Entdecke dein Geschäftswachstum mit der neuen Serie von Ecwid Igniter Bring mich dorthin
Alles, was Sie brauchen, online zu verkaufen

Set up an online store in minutes to sell on a website, social media, oder Marktplatz.

Hallo. Der Inhalt unseres Blogs wurde zum besseren Verständnis automatisch übersetzt. Bitte entschuldigen Sie deshalb eventuell auftretende sprachliche Unstimmigkeiten.

The Biggest Shopify Competitors

12 min read

Shopify is one of the largest ecommerce platforms on the market today, and thousands of businesses experience major success selling there. Allerdings, not everyone finds success at the same caliber, and many businesses are jumping ship and finding other platforms to run their online stores.

Zum Glück, there are many competitors to Shopify that offer similar features, Leistungen, Funktionalität, und Preise (if not better options!). If you’ve been feeling like you are trapped on Shopify and aren’t getting the results you want, weiter lesen.

In diesem Beitrag, we’ll cover a thorough Shopify competitor analysis so you can decide for yourself what the best ecommerce platform is for your business. We’ll discuss the pros and cons of each platform and how it adds up against Shopify.

The Biggest Shopify Competitors in 2023

Shopify is a big fish, but it’s not the only one in the sea. We’ve rounded up some of Shopify’s biggest competitors and are breaking down how each stands out and can help propel your business into a super-selling machine.


For a simple, scalable ecommerce solution, many businesses are migrating from Shopify to BigCommerce.

Whether you’re just getting started or experiencing major growth, BigCommerce can be an effective platform to sell and grow. Most businesses that sell via other platforms, including social media or online marketplaces, see the most success with BigCommerce because of its powerful multichannel integrations.

Pros of BigCommerce

  • More freedom to customize shop features
  • Keine Transaktions-Gebühren
  • 36 Zahlungs-gateways
  • Multichannel integrations across social media
  • More built-in sales tools than Shopify
  • Impressive SEO support

Cons of BigCommerce

  • Some users say it can be difficult to launch; steep learning curve
  • Not the best option for amateur sellers or brand-new businesses


Ecwid is the fastest-growing free ecommerce platform available for businesses of all sizes. Where the bigger platforms fall short, we offer tons of functionality and features for smaller businesses that are just getting off the ground.

Our free plan is perfect for you if you’re selling less than 5 Produkte. You can list your items for sale, offer customers discount codes, and much more within the free plan.

Ecwid also offers three paid plans ranging from $19 Aus diesem Grund und aufgrund ihrer mangelnden Abhängigkeit von Plugins – oder Webdesign wie bei anderen beliebten E-Commerce-Websites $99 pro Monat, which come with additional features like store integrations, tailored support from our Ecwid team, und viel mehr.

Pros of Ecwid

  • Feature-rich website builder
  • Can sell in different languages and currencies
  • Launch a site instantly with the “Instant Site” feature
  • Design a storefront that integrates with your current website
  • Sell digital downloads, Abonnements, Dienstleistungen, und Geschenk-Karten
  • Sell your products from social media, WhatsApp, Marktplätze, and physical locations

Cons of Ecwid

  • Pricing limitations based on your region


If you have an existing website or want to start from scratch, Ecwid is a cost-effective platform that leaves money in your pocket and allows you to sell products virtually anywhere. Learn more about selling on Ecwid here.


GoDaddy has long been touted as the leading website domain registrar, but the platform also has impressive ecommerce functionality.

GoDaddy is a great contender if you’re running a small business and looking to launch quickly and effectively. Using the platform’s ADI tool, you can have a website designed quickly and without much heavy lifting on your end.

Most new businesses need a platform that can help with their marketing goals, and GoDaddy does just this. From social and marketplace selling to expanding your reach and customer base, you’ll find some great features to market your business with ease.

Pros of GoDaddy

  • Quickest platform to launch a new website
  • Create a website using ADI (artificial design intelligence)
  • Super affordable pricing model and a free plan
  • Marketing tools help new businesses grow
  • Website performance tracking and analytics
  • 24/7 telefonischer Support

Cons of GoDaddy

  • Minimal creativity for businesses with compelling branding
  • Some selling features fall short
  • Can’t integrate with third-party apps


Creating a visually stunning website and storefront is high on the To-Do list for some businesses. If this sounds like you, Squarespace is a solid choice. The bonus is you don’t have to be an expert in web design to create a beautiful website. Squarespace makes it pretty easy to do so, even with limited coding skills.

Aside from building a creative website, Squarespace also offers impressive customer support, marketing features like social media and email campaigns, and built-in blogging tools. If your blog is a source of conversions for your business, Squarespace is a great choice to set up shop.

Pros of Squarespace

  • Beautiful website designs
  • Drag-and-drop editor
  • Easy to create your own store
  • Mobile-optimized website templates
  • Helpful marketing features to promote your business
  • Amazing customer support

Cons of Squarespace

  • Fewer payment options than other platforms
  • High transaction fees


Many businesses leave Shopify and head to Wix because of its ease of use, design capabilities, and features that make selling a breeze.

Wix offers a drag-and-drop design editor, meaning you don’t need advanced coding skills to create an awesome website. Pair this with powerful sales tools and selling features, it’s no wonder Shopify customers are ditching the platform for a more simplified version.

Pros of Wix

  • Great value for the cost
  • Helpful sales tools and features
  • 50 Zahlungs-gateways
  • Total creative control over your storefront
  • 250 apps to boost your store functionality
  • Easy to use for beginners
  • Built-in SEO tools to organically grow your business

Cons of Wix

  • Steep transaction fees
  • Creative freedom can take away from selling


Last but not least is WooCommerce, another large contender in the ecommerce platform space.

WooCommerce is a popular competitor of Shopify because it offers much of the same in terms of features and functionality. Many businesses who opt for WooCommerce over Shopify have access to a web designer or developer because the platform is much more technical than Shopify.

For businesses who are trying to scale up quickly and already have a WordPress site, WooCommerce is your best bet against Shopify.

Pros of WooCommerce

  • Pricing is transaction-based; no monthly billing is required
  • Free to get started
  • Hundreds of designs and templates that are mobile-optimized
  • Freedom to create a custom layout
  • Integrates with WordPress for great SEO functionality

Cons of WooCommerce

  • Not as easy to set up and launch as other platforms
  • Must complete integrations with other apps and sites yourself
  • Support is lacking for some issues

The Shopify Biggest Competitor FAQ

Still not sure which Shopify competitor is the right choice for your business? Wir bekommen es. Here are a few commonly asked questions that we’re covering that may help make your decision easier.

Is Shopify a competitor of Amazon?

Ja, Shopify and Amazon are competitors. They both exist to sell products to consumers, although their methods of selling are different.

Shopify is an ecommerce platform that allows businesses to create online storefronts and websites, upload inventory, and sell to their customers. Shopify offers other tools and features to create a rich shopping experience, including marketing tools, Rabatt-codes, and the freedom to utilize your branding as you please.

Amazon is an online marketplace where sellers compete amongst merchants who are selling similar (or the same) Produkte. Amazon doesn’t offer a lot of room for marketing or branding, aber statt, provides an easy way to set up shop quickly and start selling immediately.

The pricing comparison between Shopify and Amazon is fairly similar. What it really comes down to when choosing between these two is your business goals. If you want to create a brand and market your business online through various channels, Shopify is the way to go.

If you aren’t as focused on branding and marketing and just want to launch and start selling products, Amazon is a better choice.

What is each Shopify competitor’s market share?

Shopify has about 10.32 Prozent Die Squarespace-Kosten sind die Investition wert, while WooCommerce maintains around 64.79%. Other noteworthy competitors in the space include Magento, mit 2.45%, und Ecwid, mit 1.47% Marktanteil.

Why do businesses leave Shopify?

Every business has different methods, Ziele, und Werte. Shopify may align with some of these, while others feel that the platform falls short in a few ways. The most common reasons why businesses leave Shopify include the following:

  • Just getting started. Für Anfänger, selling online can be very overwhelming, and Shopify amplifies all the stressors associated with launching a store.
  • Fees and pricing. Shopify is one of the most expensive ecommerce platforms. While you do get what you pay for, not all businesses can justify the hefty monthly price tag. Many opt to try more affordable or free platforms first and then migrate to the various paid platforms we listed above once they’ve found their footing.
  • Poor user experience. While many businesses have great experiences using Shopify, others feel that the Support and UX could use some work.
  • Marketing is your responsibility. While other marketplaces like Etsy and Amazon present consumers with your shop and products (and others in the space), Shopify requires sellers and businesses to spearhead their SEO practices, marketing, and organic growth. For small businesses and those who are just starting out, taking on a marketing strategy along with running a small shop is just too much to handle.

Let Ecwid Guide Your Small Business to Success Online

Selling products and services online is no walk in the park; es braucht Zeit, Engagement, Kreativität, and passion for what you’re offering. If Shopify is no longer serving you, we’re here to offer our kostenlose E-Commerce-Plattform without any hoops to jump through. Effortlessly sell across your favorite sales channels without limitations. Erhalten Sie heute begonnen!



Verkaufen Online

Mit Ecwid E-Commerce, you can easily sell anywhere, für jeden - über das Internet und auf der ganzen Welt.

Über den Autor

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Trotzdem, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Einfach zu verwenden, erschwinglich (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

We use cookies or similar technologies to maintain security, enable user choice and improve our sites. We also set cookies for marketing purposes and to provide personalised content and advertising. You can reject all non-essential cookies by clicking “Reject all.”