🚀 Allumez votre croissance : découvrez 30+ nouveaux outils pour avancer avec notre nouvel Ecwid Igniter. En savoir plus →
Tout ce dont vous avez besoin pour vendre en ligne

Set up an online store in minutes to sell on a website, les médias sociaux, ou sur les marchés.

Bonjour. Notre blog a été traduit automatiquement pour votre confort. Veuillez nous excuser pour les erreurs de traduction éventuelles.

Brick-and-Mortar: A Look into Different Types of Physical Retail Stores

9 min read

The phrase “brique et mortier” refers to a conventional business located on a street that provides goods and services directly to customers in a physical office or store, either owned or leased by the business. Brick-and-mortar describes a conventional business with physical retail locations where customers can browse and make purchases in person.

Contrairement aux croyances populaires, despite the growth of ecommerce, brick-and-mortar stores still hold a significant portion of retail sales. There has been a net estimate of 15,710 new brick-and-mortar stores opening since 2020. And just in 2022 seul, traditional stores sold $6,417 billion in merchandise.

Without any doubt, in many sectors, they remained the dominant force. Le plus important, brick-and-mortar stores often played a crucial role in local economies, providing employment opportunities and contributing to the vibrancy of communities.

Néanmoins, despite their longstanding history and impeccable record, traditional retail stores still face many challenges, forcing them to adapt their strategies and incorporate elements of online shopping such as click-and-collect services, online orders with physical pick-up, et plus.

In the next few sections, we plan to go over what exactly is a brick-and-mortar store, the different types, some examples, and some of the challenges faced by these traditional stores, et éventuellement, how they leverage technology to bridge the gap between online and offline shopping.

What Is a Brick-and-Mortar Store?

The term “brique et mortier” originated from the materials used to construct physical buildings: bricks and mortar.

In the context of retail, it contrasts with online or ecommerce stores, which operate exclusively over the internet without a physical storefront.

This type of store, also known simply as a “boutique physique,” is a traditional retail establishment that operates from a physical location, typically a storefront or commercial space. They have a physical presence in the real world, where customers can visit to browse and purchase products or services directly.

A considerable number of consumers continue to favor the experience of shopping and browsing in a physical retail environment. Within brick-and-mortar establishments, customers have the opportunity to interact directly with store staff, seeking advice and information about various products and services.

For many consumers, l' ability to speak with knowledgeable staff members and ask questions about products or services is a key reason why they prefer shopping in physical stores.

En outre, there is also the testing and seeing-for-yourself aspect that comes with traditional retail stores. Physical stores allow customers to test out products firsthand, which results in more convenient and preferable for specific services or products like trying out a video game or laptop at a GameStop or Best Buy, as well as the popular one of trying on wedding dresses for a more accurate and less troublesome experience.

Advantages and Disadvantages of Brick-and-Mortar Stores

As we already know, brick-and-mortar stores provide the benefit of a hands-on shopping experience, which is particularly valuable when customers need to physically examine the product. This can often be the strongest pull that constantly draws people to physical stores.

Ensemble, the shopping process through physical stores is more interactive and hands-on, offering a personalized customer experience, immediate product availability, easier exchange if needed, and overall, the social bonding that is not possible through online shopping or ecommerce.

Cependant, while physical stores offer many advantages, they also face some challenges like higher overheads, operating hours, limited geographical reach, seasonal fluctuations, la gestion des stocks, and even high competition from ecommerce stores.

Ensemble, maintaining a physical store involves significant costs such as rent, utilitaires, and staffing, which can eat into profits. Physical stores are also constrained by their location, limiting their potential customer base compared to online stores that can reach a global audience.

Unlike online stores that are able to remain open 24/7, traditional stores are often limited by operating hours. One of the biggest issues faced today by traditional stores is that online retailers often offer lower prices and a wider selection of products, posing stiff competition to brick-and-mortar stores.

Brick-and-mortar pros and cons:

Personalized customer serviceHigher overheads costs
Tangible shopping experienceLimited geographical reach
Brand experienceOperating hours constraints
Social interactionInventory management challenges
Immediate gratificationEcommerce competition
Higher security and trustSeasonal fluctuations

These advantages and disadvantages highlight the unique value proposition that brick-and-mortar stores offer in an increasingly digital retail landscape.

Types of Brick-and-Mortar Stores

Brick-and-mortar stores come in different types, catering to different industries, consommateurs’ besoins, and preferences. From department stores offering a wide range of products to specialized boutiques focusing on niche markets, brick-and-mortar establishments continue to play a vital role in the retail ecosystem. There are several areas in which traditional stores still provide a strong business model.

Home Improvement Stores

These stores specialize in products for home renovation, construction, et l'entretien, such as hardware, outils, lumber, et peindre.

Pet Stores

Retailers that sell pet food, accessoires, and supplies for various types of pets, including dogs, cats, birds, poisson, and small animals.


Stores that offer prescription medications, over-the-counter drugs, health and beauty products, and sometimes convenience items.

Cosmetics and Beauty Stores

Retailers focusing on cosmetics, soin de la peau, haircare, and beauty accessories, often featuring both mass-market and high-end brands.

Jewelry Stores

Retailers specializing in fine jewelry, watches, et accessoires, offering a range of products from everyday wear to luxury items.

Some popular brands that serve as examples of brick-and-mortar stores across various industries include:

Apparel and Fashion

  • Macy’s
  • H&M
  • Zara

Cosmetics and Beauty

  • Sephora
  • Ulta Beauty
  • MAC Cosmetics

Furniture and Home Decor

  • Ikea
  • Crate & Barrel
  • Pottery Barn
  • Ashley HomeStore

These are just a few examples, but brick-and-mortar stores exist across a wide range of industries, offering physical locations where customers can browse, boutique, and interact with products in person.

The majority of these stores combine traditional selling with a physical location while also offering customer the ability to shop online. Une fois de plus, proving how both business models can be effective or work better when merged together.

Are Brick-and-Mortar Stores Dying?

While traditional brick-and-mortar retail may not be dead, this sector is currently experiencing a transformation marked by the convergence of physical and digital realms.

We still have a lot to expect from brick-and-mortar stores; they’re likely not going anywhere anytime soon. This is because brick-and-mortar stores offer certain advantages that online retailers cannot replicate; néanmoins, it’s easy to say they are evolving to meet the changing demands of consumers.

Are Brick-and-Mortar Stores Going Online?

Acknowledging the current transformation process traditional stores are undergoing, we can say — yes, absolument! Brick-and-mortar stores have increasingly recognized the importance of establishing an online presence to adapt to changing consumer habits and remain competitive.

Many traditional retailers have launched ecommerce websites or partnered with online marketplaces to reach a broader audience and offer more convenient shopping options. This shift to online channels allows them to cater to customers who prefer the convenience of shopping from home or via mobile devices.

En outre, having an online presence enables brick-and-mortar stores to provide omnichannel expériences, where customers can seamlessly transition between online and offline shopping channels.

With the help of a platform like Eciwd, brick-and-mortar store owners have the opportunity to establish an online presence by creating a digital storefront, allowing them to reach a broader audience.

In today’s dominant digital era, traditional store owners can easily take advantage of features offered by platforms like Ecwid to enhance customer engagement, comme les faibles taux d'ouverture et d'engagement sont des signaux clairs pour les fournisseurs de services Internet que vos destinataires ne sont pas intéressés par votre contenu, gestion de la relation client (CRM) intégrations, et chat en direct. These tools enable brick-and-mortar stores to build relationships with customers and drive repeat business.

By leveraging the need for change or the rapid merge between traditional stores and ecommerce, and with the use of ecommerce sites like Ecwid, brick-and-mortar stores can successfully transition and adapt to the changing retail landscape and thrive in both the physical and digital realms.


Table des matières

Vendez en ligne

Avec Ecwid Ecommerce, vous pouvez vendre facilement partout et à tout le monde : sur Internet et dans le monde entier.

A propos de l'auteur

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Malgré que, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Facile à utiliser, abordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

En cliquant sur « Tout accepter », vous acceptez le stockage de cookies sur votre appareil pour améliorer la navigation sur le site, analyser son utilisation et contribuer à nos efforts de marketing.
Votre confidentialité

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. Cependant, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

Plus d’informations

Cookies strictement nécessaires (Toujours actif)
Ces cookies sont nécessaires au fonctionnement du site Web et ne peuvent pas être désactivés dans nos systèmes. Ils sont généralement établis en tant que réponse à des actions que vous avez effectuées et qui constituent une demande de services, telles que la définition de vos préférences en matière de confidentialité, la connexion ou le remplissage de formulaires. Vous pouvez configurer votre navigateur afin de bloquer ou être informé de l'existence de ces cookies, mais certaines parties du site Web peuvent être affectées. Ces cookies ne stockent aucune information d’identification personnelle.
Cookies pour une publicité ciblée
Ces cookies peuvent être mis en place au sein de notre site Web par nos partenaires publicitaires. Ils peuvent être utilisés par ces sociétés pour établir un profil de vos intérêts et vous proposer des publicités pertinentes sur d'autres sites Web. Ils ne stockent pas directement des données personnelles, mais sont basés sur l'identification unique de votre navigateur et de votre appareil Internet. Si vous n'autorisez pas ces cookies, votre publicité sera moins ciblée.
Cookies de fonctionnalité
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Cookies de performance
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.