6 Nemme trin til at generere salg med Instagram-historier

14 min read

You’re well aware that Instagram Stories are a great way to connect with your audience. But that’s not all—Instagram Stories can be very helpful in converting followers into customers. For online sellers, this is a huge opportunity to increase sales.

You can create many different types of stories, but not all are equally effective for generating orders for your online store. That’s why in this blog post, we will focus only on Stories that are great for converting followers into customers. If you’re ready to start selling more products online, blive ved med at læse!

Hvad er Instagram-historier?

Instagram Stories are short pieces of content that appear at the top of your followers’ Instagram feeds. They last up to 60 seconds and can include videos, fotos, gifs, musik, or text.

Instagram Stories has tons of interactive tools you can use to engage with your followers. For eksempel:

Opret afstemninger eller quizzer for at få feedback på dine produkter, branche nyheder, eller noget relateret til din virksomhed og niche.
Brug spørgsmålsmærkater til at finde ud af, hvad dine følgere gerne vil lære om dine produkter og forretning.
Brug reaktionsskydere og knapper til at lade følgere udtrykke deres mening om forskellige produkter, nyheder, samarbejder, etc.
Tilføj et placeringsmærkat for at vise, hvor din personlige butik er placeret.
Brug et hashtag-klistermærke til at opmuntre kunder til at tjekke opslag, der indeholder dit brandede hashtag.
Sæt en nedtællingsur til annoncering af dit næste salg, give væk, produktlancering, Direkte, og så videre.
Tilføj links til eksterne websteder for at få dine følgere til din onlinebutik, blog, partner site, etc.

Prøv forskellige historieværktøjer for at holde dine følgere interesserede i din profil. Gradvist vil du finde ud af, hvilke typer historier dit publikum elsker og være i stand til at løfte dem for at få mere engagement.

Afstemninger er en nem måde at engagere kunder med dine historier

Instagram Stories giver mange værktøjer til at gøre det til en alsidig platform, som virksomheder kan bruge til at forbinde med deres følgere, promovere produkter, og øge salget. Mens du eksperimenterer med forskellige værktøjer, du kan skabe unikke former for indhold med Instagram Stories.

For eksempel, du kan:

Brug historier til at annoncere og skabe begejstring for nye produkter, foræring, eller samarbejde.
Opret ofte stillede spørgsmål om dine produkter og gem dem i Highlights, så følgere nemt kan finde vigtig information i din profil.
Del dine feed-indlæg, ruller, og lever til historier for at øge rækkevidden af dit indhold.
Brug historier til at køre giveaways og konkurrencer.
Del opslag og historier skabt af dine kunder, der fremhæver dine produkter og deres oplevelse med at bruge dem.

Som du kan se, du kan promote your brand and engage with followers in many creative ways. Imidlertid, nogle historier fungerer bedst til at skabe opmærksomhed om dine produkter, mens andre er bedst egnede til at generere salg.

Før vi dykker ned i de salgsgenererende historier, vi er nødt til at tale om det must-have-værktøj, som enhver virksomhed skal mestre for at sælge mere: Instagram Shopping.

Please note that on April 27, 2023, Meta announced changes to Facebook and Instagram Shops across different regions. See how your Shops on Facebook and Instagram experience may be affected in the Meta Business Hjælpecenter.

Købbare Instagram-historier

Instagram har et værktøj kaldet Instagram Shopping, der giver dig mulighed for at skabe indhold, der kan købes på platformen. Det inkluderer historier, feed indlæg, ruller, liv, og IGTV.

Det er sådan her det virker:

Du opretter en Instagram-historie, der indeholder dit produkt. Så tilføjer du et indkøbsmærke eller et klistermærke til den historie. Når dine følgere trykker på klistermærket, de kan se produktinformationen og prisen uden at forlade Instagram. Så kan de købe dit produkt direkte i appen!

Customers can shop right from your stories

Using shopping tags reduces the friction of buying products online and makes it easier for your followers to complete the purchase. That’s why if you want to generate sales with Instagram Stories, you must first enable shopping tags for your Instagram profile.

With Instagram Shopping, you also get a dedicated Shop tab in your profile. Followers can view the entire range of products you’re selling on Instagram and buy products without ever exiting out.

The Shop Tab is right under the bio

To use Instagram Shopping, you need to connect your online store to Instagram to sync your product catalog with your Instagram profile.

Ecwid by Lightspeed is an ecommerce platform that allows you to enable Instagram Shopping for your online store quickly and effortlessly. Even if your online store has dozens of products, they’ll automatically be added to your Instagram Shop.

i øvrigt, your online store and Instagram profile will be synced so you won’t need to update product information manually. For eksempel, if you set a new price for a product in your online store, it will automatically change in your Shop tab on your Instagram profile.

If you use Ecwid by Lightspeed, it’ll be very easy to start sælger på Instagram and benefit from shoppable content.

Efter dig enable Instagram Shopping til din profil, it’s time to leverage Stories to get more orders in your online store.

Lær mere: Sådan udnytter du produktmærker på Instagram for at øge salget

Trin 1: Catch Attention

Instagram users watch hundreds of stories daily, så dit indhold skal skille sig ud i den uendelige strøm.

Din første historie skal fange følgere’ opmærksomhed med det samme. Det bør skabes på en måde, der ville være umulig at gå glip af. Der er flere måder at opnå det på, synes godt om:

Gør historien attraktiv og lys. Kontrastfarver fungerer bedst. For eksempel, sort og hvid eller gul og pink.
Brug billeder af mennesker, der udtrykker følelser, såsom glæde eller overraskelse.
Tilføj fængende musik for at komplementere din historie, som virale sange.

Ikea found a smart way of catching followers’ attention with a bright picture and a poll

You can use text too, but it should be short, compelling, interessant, and relatable to your target audience. Something that debunks a common myth works excellently here. For eksempel, “Junk food doesn’t cause acne.”

Trin 2: State a Problem that Your Product Solves

When you’ve caught your followers’ attention, it’s time to introduce the problem that your audience can relate to and that your product solves. For eksempel, if you sell underwear, you can state that most women wear the wrong bra size without even knowing it.

Use reaction stickers to encourage followers to tap on them if they encounter the same problem. That’ll increase engagement and help increase your stories’ reach.

After introducing the problem your audience wants to solve, you need to give a powerful promise. For eksempel, “Here’s what actually works best for preventing premature aging,” or “Here’s a proof-fool way to identify scammers when buying an apartment.”

CeraVe states that skincare can be trickier in winter and promises a dermatologically-approved solution

Trin 3: Introduce a Solution

Once followers are hooked, it’s time to introduce how your product or service can help solve the problem.

The catch here is not to make it only about your product, so don’t jump into selling right away. Keep it educational to avoid users getting annoyed and leaving. Provide helpful advice on what people should do to tackle their problem. It won’t hurt to use statistics, forskning, or expert advice to confirm that the solution you offer works.

Your followers should understand that they received value from your stories, but there is more. Your product should be something that enhances the solution you’ve just presented or makes it even better.

For eksempel, let’s say you sell skincare and want to promote your sunscreen. Først, give dermatologist-approved advice on protecting skin from sunlight that doesn’t include using your product. Derefter, introduce your product to get the most out of the practices you’ve shared.

Olaplex presents their solution to damaged hair

Igen, don’t forget to add reaction stickers or sliders to stories to let followers express their opinion and boost engagement.

Trin 4: Overcome Objections

Now you can finally focus on your product. Don’t get too pushy, selvom! You should use this part of the story sequence to anticipate objections people can have about buying your product.

For eksempel, if you sell raincoats, show your product in action: pour some water on it to demonstrate its water-proof capabilities. Photos and videos work better than text when you need to prove your product’s quality.

If you previously used Q&A stickers in stories, you can use them to help you gather customers’ doubts about your product. For eksempel, if you notice that many customers ask if they can use your raincoat in winter, you can address that doubt in this step.

It’s also a good idea to explain why your product is better than similar ones. You can do this by highlighting the unique features of your product. For eksempel, state that your raincoat has the highest temperature rating among popular alternatives.

Ikea anticipates customers’ questions such as “Are covers washable?”

Even when you’re tackling objections, keep your stories interactive. Use the questions sticker so people can ask their burning questions, or include a poll so they can vote on a particular topic.

Trin 5: Provide Social Proof

After you’ve presented your product, it’s essential to instill trust in the customer. For at gøre det, show them that other people have tried your product or service and are happy with it.

Share customer Begejstring, fotos, and videos of your customers using your products or demonstrating the result of using your service. For eksempel, if you offer language classes, share a video of your student speaking in a foreign language they learned thanks to you.

You can also display before and after photos of customers that are happy with their purchase. For eksempel, if you sell storage boxes, share before and after photos of customers who organized their messy wardrobes with your boxes.

This step helps instill trust and proves to your potential customers that your product actually solves their problems.

Rael highlights the most important parts of the review

Trin 6: Make It Easy to Buy

Remember shoppable stories? It’s time for them now!

Add a photo or video of your product and add a shopping tag to it. Followers can click on the tag to be redirected to your product page, where they can easily complete the purchase.

If your product has different options, don’t hesitate to show them off in this step. Selvfølgelig, don’t forget to add a shopping tag to each of them.

Always add a shopping tag to a product when featuring it in stories

For at opsummere

This six-step guide on creating Instagram Stories will help you generate sales for your online store. Keep in mind the following:

Hook followers’ attention by introducing a relatable problem for your audience.
Provide value by sharing advice for solving the problem.
Introduce your product as one of the solutions to the problem.
Overcome objections by addressing doubts that customers may have.
Promote your business by sharing photos and videos of happy customers.
Mest vigtigt, add shopping tags to your stories to make it easy to buy.

Selvfølgelig, this is not the only way to get stories to start generating sales. Don’t be afraid to adjust the strategy to your business, produkt, og målgruppe. By experimenting with different types of stories, you’ll find the ones that work best for your online butik.

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Nov 24, 2022

Om forfatteren

Anastasia Prokofieva er et indhold forfatter på Ecwid. Hun skriver om online markedsføring og promotion til at gøre iværksætternes daglige rutine nemmere og mere givende. Hun har også en svaghed for katte, chokolade, og gør Kombucha derhjemme.