When it comes to the internet’s largest E-commerce marketplaces, Etsy holds a unique position. Etsy specializes in the sale of handmade custom crafts, decor, Ferramentas, e mais. Rather than selling everyday mass-produced commercial goods, Etsy has a niche market for custom items. With a detailed Seller Policy with stipulations about manufacturing requirements on the platform, Etsy is committed to its goal.
For small businesses that specialize in selling handmade or custom items, Etsy is an ideal marketplace. There are millions of eager customers looking to buy on the site already. Becoming a seller on Etsy gives businesses and artisans access to that huge international consumer base.
That is not to say selling on Etsy is always straightforward or that anyone can make money doing it. Em muitos casos, the question of what to sell on Etsy is more important than how to sell it. With Etsy’s huge marketplace comes steep competition. Certain products stand out among the rest and sell better than others. If your goal is to make as much money as possible on Etsy, understanding what to sell is important. To make things easier, here is a quick guide on the best things to sell on Etsy.
What Can I Sell on Etsy?
Para iniciar, let’s review the type of items you are allowed to sell on Etsy. Taking that question literally, Etsy provides a detailed Prohibited Items Policy detailing what items can’t be sold. This policy covers many of the areas you would expect it to: no hazardous materials, nothing that incites or promotes violence or hate, no animal products, etc. Much of this policy is straightforward and easy to adhere to for most sellers.
Where Etsy’s seller requirements get more difficult is in their manufacturing requirements. Etsy has a firm requirement that all products sold on its marketplace must be handmade. No entanto, in their own words, “handmade is a spectrum.” To reflect this, Etsy tem duas categorias de vendedores em seu mercado: fabricantes e designers.
Um fabricante é um vendedor que faz fisicamente todos os itens listados para venda em sua loja. Um fabricante pode criar joias, cerâmica, pinturas, gravuras, etc. Tudo o que eles vendem é feito à mão do início ao fim antes de ser enviado como produto final.
Um designer cria um design original para seus produtos, mas conta com assistentes de produção para elaborar o produto final. Designers are permitted to sell on Etsy as long as they provide information about their production partners.
The purpose of Etsy’s handmade requirements is to ensure that all products remain high-quality and custom-made. Etsy does not allow mass-produced or generic items to be sold on its platform. Read the complete Etsy Handmade Policy Para maiores informações.
Now that you know what you can sell on Etsy, let’s take a look at the best things to sell on Etsy.
Top Selling Items on Etsy
As you might expect from Etsy’s goals and reputation, the best-selling items on Etsy are often heavily personalized and unique. Many Etsy shoppers turn to the site when searching for unique gifts for friends and family, or for creative practical items. The range of items that can sell in high volume on Etsy is immense.
If your item is reasonably priced and attractive to buyers, they will buy it. Com isso dito, there are certain types of items that tend to perform the best overall. When considering the best things to sell on Etsy, it is easiest to break items down into categories. Here are some of the categories of items that traditionally sell very well on Etsy.
Custom notebooks and journals
Etsy is a marketplace for people looking for personalização and creativity. When it comes to those two things, no hobby is more satisfying than writing. Como resultado, Etsy is a great place to sell custom or handmade notebooks and journals. The Etsy user base is filled with individuals who love to write. Having a custom journal to house and grow that writing is always more inspiring than a simple store-bought college-ruled notebook. Designing custom notebooks is also relatively easy, acessível, and requires minimal resources.
Adesivos
Another product that is inexpensive to produce, stickers are a great item to add to your store. Creatively-inclined sellers can design all sorts of unique and interesting stickers that Etsy shoppers will love. Stickers can also be sold as practical items in many cases. Customers might buy custom stickers to be used as labels, signage, event invitations, or more. Take a look at some of Etsy’s top-selling stickers para ideias e inspiração.
Printable items/Digital artwork
Stickers can be considered a popular subcategory of digital artwork. However you categorize these items, printable and digital designs are huge sellers on Etsy. Esta, novamente, is a product that can have both practical and creative purposes. Many Etsy shoppers purchase digital artwork because it will look great as decor in their home or office. Eles também compram arte digital porque seria um ótimo presente para outra pessoa, também. Outros compram esses produtos para sinais, gráficos, e mais.
A venda de arte digital também tem uma grande vantagem para os vendedores do Etsy porque não precisa ser enviada. Em vez disso, a arte digital é compartilhada como um arquivo ou modelo para download. Isso reduz os custos de envio para 0, tornando-o uma ótima maneira de economizar em taxas e maximizar os lucros.
Handmade jewelry
Quando você pensa em Etsy, jóias personalizadas são provavelmente uma das primeiras categorias de itens que vêm à mente. So it’s no surprise that handmade jewelry is one of the top-selling items on Etsy. Jewelry is an extremely diverse category of products. People might buy rings, necklaces, bracelets, earrings, e muito mais. Jewelry can be purchased for a wide range of occasions, from birthdays and holidays, to anniversaries and special events.
Manufacturing handcrafted jewelry is not quite as straightforward as stickers and notebooks, é claro. Jewelry can be more expensive and time-consuming to make. Mas o enorme mercado de joias personalizadas no Etsy também o torna uma das categorias mais lucrativas da plataforma..
Home decor
A decoração da casa é outro item básico do mercado Etsy. Novamente, a decoração da casa é uma categoria extremamente ampla. isso pode ser roupa de cama, decoração de parede, estandes de plantas, vasos, ou outro tipo de artesanato.
A decoração da casa também pode atender a uma variedade de gostos, preferências, e necessidades. Para muitos usuários do Etsy, a decoração da casa representa uma saída criativa extremamente satisfatória. Sua casa é onde você passa a maior parte do seu tempo. Making this space feel unique and comfortable is an ideal creative endeavor. Handmade custom home decor on Etsy is a great way for shoppers to find interesting items that suit their aesthetic preferences.
Cosméticos
The cosmetics industry is going through a bit of a revolution at the moment. Many shoppers are seeking out alternatives to mass-produced and potentially-harmful cosmetic products. Outside of major cosmetic labels, Etsy is one of the world’s leading retailers for cosmetics today.
Os clientes podem confiar nos vendedores da Etsy para vender, produtos cosméticos orgânicos que são seguros, sustentável, e de alta qualidade. Embora esta seja uma categoria altamente lucrativa no Etsy, também é difícil entrar. Existem padrões muito elevados para a produção e venda de produtos cosméticos orgânicos. A produção é mais demorada e trabalhosa. Mas se você tem experiência com cosméticos, esta pode ser uma ótima maneira de obter sucesso no Etsy.
Wedding and event decorations
The availability of custom decor on Etsy has been a tremendous blessing for wedding and event planners everywhere. Etsy has made it easier than ever to create custom invitations and decorations for all kinds of events. Weddings are the primary event type to take advantage of Etsy’s endless creativity. But birthdays, family reunions, holiday parties, and more can all be made brighter with custom decorations from Etsy.
Posters and artwork
Por último, mas não menos importante, there is always a place on the Etsy marketplace for original artwork. Etsy is ultimately a place for artisans and artists to sell their creative wares online. Sometimes it really is as straightforward as selling your artwork as it is. Many users love to buy original artwork for their homes as posters or wall hangings to add a unique, creative flare to their living space.
Selling artwork on Etsy is not for everyone, é claro. But for those who are artistically inclined, this can be one of the most satisfying ways to turn your passion into a revenue stream.
Final Thoughts on the Best Things to Sell on Etsy
If you want to sell an item that does not fit into any of these categories, não se preocupe. There is plenty of room on Etsy for other items and categories. That is one of the biggest appeals of Etsy for shoppers and sellers alike. Em última análise, the best things to sell on Etsy are high-quality, interesting custom-made items. If items are compelling and well-marketed, you should find success as an Etsy seller.
And if you want to optimize your Etsy store, Ecwid pode ajudar with that as well.
