6 Eenvoudige stappen om omzet te genereren met Instagram Stories

14 min read

You’re well aware that Instagram Stories are a great way to connect with your audience. But that’s not all—Instagram Stories can be very helpful in converting followers into customers. For online sellers, this is a huge opportunity to increase sales.

You can create many different types of stories, but not all are equally effective for generating orders for your online store. That’s why in this blog post, we will focus only on Stories that are great for converting followers into customers. If you’re ready to start selling more products online, blijf lezen!

Wat zijn Instagramverhalen?

Instagram Stories are short pieces of content that appear at the top of your followers’ Instagram feeds. They last up to 60 seconds and can include videos, foto ' s, gifs, muziek, or text.

Instagram Stories heeft tal van interactieve tools die je kunt gebruiken om met je volgers in contact te komen. Bijvoorbeeld:

Maak polls of quizzen om feedback over uw producten te krijgen, Nieuws uit de sector, of iets dat verband houdt met uw bedrijf en niche.
Gebruik vraagstickers om erachter te komen wat uw volgers graag willen weten over uw producten en bedrijf.
Gebruik reactieschuifregelaars en -knoppen om volgers hun mening over verschillende producten te laten geven, nieuws, samenwerking, enz.
Voeg een locatiesticker toe om te laten zien waar uw persoonlijke winkel zich bevindt.
Gebruik een hashtag-sticker om klanten aan te moedigen berichten met uw merkhashtag te bekijken.
Plaats een afteltimer bij aankondigingen van uw volgende verkoop, giveaway, product lancering, leven, en dus op.
Voeg links naar externe websites toe om uw volgers naar uw online winkel te leiden, blog, partnersite, enz.

Probeer verschillende verhalentools om je volgers geïnteresseerd te houden in je profiel. Geleidelijk aan kom je erachter van welke soorten verhalen je publiek houdt en kun je ze naar een hoger niveau tillen om meer betrokkenheid te krijgen.

Polls zijn een gemakkelijke manier om klanten te betrekken bij uw verhalen

Instagram Stories provides many tools to make it a versatile platform that businesses can use to connect with their followers, producten promoten, en de omzet te verhogen. While experimenting with different tools, you can create unique forms of content with Instagram Stories.

Bijvoorbeeld, u kunt:

Use stories to announce and build excitement for new products, giveaways, or collaboration.
Create FAQs about your products and save them to Highlights so that followers can easily find important information in your profile.
Share your feed posts, haspels, en leeft van verhalen om het bereik van uw inhoud te vergroten.
Gebruik verhalen om weggeefacties en wedstrijden uit te voeren.
Deel berichten en verhalen die door uw klanten zijn gemaakt en die uw producten en hun ervaring met het gebruik ervan onder de aandacht brengen.

Zoals je kunt zien, u kunt het promoten van uw merk and engage with followers in many creative ways. Echter, sommige verhalen werken het beste om de bekendheid van uw producten te vergroten, terwijl andere het meest geschikt zijn om verkoop te genereren.

Voordat we ingaan op de verkoopgenererende soorten verhalen, we moeten het hebben over de onmisbare tool die elk bedrijf nodig heeft om meer te verkopen: Instagram Shopping.

Please note that on April 27, 2023, Meta announced changes to Facebook and Instagram Shops across different regions. See how your Shops on Facebook and Instagram experience may be affected in the Meta Business Helpcentrum.

Shopbare Instagramverhalen

Instagram heeft een tool genaamd Instagram Shopping waarmee je shopbare content op het platform kunt maken. Daar horen verhalen bij, feedposts, haspels, leeft, en IGTV.

Hier is hoe het werkt:

Je maakt een Instagram-verhaal met daarin je product. Dan voeg je een shopping tag of sticker toe aan dat verhaal. Wanneer je volgers op de sticker tikken, ze kunnen de productinformatie en prijs bekijken zonder Instagram te verlaten. Dan kunnen ze jouw product direct in de app kopen!

Customers can shop right from your stories

Using shopping tags reduces the friction of buying products online and makes it easier for your followers to complete the purchase. That’s why if you want to generate sales with Instagram Stories, you must first enable shopping tags for your Instagram profile.

With Instagram Shopping, you also get a dedicated Shop tab in your profile. Followers can view the entire range of products you’re selling on Instagram and buy products without ever exiting out.

The Shop Tab is right under the bio

To use Instagram Shopping, you need to connect your online store to Instagram to sync your product catalog with your Instagram profile.

Ecwid by Lightspeed is an ecommerce platform that allows you to enable Instagram Shopping for your online store quickly and effortlessly. Even if your online store has dozens of products, they’ll automatically be added to your Instagram Shop.

Bovendien, your online store and Instagram profile will be synced so you won’t need to update product information manually. Bijvoorbeeld, if you set a new price for a product in your online store, it will automatically change in your Shop tab on your Instagram profile.

If you use Ecwid by Lightspeed, it’ll be very easy to start verkopen op Instagram and benefit from shoppable content.

Nadat u enable Instagram Shopping voor uw profiel, it’s time to leverage Stories to get more orders in your online store.

Meer informatie: Producttags op Instagram gebruiken om de verkoop te verhogen

Stap 1: Catch Attention

Instagram users watch hundreds of stories daily, dus uw inhoud moet opvallen in die eindeloze stroom.

Je eerste verhaal moet volgers krijgen’ onmiddellijk aandacht. Het moet worden gemaakt op een manier die onmogelijk te missen is. Er zijn verschillende manieren om dat te bereiken, als:

Maak het verhaal aantrekkelijk en helder. Contrasterende kleuren werken het beste. Bijvoorbeeld, zwart en wit of geel en roze.
Gebruik foto's van mensen die emotie uitdrukken, zoals geluk of verrassing.
Voeg pakkende muziek toe om je verhaal aan te vullen, zoals virale liedjes.

Ikea found a smart way of catching followers’ attention with a bright picture and a poll

You can use text too, but it should be short, compelling, interessant, and relatable to your target audience. Something that debunks a common myth works excellently here. Bijvoorbeeld, “Junk food doesn’t cause acne.”

Stap 2: State a Problem that Your Product Solves

When you’ve caught your followers’ attention, it’s time to introduce the problem that your audience can relate to and that your product solves. Bijvoorbeeld, if you sell underwear, you can state that most women wear the wrong bra size without even knowing it.

Use reaction stickers to encourage followers to tap on them if they encounter the same problem. That’ll increase engagement and help increase your stories’ reach.

After introducing the problem your audience wants to solve, you need to give a powerful promise. Bijvoorbeeld, “Here’s what actually works best for preventing premature aging,” or “Here’s a proof-fool way to identify scammers when buying an apartment.”

CeraVe states that skincare can be trickier in winter and promises a dermatologically-approved solution

Stap 3: Introduce a Solution

Once followers are hooked, it’s time to introduce how your product or service can help solve the problem.

The catch here is not to make it only about your product, so don’t jump into selling right away. Keep it educational to avoid users getting annoyed and leaving. Provide helpful advice on what people should do to tackle their problem. It won’t hurt to use statistics, onderzoek, or expert advice to confirm that the solution you offer works.

Your followers should understand that they received value from your stories, but there is more. Your product should be something that enhances the solution you’ve just presented or makes it even better.

Bijvoorbeeld, let’s say you sell skincare and want to promote your sunscreen. Eerste, give dermatologist-approved advice on protecting skin from sunlight that doesn’t include using your product. Dan, introduce your product to get the most out of the practices you’ve shared.

Olaplex presents their solution to damaged hair

Weer, don’t forget to add reaction stickers or sliders to stories to let followers express their opinion and boost engagement.

Stap 4: Overcome Objections

Now you can finally focus on your product. Don’t get too pushy, al! You should use this part of the story sequence to anticipate objections people can have about buying your product.

Bijvoorbeeld, if you sell raincoats, show your product in action: pour some water on it to demonstrate its water-proof capabilities. Photos and videos work better than text when you need to prove your product’s quality.

If you previously used Q&A stickers in stories, you can use them to help you gather customers’ doubts about your product. Bijvoorbeeld, if you notice that many customers ask if they can use your raincoat in winter, you can address that doubt in this step.

It’s also a good idea to explain why your product is better than similar ones. You can do this by highlighting the unique features of your product. Bijvoorbeeld, state that your raincoat has the highest temperature rating among popular alternatives.

Ikea anticipates customers’ questions such as “Are covers washable?"

Even when you’re tackling objections, keep your stories interactive. Use the questions sticker so people can ask their burning questions, or include a poll so they can vote on a particular topic.

Stap 5: Provide Social Proof

After you’ve presented your product, it’s essential to instill trust in the customer. Om dit te doen, show them that other people have tried your product or service and are happy with it.

Share customer getuigenissen, foto ' s, and videos of your customers using your products or demonstrating the result of using your service. Bijvoorbeeld, if you offer language classes, share a video of your student speaking in a foreign language they learned thanks to you.

You can also display before and after photos of customers that are happy with their purchase. Bijvoorbeeld, if you sell storage boxes, share before and after photos of customers who organized their messy wardrobes with your boxes.

This step helps instill trust and proves to your potential customers that your product actually solves their problems.

Rael highlights the most important parts of the review

Stap 6: Make It Easy to Buy

Remember shoppable stories? It’s time for them now!

Add a photo or video of your product and add a shopping tag to it. Followers can click on the tag to be redirected to your product page, where they can easily complete the purchase.

If your product has different options, don’t hesitate to show them off in this step. Natuurlijk, don’t forget to add a shopping tag to each of them.

Always add a shopping tag to a product when featuring it in stories

Op te sommen

This six-step guide on creating Instagram Stories will help you generate sales for your online store. Keep in mind the following:

Hook followers’ attention by introducing a relatable problem for your audience.
Provide value by sharing advice for solving the problem.
Introduce your product as one of the solutions to the problem.
Overcome objections by addressing doubts that customers may have.
Promote your business by sharing photos and videos of happy customers.
Vooral, add shopping tags to your stories to make it easy to buy.

Natuurlijk, this is not the only way to get stories to start generating sales. Don’t be afraid to adjust the strategy to your business, product, en doelgroep. By experimenting with different types of stories, you’ll find the ones that work best for your online winkel.

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Nov 24, 2022

Over de auteur

Anastasia Prokofieva is een content schrijver bij Ecwid. Ze schrijft over online marketing en promotie naar de dagelijkse routine make ondernemers gemakkelijker en meer de moeite waard. Ze heeft ook een zwak voor katten, chocolade, en het maken van kombucha thuis.