When you’re starting an online business, one of the first things to do is buy a domain name. It identifies your website and helps customers find you online.
În această postare pe blog, we will walk you through how to find, purchase, and set up the perfect domain name for your company.
Why You Need to Buy a Domain Name
Primul, let’s answer the burning question most beginner online sellers have: what does a domain mean in business?
A domain is the address people will use to find your website, and it’s an important part of your branding. De exemplu, Google’s domain is google.com.
The suffix that follows the domain name in a web address is called a top-level domain (TLD), also referred to as a domain extension. There are different kinds of domain extensions; de exemplu, .com, .net, and .org are all TLDs. For a business domain, we recommend a .com domain because it is the most popular and memorable.
Află mai multe: What a Domain Is & Why You Need It for Your Business
Here’s why you should buy a domain name for your business:
- It helps customers find you online. Customers type in a domain name in the browser to find your website.
- It makes your business look more professional. Having a domain name shows that you’re serious about your business and helps you build credibility with potential customers.
- It’s an important part of your branding. Businesses often use their brand name as the domain name, which helps with brand recognition.
How to Come Up with a Domain Name for Your Business
The domain name you choose will be the address of your website, so it’s important to choose one that’s easy to remember and type.
Here are some tips for coming up with a domain name:
- Keep it short and simple. A domain should be easy to spell, pronounce, remember and type
- Folosiți cuvinte cheie. Keywords can help with your website ranking in the search results
- Avoid using hyphens. Hyphens can make it harder for people to find your website
- Use a familiar domain extension, such as .com, .org, .net
- Try out domain name generators if you’re not sure what to name your site. De exemplu, Lean Domain Search or DomainWheel
Generating domain name ideas with DomainWheel
Află mai multe: 8 Best Practices for Choosing a Domain Name
Where to Buy a Domain Name
To buy a domain name, you can use a domain registrar. It is a company that manages domain names and makes them available to the public.
There are many domain registrars to choose from, such as GoDaddy, Domenii Google, Namecheap, Hover, or DreamHost. They all offer different extensions at different domain prices.
Citește și tu: Domenii Google: Ce este, and How Does It Work?
Understanding the Domain Buying Process
Once you’ve come up with a domain name, it’s time to see if it’s available, using a domain availability checker. Most registrars already have domain availability checkers on their websites.
You will run into one of the following scenarios:
- The domain name is available.
- The domain name is already registered.
- The domain name has expired.
Let’s see what you can do in each of those cases.
How to Buy a New Domain
If you run the domain name search on the registrar’s website and the name you came up with is available, the rest is easy. Add a domain name to a cart and proceed to the registrar’s checkout to buy it.
A registrar lets you know if the domain name is available
Congratulations! You now have a domain name for your business.
The Best Way to Buy a Domain for an Online Store
If you need both an online store and a custom domain, Ecwid by Lightspeed is the perfect option. It’s an ecommerce platform that also provides you with a custom domain for your online store.
Cu Ecwid, you get a secure domain with a free SSL certificate and WHOIS privacy protection. Buying a domain via Ecwid takes minutes, and best of all, a domain is set up automatically. That means you don’t have to manually connect your domain to your online store!
Another perk of buying a custom domain via Ecwid is that it’s cost-efficient. De obicei, you have to renew your domain once a year, and some registrars don’t miss the chance to raise a domain price when the period renews. Cu Ecwid, there are no hidden fees or high price jumps when renewal comes around.
Learn more about buying a custom domain via Ecwid in this article:
What to Do If Your Domain Name Is Taken
Asa de, you run a domain availability check on the registrar’s website, and it turns out the domain name you want has already been registered by someone else. Though disappointing, this doesn’t mean the end of your domain dreams.
One way to deal is to come up with an alternative domain name. Uneori, you don’t even need to change the name itself — just changing the domain extension can do the trick. De exemplu, instead of awesomecakes.com you can go with awesomecakes.net.
Most domain registrars do the work for you and show the available alternative domain names if your preferred name is already taken.
Google Domains shows which extensions are taken and suggests alternative ones
If you don’t like the suggested domain alternatives, you can go back to the domain generators to come up with a new name. De obicei, it doesn’t take too long to find a suitable option for your business. Apoi, the rest is pretty straightforward — add a domain name of your choice to the cart and proceed to payment.
În cazuri rare, you can’t go with an alternative domain name. De exemplu, if you have a very specific brand name that has already gained recognition and you can’t change it without confusing your existing customers.
Din fericire, you can still get the domain of your dreams, even if it’s already taken.
How to Buy an Expired Domain Name
Every domain name is registered in one-year increments (minimum: one year, maximum: ten years). If the owner doesn’t renew the subscription at the end of the domain registration period, the domain becomes “expired.”
Once the domain owner fails to renew the subscription, it goes through the following stages:
- Expired: Usually lasts between 0 și 45 zile. The domain owner can renew the name during this period.
- Redemption Period: The owner can renew for a steep domain price. Usually lasts 30 zile.
- Pending Delete: Domain goes back to the registrar and cannot be renewed.
Once a domain exits the pending delete status, it doesn’t always become free to register. It can be snapped up by an expired domain auction site or a domain backordering service.
Let’s learn more about this.
Domain Backordering
Some domain registrars offer domain backordering services. That means that if the domain name you want is taken, you can place an order and pay for it. As soon as the domain expires and becomes available, the registrar will buy it on your behalf.
Dynadot shows domains available for backordering
in orice caz, there’s no guarantee that you’ll actually get the domain this way, as there might be other people interested in buying it.
When there are several people who backordered a name, it goes to a domain auction. Your backorder payment will be used to place the opening bid. You can continue to bid on the domain name until you buy it. If the domain price gets too high, you can move your backorder credit to another domain name.
Expired Domain Auction Sites and Drop Catching Services
Instead of offering backordering services, some registrars just sell off expiring domain names to auction sites. This means that once any registered name expires, it is handed off to the domain auction site. Aici, others can bid for the name. Once the domain is actually deleted, it goes to the highest bidder.
Here are some popular domain auction sites: Namecheap Market, GoDaddy Auctions, Sedo, SnapNames, NameJet.
You can find all kinds of domains on auction sites
Most high-value names will likely find plenty of bidders at any expired name auction. in orice caz, if there are no bidders for the name, it is released to the general pool. The moment when a domain name gets back on the market is called the ‘drop.’
This is where things get interesting: once the domain is released by the registrar, there is a virtual “free for all” to register it. You can try registering it yourself, but if you are not able to do that, you can use a domain drop catching service.
A drop catching service is essentially a domain registrar that will register a domain name once registration has lapsed, immediately after expiration.
You are usually charged a fee by a drop catching service. În cele mai multe cazuri, the fee is only payable if the registrar actually manages to register the name for you.
Some domain drop catching services are DropCatch, Dynadot, Nidoma, and Pool.
Steps to Buy an Expired Domain
The best way to get a domain is to place a backorder for it on the domain registrar or their auction partner. Pentru a face asta, follow these steps:
- Figure out the domain’s registrar by using the Whois tool. Type in the domain and check its registrar name.
- Go to the registrar’s website and search for the desired site name. Depending on the registrar, they will either offer to backorder a domain themselves or direct you to their auction partner.
- Place a backorder and complete the checkout process.
To increase your chances of catching the name, you can place a backorder on several drop catching services.
Once the domain expires, one of the following things might happen:
- Case 1: The domain name has multiple backorders. În acest caz, the name goes to a domain auction and is registered to the highest bidder.
- Case 2: The domain name is caught by the auction partner and has no bidders. Dacă aveți o comandă în așteptare pe site-ul de licitații de domeniu, o vei primi imediat. In caz contrar, este prins de un serviciu de picătură.
Puteți plasa o comandă în așteptare pentru cât mai multe servicii posibil. Deoarece taxa se plătește numai dacă numele este prins cu succes, nu suportați să pierdeți bani la comenzile duplicate.
Cum să cumpărați un nume de domeniu existent
In unele cazuri, numele de domeniu dorit a fost deja înregistrat de altcineva.
Din fericire, unii registratori de domenii vă pot ajuta să intrați în contact cu proprietarul și să faceți o ofertă pentru domeniul dorit. De exemplu, NameCheap vă permite să faceți o ofertă, și partenerul lor, DomainAgents, vă ajută să ajungeți la proprietar și să asigurați domeniul.
Unii registratori vă permit să faceți o ofertă pentru un domeniu preluat
Dacă registratorii dvs. nu oferă astfel de servicii sau preferați abordarea DIY, poți găsi singur proprietarul domeniului și să-i contactezi.
În funcție de domeniu și de proprietarul acestuia, este posibil să ai șansa să-l cumperi ieftin. Pașii de mai jos sunt folosiți de comercianții de domenii cu normă întreagă pentru a obține chilipiruri la nume de domenii.
Find Out if the Domain Is Currently Being Used
Your first step should be to type in the domain name in your browser and see the results. One of the following four things will happen when you do this:
A. You see a blank page
In unele cazuri, the domain simply resolves to a blank page or throws up an error message:
This is usually a good sign. It means that the current owner is not utilizing the name. If you make them the right offer, you might be able to buy it.
B. You see an existing website
În multe cazuri, the domain name will resolve to an existing website.
This may or may not be a good sign, depending on the site itself:
- Case 1: The site is heavily updated and supports an actual business.
- Case 2: The site hasn’t been updated in a while and houses a casual blog/info site.
In case 1, your chances of buying the name are virtually zero. Few businesses will let go of their domain name — and if they do, it won’t be for cheap.
In case 2, you might be able to buy the domain name if the owner is willing to sell it.
C. You see a parked page
More often than not, you will land on a “parked” page. Acestea sunt pagini de destinație simple, pline cu reclame și conținut minim. Proprietarii de domenii le folosesc pentru a câștiga bani din oamenii care introduc direct numele în browser.
Este ușor să descoperi o pagină parcata. De obicei, nu va avea decât reclame, împreună cu un link pentru a „intreba” despre domeniu.
O pagină parcata este, în general, un semn bun. De obicei înseamnă că proprietarul domeniului vrea să facă bani din nume și va fi motivat să vândă — la prețul corect.
D. Vedeți o pagină de brokeraj
Uneori, typing the name into the browser will take you to a domain brokerage landing page.
You can spot such pages thanks to the inquiry form on the page and the brokerage company’s name. Some domain brokerage companies are GoDaddy Domain Broker, MediaOptions, and Domain Holdings.
Landing on a brokerage page is not a very encouraging sign. It typically means that you are dealing with very motivated sellers who know the domain market inside-out. This significantly reduces your chance of getting the name for cheap.
Once you know what the domain is being used for, it’s time to look up the owner.
Find Out Who Owns the Domain Name
The next step is to find the domain’s owner. Not only should you know who owns the domain, but also how many domains they own. This will impact the price you pay for the name.
Start by searching for your domain name on the Whois website. You’ll see the domain profile, where you’ll be able to find the domain registrant.
You’ll also see the number of domain names associated with the registrant’s email. The amount of domain names owned by a registrant is very important to know in the domain buying process:
- If the total number of names registered against an email is very high (Spune, peste 300), it means that the registrant is a professional domain trader, developer or large business. This makes it harder to get a good bargain.
- If the total number of registered names is low (sub 50), it may indicate an amateur owner who may not be aware of market domain prices. În acest caz, you may be able to get a good deal.
În multe cazuri, you’ll find that the registrant has millions of emails associated with its name. This usually happens when the domain owner has opted for Whois privacy. This hides the owner’s contact details.
Common Whois privacy services are Domains By Proxy, WhoisGuard, etc. If the owner has opted for Whois privacy, it might be difficult to get in touch with them via email. Keep this in mind when you proceed to the next step.
Make an Offer for the Domain
If the domain is not owned by a large company, doesn’t house an existing business, and isn’t blocked by Whois privacy, you have a good chance of buying the name. Acum, let’s go over how to buy a domain name from someone else. To do so, follow these steps:
1. Study domain prices before making an initial offer.
Before you make an offer, it is a good idea to study recent domain sales so you get an idea of current market values. De exemplu, check out Sedo’s Domain Market Trends or NameBio domain sales database.
In general vorbind, domain prices follow these trends:
- Domain names using popular words with a .com TLD go for thousands of dollars.
- Shorter domains are more valuable than longer names.
- All 3 letter names (such as ABC.com) go for upwards of $10,000.
- .net TLDs go for 1/10th to 1/20th of .com prices.
Once you have a ballpark figure, proceed to the step below.
2. Send a purchase offer via email.
You want to send the domain owner an email that is both polite and assertive when attempting to buy a name. Use a template like this:
Subject: [DomainName.com]
Hi [Registrant Name],
I’m a developer interested in acquiring your domain name [DomainName].
I can offer you $200 for it.
Regards
[Your name]
Acest e-mail realizează trei lucruri:
- Linia de subiect va pierde probabil filtrul de spam al proprietarului - și va ieși în evidență în căsuța de e-mail.
- Este scurt și la obiect.
- O ofertă inițială arată că ești dispus să plătești pentru nume.
Vă sugerăm să începeți cu o ofertă scăzută (în jurul $100 la $500, sau mai mult dacă este un nume de mare valoare). Dacă nu ai răspuns, încercați să o măriți cu încă câteva sute de dolari sau cu ceea ce vă permite bugetul.
Pentru a recapitula rapid:
- Cumpără: Domenii neutilizate sau parcate deținute de proprietari de domenii neprofesioniști.
- Evita: Existing websites/businesses owned by domain brokerage firms, professional domain owners, and large businesses.
To Sum Up
Buying a domain name for your business is easy when it’s not already used — all you need is to come up with a domain name and purchase it on the registrar’s website.
If your domain name of choice is taken, that’s not a problem either. The simplest solution is to choose an alternative domain name by coming up with a new one, using domain name generators, or just using a different extension. Most domain registrars will help you out by offering available alternatives.
If an alternative domain won’t work for your business, you can always backorder the domain right on the registrar’s website. În cazuri rare, you might need to turn to drop catching services or domain auctions to buy expired domains.
If all else fails, you can try contacting the domain owner directly and asking if they’re willing to sell it.
După cum puteți vedea, there are many options available. You’re sure to find a domain name that will work for your business. And once you have that, you’re one step closer to starting a new ecommerce store!
