Viskas, ko reikia parduoti internetu

Set up an online store in minutes to sell on a website, socialinė žiniasklaida, or marketplaces.

5 Packaging Ideas That Will Make Your Business Stand Out

Packaging Ideas That Will Make Your Business Stand Out

8 min read

The customer experience doesn’t end when a purchase is made – that step is only the beginning of the next phase, which relates to packaging and delivery.

Not taking careful consideration of your product packaging can hurt your business, and it’s a great way to underwhelm your customers, taip pat.

You need to think about how you can continue to deliver an amazing shopping experience through interesting, thoughtful packaging that keeps shoppers coming back for more.

Kodėl? Because if your packaging is really special, your customers will tell their friends about it – and they’ll share it on social media. And guess what that means for you? More exposure, more potential customers.

Let’s dive into why packaging is so important, and then look at some excellent examples that will get you inspired to change up your own.

Why Packaging is Important

Research indicates that packaging may be more important than you’d expect. When tyrinėtojai used an fMRI machine to study participants’ brain activity while viewing different types of packaging, they found that interesting, attractive packaging produced more brain activity than standard, neutral packaging.

But packaging is more than just a matter of brain activity. It matters because it’s part of the overall customer experience. In order to get to the purchase itself, a shopper has to work his or her way through the packaging to get to it – and the “unboxing” element of this process can enhance (or hurt) the customer’s perception of your brand.

Think of companies like Apple and Tiffany’s, who are known for their signature packaging. Apple is known for its sleek, minimalist approach to packaging, while the robin’s egg blue packaging of a Tiffany’s order can make people literally squeal with excitement.

Does your packaging create the same result? Or is it doing the opposite?

Is it messy, underwhelming, and frustrating for customers who have to grunt and fight through shipping tape, and then deal with a pile of packing peanuts all over the floor? That’s not fun. If this sounds familiar, it might be time to reconsider your packaging approach.

Packaging That Goes the Extra Mile

Wondering how you can take your order packaging to the next level? We’ve gathered some inspiring examples that will get your mental wheels spinning.

Branded, useful packaging

Pretty and useful zippers by Ipsy

Ipsy, a monthly beauty product subscription service, ships out its monthly orders of beauty samples in a different reusable makeup tote each month. On the zipper, the company name is reinforced – and customers are reminded of the brand each time they reach for these bags. Not only does the zip-up bag help protect the items, but it’s a handy, reusable item that serves a real purpose.

Creative, Quirky Packaging That Plays Up Your Brand Name

Creative packaging by TeaPee

Sure you could toss your order in a bubble envelope and call it a day, but it’s companies who go the extra mile with packaging who really “wow” their customers. Take a look at this example from TeaPee, which houses its tea bag within a miniature teepee. Not only does this play up the Native American angle used in the branding, but it’s a delightful surprise for the customer who gets to interact with this packaging when his or her order arrives. Bonus: The packaging is actually usable – you can drop it right into your cup!

A Personalized Touch

A cosy box by Trunk Club

If you want your orders to arrive nice and tidy (as if it were packed up by your sweet mom), guess what? You can do that – and your customers will love you for it. Trunk Club, a personal stylist service, sends its male subscribers carefully crafted fashion items that are literally sealed with a bow and a handwritten note. Customers who open an order with packaging that feels so personalized and carefully assembled can see that a company like this one cares about each and every customer – and takes steps to make everything perfect, down to the last detail.

Top to Bottom Customization

Personal care by Liviacoloji

When it comes to packaging, Ecwid businesses like Liviacoloji are successful in customizing each and every element. In this very case, the packaging is designed withthank youin Romanian. Imagine how sweet is receiving such a carefully prepared purchase. There’s nothing standard about this approach – and it makes the unboxing experience much more special.

Tailored Packaging that Reflects the Product Inside


Skinny craft style by Bellroy

Bellroy, a leather wallet company, prides itself on delivering high quality, hand-crafted goods. Their packaging reflects that dedication to quality, as it is custom made with stitching elements, branded tape, and sizing that fits the product inside like a glove. Inside, the customer finds card-sized instructions for use that address any questions. Opening this wallet-like packaging offers the recipient a preview of the craftsmanship waiting inside.

Amazing Packaging = More Sales

So what can we take away from the lessons and examples here? Two things:

Numeris vienas: Don’t skimp on the packaging aspect of product fulfillment. This is an opportunity for you to impress your customers and to keep them coming back for more.

Antras numeris: Great packaging goes above and beyond. Žinoma, it requires more thought and a little more work, but it can have a major impact on klientų pasitenkinimas.

Think about what improvements you can make to your product packaging and how you can take your delivery and shipping process to the next level. Your customers will thank you.



Parduodu internetu

With Ecwid Ecommerce, you can easily sell anywhere, visiems – internete ir visame pasaulyje.

About the author

Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, prieinama kaina (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. Tačiau, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.