As a small business owner, don’t underestimate the importance of having an online presence. Your website is often the first point of contact between you and your potential customers, so making a good impression is a must.
One of the essential elements of your website is your domain name. Jednoduše řečeno, this is the address your customers will type into their browser to find your ecommerce website.
This article will give you a crash course in all things domain-related. You’ll learn what a domain is, why you need one, and how to choose the perfect domain name for your business website.
What Is a Domain Name?
První, let’s answer this important question: what does domain mean?
A domain is a unique reference that identifies a website. Jednoduše řečeno, it is the location of your website, or an address people type into their browsers to find your website online.
You can think of a domain name like your website’s street address. Just as your business has a physical address that customers use to visit you, your online store has a domain that helps your customers access it.
Například, our domain name is ecwid.com. If you type it in your browser, you’ll be taken to our website.
The actual address of a website is a complex numerical IP address. Například, the IP address of google.com is 172.217.3.196. Such strings of numbers are great for computers but are not very human-friendly. That’s where domain names come in — they connect to numeric IP addresses, making it easier for us to find the website we need.
The Difference Between a Domain Name and an URL
To avoid confusion, it’s essential to understand the difference between a domain name and an URL.
A domain name is the location of your website. A URL (uniform resource locator, also known as a web address) is a specific page on your website that someone is visiting.
Například, our domain name is ecwid.com. The URL of this blog post is https://www.ecwid.com/blog/what-is-domain.html
ecwid.com is a domain name
A URL consists of the protocol, the domain name, and the path. Though you’re now familiar with the definition of a domain name, možná se divíte: “What does a protocol and path mean?”
A protocol is a method by which data is sent from one computer to another on the internet. A path refers to the exact location of a page, pošta, or file.
Například, in the URL https://www.ecwid.com/blog, “ecwid.com” is the domain name, “https” is the protocol, a “/blog” je cesta k blogu na webu.
Zjistěte více: Průvodce URL: Navrhněte strukturu URL pro nejlepší výsledky SEO
Pochopení typů domén
Nyní, když znáte definici domény a rozdíl mezi doménami a adresami URL, pojďme se ponořit do různých typů domén.
Základní tvar doménového jména se skládá ze dvou prvků:
- Samotný název domény, jako “kůň”
- Rozšíření, jako „.com“
Přípona domény je přípona, která následuje za názvem domény ve webové adrese. It’s likely you’re already familiar with the most common domain extensions: .com, .síť, .org, .co.
To distinguish domains from one another, there is a hierarchy within the domain name registry. Let’s look into the most common domain levels.
Top-Level Domains
Top-level domains are the domain name extensions that represent the highest level in the Domain Name System hierarchy.
There are generic top-level domains. Například:
- Domains used for general purposes: .com, .síť, .org, .info
- Domains used for their specific purposes: .pro, .biz, .název
- Domains used by companies of a certain industry: .edu, .gov, .cestovat
.edu domains are usually used by universities
There are also country-specific top-level domains. They are associated with certain countries or geographical locations. Například, .au represents Australia, .ca for Canada, and .uk for the United Kingdom.
Second-Level Domains
Second-level domains are domains that follow top-level domains. Například, in “ecwid.com”, “ecwid” is the second-level domain of the “.com” top-level domain.
Obvykle, second-level domains are the name of the business that registered the domain name with a registrar. It can be a brand name or a company name that potential customers use to identify it.
Third-level domains
Third-level domains follow second-level domains. Například, “www” is the most common third-level domain.
Third-level domains are often referred to as subdomains. Large companies often use subdomains to distinguish between departments or parts of their site. Například, a company can host its blog on a subdomain like “blog.companywebsite.com.”
Význam domény pro vaše podnikání
Nyní, když víte, co je doména, možná se divíte: opravdu potřebuji jeden pro svůj obchodní web? Odpověď je ano!
Existuje několik důvodů, proč je pro vaši malou firmu doména nezbytná. Abychom jmenovali alespoň některé:
- Pomáhá zákazníkům najít vaši firmu online. Díky názvu domény si zákazníci snáze zapamatují váš web a vyhledávají jej.
- Definuje vaši značku. Název domény může podporovat vaši značku, dát zákazníkům vědět, kdo jste a co prodáváte. A unique domain name helps associate your name with your product.
- It helps optimize your SEO. Search engine optimization relies on keywords to help your rankings during searches. It can be useful to have a domain that contains a keyword related to your business.
Artists often use their name as their personal brand name and domain name
Taky: 8 Nejlepší postupy pro výběr názvu domény
How to Register a Domain
Before you put your knowledge to practice, let’s discuss domain registration.
Before registering a domain, you should come up with a domain name. It should be short, unique to your business, and easy to remember. It’s a good idea to choose a .com domain, as this is the most popular and recognizable domain extension.
And never forget about SEO! It’s important for your domain authority — this describes your website’s relevance for a specific subject area or industry. The higher your domain authority scores, the higher your domain ranks in search engines. You can check your domain authority using this tool.
Once you have an idea of what you want your domain name to be, you can check if it’s available using a domain availability checker tool. Například, Do toho tati nebo název both have easy tools for determining domain availability.
A domain availability checker shows that the domain is taken and offers an alternative
If the domain name you wanted for your business is taken, you can try a domain name generator tool to come up with some alternative domain name ideas. Například, this one nebo this one both can provide great results.
When you find an available domain, you then want to register it with a domain registrar. It is a business that sells domain names and handles the process of registering them.
Some of the most popular domain registrars are Do toho tati, eNom, název, NameCheap, Moniker, NetworkSolutions.
To buy a domain:
- Go to the domain registrar of your choice.
- Type in your domain into the search box and click Search Domain.
- Select the extension you need (například, .com) and add the domain to your cart.
- Complete the registration and payment process.
Gratulujeme, now you have a domain for your business!
Taky: How to Buy the Perfect Domain Name for Your Store
nicméně, there’s an even easier way to buy a domain for your online store – read on to learn more.
How to Connect a Domain Name to Your Online Store
If you’re considering buying a domain name for your ecommerce business, you might be looking for an ecommerce platform too. Naštěstí, some platforms allow you to kill two birds with one stone.
Take Ecwid by Lightspeed, například. When you zaregistrujte se u Ecwida, you get a free ecommerce website with a built-in online store, also known as Instant Site. But that’s not all! You also get a free domain for your Instant Site too. The default domain name will consist of the ID of your store and .company.site, which is the Ecwid domain.
Samozřejmě, you want to change the default domain name so that it better represents your business and makes it easy for the customers to find your store. You can easily customize the domain name in your store settings. Například, you can choose to use your brand name instead of your store ID — coolbrand.company.site. Zde je how to do that.
An example of a free domain for an ecommerce website made by Ecwid by Lightspeed
If you don’t want to have .company.site as your domain, you can easily give your Ecwid Instant Site a custom domain. Udělat to, můžeš buy a domain name right in your Ecwid admin. It will automatically be set up for your online store, so you don’t have to do it yourself!
Vlastně, you can do everything domain-related right from your Ecwid admin. Vyhledávání, buy, and set up — all in just a few clicks.
Použití this guide to buy a domain via your Ecwid admin in no time.
Another cool perk of buying a domain via Ecwid is that you get a free SSL certificate for your store. This is extremely important when selling online. When customers share their private information while purchasing something from your store, your SSL certificate will keep sensitive data secure from hackers and data thieves.
To Summarize Your Domain Knowledge
A domain is important for your small business because it helps customers find you online, defines your brand, and supports your SEO efforts.
Now that you have a good understanding of what a domain is and are familiar with the domain structure, you can register a domain for your business website.
Udělat to tak, come up with a domain name, check if it’s available, and register it with a domain registrar of your choice. Zapamatovat si, a domain name is an important part of your online presence, so choose one wisely.
