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An Entrepreneur’s Guide to Shipping Labels for Ecommerce Stores

12 min read

Als Unternehmer, you know how important it is to provide great customer service. That includes ensuring your customers get their orders on time and in great condition. The key to this is having the right shipping labels for ecommerce stores.

In diesem Artikel, we’ll explain the need for shipping labels and how to create, kaufen, and print them. We’ll also share best practices for creating shipping labels and share how to get them at a discount.

What Are Shipping Labels?

Shipping labels contain information about the shipment, such as the sender’s address, the recipient’s address, and other details related to the package.

Shipping labels are often printed onto sticker paper or thermal paper, making them easy to affix onto packages and waterproof so they won’t be damaged in transit.

A shipping label usually includes the following information:

  • Wer versendet das Paket, ich.e. seine Herkunft
  • Wo das Paket ist versendet (ich.e. sein Ziel)
  • Das Gewicht des Pakets
  • Versand-Klasse (express, übernachtung, etc.)
  • Tracking-Nummer
  • Routing-code für post-tracking.

A shipping label can also show billing status (zum Beispiel, pre-paid), service-level, und mehr.

Let’s look into a real-life example of a shipping label to understand its contents better. Here is a USPS shipping label:

Let’s break down the contents of the shipping label in our example.

Die service icon block indicates different USPS services:

  • Priority Mail
  • First-Class-Mail
  • First-Class Package Service
  • Priority Mail Express
  • USPS Retail Ground
  • Media Mail

In unserem Beispiel, P stands for Priority Mail. Beachten Sie, dass dies gilt nur für USPS. Other providers might have different service types.

Die service type banner states the type of delivery as denoted by the block above. In diesem Fall, it’s Priority Mail.

Die postage payment area is for showing postage payment information. This section should include the class of mail (wie "Stück" oder "Vorsortiert"), die Stadt und Staat von der Genehmigung, und die Zulassungsnummer.

Mit USPS, retailers can apply for a Permit Imprint which allows them to pay for and print shipping information in bulk.

Die return address is the address where the package should return in case of non-delivery. In den meisten Fällen, dies wäre Ihre business-Adresse. If you outsource shipping to a third party, you will use their address here.

Die delivery address is the address you’re shipping the package to. Neben der Adresse, Sie haben auch die Lieferung route-code Informations-und Einzelhandel-Codes (RDC). This is a four-digit number placed next to the zip code. Es hilft, die E-mail-Handler Abbildung aus der route zu nehmen, um ein Produkt zu liefern. USPS automatically generates this code for you when you use their site to print your labels.

Die tracking code section includes the code you and your customers can use to track the orders. Usually this code is generated automatically.

Die additional information section contains any additional details about the package, wie das Versand-Datum oder Gewicht.

Die meisten Versand-Etiketten, Folgen dem gleichen Muster. In der Regel, you just have to fill out the customer’s address, the return address, and the dimensions of your parcel. The rest is generated automatically by your shipping provider or your shipping software.

Why Are Shipping Labels Important?

Shipping labels help machines and humans in your supply chain—storage warehouse, Zoll, Kurier, etc.—understand your package origins and its shipping destination.

Wie Sie sich vorstellen können, Fehler beim erstellen klar Versand-Etiketten können in der Folge zu einer logistischen Katastrophe. You can lose packages en route, liefern das falsche Paket-und langfristig Schäden verursachen, um Ihre customer experience.

Correct shipping labels provide accurate information about the shipment, which helps ensure that it reaches its destination quickly and safely. They also help speed up delivery times by providing clear instructions for couriers and carriers on where to deliver the package. Auf diese Weise, they can help reduce the loss of packages because they contain valuable information that can be used to trace a package if it gets lost.

How To Create, Kaufen, and Print Shipping Labels

Creating shipping labels is relatively simple if you have the right tools and resources available to you.

There are two options to create shipping labels—manually through your shipping provider’s website or automatically through shipping software.

Creating Shipping Labels Manually

This is a slow method to create shipping labels, but it works if you’re dealing with low volume or are using an ecommerce platform without built-in shipping label integration.

Every major shipping service provider allows you to create and buy shipping labels on their website, darunter USPS, UPS, FedEx, DHL, etc.

The information you provide for creating and buying a label is almost always the same:

  • Ihre (Unternehmen) name and the name of the recipient
  • Shipping weight and dimensions
  • Shipping origin
  • Shipping destination
  • Type of shipping service
  • Any additional service options (zum Beispiel, insurance if you’re shipping a valuable order)

After you fill in all the required information, you’ll be asked to add a payment option. After paying for it, you’ll be able to print your label.

Filling in shipment details for buying a shipping label on the UPS website

Nachdem Sie ein Versandetikett gedruckt haben, you put it on your parcel and drop it off at the nearest post office. Some postal services also allow requesting a package pickup from your house.

Creating Shipping Labels Automatically

Zum Glück, if your ecommerce platform integrates with the most popular shipping providers, you can spend way less time (and often money) creating and buying shipping labels.

If you sell online with Ecwid von Lightspeed, you can buy and Druckversandetiketten right from your Ecwid admin. All you have to do is click a couple of vital buttons. The shipping labels are automatically prefilled with customersinformation to save you time and avoid typos.

Not only does that save you time, but it’s also more convenient. Sie benötigen kein Konto eines Drittanbieters, um die Versandetiketten zu bestellen. No need to remember access credentials or share credit card information.

You can buy a shipping label from the order details page in your Ecwid admin

The best part about buying labels in your Ecwid admin is that it saves you shipping costs. Labels bought through your Ecwid admin are discounted, significantly saving you money, especially when you ship many orders or ship internationally.

You can also choose to automatically assign a tracking number to the order and email shipment details to the customer. Wieder, less time is spent managing shipping labels and tracking numbers!

You can choose from different shipping services when buying a label in your Ecwid admin

The built-in shipping label tool is available for sellers from the US, Deutschland, Belgien, und die Niederlande. Folgen diese Anweisungen to buy and print discounted shipping labels from your Ecwid admin.

If you are from another country, you can buy shipping labels using apps from our App-Markt.

After you automatically generate a label and print it from your Ecwid admin, you put it on your parcel and either drop it off at the nearest post office or request a pickup by a postal worker.

Best Practices For Creating Shipping Labels

When creating shipping labels, there are a few best practices that should be followed to ensure accuracy and efficiency:

  • Make sure all of the information included on your label is correct before printing and double-check all addresses.
  • Use high-quality materials for printing so that your label won’t fade.
  • Consider investing in a professional label printer if you ship a lot of orders.
  • Take advantage of bulk discounts when buying multiple labels. Oder, switch to an ecommerce platform that provides discounted shipping labels, like Ecwid by Lightspeed.

What Is a Packing Slip?

Neben Versand-Etiketten, außerdem müssen Sie einen Lieferschein (also called a “waybill”) mit Ihrem Paket.

A packing slip is a document that accompanies the package and contains information about the contents of the shipment. It usually looks something like this:

A packing slip is usually included inside a package and contains the following:

  • Der name Ihrer Firma, logo, und Anschrift
  • Die Adresse des Kunden
  • Das Datum der Bestellung und Bestellnummer
  • Die Kontaktinformationen des Kunden
  • Die Namen, Mengen, and prices of each item included in the package
  • Kunden-service wenden, falls es irgendwelche Probleme mit dem Produkt
  • Optionale Kommentare.

Die Packliste ist im wesentlichen ein Kunde mit der Annahme. Neben der Schauspielerei als Beleg, it also tells customers what’s included in their package—particularly helpful when you’re shipping multiple items spread across multiple packages.

Allerdings, die Packliste ist nicht notwendig für den Versand. Ihre Versand-service nicht stören, wenn Sie nicht es mit dem Paket.

In der Regel, Ihre Versand-oder Rechnungs-software auch das erstellen von packzetteln. You can also create a packing slip yourself in Google Sheets or Excel using templates like diese.

Wenn Sie online mit Ecwid von Lightspeed verkaufen, it saves you time with packing slips too. Sie können printable invoices as your packing slips. They contain your company name and address, the buyer’s name and ship-to address, the payment method and shipping method they’ve chosen for their order, information about the ordered products, and an itemized order total.

Invoices are generated automatically for your orders and you can print them with just a click. You can also customize your invoice template if needed.

An example of a printable invoice in an Ecwid store that can be used as a packing slip

Alternativ, Sie können die Verwendung Ausdruck-Designer app from the Ecwid App Market to create and print packing slips.


Shipping labels are an essential part of running an ecommerce business as they ensure accurate delivery times and protect against loss of packages during transit. It’s important to understand how shipping labels work to create accurate ones for your customers quickly and efficiently without spending too much time and money in the process.

Durch die folgenden Tipps, you will save money and gain peace of mind knowing your customers will receive their orders safely every time.



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Über den Autor

Jesse ist der Marketing Manager bei Ecwid und hat im E-Commerce und Internet-Marketing seit 2006. Er hat Erfahrung mit PPC, SEO, Conversion-Optimierung und Liebe mit Unternehmern zu arbeiten, um ihre Träume Wirklichkeit werden zu lassen.

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