an Online Store

Now that you know what “Buy One Get One Free” is and how to best use it, it’s time for the practical part.

To set up a successful BOGO promotion in your online store, you need to make sure your ecommerce platform allows you to offer these kinds of discounts.

Ecwid oleh Lightspeed, misalnya, lets you run the most common types of BOGO promotions. Using flexible settings, you can create various BOGOF offers that follow the same idea: if a customer buys X units of some product, they can get one unit of a product (same kind, different kind, or any product in a category/categories) with Y% off.

The BOGO offer applied at checkout in an Ecwid store

To run a BOGO promotion in your Ecwid store, you’ll need to install the Beli satu gratis satu: Sales Promotions aplikasi dari Ecwid App Market. The app offers a free trial, so you can give it a run and see if BOGO offers are right for your store.

Ready to set up your BOGO promotion? Ikuti ini instruksi untuk mengatur aplikasi dan membuat kesepakatan BOGOF pertama Anda hanya dalam beberapa klik.

Ecwid by Lightspeed also offers many other promotional tools, such as automated marketing emails, kupon diskon, social media advertising, dan lebih.

Mendaftar untuk Ecwid oleh Lightspeed and get an online store that makes running any kind of ecommerce venture simple and enjoyable.

Praktik Terbaik untuk Promosi BOGO

Keep in mind the following practices to get the most out of your “Buy One Get One Free” deals:

  • Atur waktu promosi BOGO Anda secara strategis. Misalnya, run them during the holiday season or before significant events like Black Friday.
  • Inform your customers about the conditions of your BOGOF deals in advance.
  • Choose the products carefully. Make sure they complement each other and appeal to your target audience.
  • Don’t run too many BOGO promotions simultaneously, or your customers could get confused.
  • Monitor your sales data and adjust your deals accordingly. Misalnya, tidak perlu terus-menerus menjalankan penawaran BOGO untuk produk yang laris manis.

Jalankan Promosi BOGO Pertama Anda

“Buy One Get One Free” promotions are a great way to increase sales, singkirkan kelebihan persediaan, menambah jumlah item per pesanan, dan menarik pelanggan baru. Ketika digunakan dengan benar, Penawaran BOGO dapat membantu Anda mencapai tujuan bisnis dan meningkatkan laba Anda.

Sekarang Anda memiliki semua yang perlu Anda ketahui tentang promosi BOGO, termasuk alat yang mudah digunakan untuk menjalankan promosi Anda dengan lancar. Gunakan pengetahuan baru Anda dan ambil Beli satu gratis satu: Sales Promotions aplikasi untuk berputar!

 

Daftar isi

menjual secara online

Dengan Ecwid E-niaga, you can easily sell anywhere, kepada siapa pun - di internet dan di seluruh dunia.

Tentang Penulis

Anastasia Prokofieva adalah seorang penulis konten di Ecwid. Dia menulis tentang pemasaran online dan promosi ke rutinitas sehari-hari make pengusaha lebih mudah dan lebih bermanfaat. Dia juga memiliki titik lemah untuk kucing, cokelat, dan membuat kombucha di rumah.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Mudah digunakan, terjangkau (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, menganalisis penggunaan situs, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. Namun, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.