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Building Strong Customer Relationships Is Paramount for SalesHere's How to Start Doing That

15 min read

Your customers are the heartbeat of your business. They represent your sales growth, brand reputation, and the core of your entrepreneurial dreams. But how well do you really know them?

In a world where relationships go beyond transactions, fostering strong customer relationships should be at the top of any business owner’s to-do list. This is not just about personalisering to boost your marketing strategies; it’s about creating a community around your business, generating loyalty, og, ultimativt, driving sales.

I denne artikel, we will discuss why managing customer relationships is paramount for sales and how you can start doing that today with an easy-to-use and robust tool.

Why Customer Relationships Are Vital for Sales

We’ve all heard the saying, “A happy customer is a loyal customer.But the truth behind this statement goes much deeper than just satisfying your clients. Here are some key reasons why building strong customer relationships is crucial for driving sales:

  • Kundefastholdelse: Repeat customers are more likely to purchase new ones, og det koster mindre at fastholde kunder end at skaffe nye.
  • Mund-til-mund markedsføring: Tilfredse kunder er de bedste brandambassadører. Når de har en positiv oplevelse med din virksomhed, de er mere tilbøjelige til at dele det med deres netværk, at få nye potentielle kunder ind.
  • Brand omdømme: Kunder, der føler sig værdsat af en virksomhed, er mere tilbøjelige til at tale positivt om det, bidrage til at opbygge og vedligeholde et stærkt brandomdømme.
  • Krydssalgsmuligheder: Ved at forstå dine kunder’ behov og præferencer, you can identify cross-selling opportunities that will not only increase your sales but also enhance their overall experience with your brand.

Brand’s efforts to build relationships with customers are one of the leading brand loyalty drivers worldwide (Kilde: Statista)

How to Manage Customer Relationships Effectively

Now that we understand the importance of customer relationships, let’s discuss how to manage them effectively.

Først, get to know your customers. Gather data and insights about your customers’ demografi, purchasing behavior, og præferencer. Disse oplysninger hjælper dig med at forstå deres behov og tilpasse din marketingindsats i overensstemmelse hermed.

Sekund, stræbe efter rettidig og konsekvent kommunikation med dine kunder. Dette kan være via e-mail eller endda gode gammeldags telefonopkald. At holde en åben kommunikationslinje viser dine kunder, at du værdsætter deres meninger og feedback.

Tredje, gå den ekstra mil for at glæde dine kunder. Vis dem, at du værdsætter deres forretning ved at tilbyde personlige rabatter eller belønninger for deres loyalitet. Overraskelses- og glædesinitiativer kan skabe mindeværdige kundeoplevelser og skabe stærkere relationer.

62% af kunder udtalte, at et brand ville miste deres loyalitet, hvis det ikke leverede en personlig oplevelse (Kilde: Statista)

Langt om længe, use a customer relationship management (CRM) værktøj for at strømline alle ovenstående trin. Det vil hjælpe dig med at centralisere alle dine kunder’ information og interaktioner ét sted, gør det nemmere at administrere og spore dine relationer med dem. It can also provide valuable insights into customer behavior and buying patterns, allowing you to tailor your sales strategies accordingly.

Det er her Ecwid fra Lightspeed kommer i spil. As a robust ecommerce platform, it allows you to create an online store, but it also offers extensive features to grow your sales (synes godt om domæner, salgsrapporter, and advertising tools). One of them is the Customers page that acts as your CRM tool – read on to learn more about it.

If you still haven’t signed up for Ecwid, det er nu! Opret en ny butik eller migrate your existing online store til Ecwid.

Simplify Customer Information Management with Ecwid

Her på Ecwid, we understand that turning a one-time buyer into a loyal customer demands exceptional service, prompt communication, and a personalized approach. Keeping this in mind, we’ve crafted a feature to help you effortlessly manage your customer relationships.

Meet the kunder page in the Ecwid admin — a centralized hub designed to help businesses nurture their most valuable asset more effectively: their customers. This tool is more than just a page; it’s a launchpad for powerful customer relationship management. Her er grunden:

Få nem adgang til og administrer alle kundeoplysninger

Siden Kunder hjælper dig med at se og administrere alle dine kunder – det kan du udsigt, finde, og redigere alle oplysninger du mangler, såsom:

  • Kontaktoplysninger: flere e-mails, telefonnumre, budbringere, sociale medier sider, og adresser pr. kunde.
  • Statistikker: antal ordrer og salgsværdi.
  • Flere detaljer: ordre historik, samtykke til forsendelse, skattemæssig status, og kundegruppe.

Siden Kunder giver et omfattende overblik over væsentlige data

Behøver tilføje en ny kunde? Intet problem. Du kan hurtigt oprette en ny kundeprofil fra siden Kunder og angive deres kontaktoplysninger, det være sig telefonen, e-mail, eller budbringer.

For every customer, there’s a customer details page where you can handle all the info about them and see helpful stats like the order count, gennemsnitlig ordreværdi, and total revenue per customer.

An example of a customer detail page where you can see all information about them

For de bedste resultater, use internal notes to save important information on a customer’s page.

For eksempel, you might add a contact note indicating that a specific phone number is only available on working days. Eller, specify which customer’s phone number is for work and which is personal using the contact notes.

Using a contact note for saving important information

alternativt, you could use staff notes. For eksempel, to specify the customer’s time zone for other team members.

Notes for staff are not visible to customers

Both contact and staff notes are especially helpful when you have a team of sales reps and want everyone to be on the same page.

Segment Your Customers for Personalized Marketing

Men det er ikke alt; the Customers page also offers advanced search filters, gør det nemt at finde bestemte kundegrupper.

Sige, du ønsker at tildele en kundegruppe, give rabat, eller send målrettede e-mails til dine tilbagevendende kunder fra et specifikt land, som har købt et specifikt produkt. Eller, ønsker at se, hvilke gentagne kunder, der har købt et bestemt produkt. Filtermulighederne giver dig mulighed for nemt og effektivt at få sådan indsigt, hjælper dig med at skræddersy dine salgsstrategier og levere personlige tilbud.

Filtrering af kunder, der har købt et specifikt produkt og abonnerer på marketingmails

pro spids: Gem disse filtre for din bekvemmelighed. Billedbogmærke dine lokale VIP-kunder for hurtigt at få adgang til deres telefonnumre og e-mails! Hvor er det fantastisk?

Eksporter kundeoplysninger for bedre styring og analyse

Plus, du kan eksportere hele klientlisten eller specifikke segmenter til en CSV-fil. For eksempel, du kan udtrække en liste over kunder, der abonnerer på salgsfremmende e-mails. Denne funktion viser sig nyttig, når du distribuerer salgsfremmende e-mails via din e-mail-platform.

Eller, eksportere dine kundeoplysninger til yderligere analyse, give værdifuld indsigt i kundernes adfærd. Du kan bruge disse data til at identificere tendenser, lave målrettede marketingkampagner, og skræddersy dine salgsstrategier. For eksempel, Du vil måske spørge kunder, der har købt dit nyligt lancerede produkt, for at få feedback og forbedre det.

Eksport af udvalgte kunder

Administrer alle virksomhedsrelaterede opgaver fra ét sted

Hvorfor jonglere med flere værktøjer, når du kan have det hele på ét sted? med Ecwid, du kan administrere dine kunder lige der, hvor du administrerer din onlinebutik – i din Ecwid-administrator.

Denne måde, you significantly optimize your workflow, particularly when your team members already have access to your Ecwid admin. For eksempel, kan du blot grant staff access to the Customers page to your marketing team, allowing them to execute promotional campaigns for frequent buyers.

For detailed instructions on how to use the Customers page, besøg Ecwid Hjælp.

Best Practices for Managing Customer Relationships

Managing customer relationships is not just about collecting customer data; det handler om using that data to build meaningful interactions. Here are some tips on how to do that.

Keep Your CustomersInformation Up-to-Date

Customers change their contact details, præferencer, and even purchasing behavior over time. Keep track of these changes to ensure your communication and marketing efforts remain relevant.

We’ve made it easier for you to keep your customer data up-to-date. You can swiftly modify basic customer information such as contact details, marketing email subscription status, tax-exempt status, og kundegruppe.

Adding contact information to a customer details page

I øvrigt, du kan masseopdatere oplysninger for flere kunder på én gang. For eksempel, du kan hurtigt filtrere kunder, der har købt hos dig mere end fem gange, og tildele dem til gruppen "Loyale kunder"..

Tilføjelse af flere kunder til en gruppe på én gang

Ud over at vedligeholde en opdateret side med kundeoplysninger, sørg for at inkludere ekstra information i din butik. For eksempel, hvis du vil tilføje en ekstra leveringsadresse til at sende freebies til - kan du gøre det ved at bruge noter.

Plus, gemme forskellige kundekontakter (som kontor, personlig/arbejdstelefon, eller e-mail) forhindrer dig i at misforstå eller miste en potentiel ordre, fordi din sælger ikke så det relevante telefonnummer på siden med kundeoplysninger.

Træn dine support- og salgsteams til at bruge kundeoplysninger effektivt

Dine kundeoplysninger er kun lige så nyttige som dem, der ved, hvordan de skal bruges. Sørg for, at dine support- og salgsteam er uddannet til at bruge kundedata i deres interaktioner med kunderne effektivt.

Supportteams kan hurtigt løse problemer ved at have adgang til opdaterede kundeoplysninger. Sales teams can also use this information to tailor their pitches and offers based on a customer’s past purchases.

Ecwid’s Customers page helps streamline team communication by adding internal notes to each customer profile, as well as notes to each contact. For eksempel, your support agent can save important information for their colleagues, like “This customer wants their orders shipped to their warehouse, not their office.” This allows for a more efficient customer experience.

Salgsteamet kan også få stor gavn af siden Kunder, som indeholder ordrehistorik. Dette kan hjælpe dit salgsteam med at identificere kunder af høj værdi og skræddersy deres marketingstrategier i overensstemmelse hermed.

At se en kundes tidligere ordrer kan hjælpe sælgere med at lave mere personlige pitches

Deltag i personlig kommunikation til mersalg og krydssalg

Dine kunder er mere end blot tal på et regneark. De er rigtige mennesker med unikke præferencer og behov. Brug oplysningerne på deres kundeoplysninger side til at sende målrettede tilbud baseret på deres tidligere køb. Dette viser ikke kun dine kunder, at du værdsætter deres forretning, men øger også chancerne for gentagne salg.

For eksempel, hvis nogle kunder har købt et specifikt produkt hos dig, overveje at sende dem et eksklusivt tilbud på det opgraderede produkt. Eller, send dem en oversigt over supplerende produkter, der i øjeblikket er til salg. Dette viser ikke kun din påskønnelse af deres loyalitet, men øger også chancerne for, at de foretager et nyt køb.

med Ecwid, du kan nemt opnå dette ved at anvende filtre på siden Kunder og eksportere listen over kunder for at sende dem tilbuddet ved hjælp af en e-mail-tjeneste efter eget valg.

Udnyt datadrevet kundeindsigt

Hvert klik og hvert køb er en brik i det store puslespil af dine kunders adfærd. Med dybdegående analyser og indsigt i kundernes adfærd, præferencer, og salgsmønstre, du får en øget strategisk bevidsthed.

Hold styr på dine købere’ vaner ved at filtrere kundedata efter datointerval og segmentere kunder baseret på købsfrekvens, Beliggenhed, eller ordreværdi. Du kan bruge disse oplysninger til at forstå dine kunder’ behov og skræddersy dine marketingstrategier derefter.

For eksempel, hvis du bemærker, at mange kunder køber fra et bestemt sted, overveje at udvide dine målrettede kampagner på det område. Eller, hvis du ser stor efterspørgsel efter et specifikt produkt, consider increasing your inventory or creating bundle deals to increase the average order value.

Afslut

It’s impossible to drive business growth without building stronger relationships with your customers. And Ecwid’s Customers tool is all about helping your business grow. It’s about delivering a more personalized, engaging experience to your customers and building long-lasting relationships. Fordi hos Ecwid, your business’s success is our top priority.

Så hvorfor vente? Take advantage of the kunder side og begynd at opbygge stærke relationer med dine kunder i dag! Med nem adgang og styring af kundeoplysninger, avancerede søgefiltre, og muligheden for at eksportere data, you have all the tools you need to personalize your marketing efforts and improve customer satisfaction.

 

Indholdsfortegnelse

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Om forfatteren

Anastasia Prokofieva er et indhold forfatter på Ecwid. Hun skriver om online markedsføring og promotion til at gøre iværksætternes daglige rutine nemmere og mere givende. Hun har også en svaghed for katte, chokolade, og gør Kombucha derhjemme.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, overkommelige (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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