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How to Tap into a Global Audience with a Multilingual Store

9 min read

In the age of internet globalization, having an online presence is as essential for a business as coffee on a Monday morning! But it’s not just about having an online store but a multilingual ecommerce website.

Det er rigtigt! You don’t want to limit your potential by catering only to a single-language user base.

Dette undersøgelse shows that 40% of customers won’t buy from a website unavailable in their native language. i øvrigt, 65% prefer website content in their language. These numbers highlight the importance of a multilingual online store that speaks the language of its customer base.

The data becomes even more relevant when selling in a country with multiple official languages or gearing up to expand globally. You need a multilingual ecommerce website to cater to your target audience, so find out how to make one below.

The Importance of a Multilingual Ecommerce Website

Let’s dive right into why creating a multilingual ecommerce website is essential for brands looking to expand their horizons.

Global Presence

Creating a multilingual ecommerce website goes beyond mere translation; it’s about establishing a global presence. Ved at tillade din onlinebutik at være tilgængelig på forskellige sprog, kan du udnytte nye markeder og bringe en international kundebase.

Mærkebillede

Med et flersproget e-handelswebsted, du sælger ikke kun dine produkter, men også dit brand. Din vilje til at rumme og kommunikere med dine kunder på deres sprog siger meget om dit brands kundecentrerede tilgang. Det opbygger en følelse af pålidelighed blandt dine kunder, yderligere at forbedre dit brandimage.

SEO fordel

At have et flersproget e-handelswebsted giver dig også en SEO-fordel. Søgemaskiner genkender og belønner websteder, der henvender sig til et mangfoldigt publikum. Derfor, din hjemmeside kan potentielt rangere højere i forskellige regioner, øge din organiske trafik.

Lokal lovgivning

At henvende sig til et globalt publikum betyder også at overholde lokale sproglove. Ved at oversætte din hjemmeside til dine kunder’ Sprog, du sikrer, at alle dine butikspolitikker overholder lokale love.

Et flersproget e-handelswebsted sikrer, at dine kunder er velinformerede om politikkerne på deres modersmål, fører til en mere gennemsigtig indkøbsoplevelse.

Personlig oplevelse

Når du omsætter din butik til dine kunder’ foretrukne sprog, du giver en personlig oplevelse. Fra at gennemse produkter til at modtage transaktionsmails, hvert aspekt af deres interaktion med din butik vil give genlyd hos dem.

Økonomisk fordel

Currency conversion is another essential factor that can significantly affect the customer’s shopping experience. Offering product prices in the customer’s local currency adds another layer of personalization, making their shopping experience on your multilingual ecommerce website seamless.

How to Create a Multilingual Ecommerce Store

Creating a multilingual ecommerce store might sound like a daunting task. On many platforms, enabling multilingual features often involves installing paid applications or themes, setting up a separate website, incorporating tabs, or engaging in custom development.

Here at Ecwid by Lightspeed, we aim to empower your success from the get-go by providing you with the necessary tools. We’ve diligently crafted a truly multilingual solution, allowing your customers to effortlessly view your store in their preferred language with just a click.

Translate Your Online Store Effortlessly

Vælg imellem 36 languages to translate your store directly from your Ecwid admin; no third-party software is required.

Ecwid auto-translates all interface texts and store labels (like buttons or headings on product pages) in your online store based on your customer’s set language.

Customers can choose their preferred language when browsing or it can be detected through geolocation — we make it easy for you and your customers.

Customers have the option to switch between translations using the language switcher

Add Custom Text Translations with Ease

Take your multilingual shopping experience to the next level by effortlessly adding translations of your custom texts directly in the Ecwid admin. This encompasses product names, beskrivelser, variationer, muligheder, forsendelsesmetoder, og videre. No coding is necessary – simply copy and paste.

Adding shipping method translations in the Ecwid admin

Translate Key Store Documents

Enhance your store policies and tax documents by including translations that are compliant, localized, and easily understood by all your customers.

med Ecwid, du vil være i stand til at sende automatisk oversatte skattefakturaer til kunder på deres foretrukne sprog, sikre overholdelse af lokale regler.

i øvrigt, du har mulighed for at tilføje oversættelser til juridiske dokumenter, såsom dine servicevilkår, Fortrolighedspolitik, og returpolitik.

Forøg kundeforbindelserne med oversatte e-mails

med Ecwid, du kan forbedre kundeoplevelsen ved at sende automatisk oversatte e-mails og meddelelser på det sprog, dine kunder bruger, mens de surfer på din butiksfacade.

Klar til at starte? Opret en Ecwid-konto og følg instruktionerne i vores Hjælpecenter to create a multilingual ecommerce website with Ecwid.

Examples of Multilingual Ecommerce Websites

På udkig efter inspiration? Check out these successful multilingual ecommerce websites powered by Ecwid:

Eden sells natural wellness products created by a nonprofit committed to employing and educating disabled adults. Their online store is offered in two languages.

Lovely Roses is a floral boutique and delivery service offering a website available in three languages.

Som for Banzai, this one-of-a-kind stationery and print shop lets their customers choose from four languages. Talk about reaching a global market!

Flere tips til at konvertere Internationale Kunder

Hvis du er seriøs omkring din voksende virksomhed på internationalt plan, du ønsker at bruge lidt tid på at gennemgå din internationale shopping oplevelse.

Creating a multilingual ecommerce website is a great first step, men her er et par andre ting, du måske også overveje:

  • International customers typically use foreign currencies for online purchases. Shopping should be enjoyable, so spare your international customers the mental math. I stedet, show them prices in their local currency with the Valutaomregner app.
  • Make payments easy for international customers by using a global payment provider like PayPal, som er til stede i 200 lande. Hvis du vil tilføje en specifik lokal betalingsmulighed, der er populær i et bestemt land, chancer er du vil finde det blandt Ecwid s 70+ integrerede betalingsmuligheder.
  • Vælg en pålidelig international forsendelsesudbyder. Ecwid er integreret med store virksomheder som UPS, USPS, FedEx, etc., som tilbyder hurtige globale forsendelsestjenester.
  • Opsæt skatter og overholde lokale love. For eksempel, hvis du har kunder fra EU, kan det være nødvendigt at oprettet moms og overholde BNPR.

At afslutte, at have et flersproget e-handelswebsted hjælper dig ikke kun med at nå ud til et bredere publikum, men giver også en bedre shoppingoplevelse for internationale kunder. Med de rigtige værktøjer og strategier på plads, du kan med succes navigere i udfordringerne ved at sælge internationalt og udnytte nye markeder.

Husk, a global presence isn’t about merely selling everywhere; it’s about speaking your customer’s language, meeting their needs, and exceeding their expectations. So don’t wait any longer; turn your ecommerce website multilingual to make it customer-centric and accessible worldwide.

 

Indholdsfortegnelse

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Om forfatteren

Anastasia Prokofieva er et indhold forfatter på Ecwid. Hun skriver om online markedsføring og promotion til at gøre iværksætternes daglige rutine nemmere og mere givende. Hun har også en svaghed for katte, chokolade, og gør Kombucha derhjemme.

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So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, overkommelige (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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