Hoe het Instagram-algoritme werkt (En hoe u het in uw voordeel kunt gebruiken)

13 min read

The Instagram algorithm is an ever-evolving platform that affects how visible your content is to your existing and potential followers. For a business owner verkopen op Instagram, understanding how the algorithm works is an essential part of being successful there.

In deze blogpost, we’ll explore what the Instagram algorithm is, waarom is dit belangrijk?, and what you can do to make sure your content gets noticed. We’ll also provide tips on how to use the algorithm to your advantage so that you can maximize your reach and engagement on the platform.

What is the Instagram Algorithm?

The Instagram algorithm determines which posts appear in users’ Feeds. It is based on various factors such as user history, post popularity, timeliness, en meer. The goal of the algorithm is to show each user-specific content that they are likely to find interesting or engaging, thus increasing user engagement overall.

Even if two people follow the same accounts or like similar content, their Feeds will still look slightly different from one another. It depends on who follows them back and how often they interact with certain types of posts.

Why Should You Care About the Instagram Algorithm?

It’s important for businesses and content creators alike to understand how the algorithm works to maximize post visibility and engagement rates. By optimizing your posts according to current trends and best practices, you can ensure that they reach as many of your followers as possible. High visibility leads to higher brand awareness and potentially increased revenue down the line.

Bovendien, keeping up with changes in the algorithm gives you an edge over competitors who may not be aware of emerging trends or best practices. Staying up to date keeps you ahead of the curve when it comes to maximizing brand visibility on Instagram.

How Does the Instagram Algorithm Work?

Het Instagram-algoritme voorkomt dat gebruikers verdrinken in een eindeloze stroom content. Only posts with high engagement make it to followers’ feeds. To make sure each of your posts is seen, liked, en gedeeld, you’ll want to follow the tips below.

Hier zijn de factoren waarmee het algoritme van Instagram rekening houdt bij het prioriteren van posts in een feed:

Interesseren: based on your past engagement with similar content, the Instagram algorithm predicts if you’re going to enjoy this post.
verwantschap: how close you are to the person who shared the post, based on how often you interacted with their profile in the past.
nieuwheid: how recently the post was shared.
Frequentie: how often you open Instagram.
Als vervolg op: if you follow a lot of profiles, het platform toont berichten uit een groter aantal accounts.
Gebruik: the app takes into account if you stick to short sessions or spend more total time browsing.

Zoals je kunt zien, the Instagram algorithm considers your past behavior to create a unique feed for you. Om ervoor te zorgen dat u geniet van uw gepersonaliseerde feed, the app also prioritizes the content with the most engagement from other users as well.

Tips van het platform zelf (Beeld: Instagram's @creators)

De belangrijkste handelingen voor feed ranking zijn opmerkingen, houdt van, aandelen, saves, and views for video posts. Valse interacties (zoals opmerkingen van bots) worden geïdentificeerd en tellen niet mee.

How to Work With the Instagram Algorithm

Now that we’ve gone over some basics on what influences a post’s position in someone’s timeline, let’s talk about some actionable steps you can take to get your posts a larger reach and gain leverage against competitors.

Eerste, overschakelen naar een zakelijk profiel. Met een zakelijk profiel, you can access your profile analytics, which is called Instagram Insights. The insight tool will help you understand who is engaging with your business and which content gets the most interactions from your followers. Pay attention to which reels, verhalen, berichten, and IGTV perform well. Then you can create more content that works.

Once you have a business profile, keep in mind the following points when working with Instagram’s ever-changing algorithm.

Get More Interactions for Your Content

Je hebt die interacties geleerd (houdt van, aandelen, opmerkingen, and views) are vital for proving to the Instagram algorithm that your content is compelling and worth showing to bigger audiences. Dus hoe maak je content waar mensen mee willen omgaan??

Here’s how to encourage audience engagement on Instagram:

Check Instagram Insights to find out when your followers are most active. You can then use this data to maintain your posting schedule. Post regelmatig en consistent.
Use Stories Stickers like polls, emoji-schuifregelaars, en vraagstickers.
Schrijven bijschriften that promote conversations. Include a call to action at the end. Bijvoorbeeld, vraag uw publiek om hun mening en ideeën te delen. Make sure to reply to your follower’s comments.
Share a preview of your reels or IGTV videos to your feed and stories to get more views.
Gebruik hashtags to reach audiences relevant to your brand and categorize your posts.
Encourage your followers to react to your stories with quick emojis.
Invite your followers to DM you with questions or feedback.
Use geotags to make your content easier to discover.
Post stories several times a day to appear at the top of your follower’s stories feed.
Post reels regularly to reach more people outside your following.
When sharing a life hack or tip, remind users that they can save it to try later.

Beeld: Instagram's @creators

Embrace Video Content

In the vertical video era, using video content on Instagram is key to getting your posts seen by more users. Videos are more eye-catching and attention-grabbing than photos. That can help you capture people’s attention.

Video content increases user engagement, which tells the platform that your post is interesting and relevant. This boosts the visibility of your content in the algorithm, meaning more eyes will see the content you want them to see.

Reels are one of Instagram’s newest features and a great way to boost your reach. They allow you to create short videos that appear in the Explore tab and can be discovered beyond your following. This is great for increasing your visibility on the platform.

@ritual announces their sale with a fun reel

You can use reels for all sorts of content. Reels can be used to showcase your products or services, demonstrate how-to tutorials, and share entertaining content in an engaging way that will keep viewers coming back for more.

@thepetscoutshop makes fun videos about dogs and their owners

Making video stories is also beneficial for increasing your reach. They are great for giving users behind-the-scenes glimpses of your business. They also help you build relationships with potential customers and create an emotional connection with them.

@sugarfina shares customers’ videos in their stories and adds a link to their product

Make a habit of posting video stories and reels often and stick to it. Reels will help you reach a broader audience. Stories will engage new followers and help you build relationships with them.

If you don’t have a lot of videos, start by turning your pictures into videos using reel templates on Instagram. The slideshow format is especially helpful for showcasing your product.

Click “Use template” in a reel that you like, and you’ll be able to replace the clips or photos with your own and it will match the time stamps of the template reel.

Find the Use template button above the creator’s username

If you still want to publish photo posts, consider slideshow posts instead. One Instagram post can contain up to 10 foto ' s. When you publish slideshow posts, the Instagram algorithm shows them a couple of times if a follower hasn’t seen all the pictures in the post.

A slideshow post featuring products by @indybrandclothing

Ook: Winkelen in Rollen: Een nieuwe manier om ontdekt te worden en uw producten te verkopen

Align Your Content with Your Brand Message

Instagram is a great place to find your potential customers, but to do that, you need to show through your content who your company is, what its values are, and what kind of value it can give its target audience. This helps the Instagram algorithm recommend your content to the right audience.

Te krijgen en te behouden volgers, u moet een verbinding die verder gaat dan de mensen die gewoon geïnteresseerd zijn in uw updates. Na alle, you’re competing for space alongside your followers’ closest friends!

Dus wees een vriend! Wees een persoonlijkheid. You don’t have to post your products all day, elke dag. The aim is to create an emotional connection with your potential customers.

@myblissclub shares fun reels their target audience can relate to

There are many ways you can shape your message. Probeer antwoorden te vinden op deze vragen aan de slag te gaan:

Why did you start your company?
How did you come up with your product ideas?
Wat is uw boodschap aan de wereld?
What do your customers value in your brand and why?
Wat is het concept en het onderstreept dat uw hele aanwezigheid op het web?
Hoe komt uw product in het echte leven met verschillende mensen?
Wat is de algemene stemming van uw merk?
Wat zijn de gemeenschappelijke ruimtes die je volgers kunnen geïnteresseerd zijn in?

Remember that your brand message must align with your audience’s interests and values. Niemand leest volwassen boeken voor kinderen. Er is geen zin in het aantrekken van een vegetarische publiek door ze te vertellen over het leven van een jager.

@sakaralife shares a post that explains their brand values

Hetzelfde geldt voor samenwerking met andere merken en influencers. Collaborate with companies and creators whose followers have the same values as your brand. People are more likely to subscribe to your profile after they see a collaboration post if it is something that genuinely interests them.

@jot partners with influencers that capture their brand’s aesthetic

Meer informatie: E-commerce inhoud 101: Easy Types of Content to Make for Your Business

Meer tips voor merken op Instagram

Having an Instagram account for your business can be really fruitful. After you get used to the process, it will only take you a few moments to prepare content and post it.

Check out onze engaging reels ideas for connecting with potential customers and promoting your business. Once you gain a solid following, Dit is een uitstekende manier om ervoor te zorgen dat uw verkopen precies presteren zoals u had gehoopt of als u uw strategie moet wijzigen generating sales with stories.

Heb je Instagram-profiel al onder de knie? Tag uw foto's met #ecwid_store zodat we u op onze pagina kunnen laten zien!

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februari 9, 2023

Over de auteur

Anastasia Prokofieva is een content schrijver bij Ecwid. Ze schrijft over online marketing en promotie naar de dagelijkse routine make ondernemers gemakkelijker en meer de moeite waard. Ze heeft ook een zwak voor katten, chocolade, en het maken van kombucha thuis.