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Nuo pasiūlymo iki konversijos: Ekspertų strategijos juodajam penktadieniui ir kibernetiniam pirmadieniui

5 min read

Pasiruoškite keletui patarimų, kurie padės padidinti jūsų pardavimą artėjančio apsipirkimo sezono metu? Sveiki atvykę į mūsų naują įžvalgų podcast'ą, kur mes pasineriame į el. prekybos augimo strategijas labai laukiamu Juodojo penktadienio ir Kibernetinio pirmadienio laikotarpiu.

Šiandien prie mūsų prisijungia Jimas Huffmanas, žinomas šios srities ekspertas ir generalinis direktorius GrowthHit, augimo rinkodaros konsultavimo įmonė, kurios specializacija yra tiesioginis vartotojas (DTC) prekių ženklų. Su įspūdingais pasiekimais, Jimas pateikia daugybę žinių ir patirties, įkūrusi Neat Apparel, sėkmingas prakaito nepraleidžiančių marškinėlių prekės ženklas.

Jimas taip pat rengia populiarią podcast'ą “If I Was Starting Todayand has written the Amazon best-seller, The Growth Marketer’s Playbook, a book that even dethroned Seth Godin from the #1 spot for 72 valandų. For valuable insights and actionable strategies, be sure to follow Jim Huffman on Twitter (X).

In this episode, we dive into key tactics and approaches that fuel ecommerce growth, helping brands make the most of Black Friday and Cyber Monday sales events.

Tailor Messaging to Different Groups of Holiday Shoppers

With years of experience in the industry, Jimas pabrėžia, kad svarbu kurti neatremiamus pasiūlymus, kurie išspręstų tikras problemas ir motyvuotų klientus imtis veiksmų.

Viena iš pagrindinių strategijų, kurią jis pabrėžia, yra klientų bazės segmentavimas. Suprasdami ir pritaikydami pranešimus skirtingoms grupėms, pvz., ankstyvieji naudotojai ir greiti sekėjai, prekės ženklai gali efektyviai pranešti apie savo vertės pasiūlymą ir paskatinti įsitraukimą. Šis individualizuotas požiūris leidžia nukreipti rinkodaros pastangas, todėl konversijų rodikliai yra didesni.

Ištirkite bendruomenės rinkodaros galimybes

Jim also emphasizes the power of community-based marketing. Leveraging influencers and brand ambassadors can greatly extend a brand’s reach and tap into new audiences. By collaborating with individuals who align with the brand’s values and target demographic, companies can foster trust and credibility and ultimately drive sales.

Tap Into Referral Programs

Turning customers into marketers is another key aspect of successful growth strategies. Jim mentions the importance of referral programs, kur patenkinti klientai skatinami kreiptis į draugus ir šeimos narius. Ši tiesioginė rinkodara gali būti neįtikėtinai galinga, nes žmonės labiau pasitiki rekomendacijomis iš tų, kuriuos pažįsta ir kuriais žavisi.

Suteikite puikų klientų aptarnavimą, kad išlaikytumėte pirkėjus atostogų metu

Exceptional klientų aptarnavimas is also highlighted as a crucial element of driving growth. Suteikdami išskirtinę patirtį ir žengdami aukščiau ir toliau, prekių ženklai gali sukurti lojalius klientus, kurie ne tik toliau pirks iš jų, bet ir rekomenduos juos kitiems. Teigiama patirtis tampa klientų lojalumo ir propagavimo pagrindu.

Eksperimentuokite su virusiniu turiniu

Dalinamo turinio kūrimas yra dar viena strategija, kurią pabrėžia Jimas. Prekės ženklai turėtų sutelkti dėmesį į turinio kūrimą, kuris rezonuoja su jų tiksline auditorija ir verčia juos dalytis juo su savo tinklais. Prisilietę prie savo klientų emocijų ir siekių, prekės ženklai gali sukelti organinio dalijimosi bangavimą, expanding their reach and driving brand awareness.

Judrumo išlikimo svarba

Viso podcast'o metu, Jimas pabrėžia nuolatinio optimizavimo ir eksperimentavimo poreikį. Jis pataria el. prekybos prekių ženklams nuolat tikrinti ir kartoti savo strategijas, kad rastų, kas geriausiai tinka jų konkrečiai rinkai ir auditorijai.. Išlikdami judrūs ir reaguodami į klientų atsiliepimus, prekių ženklai gali išlikti prieš konkurentus ir nuolat gerinti savo augimo pastangas.

Klausykite viso podcast'o, kad gautumėte daugiau pavyzdžių ir į veiksmus orientuotų patarimų, kaip išnaudoti visas juodojo penktadienio ir kibernetinio pirmadienio reklamas. Pliusas, Nepamirškite naudoti šias strategijas ištisus metus, kad pasiektumėte maksimalų augimą!

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