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E-Commerce-Inhalte 101: Die Angst vor der Erstellung von Inhalten überwinden

4 min read

Willkommen zur dritten Folge der Podcast-Serie über die Erstellung von Inhalten!

In der ersten Folge, Wir haben den Wert erklärt, den Sie für Ihr Unternehmen erhalten, indem Sie Inhalte zum Aufbau eines Markenimages verwenden.

Our second episode covered the ways to overcome common obstacles to creating content for business promotion: Geld, Technologie, und Zeit.

In dieser Episode, Der Podcast-Host Rich hilft Ihnen, die Angst vor der Erstellung von Inhalten zu überwinden, die durch die internen Zweifel der meisten Kleinunternehmer verursacht wird. Sie sind Mangel an Fähigkeiten, vergleichende Unzulänglichkeit, und mangelnde Wertschätzung für uns selbst.

If you missed the other episodes in the Ecommerce Content 101 series, catch up on them here:

Befreien Sie sich von unrealistischen Erwartungen

Der wahre Grund, warum Geschäftsinhaber an ihrer Fähigkeit, Inhalte zu erstellen, zweifeln, ist ihre Definition dessen, was Fähigkeit bedeutet. We often have unrealistic expectations and standards for ourselves.

Break down your goals into bite-size pieces so that they feel realistic for you to accomplish. It’s better to publish one Instagram story a day than to wait till you are ready to prepare feed posts, Geschichten, and reels for a month ahead in one sitting.

Natürlich, you can still make big goals. Allerdings, keep in mind that if you think they’re unrealistic, you may not even start.

You Already Can Create Content

When we start a new project, we forget to give ourselves the benefit of the doubt and understand that we don’t need to have answers to all questions at the beginning.

Instead of comparing yourself to established content creators or influencers, be the one thing no one else can be–you.

There are circumstances where fancy equipment and high-end production might have their place. Allerdings, when it comes to small business, not only is it not needed, it’s not preferred.

Customers want to be able to relate to you. One of the easiest ways to do that is by showing them what you’re doing or sharing what you’re thinking through your phone. Just like they can. That’s one of the reasons why it feels so relatable.

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