Hvad er forskellen mellem UI og UX i e-handel?

Posted 2 måneder ago ved Anastasia Prokofieva

E-handel er vokset kraftigt i løbet af de sidste mange år. Faktisk, the global ecommerce retail sales are expected to hit rundt regnet 8.1 billioner dollars med 2028. Dette voksende marked åbner betydelige muligheder for dem, der i øjeblikket er i e-handelsbranchen, og dem, der ønsker at komme ind i den.

Imidlertid, med flere virksomheder nu involveret i e-handel, hver virksomhed skal opbygge en konkurrencefordel for at skille sig ud fra mængden. En sådan måde at udnytte det voksende marked på er ved at fokusere på brugeroplevelsen (UX) og brugergrænseflade (UI) design.

Fortsæt med at læse nedenfor for at lære mere om e-handel UX og UI, og hvordan du bruger dem effektivt på markedet.

Hvad er UI og UX?

Først, it’s important to understand what UI and UX mean in the context of ecommerce.

UX is an acronym for User Experience. It refers to a customer’s interaction with a website or product, focusing on optimizing this interaction to provide a pleasant and efficient experience for the user.

I e-handel, UX could include aspects like navigability, tilgængelighed, nem betaling, and intuitive product information presentation.

På den anden side, UI, short for User Interface, relates to the visual aspects of a website or product. It involves designing the product’s look and feel, inklusive farveskemaet, knap placering, typografi, og overordnet layout. Når det gøres rigtigt, UI-design gør webstedet visuelt tiltalende og nemt at interagere med.

Hvad er UI og UX Design?

UI- og UX-design kredser om at skabe visuelt fængslende og brugervenlige grænseflader, der løfter den overordnede browsingoplevelse for besøgende i onlinebutik.

Dette inkluderer elementer såsom hjemmesidelayout, farveskemaer, typografi, og andre designelementer, der gør det nemt for brugerne at navigere og interagere med webstedet.

Både UI og UX design er afgørende for at skabe et positivt indtryk for potentielle kunder.

Hvad er forskellen mellem UI og UX?

De to udtryk og emner forveksles ofte for hinanden og nogle gange endda brugt i flæng. Selvom de måske lyder ens, there are some key differences between UI and UX design – they are two different subjects with unique factors and considerations.

Brugergrænsefladen er mere fokuseret på de visuelle aspekter af et websted eller en app, while UX focuses on the overall experience and functionality. Med andre ord, UI is about how things look, while UX is about how things work.

For eksempel, a visually appealing website with difficult navigation would have good UI but poor UX. På den anden side, a website with a simple design but easy navigation and fast loading speed would have good UI and UX.

kort sagt, user experience focuses on how customers interact with a website or product. På den anden side, ecommerce UI refers to a product or site’s visual elements and design. Så, while the two may address the same product or service, there will be different focuses to improve each.

Creative UX and UI Examples in Ecommerce

Now that we have a basic understanding of UX and UI, let’s look at some examples in the ecommerce world.

“Slim Your Wallet” Slider on the Belroy Website

The Australian wallet brand, Bellroy, has a cool feature called “Slim Your Wallet” on their site. By adjusting the slider, you can select how many cards you want to carry and see how the wallet sizes up against the competition. Remarkably, the Bellroy wallet maintains its slim profile as you add more cards.

Once you check it out, it’s hard not to be wowed by what Bellroy offers. This is a great example of how a UI element (I dette tilfælde, en skyder) can help businesses showcase their product or service in a unique and interactive way, ultimately improving the user experience.

3D Product Models in Ecwid Stores

Virksomhedsejere, der sælger online med Ecwid by Lightspeed, har en unik funktion, der giver dem mulighed for at tage deres produktpræsentation til næste niveau med Ecwid Mobile App til iOS.

Owners of Apple Pro devices equipped with a LiDAR scanner can leverage the Ecwid Mobile App to craft and display captivating 3D models. Shoppers can virtually “try on” these models using advanced AR technology.

Kunder kan se en 3D-model på en side med produktdetaljer

At give denne fordybende oplevelse giver dine kunder en unik og fængslende måde at engagere sig i dine produkter på som aldrig før.

En 3D-model af et produkt lavet med Ecwid Mobile App

Dette er en fantastisk måde at forbedre brugeroplevelsen for mærker, der sælger tøj, boligindretning, eller andre produkter, som kunderne ønsker at visualisere på en mere naturtro måde, før de trykker på den købsknap.

Learn more about easily creating 3D models of products for your ecommerce store:

Video på Moreporks hjemmeside

Hjemmesiden byder besøgende velkommen med en fængslende højopløsningsvideo optaget fra dækket af et skib, flawlessly aligning with the brand’s adventurous outdoor essence.

Video is an excellent method to captivate shoppers, making it a smart strategy to draw attention to your products.

I øvrigt, if you create an ecommerce website with Ecwid by Lightspeed, you can enhance any page with video sections. This can be a powerful tool for showcasing your products and creating an immersive shopping experience for your customers.

But it’s not just about showcasing your products. Videoer hjælper også med at skabe en følelsesmæssig forbindelse med dit brand. Ved at bruge historiefortælling og kreative billeder, du kan formidle budskabet om dit brand på en overbevisende måde, gør det mere mindeværdigt for dit publikum.

Regimebygger paa den almindelige Plads

Et af de vigtigste UX-principper for e-handelswebsteder er at gøre det nemt for kunderne at finde og vælge produkter, de har brug for. Som regel, det gøres ved hjælp af filtre, søgninger, og produktkategorier.

Den ordinære hjemmeside tager dette til næste niveau med sit Regimen Builder-værktøj. This interactive feature allows customers to select their skin type and concerns and then suggests a personalized skincare routine using The Ordinary’s products.

This not only makes it easier for customers to find the right products for their specific needs but also adds a personal touch to the shopping experience. Customers feel cared for and their individual needs are being addressed, which can increase trust and loyalty towards your brand.

Blending Ecommerce UI and UX

There is a balance between UI and UX.

When a customer is browsing an ecommerce store, the storefront and product should have visual appeal, but they should also be easy to use.

While creating a storefront, the designer should remember that visual appeal doesn’t mean it has to be flashy and overwhelming. Too much of anything can be a turn-off for customers.

Med andre ord, there should be a compromise to achieve a balance, and users will highly determine this. The internal team may have worked hard to design a great-looking site, but if data determines that it is causing customers to click away, it needs adjusting.

This doesn’t mean that the design team didn’t do a great job in creating the site; it’s just not aligned with users’ needs. Ideelt, they should complement each other.

Any UI changes should ideally be made to support the UX. Remember the old adage, “The customer is always right.” Follow the data-driven facts about what is working and what isn’t based on users, not general design principles.

Balancing UI and UX is imperative for success. It’s not about picking one over the other — it’s about finding a synergy between both. This is addressed by understanding your customers, their needs, and their behavior on your site and making data-informed decisions on UI and UX adjustments.

Ecommerce UX and Ecommerce UI Design are an Ongoing Process

It is important for businesses to evaluate their UX/UI effectiveness regularly.

They should be an ongoing process rather than an update every couple of years. At fortsætte med at overvåge disse faktorer vil gøre det muligt for butikken at fortsætte med at forblive succesfuld.

Sommetider, en ændring kan have en negativ effekt og skal rulles tilbage. Andre gange, en simpel ændring kan føre til en tilstrømning af salg. Begge dele er mulige.

Imidlertid, efterhånden som processen fortsætter, en e-handelsvirksomhed vil lære mere om deres kunder og være i stand til at foretage bedre ændringer.

Er din e-handelsside UX-venlig?

Nu hvor vi kender de vigtige faktorer, der indgår i e-handel UX-design, hvordan skal en virksomhed gå om at forbedre eller implementere disse?

Først og fremmest, en grundig e-handel UX-revision bør udføres. Dette betyder i bund og grund, at man går gennem webstedets nuværende design med en tandkam for at opdage ineffektivitet, uoverensstemmelser, og andre generelle spørgsmål.

Du bør finde de dele af webstedet, der ikke flyder godt, er svære at bruge, og mere. Find disse problemer ved at stille spørgsmål som f.eks:

Er det nemt at søge efter produkter?
Har produktdetaljesiden alt for at træffe en informeret beslutning?
Kan kunden nemt se produktets tilgængelighed?
Er siden nem at navigere fra ankomst til køb?
Is typography consistent across the store?
Can the store be easily loaded on mobile devices?

The trick is to think like a customer. Overveje who your customer persona is and follow the paths they would when arriving at the page. This can help to discover obstacles and difficulties throughout the store.

The Perfect Blend of UX and UI for Your Online Store

Whether you are new to the ecommerce industry or looking to enhance your existing ecommerce business, at fokusere på UX- og UI-design kan være et kraftfuldt værktøj til at opbygge en konkurrencefordel. Det kan få dit brand til at skille sig ud på et mættet marked, fremme customer satisfaction, og i sidste ende drive din e-handelssucces.

Hvis du vil starte en e-handelsbutik eller allerede sælger online, Ecwid by Lightspeed kan hjælpe med at gøre processen lettere og samtidig sikre, at brugergrænsefladen og brugergrænsefladen i din onlinebutik er i topklasse.

Here are some examples of how you can enhance your shoppers’ experience using Ecwid by Lightspeed as your online store:

Use customizable website templates and user-friendly design tools to craft an online store effortlessly, even without coding expertise.
Allow customers to explore your store’s mobile version or app for a smooth shopping experience on mobile devices.
Enhance your store’s shopping experience with advanced tools like 3D product models where customers can view products from all angles for better purchase decisions.
Utilize categories, filtre, and search functionalities to enhance customers’ product discovery experience.
Provide a streamlined one-page checkout to enhance the purchasing process for customers. For added convenience, users can complete their purchase in just a few clicks using Apple or Google Pay.
Include videos on product pages to demonstrate product usage or offer tutorials.
Tilbyd produktanbefalinger, skræddersy personlige tilbud efter kundeadfærd, og mere.

Det er blot nogle eksempler på optimering af e-handelsoplevelsen for dine kunder ved at bruge Ecwid by Lightspeed. Ved at implementere disse funktioner, du kan tiltrække nye kunder og beholde eksisterende ved at tilbyde en nem, praktisk, and interactive shopping experience on any device.

Opret din gratis Ecwid konto at oprette en ny butik eller migrér din eksisterende onlinebutik til Ecwid. Explore the wide range of features and integrations to enhance your online business.

Need help getting started? Our team of experts will assist you with any questions or concerns. med Ecwid, you can focus on running your business while we handle the technical aspects of your online store.

Don’t miss out on the opportunity to increase sales and improve customer satisfaction with Ecwid by Lightspeed. Tilmeld dig nu og tag dit e-handelsspil til næste niveau!

About The Author

Anastasia Prokofieva er et indhold forfatter på Ecwid. Hun skriver om online markedsføring og promotion til at gøre iværksætternes daglige rutine nemmere og mere givende. Hun har også en svaghed for katte, chokolade, og gør Kombucha derhjemme.