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Must-Have Elements of a Great Abandoned Cart Email

14 min read

Convincing someone who has already visited your online store to come back can be a lot easier than attracting a whole new customer. Especially if that person had a serious intention to buy from you but didn’t for some unknown reason.

This is why abandoned cart emails are a great tool to recover lost sales. If a shopper has added items to their online cart but left your store without completing the purchase, you can still win them back with the help of an abandoned cart email.

But what can you write in an abandoned cart email for the best results? We’ve got you covered! Here are eight must-have principles of abandoned cart emails.

What Is an Abandoned Cart Email?

According to the Baymard Institute, melkein 70% of online shoppers have abandoned a cart. Think of all the potential sales that have been lost to the abyss of abandoned shopping carts! Onneksi, there is a way to recover some of those lost sales.

An abandoned cart recovery email is a follow-up email that’s sent to a customer who abandoned their online shopping cart. The abandoned cart email is triggered after customers leave your online checkout without finalizing their order. Voit lähettää hylätyn ostoskorin sähköpostin manuaalisesti tai automaattisesti.

Hylätyt ostoskorisähköpostiviestit on suunniteltu rohkaisemaan asiakkaita palaamaan ja suorittamaan ostoksensa. Yleensä, ne sisältävät tuotteen, jonka asiakas on lisännyt ostoskoriin, ja toimintakehotuksen, kuten “Suorita ostos loppuun,” “Osta nyt,” tai “Vieraile kaupassa.” Valinnaisesti, voit lisätä alennuskupongin tehdäksesi hylätystä ostoskorisähköpostista entistä houkuttelevamman.

Esimerkki Rudy'sin hylätystä ostoskorisähköpostista

Jos myyt verkossa Lightspeedin Ecwidillä, voit ottaa käyttöön automaattinen hylättyjen ostoskorin palautus verkkokauppaasi yhdellä napsautuksella. Tällä tavalla, you won’t need to manually send out abandoned cart emails every time someone exits without buying a product, saving you tons of time.

Ecwid’s abandoned cart email template is designed to fit any business. You can also customize an abandoned cart recovery email template. Esimerkiksi, you can add a discount coupon, edit your company info, add your logo to emails, change the message or email subject, ja enemmän.

Here’s how to do that. Make sure to take a look at this guide because it’ll help you follow the best practices below.

An example of an abandoned cart email you can send in Ecwid by Lightspeed

Must-Have Elements of an Abandoned Cart Email

Now that you know what an abandoned cart is, let’s discuss how you can make the most of it. Here are some best practices for making a convincing follow-up email.

Come Up With a Creative Subject Line

A subject line is the first thing potential customers see in their inbox when they receive your abandoned cart email. Make sure it’s irresistible!

Your store’s name and a friendly reminder are a perfect match for a subject line. You can try informal, cheerful phrases like “Look what’s waiting for you” or “Did you forget something?” A classier “You left products in a cart” is also good.

If you offer a discount coupon in your abandoned cart emails, it’s worth mentioning it right in the email subject line to grab customersattention at once.

You should also consider testing different subject lines. As long as your subject line idea makes the email stand out and goes well with your brand, it’s worth trying out.

If you offer a discount, highlight it in the subject line

The text after the subject line is your email preview, which also influences your open rate. Ihannetapauksessa, the preview text should enhance your subject line, engaging recipients.

As a bare minimum, varmista, että esikatselu ja aiherivi eivät ole samanlaisia.

Oletusaiherivi Ecwid-kaupan hylätylle ostoskorisähköpostille on, “Jätit tuotteet ostoskoriin.” Voit aina muokata sitä yrityksellesi sopivammaksi.

Bonusvinkki: Tarkista, miten aihelinkkisi näkyy älypuhelimissa ja tableteissa tämän avulla ilmainen aiherivin testaaja.

Lisää myymäläsi logo

Brändin logot ovat yksi tehokkaimmista visuaalisista elementeistä, joita yritys voi käyttää. Ne saavat yrityksesi sähköpostit näyttämään ammattimaisilta ja laillisilta. They also help customers know right away who they got the email from, so make sure to include your logo in abandoned cart emails.

Usually brands put logos at the top of the email. It helps to remind customers about the purchase they almost made in the online store.

A default abandoned cart email template for Ecwid stores displays the store logo at the top left corner automatically:

Don’t forget to upload your logo on the Notifications page in your Ecwid admin.

Myös: How To Create An Awesome Logo For Your Brand

Erota brändisi kopiolla

Ollaan rehellisiä, sähköpostisi ei todennäköisesti ole ensimmäinen hylätty ostoskorisähköposti asiakkaidesi elämässä. Joten kopiosi tulisi erottua joukosta, jotta asiakkaat voivat napsauttaa toimintakehotuspainiketta.

Aloita kertomalla asiakkaille, miksi hylätty ostoskorisähköpostisi on heille arvokas. Ehkä se on ystävällinen muistutus siitä, että olet tallentanut kärryn heidän käyttömukavuuden vuoksi. Tai olet laatinut eksklusiivisen tarjouksen juuri heille, kuin alennuskuponki. Luo hieman menettämisen pelkoa (FOMO) by clarifying it’s a limited-time offer.

Pipcorn keeps their email fun and lighthearted

Your abandoned cart email copy should be conversational and polite. Speak to a customer like you would in real life. Use simple words and phrases. Those are the general best practices, but if your brand has a unique voice, don’t hesitate to express it in your email.

A default abandoned cart email template for Ecwid stores is written in a friendly yet professional tone. If you want to adjust the copy to your business a bit more, you can easily do it in your Ecwid admin:

Lisää: How to Build a Brand: A Playbook for Small Ecommerce Businesses

Offer a Discount Coupon

Nothing grabs someone’s attention like a great deal. You can offer customers a discount coupon to encourage them to finish their purchase.

Playtronica adds a discount to their abandoned cart email

kuitenkin, some customers are so used to getting discounts for coming back that they abandon their carts on purpose. They will look forward to a special offer in your abandoned cart email. Voit estää voittojen menettämisen liian monien hylättyjen ostoskorisähköpostialennusten vuoksi, vältä Black Fridayn kaltaisten tarjousten tarjoamista. Joskus niin paljon kuin 5% off on jo riittävän hyvä tapa kannustaa asiakkaita tekemään ostos loppuun.

Toinen strategia on lisätä tietoja verkkokaupan ajankohtaisista erikoistarjouksista sen sijaan, että tarjoat alennusta tuotteista, jotka asiakas jätti ostoskoriinsa..

Dyson korostaa eksklusiivisia tuotteitaan hylätyn ostoskorin sähköpostissa

Ilmaisen toimituskupongin lisääminen toimii myös erinomaisesti asiakkaiden palauttamisessa myymälään. Voit testata erilaisia ​​tarjouksia hylätyille ostoskorisähköpostiviesteille löytääksesi yrityksellesi parhaiten sopivan.

Ecwidissä, Voit luoda alennuskuponkeja ja lisätä ne hylättyyn ostoskoriisi muutamalla napsautuksella. Here’s how to do that.

Listaa kaikki ostoskorissa olevat tuotteet

Suuri osa hylättyjen ostoskorien sähköpostimarkkinoinnista on näyttää asiakkaille, mitä he melkein ostivat.

Joskus asiakkaat unohtavat, mitä tuotteita he etsivät. It won’t hurt to show them which items they added to the cart right in the abandoned cart email. The beautiful product pictures will remind customers how badly they wanted to buy your products. Don’t forget to link each item to its product page in the store.

Jos myyt verkossa Lightspeedin Ecwidillä, your abandoned cart emails will display the list of abandoned products automatically—product images included! You don’t have to do anything manually here.

Add a Strong Call-to-Action

A call-to-action button, or CTA, is the culmination of your abandoned cart email. Everything that goes before that should be convincing enough to make people click.

The button itself matters, liian. Make it bright and distinctive. Add short and straightforward text. Experiment with different CTAs. All of these can dramatically increase the conversion level. Esimerkiksi, “Complete my purchase,” “Finish checkout,” “Get it now,” etc.

In Ecwid by Lightspeed, the abandoned cart email template already has a distinctive “Complete Order” button. It’s clear, straightforward, and fits all kinds of businesses.

Add Your Contact Info

Imagine a customer is ready to finish the order but isn’t sure whether the order will arrive in time. Or the discount coupon doesn’t work. Or they want to ask a few more questions. You need to have or be someone who can address their problems.

In case your abandoned cart email doesn’t answer a customer’s question, make sure they can contact you quickly. Add a phone number, sähköpostiosoite, tai muita tietoja, jotka auttavat heitä ottamaan sinuun yhteyttä ja poistamaan epäilykset. Jos he voivat ottaa yhteyttä myymälään, asiakkaat tuntevat olonsa mukavammaksi ostaa.

Voit myös lisätä linkkejä myymäläsi sosiaalisen median sivuille tai myymälän osoitteeseen, jotta asiakkaat löytävät lisätietoja yrityksestäsi.

In Ecwid by Lightspeed, hylätyn ostoskorin sähköpostissasi näkyvät siinä määritetyt yhteystiedot Yleiset asetukset page in your Ecwid admin.

Tee se omalla tavallasi

Hylättyjen ostoskorisähköpostiviestisi pitäisi näyttää ja kuulostaa siltä, ​​että ne tulevat kaupastasi, ei mikään muu verkkokauppa. That’s why don’t hesitate to tweak the email as you like to adjust it to your business.

Esimerkiksi, you can design your abandoned cart email in corporate colors and choose a serious brand voice for your message. Or you can send a friendly letter, as if you wrote it on your way to the office or while waiting in traffic—without logos and decorations. Such reminders look more personal and are perfect for small, “cozy” shops.

Peel keeps it simple

Customers will appreciate the service and attention. Even if they don’t complete their order, they can share some valuable feedback if they feel the email was written by a real person. As for big brands, they don’t often send such letters.

Lightspeedin Ecwidillä, you have the complete freedom to edit the abandoned cart email as you like. You can easily customize the default template by changing the message or email subject, editing company info, and adding your logo to emails. Usually that’s enough to adjust the default email template to your business. If you need deeper brand customization, such as changing text formatting or color or inserting additional images, voit myös edit the HTML template.

Paketoida

An abandoned cart email helps to recover lost sales by reminding customers of the items they left behind and providing a link to the product pages.

Now you know what you need to create an irresistible abandoned cart email for your online store. Let’s revise:

  • Write an email subject line that stands out in the recipient’s inbox.
  • Include all abandoned products in your email—don’t forget product pictures.
  • Tweak the abandoned cart email copy to better represent your business.
  • Add an incentive such as a coupon code to increase the chances of converting abandoned carts.
  • Include a clear call to action to encourage customers to complete their purchases.
  • Add your store logo and contact info so that customers can trust your business and ask questions if needed.

By following the best practices above, you will definitely increase your abandoned cart recovery rate and drive more sales to your online store. Onnellista myyntiä!

 

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Myy verkossa

With Ecwid Ecommerce, you can easily sell anywhere, kenelle tahansa – Internetissä ja ympäri maailmaa.

About the author

Anna is a content creator at Ecwid. She loves big cities, pasta and Woody Allen's films.

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