Retail giants like Adidas and Ikea are dipping their toes into the sea of augmented reality (MED), creating immersive shopping experiences in their online stores, like trying virtual shoes and visualizing furniture in your living room.
Smaller businesses and online entrepreneurs might think getting into AR is out of reach. Imidlertid, it is actually pretty attainable. If you feel you’re missing out on the AR trend, it just means you might not know about the easy and affordable ecommerce AR solutions available.
Hvis du er en virksomhedsejer, der svømmer i de digitale strømme af online detailhandel, dette indlæg er din redningsvest. Læs videre!
Augmented Reality i e-handel
Inden vi dykker ned i detaljerne, lad os hurtigt definere, hvad augmented reality egentlig er. AR er en teknologi, der overlejrer digitale elementer til den virkelige verden gennem en enhed, typisk en smartphone eller tablet.
I e-handel, AR kan forbedre indkøbsoplevelsen ved at give kunderne mulighed for at interagere med produkter virtuelt før køb. Dette giver ikke kun kunderne en bedre idé om, hvordan produkter vil se ud og passe ind i deres liv, men det øger også engagementet og kan føre til højere konverteringsrater.
Tilføjelse af AR til onlinebutikker gjort nemt med 3D-produktmodeller
Augmented reality i e-handel er mere end bare en smuk funktion; det er en game-changer, der graver rødderne til oldschool shopping og planter dem i den digitale tidsalder.
En af de mest almindelige anvendelser af AR i e-handel er 3D-produktmodeller. Kunder kan rotere, zoom ind på, og se disse interaktive modeller af dine produkter fra alle vinkler. Dette giver dem mulighed for at se produktet mere realistisk end blot at se på billeder.
Ved at bruge 3D-modeller, du går fra blot at fremvise produkter til at give fordybende virtuelle oplevelser med berørings-og-prøv-sessioner, der lokker købere til at foretage et køb.
Ikea Place-appen lader kunderne se, hvordan deres møbler ville se ud i deres hjem
Forestil dig dette: kunden åbner din app, vælger et produkt — en sofa, for eksempel - og med et klik, deres telefon- eller tabletskærm bliver en scene for deres nye køb. De kan rotere, zoom, og placere den 3D-model i deres stue for at se, hvordan den passer til deres indretning. Det er personligt, umiddelbar, og så tæt på 'rigtig', som du kan komme uden den ægte vare.
Lyder komplekst? Det er ikke med de rigtige værktøjer og tilgang. Vi vil tage dig gennem trinene for ikke kun at forstå hvorfor, men mestre hvordan 3D-modeller i AR til e-handel.
How to Make 3D Product Models for Your Online Store
Nu, the best part – some ecommerce platforms actually offer AR features built-in! Ecwids e -handelsplatform, always a step ahead with innovative features, offers a tool that allows you to create 3D models using your iOS device.
En 3D-model af et produkt lavet med Ecwid Mobile App
If you’re not yet a member of the Ecwid community, now is the perfect time to join and take advantage of our affordable and straightforward ecommerce solution. Apart from a robust online store and tools for marketing and growing your business, you’ll get a mobile app to manage your store on the go and enhance your store with AR.
All you need is the Ecwid Mobile App and an Apple Pro device sporting a LiDAR scanner. This includes the iPad Pro 2020-2023, iPhone 12 Pro, 13 Pro, 13 Pro Max, 14 Pro, 14 Pro Max, 15 Pro, og 15 Pro Max equipped with iOS 17 gør det til en fantastisk mulighed for crowdfunding.
Sådan kommer du i gang:
- Download Ecwid mobilapp til iOS.
- Go to the product editing page and tap the button to add a new image.
- Tap the Create 3D Model button.
- Tap Start Capture. Follow the instructions on the screen for best results.
- Scan segments as directed in the app.
- Tap Finish.
- Tap Add to Product Description.
See the detailed instructions for creating 3D models with the Ecwid iOS app i Hjælp.
Customers can see the 3D model from the product page in your online store.
Kunder kan se en 3D-model på en side med produktdetaljer
If your customers have an iPhone or iPad that’s AR-ready, they can open the model using their device’s camera. It’ll appear as a virtual object in their actual surroundings shown on the screen. This AR tech lets them virtually place items like a coffee table in their room.
If your customers are on a Mac or an iPhone/iPad that doesn’t do AR tech, they can check out the downloaded model in Safari or their usual picture viewer. Then they can spin the 3D model around however they like.
Mastering 3D Product Models
Keep in mind that some physical product characteristics pose challenges for the LiDAR scanner, potentially impacting the end result. Imidlertid, even though creating a 3D model might sound like an artist’s job, with the right approach, it becomes a science that you’ll soon call your own.
Here are some pointers to make a perfect 3D product model:
Vælg det rigtige produkt
Ikke alle produkter er egnede til 3D-modellering, og ikke alle objekter kan scannes med en LiDAR-scanner. Produktdimensioner bør være mindst 3 inches i længden, bredde, og højde for at få de bedste resultater.
Sørg for at rense dit produkt, før du scanner det. Fjern eventuelt støv eller snavs, da det kan forstyrre scanningsprocessen.
Lyset betyder noget
Når du optager dit produkt til 3D-modellen, tænd den helt rigtigt. Skygger og dårlig belysning kan påvirke den endelige AR-skærm.
Også, the precision of LiDAR sensor data changes depending on how shiny different surfaces are. Så, when you have smooth, super reflective surfaces like mirrors, glas, or calm water, they give off tiny reflections that can miss the receiver. This can lead to some inaccuracies in the scanner’s measurements.
Avoid Sudden Movements
To improve the model’s quality during scanning, avoiding sudden movements is recommended. Maintaining a steady hand and smooth scanning motion will help achieve a more accurate and detailed model in the end.
Niches That Benefit the Most from AR in Ecommerce
As you might’ve guessed, no matter how exciting 3D product models are, they won’t work for every niche. Digital products like ebooks, tjenester, or custom-tailored items (like wedding gowns) don’t have much to gain from this type of AR.
Imidlertid, if you’re selling physical products that require visualizing and trying on, 3D-modeller kan bringe et helt nyt niveau af kundetilfredshed og engagement.
Her er nogle af de nicher, der kan drage størst fordel af denne type AR i e-handel:
Møbel
Møbler passer naturligt til 3D-modeller i AR, en teknologi, der har stor gavn af muligheden for at ’placere’ genstande i sit hjem.
Planter
Med fremkomsten af online plantebutikker, kunder har ofte svært ved at visualisere, hvordan planter vil se ud i deres hjem. 3D-modeller kan hjælpe med at bygge bro over dette hul og give kunderne en mere præcis repræsentation.
Kunst
Whether it’s large paintings or sculptures, customers can benefit from seeing how a piece will look in their home before purchasing. 3D models allow for this type of interaction and help customers make more informed decisions.
Indretning af hjemmet
Think lamps, vaser, and other smaller home decor items. 3D models can help customers see how these products will look in their space and make more confident purchases.
Sko & tilbehør
With the ability to try on shoes virtually, online shoe shopping has become more convenient and fun for customers. 3D-modeller giver mulighed for en mere præcis repræsentation af pasform og stil.
Hvad angår tilbehør som tasker, her er et virkeligt eksempel fra en Ecwid-sælger. Atlas 46 skabt en 3D-produktmodel til deres værktøjstaske. Shoppere kan se 3D-modellen, når de handler efter produktet:
Kunder kan også tjekke AR-funktionen, der giver dem mulighed for at se, hvordan varen ser ud i deres virkelige omgivelser:
Hvis du er nysgerrig, you can check out the 3D model directly in the Atlas 46 butik. Bare tryk på linket mærket "Se 3D-model..." i slutningen af produktbeskrivelsen.
For at opsummere: Fordele ved at bruge AR i e-handel
Forhåbentlig, i slutningen af artiklen, du forstår, hvorfor 3D-modeller kan skrue salgsskiven et hak op. Her er hvorfor de betyder noget:
Connecting with Customers on a Whole New Level
Et 3D-produkt bygger bro mellem forbrugeren og produktet, fostering a personal connection that flat images can’t achieve. Shoppers ‘sample’ the product in their space, creating a stronger desire to own it.
Reduced Return Rates
Buyer’s remorse? The fitting room effect is AR’s cure. Shoppers can ensure products fit or match before buying, reducing the likelihood of returns.
Competitive Edge
At its current adoption rate, AR in ecommerce remains a novelty. By being an AR pioneer, you differentiate from competitors, creating a memorable and modern brand.
The Future is Now, Shaping the Present for Online Retail
Augmented reality’s synergy with 3D models pushes the boundaries of ecommerce. It’s a melding of virtual and real that’s more than a trend — it’s a transformation.
Are you ready to sculpt your inventory into engaging, interactive 3D models? The technology is in your hands – just sign up for Ecwid by Lightspeed. Brands that harness AR will not only survive the digital evolution but thrive in it.
Husk, it’s not just about selling; it’s about the experience. Give your customers a taste of the future today, and the future will be yours tomorrow. It’s time to take your online store to the third dimension with 3D models in AR.
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