People either love or hate Instagram stories, there’s no in-between. No matter your feelings about them, IG stories are an indispensable tool when it comes to social media branding and marketing. Just a quick look at the stats is enough to make one consider using Instagram stories for their business.
Als der 2022, 58% of users say that they become more interested in a brand after seeing its IG stories. Instagram actually makes a quarter of its ad revenue worldwide through IG stories. Brands that invest in making awesome IG stories see increased traffic and customers.
Ohne Zweifel, using insta stories to promote your brand has a lot to promise. You might as well test the waters out and give it a try!
In diesem Handbuch, we’ll be going over everything related to Instagram stories and how they can help you grow your business. Whatever your view on this form of marketing, we’ll be sharing with you how IG stories are a valuable tool for promoting your business.
What Are Instagram Stories?
In August 2016, the Instagram platform introduced a new feature for users to share snapshots of their day and any other memorable events with followers. The posts would only last for 24 Stunden. Similar to Snapchat, many users initially criticized Instagram for adding this feature. Am Ende, obwohl, IG stories are used across accounts for various purposes.
Although there was an adaptation period, once familiar with the new addition, many users jumped in and added images and videos to their stories for followers to see. This was all with the knowledge that it’ll disappear in a day. It also helped disperse users’ updates between posts and stories, providing multiple avenues to communicate with friends and followers alike.
Although Snapchat already offered users the same format and approach long before Instagram, it was not until IG stories emerged that many saw the convenience and fun side of this feature.
IG stories brought a whole new level of convenience and interaction to Instagram without overwhelming followers. It was also the perfect opportunity to share a more personal and engaging type of content, without the formality offered through feed posts.
Since IG stories were first launched and introduced, the feature has rapidly evolved into a lot more than just videos and random pictures. Heutzutage, IG stories create the opportunity to give polls, do Q&Als, add hashtags, create photo grids, Musik hinzufügen, save key information about their business on their profile highlights, and even sell products.
Why Consider Instagram Stories for Business?
Ohne Zweifel, IG stories are an easy, praktisch, and rewarding way to connect with your audience and promote your brand.
Here are a few reasons why we love IG stories:
Instagram Stories are Free
Unlike many other advertising or marketing strategies, this is one of the most inexpensive and easy to test formats. There is no need to print out tons of copies of a flier or spend thousands of dollars on paid ads. Using IG stories is free! Wenn Sie wollen, you can boost them with paid promotion—but that’s totally up to you.
IG stories follow a simple and inexpensive format, and if something goes wrong, the post will disappear within twenty-four hours. If you’re really impatient, you can delete it without money lost.
Existing and Continuously Growing Audience
When you decide to utilize IG stories as part of your social media efforts, you can attract an audience already familiar with products or brands like yours. This works best if you already have an account with a reliable fan base because then you don’t have to start from scratch. Sie können einfach damit beginnen, IG-Geschichten mit Ihren bestehenden Followern zu teilen, die dann Ihr Unternehmen mit ihren Followern teilen, und so weiter.
Insgesamt, Instagram hat Millionen von Nutzern – eine Zahl, die voraussichtlich weiter wachsen wird –, die bereit sind, Marken zu finden, die sie lieben, und mit denen sie Loyalität aufbauen. Machen Sie Ihren zu einem von ihnen!
Ideal für Interaktion und Vertrauensbildung
IG-Geschichten sind zu einer großartigen Möglichkeit geworden, neue Kunden zu erreichen und mit Ihrem Publikum auf einzigartige und kreative Weise zu kommunizieren. Im Gegensatz zu Feed-Posts, Instagram stories offer more room to be personal and ask your audience directly what their preferences are.
Through the use of polls, swipe-ups, and other tools, brands engage with their followers and make them feel like a part of the company.
Increased Brand Awareness and Visibility
IG stories work as the perfect medium to drive traffic to your business. Through hashtags, geotags, storytelling, gesponserte Beiträge, und so viel mehr, you can easily reach a wider audience.
All you have to do is make it easy for your followers to share any announcements with their friends and family. Through your story, your followers can effortlessly ask questions or send reactions. Dann, they can share your IG stories with other users. Aka, Kostenlose Werbung!
Plus, your stories can be shared on Instagram’s Explore Page. The Explore Page features posts from accounts that users may not follow but could be interesting to them. Getting your content to the Explore page helps you reach an even broader audience without any additional costs.
Die Wahl des richtigen Hashtags ist der Schlüssel, um auf der Explore-Seite vorgestellt zu werden. Instagram zeigt Ihre IG-Geschichten Benutzern, die den von Ihnen verwendeten Hashtags folgen, sowohl auf der Explore-Seite als auch in ihren Feeds. Achten Sie darauf, welche Hashtags ähnliche Unternehmen verwenden, um Ihre ideale Zielgruppe zu erreichen.
Erfahren Sie mehr: Wie man auf Instagram verkauft: Komplette Anleitung für Anfänger
Wie funktionieren Instagram Stories??
Im Gegensatz zu normalen Posts, die im Instagram-Newsfeed geteilt werden, IG-Geschichten sind nicht dauerhaft und können nur begrenzt geteilt werden. You are allowed only up to 100 frames of content per day. Each story or slide has a 15-second limit, with anything beyond that limit appearing on the next frame or slide.
When a user or brand creates an IG story, it will appear at the top of their followers’ feed, along with stories posted by other accounts they follow. Users can access someone’s stories by going to their profile and tapping the profile picture.
When it comes to story visibility, depending on a user’s interaction with a brand, a story will either appear within the first 5 bubbles or at the back of the story section. This is why it’s so crucial to actively post stories so that you stay visible to your followers.
How the Instagram Story Algorithm Works
The more you post, the more users interact with your stories, and the higher you’ll be in your follower’s algorithm feed. For each user, the algorithm generates a personal and customized feed based on the content and accounts they interact with the most.
When an influencer, Geschäft, or brand fails to post on a regular basis, the algorithm flags them as inconsistent and as a result, does not tag them as relevant to followers. The IG stories then end up at the back of the followers’ stories queue.
When working with the Instagram algorithm, it’s best to plan content ahead or split it into different days. Being consistent is the key! It won’t work to post a bunch of stories in a single day and then disappear for a week or month without posting anything.
When it comes to IG stories, Jeden Tag zu posten ist völlig in Ordnung und wird normalerweise empfohlen. Im Gegensatz zu Feed-Posts, mehr ist besser. Die aktivsten Marken erzielen die besten Ergebnisse, wenn sie mindestens posten 17 Geschichten pro Monat. Dies ist etwas, das Sie berücksichtigen sollten, wenn Sie sicherstellen möchten, dass Sie nicht darunter sind (oder über) posten.
Wie viel ist zu viel, wenn es um Instagram Stories geht??
Genau wie Unterposten, Over-Posting kann ein Problem sein. Wie Sie vielleicht schon wissen, oder wenn Sie sich mit der Plattform vertraut machen, Es gibt bestimmte Erwartungen und Richtlinien, die Benutzer in Bezug auf Unternehmen erstellt haben, mostly subconsciously.
As a small business owner or service provider, your followers have personal limits as to what they consider rude or spammy. This is why it is crucial you find the sweet spot between staying relevant and overwhelming followers.
Keeping a good balance of content will ensure you’re gaining and (am wichtigsten ist) keeping followers. The last thing you want to do is irritate users and lose a bunch of followers. And in a worst-case scenario, you can end up muted or blocked by your target audience.
Even if IG stories offer more space and time to share your content without spamming your followers, there are still certain factors or guidelines to go by.
Avoid Spamming Your Followers
It’s always better to post something (even if it’s not that interesting) than to post nothing. Allerdings, when posting consistently, make sure to add value to posts and encourage viewers to check back for more.
Limit Promotional Content
Als Faustregel, you want to avoid posting too much content that feels like you’re pushing for a sale. But a promotional post now and then that feels exciting and interactive is good.
Letztlich, it’s always best to limit this type of content and avoid spamming your audience. Vertraue uns, you certainly don’t want to earn yourself a record of unfollows.
Don’t Ignore the Stats
A great advantage of IG stories and having a business account is the easy access to your stories’ performance data. If you notice viewers are skipping over a specific type of story or theme, consider changing your content plan. Pay close attention to the type of content your audience is engaging with and reacting to, and plan ahead to add more of it.
Trotzdem, when it comes to story sharing and keeping up with the algorithm, daily posting is key. Ja wirklich, you should be posting 3 zu 4 Mal am Tag. Start there and slowly adapt to your audience and viewers’ demands.
How to Create Instagram Stories for Engagement
Now that you know the basics and have an idea of how IG stories work, let’s take some time to learn how to create stories that really engage your audience.
Schritt 1. Create an account if you don’t have one already. Sign up and create your username and password.
Schritt 2. Go to your home page and find the “Your Story” icon with your profile picture and a blue “plus” button. You can always add a new story by simply clicking the “plus” button or swiping left anywhere on your home screen to reveal your camera and story feature.
Schritt 3. Once you have access to the Instagram camera, you can choose to create a new video or picture by tapping and holding on to the white circle at the bottom of your camera screen. You can also choose to add content on your phone by tapping on the square icon with your photos and videos at the bottom-left corner of your screen.
Schritt 4. Now that you have created your story, you can choose to add music, Aufkleber, Filter, hashtags, product tags, and even tag friends or followers. Plus so much more!
Schritt 5. Once you think your story is ready, tap next. Then you’ll be asked whether you want to share your new story with a specific group of followers or to all of your followers. For a business, we’d recommend sharing with all of your followers.
Dort gehen Sie! Now you know how to create a story. But what are the different types of IG stories you can make?
Different Types of Instagram Stories
When getting to know the IG story feature, it is good to have some sort of understanding of the different types of content you can use to your advantage. More than snapshots of your day, Instagram stories can be formatted in these various ways:
Standard. This is your regular photo or video story.
Art. This option allows users to share whatever is on their minds without the need to add a video or add a photo. It consists of plain text and a colored background. Users get to choose the background and text colors they desire. It is a good option when making a brief announcement, expressing your opinion on a certain topic or matter, or simply sharing some interesting facts with your audience.
Musik. You can add a song or tune that is trending, or one that is relatable to the picture or video you wish to share. You can easily edit which part of the song you want to add to your story. This is a great way of making your IG stories more intriguing, adding more action or meaning to them.
Live. Live streams are widely used among influencers and promoters. They make it easy to answer questions and address a specific issue or topic. They’re also a fun way to share the behind scenes of your business, create one-on-one connections with your audience, und so viel mehr. Ohne Zweifel, IG live streams are a great way of interacting with your followers.
Boomerang. These are short (usually funny) shoots that play in a loop. In just a few seconds, you can record a short video and repeat it for the enjoyment of your followers. These help spice up your stories and add a fun touch.
Superzoom. This is a type of story that slowly or suddenly zooms on to what you choose. These are great for emphasis or simply add a more lively touch to your content.
Hands-Free. This option works great to help you create content without the need to keep your phone at hand. With this feature, you can place your phone on a tripod or table and start recording while you do your thing.
The features listed above are the most commonly used, but the tools to help make your stories unique are practically limitless. The main point is this: you can easily create a variety of different stories and add diversity to your content. Try experimenting with each one until you find the one your audience enjoys the most.
Don’t forget you have full control of the kind of content you create and post. You can even control who gets to see it. Instagram has a hide story feature, which allows you to hide your story from anyone on the app, like competitors.
How to Create Shoppable Stories
If you sell products and/or services, you should definitely use Instagram Stories. It is an incredibly useful tool that lets you leverage its shoppable functionality.
Online sellers can add product tags to their stories that feature their items for sale. When users click on a product tag, they can go straight to the product page to learn more the item and buy it right away. Auf diese Weise, your followers can shop right from your stories! Imagine what it can do for your sales when done well.
To start posting shoppable stories, you need to connect your online store to Instagram. One of the easiest ways to do that is through an ecommerce platform, wie Ecwid.
Wenn Sie sich für Ecwid registrieren, you can create an online store to sell on your existing website (or set up a new one), social media, oder Marktplatz.
By connecting your Ecwid store to Instagram, you get the advantage of selling through shoppable content and a dedicated Shop section on your Instagram page. This way you can make any Instagram content shoppable. That includes stories, Feed-Posts, IGTV, or live reels.
Here’s how to get started with selling on Instagram with Ecwid:
- Anmelden für Ecwid.
- Connect your Ecwid store to Instagram following these Anleitung.
- Start creating shoppable content.
To create a shoppable story:
- Create a story that features your product and tap the sticker icon.
- Tap the Product link sticker and select the product you want to tag.
- Publish your shoppable story.
Shoppable stories work best for promoting a sale or inviting followers to check new products in your store. Make sure to add a short instruction for your followers like, “Tap the product tag to learn more.”
Erfahren Sie mehr: So nutzen Sie Produkt-Tags auf Instagram, um den Umsatz zu steigern
Using Instagram Stories for Business
As you’ve probably realized, insta stories are very handy for all types of businesses, both new and established. Using this tool can lead to significant growth, regardless of a brand’s market sector or focus.
Ohne Zweifel, if you consider yourself a business owner and aren’t tapping into IG stories, you’re missing out. You should use insta stories to increase engagement through creative storytelling. They will help you gain more brand awareness, die leads to more sales.
With Instagram stories you can:
Add Links to Your Stories
Not only can you add links in your IG stories to products, but you can also add hyperlinks to your blog, speichern, Kurs, and/or website. Links encourage viewers to check your content out, driving more traffic to your sites. This ultimately leads to new sales. Plus, sharing content on social media connects more people to your website, which can help with SEO.
Promote your Products
Make engaging stories and photos by adding creative and exciting content related to your products or services. You can add stickers or hashtags related to your niche to reach users outside of your follower base.
Share Lives on IG Stories
Going live helps to connect with your audience and share exciting events or milestones. As we covered before, you can choose to go live to keep your audience up to date with the latest news about your brand, promote new products, or answer product-specific questions.
Allerdings, some followers might miss important information you share. Make sure to post a replay of your live video on your stories so that your followers can catch up on what they missed.
Create Story Highlights
You can save stories to your highlights on your profile, and they won’t disappear after 24 hours—in fact, they’ll remain linked to your profile until you choose to delete them! In der Regel, Unternehmen nutzen Highlights, um Menschen über ihre Marken aufzuklären oder häufig gestellte Fragen zu beantworten (wie Versanddetails oder Rückgaberecht).
Indem Sie wichtige Informationen zu Ihren Highlights hinzufügen, Ihre Follower haben immer Zugriff auf Antworten zu Ihrem Unternehmen. Dies ermutigt sie, Ihre Produkte oder Dienstleistungen zu kaufen.
Es gibt viele Vorteile, IG-Geschichten mit Ihrer Marke oder Ihrem Unternehmen zusammenzuführen. Diejenigen, die wir oben behandelt haben, kratzen kaum an der Oberfläche. Other exciting features include countdown stickers, story ads, emoji slider stickers, etc., that create fun and innovative ways to build trust and loyalty with your audience.
As a brand, you want to encourage as much engagement as possible. Letztlich, you need to find creative ways to attract new customers and keep your followers engaged. IG stories can do just that, und so viel mehr.
Check our Instagram Stories for a Business guide um mehr zu erfahren.
Getting More Stories Views
Now you know so much more about Instagram stories, including how to create your own. But before we let you go and venture into the thrilling world of IG stories, we have a few tips and tricks to share so you can get off to a great start and match the competition.
Nothing beats practice and hands-on experience; allerdings, consider the following tips to avoid rookie mistakes and unnecessary hassle.
Include Trending Stickers and Locations
Tap on a sticker icon when creating your story and scroll to see which stickers are trending. Think about what stories you can create with those stickers. Adding them to your stories can help boost your views, as your stories will be displayed at the top of the stories feed.
Adding a location is also a good way to gain more views and promote your business among local users.
Get Creative with Your Q&Als
Research fun topics to ask your audience or discuss what is trending in your niche. Use Q&Ein, quiz stickers, and emoji bars to let customers share their opinion. Auf diese Weise, you can learn what viewers think about your business or industry news.
When followers regularly interact with your Instagram stories, that boosts your engagement rate. Das, in turn positively affects your reach on Instagram, aka how many people see your stories.
Find the Best Time to Post
Im Allgemeinen, you want to find out the best times to post based on your audience demographics, wie Alter, Lage, Interesse, and any other factors that affect visibility. Für viele, this usually looks like lunch break hours, Saturday mornings or early evenings, nach der regulären Arbeitszeit, etc.
Just like every brand varies and has something unique to offer, the same applies to their audience. Get to know yours by regularly checking your stories’ analytics and finding out what times your audience is the most active.
Reshare Your Followers’ Posts
You can encourage your followers to tag you in their stories through giveaways or challenges. Then you can reshare those posts and gain momentum. These not only increase your reach but also urges others to interact with your brand.
Don’t forget that sharing your customers’ feedback in your stories works as social proof that your products are worth buying.
Create Your Own AR Filter
This feature allows anyone to create their own augmented reality filter and add it to Instagram Stories for public use. This is a great way to encourage followers to interact with the brand and boost awareness at the same time.
While creating your own filter sounds like quite an advanced undertaking, you can actually do that yourself with Spark AR Studio. It’s a tool from Meta that allows you to create your own augmented reality effects (masks or filters) for Instagram and Facebook. Überprüfen Sie heraus Ihre tutorials for beginners to get acquainted with the tool.
Erinnern, your filter doesn’t have to be complicated! Statt, make sure it aligns with your brand and inspires Instagram users to try it.
Start Creating IG Stories for Your Business
When it comes to promoting your brand via Instagram stories, you want to create, überprüfen, and then create more. The key to stories’ success is nothing more than getting creative with your posts. Consider adding your own touch and try cool, new ideas with the different elements and tools offered by Instagram.
To make the most of your Instagram stories, connect your online store to Instagram and start creating shoppable stories. Auf diese Weise, you’re sure to turn Instagram stories into a profiting sales channel!
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