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Must-Have UX Principles to Follow in an Online Store

14 min read

As an ambitious business owner, you want to grow your business. One of the best ways to achieve this goal is by creating an online store with an exceptional user experience (UX).

Onlineverdenen er konkurrencedygtig, og potentielle kunder gennemser tusindvis af websteder dagligt. Så, Det er afgørende at sikre, at din online butik giver den bedst mulige brugeroplevelse.

I denne artikel, vi vil forklare, hvad brugeroplevelse i e-handel er, forskellen mellem kundeoplevelse og brugeroplevelse, og de must-have UX-principper, som onlinesælgere skal følge for at sikre den bedste online shoppingoplevelse for deres kunder.

Hvad er brugeroplevelse?

Før vi begynder at diskutere de vigtigste UX-principper i e-handel, let’s talk about the user experience definition.

Brugererfaring (UX) refers to the overall interaction between the user and a product, service, or system. That makes UX an essential aspect of any ecommerce website design.

The user experience can be quantified by evaluating the user’s satisfaction, brugervenlighed, and overall experience across different touchpoints.

The elements of user experience are functionality, anvendelighed, æstetik, user needs and goals, tilgængelighed, efficiency, and the overall experience.

You might’ve also heard the phraseend-user experience.Let’s see how it differs from what we’ve discussed above.

The user encompasses individuals who utilize or manage a product, including system administrators, IT experts, and computer technicians. The end-user, på den anden side, is a product’s target audience. Så, in your case, end-user experience specifically relates to a shopper’s journey within your online store.

The end-user experience is the overall interaction that customers have with your website, such as browsing and making a purchase. It also includes everything from the layout and design of your site to the checkout process and post-purchase support.

Letting customers choose product options helps improve the end-user experience in your online store

When it comes to creating an online store, it is essential to focus on the user experience while keeping in mind the end-user’s needs, interesser, og præferencer.

User Interface vs. User Experience

brugergrænseflade (UI) og brugeroplevelse (UX) are often confused with one another, but they are different. The user interface is the visual design of a product, mens brugeroplevelse er den overordnede interaktion mellem brugeren og et produkt.

For eksempel, i netbutikssammenhæng, UI ville være, hvordan din hjemmeside ser ud visuelt, mens UX ville være, hvor nemt det er at navigere og foretage et køb på dit websted.

Brugervenlighed vs. User Experience

Usability og brugeroplevelse hænger tæt sammen, men er ikke det samme. Usability refererer til, hvor nemt det er for brugere at nå deres mål eller udføre en opgave på din hjemmeside. Brugererfaring, på den anden side, omfatter brugervenlighed og faktorer som æstetik, følelser, og generel tilfredshed.

For eksempel, i netbutikssammenhæng, usability would be how quickly and easily a customer can find and purchase an item. På samme tid, user experience would include factors like the website’s design and how the customer feels throughout the shopping process.

Customer Experience vs. User Experience

Many people use customer experience (CX) and UX interchangeably. While there is a relationship between CX and UX, they are not the same thing.

Customer experience refers to how customers feel about their interactions with a brand, inklusive kunde service. Imens, user experience primarily focuses on the usability, tilgængelighed, and functionality of the digital experience.

What Is User Experience Testing?

User experience testing is the process of evaluating your website’s usability and functionality. This helps you identify any pain points or areas of improvement for your online store. There are various methods for conducting UX testing, such as user surveys, user interviews, and A/B testing.

Der er også overvågning af slutbrugeroplevelse - praksis med at spore og analysere kundeadfærd, tilbagemeldinger, og overordnet tilfredshed med din netbutik. Dette hjælper dig med at identificere eventuelle smertepunkter eller forbedringsområder for at optimere brugeroplevelsen for dine kunder.

Brugeroplevelsesprincipper for onlinebutikker

Nu hvor vi har en klar forståelse af, hvad brugeroplevelse i e-handel er, let’s dive into the must-have UX principles that every online seller should follow to create an exceptional online shopping experience for their customers.

Following these principles in your user experience strategy will ensure that customers enjoy their shopping experience on your website, ultimately leading to increased customer satisfaction and loyalty.

Clear and Simple Navigation

Easy navigation helps users find what they are looking for quickly. Du kan forbedre brugervenligheden af ​​din netbutik ved at gøre navigationen nem og intuitiv. Brugere skal ikke behøve at tænke hårdt for at navigere på dit websted. Invester i et layout, der gør det muligt for brugerne at finde deres foretrukne varer bekvemt.

Hvis der er hundredvis af produkter i din butik, overveje at implementere en søgelinje for at hjælpe brugerne med hurtigt at finde det, de leder efter.

Desuden, organiser dine produkter i kategorier og underkategorier for at gøre det nemt for kunderne at gennemse og filtrere gennem forskellige muligheder.

Produktkategorier hjælper kunder med at gennemse din onlinebutik

At kunne filtrere produkter efter mærke, størrelse, farve, materiale, etc., er også gavnligt for brugerne. Det giver dem mulighed for at finde præcis det, de leder efter, uden at skulle scrolle gennem endeløse sider med produkter.

Med Ecwid fra Lightspeed, du kan nemt administrere og organisere dine produkter i kategorier og tilføje filtre, gør det nemmere for brugerne at navigere i din netbutik.

Ecwids produktfiltre i Romettis onlinebutik

Konsistente og højkvalitets billeder

Det visuelle i din onlinebutik spiller en væsentlig rolle i at tiltrække og holde kunder engageret. Brug produktbilleder af høj kvalitet, der nøjagtigt repræsenterer dine produkter. Undgå at bruge stockfotos eller billeder i lav opløsning, da de kan få din hjemmeside til at fremstå upålidelig for kunderne.

Konsistens i det visuelle design af din netbutik er også afgørende. Brug et sammenhængende farveskema og skrifttype på hele dit websted for at skabe et visuelt tiltalende og professionelt look. For at sikre det, du kan bruge e-handel hjemmeside skabeloner so that all the elements are already designed to match and work together seamlessly.

Med Ecwid fra Lightspeed, du får 40+ ecommerce templates and design options to choose from

Don’t forget about videos – they are a powerful tool for highlighting and showing your products in action. Overvej at medtage videos on product pages to enhance customersunderstanding of your products and boost their purchasing decisions.

Responsive Design for All Devices

Responsive website design ensures that your website works perfectly on any device, uanset størrelse.

With the increasing use of mobile devices for online shopping, it is essential to have a mobile-friendly design for your online store. This means that your website should be responsive and optimized for different screen sizes. Users should be able to browse and make purchases seamlessly on all devices, including desktop, mobil, and tablet devices.

Heldigvis, with an ecommerce platform like Ecwid by Lightspeed, you don’t have to worry about creating a responsive design for user experience optimization. All Ecwid websites are automatically optimized for mobile devices, ensuring a seamless shopping experience for your customers.

Fast Loading Times

If a website takes too long to load, users will likely leave and seek alternative solutions. Slow loading times can lead to a frustrating experience for shoppers. det er, derfor, essential to optimize your website and ensure it loads quickly to enhance the user’s experience.

You can check your website speed using tools like Google PageSpeed Insights and make necessary adjustments to improve your website’s loading times.

Selvfølgelig, it’s easier to prevent slow loading times by choosing the right ecommerce platform for your store. For eksempel, Ecwid by Lightspeed is a fast and responsive ecommerce platform that can handle high traffic without compromising website speed.

Easy Checkout Process

The checkout process is one of the most crucial stages in an online shopping experience. En kompliceret eller langvarig betalingsproces kan få kunder til at opgive deres køb, medfører tabt salg.

Den komplicerede betalingsproces er en af ​​de mest almindelige årsager til, at kurven forlades

For at undgå dette, holde din betalingsproces enkel og ligetil. Tillad brugere at foretage gæstekøb og give flere betalingsmuligheder for at imødekomme forskellige præferencer. Derudover, Overvej at tilbyde en statuslinje for at vise kunderne, hvor langt de er i betalingsprocessen.

Du kan også tilbyde gemte fakturerings- og forsendelsesoplysninger til tilbagevendende kunder for at spare dem tid under fremtidige køb. Dette eliminerer behovet for, at kunderne gentagne gange skal indtaste deres oplysninger, gør betalingsprocessen endnu mere bekvem.

For eksempel, leverer Apple og Google Pay betalingsmuligheder giver kunderne mulighed for at gennemføre deres køb med blot et par klik uden at indtaste betalings- eller forsendelsesoplysninger.

Forsendelse er et andet vigtigt aspekt at overveje i kasseprocessen. Be transparent about shipping costs and provide estimated delivery dates upfront to avoid any surprises for customers. Plus, several shipping options cater to customersdifferent needs and preferences.

Customers want to check out quickly and efficiently without any unnecessary distractions. So if you can provide them with that, they’re more likely to finish their purchases and return. That’s easy if you use Ecwid by Lightspeed for your online store, da det tilbyder en tilpasselig og strømlinet betalingsproces for dine kunder. Plus, det integreres med snesevis af sikre og populære betalingssystemer og forsendelsesudbydere.

Betale med et tryk i en Ecwid-butik

Personalisering og tilpasning

Personalisering bliver stadig vigtigere i e-handelsindustrien. Det involverer at skræddersy brugeroplevelsen ud fra deres interesser, adfærd, og præferencer. Dette kan omfatte produktanbefalinger baseret på tidligere køb eller browserhistorik, personlige e-mail marketing kampagner, og endda personligt websiteindhold.

Personalisering er et stærkt værktøj inden for e-handel, da det giver dig mulighed for at skræddersy købsoplevelsen til hver enkelt kunde. Denne måde, kunder føler, at de bliver behandlet som individer i stedet for blot et andet nummer i din salgstragt.

Derudover, at give kunderne mulighed for at tilpasse deres produkter kan også forbedre brugeroplevelsen. Dette kan omfatte muligheder for at vælge forskellige farver, størrelser, og materialer eller endda tilføje tilpasset tekst eller billeder til et produkt. At give kunderne kontrol over deres indkøb kan få dem til at føle sig mere investerede i processen, i sidste ende fører til øget tilfredshed med deres indkøbsoplevelse.

Med Ecwid fra Lightspeed, du kan nemt opsætte personlige produktanbefalinger og bruge kundedata til at personliggøre din marketingindsats. Plus, du kan tilbyde kunderne mulighed for at tilføje tilpasninger til deres produkter, gør deres indkøbsoplevelse endnu mere unik og skræddersyet til deres behov.

Giv dine kunder den bedste brugeroplevelse

Brugeroplevelsen er enerådende, når det kommer til netbutikker. Ved at følge de uundværlige UX-principper, du kan skabe en enestående online shoppingoplevelse for dine kunder.

Den e-handelsplatform, du vælger til din onlinebutik, spiller også en væsentlig rolle i at give den bedste brugeroplevelse. For eksempel, Ecwid af Lightspeed følger alle de principper, der er diskuteret i artiklen. Det tilbyder brugerdefinerbare designs, responsive layouts, og strømlinede betalingsprocesser for at forbedre brugeroplevelsen for dine kunder.

Remember that customers have many options in the online world. Så, providing a great user experience is key to creating customer loyalty, driving sales, and taking your business to greater heights. Commit to providing the best possible online experience to your customers, and you’ll undoubtedly reap the benefits.

 

Indholdsfortegnelse

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Om forfatteren

Anastasia Prokofieva er et indhold forfatter på Ecwid. Hun skriver om online markedsføring og promotion til at gøre iværksætternes daglige rutine nemmere og mere givende. Hun har også en svaghed for katte, chokolade, og gør Kombucha derhjemme.

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