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Sådan sælger du på Instagram: Complete Guide for Business Owners

28 min read

Med omkring two billion Instagram users, en kæmpestor 90% follow at least one business. Så, if you’re not on Instagram yet, you’re missing out on a massive opportunity to shine!

Making an Instagram page for your business is just the beginning. How about taking your business a step further and start selling on Instagram?

At gøre din Instagram-salgsrejse let, vi har forberedt denne detaljerede, trin-for-trin guide. Vores mål er at besvare eventuelle spørgsmål, du måtte have, når du begynder processen med at sælge på Instagram, så bliv komfortabel og læs videre.

Nyttigt tip: Føj dette indlæg til din bogmærkebjælke for at have det praktisk, når du har brug for det!

Sådan oprettes en Instagram-konto til din butik

Før vi går ind i, hvordan man sælger på Instagram, lad os starte med nogle grundlæggende. We’ll explain how to set up a profile for your business and the ins and outs of using the platform to promote your store.

Write a Clear Bio

Before you create the first post on your new business’ Instagram account, sørg for at du har lavet en spændende biografi. This is your first chance to connect with potential followers, så en lille tanke går langt.

Some recommendations when writing your Instagram bio:

  • Inkluder dit butiksnavn
  • Tilføj en kort beskrivelse af mærket
  • Hold længden imellem 140-160 tegn
  • Add a call-to-action button linking to an Instagram-specific landing page or your store (you can add more than one link)
  • Highlight key information with emojis (telefonnummer, e-mail, etc.)
  • Add a branded hashtag to curate images and videos

A sample template:
[Butikens navn] [Mærkebeskrivelse] Tag your pics with [#Branded Hashtag] 📧 [E-mail] 📞 [Phone Number] [CTA Link]


Add link to your online store as @annacakecouture does

Prepare a Content Plan

Før du kan sælge på Instagram, you need to figure out what content you will post. At gøre det, du har brug for en indholdsplan. This means pre-planned promotion through entertaining and informative content you will post to your Instagram page.

A content plan is essential as it saves you time and helps ensure your content meets your marketing goals.

Typer af indhold, der skal medtages i din plan:

  • Salgsfremmende: content about new products, kampagner, rabat, loyalitetsprogrammer, og kundeanmeldelser
  • Pædagogisk: Tips, life hacks, masterclasses, og rådgivning til brug og pleje af dine produkter
  • Informativ: selskab nyheder, resultater, og planer
  • Underholdende: sjove fakta, popkulturreferencer, vittigheder, undersøgelser, quizzer, og brugergenereret indhold.

Remember that Instagram content is not just about posts. It includes stories, ruller, liv, and even long-form videos. Mix up your content formats to keep your audience engaged.

Step Up Your Videos

You’re more likely to sell to followers who are subscribed to your account because they clearly appreciate your content in their feed. It’s much harder to sell products on Instagram to users who stumble upon your account for the first time.

Instagram er et helt visuelt medium, so there’s no better way to show off your merchandise than with some high-quality videos. Ja, the platform was once primarily focused on photos, but now reels have taken the spotlight.

Here are some reel ideas to consider for your business:

  • Product demonstrations: Show how your products work or the benefits they provide in a visually appealing way.
  • Behind-the-scenes: Give your followers an exclusive look into the making of your products and the people behind them.
  • Brugergenereret indhold: Encourage your followers to create videos using your products and share them on their own accounts for more exposure.
  • How-to tutorials: Teach your audience how to use your products through short and engaging instructional videos.
  • Humorous skits: Use comedy to showcase your products in a unique and entertaining way.

Write Engaging Captions

Hemmeligheden bag Instagram-salg er at have et engageret publikum. Jo flere tilhængere interagerer med dine indlæg, jo mere vil Instagram promovere dit indhold til sine brugere. Fantastiske billedtekster genererer kommentarer, so never settle for a boring copy.

Billedtekster er begrænset til 2,200 tegn, and you can add up to 30 hashtags til hvert indlæg. The Instagram app crops text previews to the first two lines, så det er vigtigt, at din kopi engagerer sig fra det første ord.

Bedste fremgangsmåder til Instagram-billedtekster:

  • Formater dine billedtekster for at gøre dine indlæg mere læsbare. Brug emojis og tal til at tilføje punkttegn og nye afsnit til din tekst.
  • Brug handlingsverb som “tryk," "fortælle," "brug,” and “share” to promote engagement actively.
  • Præsenter en læser med de vigtigste oplysninger først. Brug titler til at fange dine tilhængers opmærksomhed med det samme.
  • Stil spørgsmål eller start diskussioner med dit publikum for at få dem til at spille sammen med dit indhold (Husk, indholdsinteraktioner = engagement = salg!).
  • Brug placeringskoder og hashtags til at generere mere trafik til din side.

Instagram Billedtekst mockups

Brug for en stor billedtekst til dit foto? Brug disse mockups til at skrive det kort, sød, og hurtigt!

Indtast venligst en gyldig e-mailadresse

Organize Your Profile

Jo mere aktiv du er på Instagram, jo sværere er det for dine tilhængere at finde de oplysninger, de muligvis har brug for for at købe dine varer. Hjælp dem med at finde det, de leder efter, med disse tip:

  • Add short titles to your pictures and videos, such as “Shipping,” “Giveaway,” or “How to use X.”
  • Opret et kort hashtag for hver type indlæg, du regelmæssigt offentliggør: fra nyankomne, lifehacks, backstage, etc. For eksempel, #storename_reviews eller #storename_products.
  • Brug Highlights-funktionen øverst på din side til at dele vigtige oplysninger som forsendelse, priser, kunde anmeldelser, kontakter, og særlige tilbud.
  • Add a link-in-bio page to your bio. It’s a microsite with links to your most important content, like a store, kontakter, og andre sociale mediekanaler. For a free and user-friendly option, consider Linkup.


Brug højdepunkter under biografen til at hjælpe kunden med at navigere i din profil (Billede: @kleanla)

Start Growing Your Audience

Det gode ved Instagram er, at du kan øge dit antal følgere uden at bruge en krone! Det handler om at lede trafik til dine indlæg. Nogle nemme måder at gøre dette inkluderer:

  • creating engaging reels to reach the Explore section of the app
  • tilføje nøgleord til dit brugernavn og bio
  • ved hjælp af hashtags og geotags
  • deltager i forskellige udfordringer
  • commenting on popular profiles relevant to your niche
  • kaster en konkurrence eller en giveaway.

It might seem like a lot of work before you even get to the answer to the “how to start an Instagram shop” question. Imidlertid, having an active business profile with an engaged audience can be helpful when it comes to getting approved for Instagram Shopping.

Nu hvor vi har dækket det grundlæggende, lad os undersøge, hvordan man sælger direkte på Instagram.

Ofte stillede spørgsmål: Sådan begynder du at sælge på Instagram?

Before we get to the fun part, let’s answer some common questions about Instagram shops.

Do You Need a Business License to Sell on Instagram?

Er det lovligt at sælge på Instagram? Forespørgsel til ejere af små virksomheder vil vide det! kort sagt, Ja, du kan sælge i appen. Imidlertid, du skal huske et par ting.

At sælge på Instagram, din professionelle konto skal følge disse krav:

  • Overhold Instagrams politikker
  • Repræsenter din virksomhed og dit domæne
  • Bliv placeret i et understøttet marked
  • Vis pålidelighed
  • Giv nøjagtige oplysninger.

A business license helps demonstrate trustworthiness, selvom det ikke er angivet i platformens krav.

At få en licens til onlinesalg afhænger af din placering, de produkter, du sælger, og dine forretningsbehov. Keep in mind that different countries have different laws regarding business licenses. Sørg for, at du ved, hvilke der gælder for dig.

Hvor mange følgere har du brug for at sælge på Instagram?

Der er ikke noget følger for salg til Instagram. You can successfully sell through Instagram and promote your store even if you have less than a thousand followers.

Do You Need a Website to Sell on Instagram?

Teknisk set, du har ikke brug for et websted for at sælge på Instagram. You can gain followers and promote your products simply through posts and stories. Imidlertid, at have et websted hjælper.

Hvorfor? Godt, for sellers like you, it makes it easier to manage orders and collect payments for your orders. Hvad angår dine kunder, it offers a more seamless shopping experience without the need to reach out to you via DMs.

How to Sell Directly on Instagram?

Jo da, at få din butik en Instagram-konto og promovere dine produkter gennem appen er et stort aktiv for din virksomhed. Men du undrer dig måske: kan jeg sælge direkte på Instagram? Svaret er ja!

Du kan aktivere Instagram Shopping for din butik, så kunderne kan købe fra din butik direkte via appen. Denne bekvemmelighed er værdifuld! For kunder, intet slår evnen til at købe en vare med et enkelt tryk.

You may encounter other names for this feature, like “Shoppable Posts” or “Product Tagging.” All those names refer to Instagram Shopping.

Read on to learn how to set up Instagram Shopping for your business page.

Once a customer clicks on a product tag, they are directed to an Instagram shop

What Does It Cost to Sell on Instagram?

Using Instagram is free if you simply want to create a business page and post content to promote your products.

If you’d like to use shoppable posts, Meta charges payment fees for sales on Facebook and Instagram Shops Checkout.

To get faster results and grow your sales, you may want to advertise your products online with paid advertising, aka Instagram ads, but this isn’t a requirement.

Sådan mærkes produkter på Instagram

Lad os finde ud af mere om Instagram Shopping-funktionen, der gør det muligt for dine kunder at købe fra dig med appen.

Hvad er shoppingbar Instagram?

Med indkøbelige indlæg, you can tag your products in posts, historier, ruller, and other Instagram content. These posts are marked with a little shopping bag icon and a price tag over the object.

Når en bruger klikker på et tag, de får vist produktbeskrivelse og pris. Brugeren kan trykke på "Shop nu" for at se elementets navn, prisfastsættelse, beskrivelse, flere billeder, og et direkte link til din butiksfrontproduktside for at købe produktet. For at gennemføre deres køb, brugere kan handle i din butik uden nogensinde at forlade Instagram-appen.

Here’s how the Shop tab looks like

Read on to discover how to start an Instagram shop and seamlessly employ product tagging across your posts, historier, og alt derimellem.

​​How to Start an Instagram Shop?

Since August 2023, Meta has been limiting the countries where Facebook Shop can be hosted, and features like product tagging on Instagram can be used. See the full list of eligible countries for shopping on Instagram in their Hjælpecenter.

Wondering how to make Instagram shoppable? Meta has detailed instructions for setting up a shop on Instagram. Imidlertid, even if your account is eligible, you must follow some requirements before starting the setup process.

Here are the requirements:

  • Sælg fysiske produkter, der overholder Facebook handelspolitikker og seller agreement
  • Locate your business in one of Instagram’s supported countries
  • Have an Instagram professional account – a creator or business profile
  • Forbind din Instagram-forretningskonto til en Facebook-side
  • Check that your Facebook page doesn’t have any age or country restrictions
  • Check that Your Facebook account, Facebook-side, and your Instagram professional account meet the commerce eligibility requirements
  • Opdater din Instagram-app til den nyeste version
  • Verify your website domain to confirm that you own and represent it
  • For US sellers: enable checkout on Facebook and Instagram.

As a seller based in the US, you may be curious about the last point. Starting April 2024, Meta is making Checkout on Facebook and Instagram mandatory for all US stores. Så, your customers will actually finalize their purchases directly on Facebook or Instagram instead of your website.

Hvis du ikke gør enable Checkout on Facebook and Instagram, your Facebook Shop will be inactive, and you won’t be able to tag products on Instagram.

Sådan får du godkendelse til shopping på Instagram?

After you have confirmed that your account meets the eligibility criteria for Instagram Shopping and complies with the requirements mentioned earlier, use the following advice to prepare your business account for the review process:

  • Add important details such as a business address, kontakt telefon, og e-mail ved hjælp af CTA-knapper under biografen
  • Tildel den rigtige kategori til den Facebook-side, din Instagram-konto er tilsluttet
  • Brug dit butikslogo i et profilbillede
  • Offentliggør brandspecifikt indhold og post konsekvent
  • Føj flere produkter til dit katalog
  • Overvej at oprette Facebook Business Manager til din virksomhed.

Hvis du sælger online med Ecwid, follow these instructions to get started with Instagram Shopping.

You can tag products in different types of content

How Long Does It Take to Get Approved for Shopping on Instagram?

Instagram-teamet gennemgår forretningskonti, inden de godkendes til Instagram Shopping.

Godkendelse af shopping via Instagram-appen kan tage alt fra et par timer til et par uger.

Du får besked af Instagram-appen, når din konto er godkendt. Derefter kan du tagge produkter i dine indlæg.

How to Enable Product Tags on Instagram

Når din konto er godkendt til Instagram Shopping, her er, hvordan du aktiverer produktmærkning for din profil:

  1. Gå til dine forretningsprofilindstillinger, gå derefter til Indstillinger.
  2. Tryk på Forretning.
  3. Tryk på Shopping.
  4. Confirm your Facebook account.
  5. Vælg et produktkatalog for at oprette forbindelse til din professionelle konto.
  6. Tryk på Udført.

Hvis du ikke kan se sektionen Shopping i din kontos indstillinger, your profile is probably still under review or hasn’t been approved for Instagram Shopping.

Hvordan sælger du på Instagram gennem DM?

Som tidligere nævnt, Instagram Shopping is unavailable for sellers in some countries. Så, hvis du stadig vil acceptere ordrer fra kunder i appen, du kan gøre det manuelt via direkte beskeder (DM'er).

Here’s how to sell on Instagram through DM:

  • Post pictures of your products in your Instagram feed (consider your account a digital product catalog)
  • Ask followers to contact you via DM for information on payment methods.

En af måderne til at acceptere betalinger uden en onlinebutik er med PayPal. Sådan sælger du på Instagram ved hjælp af PayPal:

  • Kunder når ud til dig via DM for at bestille et produkt
  • Du giver din PayPal-e-mail-adresse til kunder. Eller, ask for their PayPal email address and send them a PayPal invoice
  • Efter at have fået betalt, du opdaterer hver kunde manuelt om ordrestatus.

Selling on Instagram DM involves a lot of manual work, which might prevent you from spending time growing other aspects of your business. Heldigvis, there are different ways to sell on Instagram — check out one below.

What If Instagram Shopping Is Not Available to You?

We described above how you can accept orders via Instagram DM, but this involves a lot of manual work and doesn’t offer a seamless buying experience for your customers. The latter could actually result in lost sales!

Here’s a very easy fix: use your bio to drive customers to your website.

Du kan tilføje op til 5 links to your Instagram profile, but a more user-friendly solution is to use a link-in-bio tool. It is a microsite that houses all the important links for your business, making it easier for customers to access and shop from.

One free but powerful option is Forbinde, which allows you to create a custom landing page with multiple clickable links.

Think of Linkup as your digital business card that contains all your most important content

Med et par klik, du kan nemt bygge en mobilvenlig side, der viser dine sociale profiler, arbejde, indhold, og, mest vigtigt, Produkter. Simply share a link to your Linkup page in your bio, og når tilhængere klikker på det, they’ll see a landing page with all the links and products you’ve added.

Linkup stands out among other Linktree alternatives by offering the ability to include not just links but also products on your micropage. That lets customers buy more seamlessly, so they don’t have to browse your whole website. The easier it is to purchase, the better your chances of sealing the deal.

Customers can buy products right after clicking on the Linkup page

For eksempel, you can add your bestselling products or items on sale to your Linkup page to help customers find them faster.

That makes Linkup particularly helpful for brands, kunstnere, indholdsskabere, og influencers, da det giver dine følgere mulighed for at foretage køb eller få fat i dine varer direkte fra din Linkup-side.

Tips til brug af Instagram til virksomheder

Nogle tip og tricks til at bruge Instagram til erhvervslivet og gøre din profil til en stærk salgskanal.

Get a Professional Account

Instagram has two types of professional accounts – creator and business.

A business profile comes with some baked-in benefits for selling on Instagram. It allows you to display details like your business address, Kontaktoplysninger, and call-to-action buttons under your bio.

It also comes with a handy “Insights” section to view data on impressions, nå, website klik, og follower aktivitet.

You can see insights for different periods to see how trends change over time

Med en forretningsprofil, you can promote your posts within the app by clicking the Boost Post button under each post. Boosted posts have Instagram-generated call-to-action buttons with clickable links.

Wondering how to start an Instagram business account? Det er super nemt! From your personal page, tap Menu in the top right-hand corner. Choose “Account type and tools” and tap “Switch to professional account.”

Run Ads on Instagram

Betalte forfremmelser giver dig mulighed for at nå dine mål hurtigere sammenlignet med organisk vækst. Der er et par forskellige typer Instagram-shoppingannoncer:

  • Historier annoncer
  • Fotoannoncer
  • Videoannoncer
  • Carousel annoncer
  • Samlingsannoncer
  • Annoncer i afsnittet Udforsk.

Schedule Your Content

Planlægning af apps (som senere, HootSuite, eller buffer) er en tidsbesparende til at oprette en indholdsplan, der fungerer for dig og dit team.

Add Links to Stories

Use the “Link” sticker for your Instagram Stories, which will lead viewers to the specified URL. This allows you to sell a product on Instagram right from the Story — just add a link to a product page.

Use Different Types of Content

Overse ikke muligheden for at oprette forbindelse til dit publikum via dit indhold. Du kan sende billeder, ruller, eller opret historier og gem dem under Highlights, hvis du vil have dem til at vare mere end 24 timer.

Publish curated photos and engaging reels in your feed. Del afslappede billeder, opdateringer, og quizzer i historier. Use Highlights to save FAQs for easy access. Gå live for at annoncere en ny produktlancering eller en gave. Explore all the ways you can create content with Instagram and then stick to the ones that get the most engagement from your followers.

Offer a glimpse behind the curtain of your business routine

Pay Attention to Organic Engagement

Organiske tilhængere er dem, som du ikke behøver at bruge en krone for at erhverve, men snarere dem, der virkelig var engageret af dit indhold. For eksempel, de fandt dig i søgning eller så en repost på deres vens side og fulgte den tilbage til din side.

At sælge med succes på Instagram gratis (without running paid ads, using shopping tags, or Instagram Checkout), skal du holde dit organiske engagement højt. Dette sker, når tilhængere interagerer med dit indhold meget uden for annoncekampagner. For eksempel, de kan lide og kommentere dine indlæg eller reagere på dine historier.

Sådan vokser du din organiske rækkevidde:

  • Create high-quality content relevant to your audience
  • Send dette indhold regelmæssigt
  • Fremme diskussioner i kommentarfeltet i dine indlæg
  • Kør konkurrencer og gaver
  • Tilskynd til at dele fotos af dine produkter og tagge din profil.

Show customers how you pack their orders for a more personal touch

Partner med Influencers

Godt, mikro-indflydelsesrige, for at være mere præcis. EN micro-influencer is an influencer with a smaller audience (1,000-100K tilhængere). Tit, disse målgrupper er mere engagerede end følgerne af større konti. Som regel, mikroinfluencer er eksperter i nogle niche, hvilket betyder, at deres tilhængere lægger mere tillid til deres meninger. Som en bonus for dig, omkostningerne ved at arbejde med en mikroinfluencer er lavere.

Du kan samarbejde med mikroinfluencer for at køre gaver, share a review on your product, eller udgiv et sponsoreret indlæg.

When teaming up with influencers, aim for content that comes across as organic rather than promotional

Use Hashtags for Discovery

Hashtags er et ord eller en gruppe af ord, der følger # skilt. For eksempel, #Hudplejetips eller #giveaway. De er søgbare nøgleord og nøgleordssætninger, der grupperer indhold efter emne.

Instagram-hashtags er et fantastisk opdagelsesværktøj, der hjælper dig med at nå ud til et nyt og relevant publikum. Nogle bedste fremgangsmåder, når du bruger hashtags:

  • Brug hashtags, der er relevante for din niche og dit emne. Ingen grund til at klemme sammen 30 irrelevante tags i et indlæg. I stedet, choose hashtags that best highlight the image’s content and caption
  • Opret et simpelt mærke-hashtag for at kurere brugergenereret indhold og promovere din virksomhed på andre sider
  • Undersøg influencere i din niche for at lære, hvilke hashtags de ofte bruger. Similar hashtags may work for your brand, også!

How to Start an Instagram Business: More Monetization Options

If you’re wondering how to start a business on Instagram, det er nu. It isn’t just an image-sharing platform anymore. Disse dage, you can actually make money with your Instagram business online. Du behøver ikke engang at have en enorm følge for at få Instagram til at fungere for dig. Hemmeligheden er et engageret publikum: tilhængere der kan lide, kommentar, and tag their friends in your posts and react to your Stories.

Sådan beregnes din kontos engagementsprocent: tage dit samlede antal sympatier og kommentarer, divider dem med dit samlede antal indlæg, del efter tilhængere, og gang med 100. EN 2-3% engagement rate anses gennemsnit, og en 4-6% sats anses for høj.

You can use various tactics to monetize your Instagram when you have an engaged and active audience. Here are different ways to how to start an Instagram business:

  • Lav sponsorerede indlæg. Samarbejd med brands for at lave et indlæg, der promoverer en annoncørs produkt på din side mod et gebyr.
  • Opret din merch til at sælge via Instagram. Sæt din kunst eller logo på t-shirts, krus, plakater (alt, hvad der er let at udskrive), og sælge dine mærkevarer.
  • Lær, hvad du ved. Du kan ikke sælge tjenester på Instagram med indlæg, der kan købes, men du kan bruge platformen til at promovere et kursus, du underviser, eller en guide, der kan downloades. Glem ikke at tilføje en arbejds-e-mail eller et link til dit websted i din Instagram-biografi.
  • Sælg affilierede produkter. Du behøver ikke at have dine egne varer at sælge via Instagram. Tænk over, hvilke mærker dit publikum kan finde interessante, og nå ud til disse virksomheder for at kontrollere, om de har tilknyttede programmer. Du kan sælge affilierede produkter via specielle links eller promo-koder.
  • Lav dit eget produkt og sælge det. There are many things to sell on Instagram, fra tøj og kosmetik til møbler og gør-det-selv-produkter.
  • Set up Instagram Subscriptions. These are for creators who produce exclusive content and want to offer it directly to their followers. Subscriptions can give you a recurring income from your biggest fans.

With Instagram Subscriptions, followers can subscribe to your exclusive content for a monthly fee

Wrap Up to Selling on Instagram

Hvis, before reading this article, you’ve been wondering how to start a business on Instagram, it’s likely now you see endless possibilities for selling on Instagram. The key is to find a unique niche and engage with your audience through visually appealing content and creative marketing strategies. Tools like Instagram Shopping and Linkup can help make the selling process smoother and more efficient.

So don’t wait any longer — start your own Instagram shop today! Hvem ved, you may just become the next big thing in the world of selling on Instagram.

 

Indholdsfortegnelse

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Om forfatteren

Anastasia Prokofieva er et indhold forfatter på Ecwid. Hun skriver om online markedsføring og promotion til at gøre iværksætternes daglige rutine nemmere og mere givende. Hun har også en svaghed for katte, chokolade, og gør Kombucha derhjemme.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, overkommelige (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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