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Multichannel Selling Explained: Expanding to Big & Niche Marketplaces

4 min read

In this episode of the Ecwid Ecommerce Show, we dive into the world of multichannel selling.

Selling online is no longer limited to just your own website. The landscape has evolved, and now it’s crucial to have a presence on various platforms, including marketplaces and social media.

To shed light on this topic, we have invited a special guest, Mayon from Channable, who is an expert in the field of multichannel selling. Mayon will join us to share valuable insights and strategies to help advanced business owners take their businesses to the next level.

Streamline Product Feeds with Channable

Mayon explains that product feed management is at the core of Channable. This involves optimizing and transforming product data to ensure it is ready for different platforms such as Amazon, Google, Facebook, ir dar.

With Channable, sellers can easily manage their feeds and adapt their product information according to each platform’s requirements. Daugelis įmonių savininkų, tvarkydami sklaidos kanalus rankiniu būdu, susiduria su neveikiančiais sklaidos kanalais arba trūkstamais produktais. Channable supaprastina šį procesą atlikdama sudėtingas užduotis ir suteikdama intuityvią sąsają duomenims susieti su reikiamais kanalais.

Supaprastinkite savo Amazon pardavimo kelionę

Pirmą kartą „Amazon“ pardavėjams, „Amazon“ parduotuvės įkūrimo procesas gali būti didžiulis. „Channable“ tai supaprastina, leisdama pardavėjams valdyti pagrindines esamos „Ecwid“ parduotuvės funkcijas, o sudėtingesnes specifikacijas galima užpildyti tiesiogiai „Channable“..

Per tiesioginį API ryšį, pardavėjai gali lengvai perkelti produktus iš Channable į savo Amazon pardavėjo paskyrą. Channable padeda nustatyti filtrus, užtikrina teisingą duomenų formatą, ir padeda užpildyti papildomus „Amazon“ reikalingus atributus. Pateikiami klaidų pranešimai apie trūkstamą informaciją, leidžianti prekybininkams kartotis iki tobulumo.

Nuo Amazon iki nišinių platformų

„Amazon“ yra didžiulė rinka, apimanti daugybę produktų kategorijų, bet yra ir mažesnių nišinių prekyviečių, besispecializuojančių konkrečiose pramonės šakose, pavyzdžiui, elektronika ar sportinė apranga. Pardavėjams, kurie turi daugiau patirties elektroninėje prekyboje, Ištyrinėti šias mažesnes rinkas, kuriose yra mažesnė konkurencija, gali būti labai naudinga.

Kalbant apie platformas po radaru, pokalbio metu daugiausia dėmesio skiriama Europos prekyvietėms. Tokios platformos kaip Decathlon, Lerojus Merlinas, ir Wayfair (namų ir „pasidaryk pats“ gaminiams) minimi kaip verti dėmesio variantai.

Europos rinka yra žinoma dėl savo susiskaidymo ir įvairių platformų, making a third-party marketplace platform even more crucial for successful expansion.

Vykdymas ir pristatymo strategijos žemynuose

Tada diskusijos persikelia į verslo savininkus, bandančius įsiveržti į naujas rinkas, pavyzdžiui, Šiaurės Amerikos pirkliai, taikantys Europą. Išsipildymas tampa svarbiu svarstymu, and Amazon’s fulfillment network is often leveraged by European merchants selling in the US. Tačiau, the reverse scenario is less common.

The conversation touches on the potential shipping networks of various marketplaces, with TikTok emerging as an interesting player in the social commerce space.

Connect Your Ecwid Store to Channable

You can find Channable in the Ecwid App Market and connect your store to it easily. Just import your product data and start experimenting with different channels.

The Ecwid and Channable integration provides you with a seamless experience in managing orders, fulfillment, and stock synchronization across different platforms.

If you’re an ambitious business owner looking to expand your online presence and maximize your sales potential, this podcast episode is a must-listen. Join us as we reveal the secrets to successful multichannel selling and discover new opportunities to grow your business.

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