The rise of ecommerce has shifted the ways many companies conduct business, sammen med den måde, vi taler om forretning på. Selv inden for det sidste årti, tilgængeligheden af digitale platforme til at drive forretning er skudt i vejret. While ecommerce itself is not brand new, mange af dens tendenser og praksis er, takket være denne hurtige udvikling.
For ecommerce businesses, Det er en unik udfordring at holde sig på toppen af de seneste trends og ændringer. Spændende muligheder dukker måske jævnligt op for dem, der er i stand til at følge med i det skiftende landskab. Men med udviklingens hastighed, dette er ofte lettere sagt end gjort. At finde måder at implementere reel praksis, der optimerer de nyeste teknologier og applikationer til din virksomhed, er ikke altid ligetil.
Et fremtrædende eksempel på dette ville være ideen om hovedløs handel, or headless ecommerce. Major brands like Nike have adopted a headless approach to great success. Naturligt, andre søger at kopiere denne succes ved at anvende lignende tilgange. "Hovedløs handel" er en sætning, der bliver kastet meget rundt i dag, men dens betydning kan let skabe forvirring. Is headless ecommerce a good thing, eller en dårlig ting? Hvad er hovedløs e -handel, Nemlig? Hvis du stiller dig selv disse spørgsmål, vi kan besvare dem for dig.
Hvad er hovedløs e -handel?
Hovedløs handel refers to a strategy for structuring an ecommerce platform so that the frontend and backend can function separately. Med andre ord, den kundevendte frontend af hjemmesiden (grafik, tekst, links, designs, etc.) kan fungere uforstyrret. Imens, ny backend-kode kan integreres bag kulisserne for at optimere oplevelsen for alle.
Dette system giver mulighed for hurtigere ekspedition og implementering af nye ændringer til din platform. Ældre modeller, hvor frontend og backend er knyttet sammen, er mindre effektive at arbejde med, når nye udvidelser tilføjes.
Det kan være nyttigt at bruge analogien med at spise ude på en restaurant, når man tænker på hovedløs handel. The frontend of the ecommerce platform is represented by the menu and your waiter or waitress. Efter at have gennemset menuen, du foretager dit valg, og din server sender informationen videre til backend. På bagenden, din mad tilberedes af køkkenet, og bragt tilbage til dig som det færdige produkt.
Forestil dig nu, hvor mindre effektiv den proces ville være, hvis serveren skulle tilbage til køkkenet for selv at tilberede din mad. Dette giver muligvis mulighed for en mere tilpasselig oplevelse for virksomheder med lavere volumener. Men for en virksomhed, der forsøger at optimere og betjene så mange kunder som muligt, at adskille de to ender er langt overlegent.
Så nu hvor du bedre forstår den generelle idé om hovedløs handel, du undrer dig måske over, hvordan det præcist ser ud. Here’s a quick breakdown of how headless ecommerce platforms work.
Hovedløse e-handelsplatforme 101
Som tidligere nævnt, headless ecommerce is intended to help companies adapt and evolve seamlessly by decoupling frontend and backend programs. Men hvad er disse programmer præcist, og hvordan fungerer denne adskillelse?
Processen til afkobling af frontend og backend afhænger i høj grad af API'er (Application Programming Interface). API er en fancy betegnelse for et system, der tillader to eller flere programmer at kommunikere med hinanden. With a headless ecommerce platform, individuelle programmer er i stand til at kommunikere gennem en delt API på trods af at de udfører forskellige opgaver. This is the key to headless ecommerce architecture. API'et skal give mulighed for en problemfri udveksling af information mellem backend- og frontend-software.
Hvis du synes, det lyder for kompliceret at implementere for din virksomhed, bare rolig. While headless ecommerce itself involves a bit of complex programming, implementere det via en indholds styrelses system (CMS) forenkler processen. A headless CMS for ecommerce allows businesses to create, redigere, and modify their ecommerce website without requiring much expertise.
Ecwid brugere, for eksempel, can easily implement our ecommerce software with any CMS they are already using. Our software is engineered to offer a headless commerce experience, så det arbejde, du skal udføre, er ret begrænset.
Best Headless Ecommerce Platforms
Want to set up your own business website for headless ecommerce? The good news is you don’t need to build your own website from scratch to do so. The simplest way to get set up is to use an ecommerce platform that makes headless ecommerce easy.
A headless ecommerce platform allows business owners to customize their online store without needing to be web design or coding experts.
If you don’t know where to get started, we’ve compiled a list of some of the best headless ecommerce platforms. Here are a few of the best platforms that offer headless functionality.
Commercetools
Commercetools is a headless ecommerce platform with omnichannel functionality. This means it can easily be integrated across multiple platforms for a seamless user and brand experience. Commercetools is an effective platform for both B2B and B2C companies, as it offers a range of useful features for both. It’s also relatively easy to use with very adaptive APIs (Application Programming Interface).
There are several highlights to using CommerceTools as your headless ecommerce platform. One of the platform’s most notable features is its point of sales functionality. The platform has a robust offering of POS features that make the customer experience simpler and streamlined on any platform. Commercetools also has everything an ecommerce business needs for inventory management and data flow management. As far as headless ecommerce platforms go, Commercetools is one of the more user-friendly options.
Imidlertid, there are a couple of potential issues that users should be aware of. The first is that Commercetools is lacking in dedicated customer support. Users have no access to phone support or live chat support, so any help requests must be handled via email. Second is that Commercetools’ pricing plans are quote-based, meaning it can be hard to predict costs. Clients will need to contact Commercetools directly (by email) to receive a quote for their business.
Adobe Commerce (Magento)
Adobe Commerce, formerly known as Magento, is a headless ecommerce platform from one of the most trusted names in business software. As one might expect from a brand like Adobe, Adobe Commerce has a lot to offer. Adobe Commerce is extremely customizable, making it one of the more flexible ecommerce options available. Imidlertid, taking advantage of this customizability requires a bit of knowledge and expertise. But for those who can manage it, the options available to Adobe users are virtually endless. Adobe Commerce offers excellent data and inventory management, seamless cross-platform integration, and robust inventory management.
Adobe Commerce also offers reliable customer support, including advanced guidelines for how to use all the available features. For specific inquiries, users can also schedule an appointment for live support.
Adobe Commerce’s interface can be fairly overwhelming at first due to the high volume of available tools. Imidlertid, it is a fairly user-friendly interface. While it may require a bit of searching and navigation, most users can find everything they need with relative ease.
Adobe Commerce is good for B2B and B2C companies alike. And while it offers a lot, that extensive offering also comes with a steep price tag. Like Commercetools, Adobe’s pricing plans are only available upon request. This can make it difficult to predict exact costs, but it does mean your payment plan can be highly customized. Imidlertid, the more features you need, the more expensive the service gets.
Nacelle
Nacelle is a headless ecommerce platform that offers seamless migration for existing businesses. This makes it a very good option for companies who are looking to upgrade over their existing ecommerce infrastructure. Nacelle is excellent at gathering data across other platforms your business might use, like Shopify or Salesforce. Nacelle can then easily integrate that data across all channels to help you grow your business.
Aside from adaptability, Nacelle has all of the essential tools that businesses require from an ecommerce platform. POS and payment processing functionality, lagerstyring, and content management are all strengths of the platform.
Nacelle uses easily workable design templates with moderate customizability features. While it is not quite as customizable as other headless ecommerce platforms, it is still fairly flexible.
Nacelle is lacking in live customer support. Imidlertid, the platform does offer plenty of support features in the form of blog posts, user guides, and FAQ pages. Users can contact Nacelle via email for specific inquiries if needed.
Nacelle offers a free demo to get started, which is a nice offering for new users. Imidlertid, once the demo expires, pricing is based on the amount of items your company sells per month. Whether or not this pricing system is better or worse for you depends on the volume of your sales. The higher your sales, the more expensive the platform becomes. Imidlertid, this is not a bad problem to have if it means your business is successful.
Ecwid
What makes Ecwid unique among other ecommerce platforms is the availability of totally free features. For new businesses just starting out, Ecwid represents the best free headless ecommerce platform. Unlike most platforms, which only offer limited-time free trials, Ecwid’s start plan is totally free for stores listing up to five products.
Ecwid’s free plan allows users to create product listings for five products plus set up shipping and payment processes. Users can also access Ecwid’s easy-to-use website design software with the free plan.
Selvfølgelig, for users who want access to more advanced settings, Ecwid also offers higher-level paid plans. But even those cost less than many of the other headless ecommerce platforms on this list.
Ecwid’s Venture plan lets users list up to 100 items and sell across multiple platforms. They also receive access to features like mobile support and more extensive store management apps.
Ecwid’s Unlimited plan allows users to access everything Ecwid offers, including their own branded app for selling.
Se den fulde planoversigt og priser på Ecwid prisfastsættelse side.
Regardless of which payment plan you choose, Ecwid is designed to be a flexible, user-friendly headless ecommerce platform. Ecwid users can add ecommerce features of their choice to an existing website or build their online store from scratch.
Headless Ecommerce Benefits
Better flexibility
The alternative to headless ecommerce architecture is often called “monolithic” ecommerce. I dette system, både frontend og backend er afhængige af hinanden. Det gør det sværere for virksomheder at foretage ændringer på deres hjemmeside. Hvis du ønsker at implementere ny kode på backend, det kan forstyrre den visuelle visning på frontenden. Ligeledes, hvis du vil opdatere udseendet af din side, du skal omgå backend-koden.
But headless ecommerce solutions eliminate this delicate balancing act. Som resultat, du kan implementere så mange ændringer, du vil, uden næsten lige så meget bekymring over en konflikt. Dette betyder mere frihed til at implementere ændringer eller tilpasse sig til at involvere nyere, avancerede teknologier på din hjemmeside.
More sophistication
Fortsætter fra det sidste punkt, headless ecommerce architecture also allows businesses to build more sophisticated websites than ever before. This allows you to accomplish much more in your ecommerce space. Dynamisk prissætning for din butiksside, avanceret grafik, interaktive demoer, and more are all made easier with headless ecommerce solutions.
Faster turnaround times
Perhaps the most notable benefit of headless ecommerce is how quickly companies can make changes to their website. With the right headless CMS for ecommerce, det er så simpelt som at tilslutte et nyt stykke software og lade det gå på arbejde. I en tidligere alder, store ændringer ville have krævet uger eller måneders backend-programmering at implementere. Men nu, tilpasning til ændringer i farten er mulig. Dette giver virksomhedsejere mulighed for at udnytte tendenser og forblive fokuseret på andre områder af deres virksomhed.
Cost savings
An extension of the faster turnaround times afforded by headless ecommerce solutions is added cost savings. Backend-udvikling kan være besværligt, kostbar, og tidskrævende proces. Men når det er elimineret, virksomheder behøver ikke at bruge nær så meget på deres hjemmeside programmering. Disse besparelser kan sættes til andre områder af virksomheden for endnu større vækst.
Improved website performance
We have mentioned better technology being available through headless ecommerce solutions a few times now. Godt, at avanceret teknologi også kan forbedre din hjemmesides ydeevne. Fordi hovedløse programmer er centralt lagret, ved hjælp af en API for at holde forbindelsen, de tillader websteder at levere information med høje hastigheder. Når det kommer til SEO og brugeroplevelse, dette er en stor fordel. Langsomme indlæsningstider er en af de største, og mest undgåelige, årsager til høje afvisningsprocenter for websteder. Kort fortalt, jo hurtigere indlæses dine sider, og jo nemmere er de at interagere med, des bedre.
Marketing opportunities
Det er rigtigt, headless ecommerce can even help with your marketing, både direkte og indirekte. Dette handler mere om at give dit marketingteam flere værktøjer at arbejde med end noget andet. For eksempel, social media sharing is an option that is made much easier by headless ecommerce solutions. Headless ecommerce architecture also makes it easier to save and store customer shopping carts, hvilket giver muligheder for kundeopsøgende. Ligeledes, dette gøres lettere gennem hovedløse løsninger. These are just a few common examples of what headless ecommerce solutions can do to grow your company’s online presence.
Når du implementerer de nyeste løsninger til din hjemmeside, mulighederne er ubegrænsede. Inden for det næste år, nye trends og teknologier kan dukke op, som skaber helt nye marketingmuligheder. And the easiest way to stay on top of those trends is by adopting a headless ecommerce structure.
