When you’re starting an online business, one of the first things to do is buy a domain name. It identifies your website and helps customers find you online.
Nesta postagem do blog, we will walk you through how to find, purchase, and set up the perfect domain name for your company.
Why You Need to Buy a Domain Name
Primeiro, let’s answer the burning question most beginner online sellers have: what does a domain mean in business?
A domain is the address people will use to find your website, and it’s an important part of your branding. Por exemplo, Google’s domain is google.com.
The suffix that follows the domain name in a web address is called a top-level domain (TLD), also referred to as a domain extension. There are different kinds of domain extensions; por exemplo, .com, .líquido, and .org are all TLDs. For a business domain, we recommend a .com domain because it is the most popular and memorable.
Saber mais: O que é um domínio & Por que você precisa para o seu negócio
Here’s why you should buy a domain name for your business:
- It helps customers find you online. Customers type in a domain name in the browser to find your website.
- It makes your business look more professional. Having a domain name shows that you’re serious about your business and helps you build credibility with potential customers.
- It’s an important part of your branding. Businesses often use their brand name as the domain name, which helps with brand recognition.
How to Come Up with a Domain Name for Your Business
The domain name you choose will be the address of your website, so it’s important to choose one that’s easy to remember and type.
Here are some tips for coming up with a domain name:
- Keep it short and simple. A domain should be easy to spell, pronounce, remember and type
- Usar palavras-chave. Keywords can help with your website ranking in the search results
- Avoid using hyphens. Hyphens can make it harder for people to find your website
- Use a familiar domain extension, such as .com, .org, .líquido
- Try out domain name generators if you’re not sure what to name your site. Por exemplo, Lean Domain Search or DomainWheel
Generating domain name ideas with DomainWheel
Saber mais: 8 Práticas recomendadas para escolher um nome de domínio
Where to Buy a Domain Name
To buy a domain name, you can use a domain registrar. It is a company that manages domain names and makes them available to the public.
There are many domain registrars to choose from, such as GoDaddy, Domínios do Google, Namecheap, Flutuar, or DreamHost. They all offer different extensions at different domain prices.
Leia também: Domínios do Google: O que é isso, and How Does It Work?
Understanding the Domain Buying Process
Once you’ve come up with a domain name, it’s time to see if it’s available, using a domain availability checker. Most registrars already have domain availability checkers on their websites.
You will run into one of the following scenarios:
- The domain name is available.
- The domain name is already registered.
- The domain name has expired.
Let’s see what you can do in each of those cases.
How to Buy a New Domain
If you run the domain name search on the registrar’s website and the name you came up with is available, the rest is easy. Add a domain name to a cart and proceed to the registrar’s checkout to buy it.
A registrar lets you know if the domain name is available
Parabéns! You now have a domain name for your business.
The Best Way to Buy a Domain for an Online Store
If you need both an online store and a custom domain, Ecwid by Lightspeed is the perfect option. It’s an ecommerce platform that also provides you with a custom domain for your online store.
Com Ecwid, you get a secure domain with a free SSL certificate and WHOIS privacy protection. Buying a domain via Ecwid takes minutes, and best of all, a domain is set up automatically. That means you don’t have to manually connect your domain to your online store!
Another perk of buying a custom domain via Ecwid is that it’s cost-efficient. Usualmente, you have to renew your domain once a year, and some registrars don’t miss the chance to raise a domain price when the period renews. Com Ecwid, there are no hidden fees or high price jumps when renewal comes around.
Learn more about buying a custom domain via Ecwid in this article:
What to Do If Your Domain Name Is Taken
Então, you run a domain availability check on the registrar’s website, and it turns out the domain name you want has already been registered by someone else. Though disappointing, this doesn’t mean the end of your domain dreams.
One way to deal is to come up with an alternative domain name. As vezes, you don’t even need to change the name itself — just changing the domain extension can do the trick. Por exemplo, instead of awesomecakes.com you can go with awesomecakes.net.
Most domain registrars do the work for you and show the available alternative domain names if your preferred name is already taken.
Google Domains shows which extensions are taken and suggests alternative ones
If you don’t like the suggested domain alternatives, you can go back to the domain generators to come up with a new name. Usualmente, it doesn’t take too long to find a suitable option for your business. Então, the rest is pretty straightforward — add a domain name of your choice to the cart and proceed to payment.
In rare cases, you can’t go with an alternative domain name. Por exemplo, if you have a very specific brand name that has already gained recognition and you can’t change it without confusing your existing customers.
Felizmente, you can still get the domain of your dreams, even if it’s already taken.
How to Buy an Expired Domain Name
Every domain name is registered in one-year increments (minimum: one year, maximum: ten years). If the owner doesn’t renew the subscription at the end of the domain registration period, the domain becomes “expired.”
Once the domain owner fails to renew the subscription, it goes through the following stages:
- Expired: Usually lasts between 0 e 45 dias. The domain owner can renew the name during this period.
- Redemption Period: The owner can renew for a steep domain price. Usually lasts 30 dias.
- Pending Delete: Domain goes back to the registrar and cannot be renewed.
Once a domain exits the pending delete status, it doesn’t always become free to register. It can be snapped up by an expired domain auction site or a domain backordering service.
Let’s learn more about this.
Domain Backordering
Some domain registrars offer domain backordering services. That means that if the domain name you want is taken, you can place an order and pay for it. As soon as the domain expires and becomes available, the registrar will buy it on your behalf.
Dynadot shows domains available for backordering
No entanto, there’s no guarantee that you’ll actually get the domain this way, pois pode haver outras pessoas interessadas em comprá-lo.
Quando há várias pessoas que encomendaram um nome em espera, vai para um leilão de domínio. O pagamento do seu pedido pendente será usado para fazer o lance inicial. Você pode continuar a licitar no nome de domínio até comprá-lo. Se o preço do domínio ficar muito alto, você pode mover seu crédito de pedido pendente para outro nome de domínio.
Sites de leilão de domínios expirados e serviços de captura de itens
Em vez de oferecer serviços de pedidos pendentes, alguns registradores simplesmente vendem nomes de domínio expirados para sites de leilão. This means that once any registered name expires, it is handed off to the domain auction site. Aqui, others can bid for the name. Once the domain is actually deleted, it goes to the highest bidder.
Here are some popular domain auction sites: Namecheap Market, GoDaddy Auctions, Sedo, SnapNames, NameJet.
You can find all kinds of domains on auction sites
Most high-value names will likely find plenty of bidders at any expired name auction. No entanto, if there are no bidders for the name, it is released to the general pool. The moment when a domain name gets back on the market is called the ‘drop.’
This is where things get interesting: once the domain is released by the registrar, there is a virtual “free for all” to register it. You can try registering it yourself, but if you are not able to do that, you can use a domain drop catching service.
A drop catching service is essentially a domain registrar that will register a domain name once registration has lapsed, immediately after expiration.
Geralmente é cobrada uma taxa por um serviço de coleta de dados. Na maioria dos casos, a taxa só será paga se o registrador realmente conseguir registrar o nome para você.
Alguns serviços de captura de domínio são DropCatch, Dynadoto, Nidoma, e piscina.
Etapas para comprar um domínio expirado
A melhor maneira de obter um domínio é fazer um pedido pendente no registrador de domínios ou em seu parceiro de leilão. Fazer isso, Siga esses passos:
- Descubra o registrador do domínio usando a ferramenta Whois. Digite o domínio e verifique o nome do registrador.
- Go to the registrar’s website and search for the desired site name. Depending on the registrar, they will either offer to backorder a domain themselves or direct you to their auction partner.
- Place a backorder and complete the checkout process.
To increase your chances of catching the name, you can place a backorder on several drop catching services.
Once the domain expires, one of the following things might happen:
- Case 1: The domain name has multiple backorders. Nesse caso, o nome vai para um leilão de domínio e é registrado para o licitante com lance mais alto.
- Case 2: O nome de domínio é capturado pelo parceiro do leilão e não tem licitantes. Se você tiver um pedido pendente no site de leilão de domínio, você entenderá imediatamente. Por outro lado, é capturado por um serviço drop-captura.
Você pode fazer um pedido pendente em tantos serviços quanto possível. Uma vez que a taxa só é paga se o nome for capturado com sucesso, você não pode perder dinheiro com pedidos duplicados.
Como comprar um nome de domínio existente
Em alguns casos, the domain name you want has already been registered by someone else.
Felizmente, some domain registrars can help you get in touch with the owner and make an offer for the desired domain. Por exemplo, NameCheap allows you to make an offer, and their partner, DomainAgents, helps you reach the owner and secure the domain.
Some registrars allow you to make an offer for a taken domain
If your registrars don’t provide such services or you prefer the DIY approach, you can find the domain owner yourself and reach out to them.
Dependendo do domínio e de seu proprietário, você pode ter a chance de comprá-lo barato. As etapas mostradas abaixo são usadas por comerciantes de domínio em tempo integral para obter pechinchas em nomes de domínio.
Descubra se o domínio está sendo usado atualmente
Seu primeiro passo deve ser digitar o nome de domínio em seu navegador e ver os resultados. Uma das quatro coisas a seguir acontecerá quando você fizer isso:
UMA. Você vê uma página em branco
Em alguns casos, o domínio simplesmente resulta em uma página em branco ou exibe uma mensagem de erro:
Isso geralmente é um bom sinal. Isso significa que o atual proprietário não está utilizando o nome. Se você fizer a oferta certa, você pode conseguir comprá-lo.
B. Você vê um site existente
Em muitos casos, o nome de domínio será resolvido para um site existente.
Isso pode ou não ser um bom sinal, dependendo do próprio site:
- Case 1: O site é fortemente atualizado e oferece suporte a um negócio real.
- Case 2: O site não é atualizado há algum tempo e abriga um blog/site de informações casual.
Em caso 1, suas chances de comprar o nome são praticamente zero. Poucas empresas abrirão mão de seu nome de domínio – e se o fizerem, não será barato.
Em caso 2, você poderá comprar o nome de domínio se o proprietário estiver disposto a vendê-lo.
C. Você vê uma página estacionada
Mais frequentes do que não, você chegará a uma página “estacionada”. Estas são páginas de destino simples cheias de anúncios e conteúdo mínimo. Os proprietários de domínios os usam para ganhar dinheiro com as pessoas que digitam o nome diretamente no navegador.
É fácil identificar uma página estacionada. Geralmente não terá nada além de anúncios, junto com um link para “perguntar” sobre o domínio.
Uma página estacionada geralmente é um bom sinal. It usually means that the domain owner wants to make money off the name and will be motivated to sell — at the right price.
D. You see a brokerage page
As vezes, typing the name into the browser will take you to a domain brokerage landing page.
You can spot such pages thanks to the inquiry form on the page and the brokerage company’s name. Some domain brokerage companies are GoDaddy Domain Broker, MediaOptions, and Domain Holdings.
Landing on a brokerage page is not a very encouraging sign. It typically means that you are dealing with very motivated sellers who know the domain market inside-out. This significantly reduces your chance of getting the name for cheap.
Once you know what the domain is being used for, it’s time to look up the owner.
Find Out Who Owns the Domain Name
The next step is to find the domain’s owner. Not only should you know who owns the domain, but also how many domains they own. This will impact the price you pay for the name.
Start by searching for your domain name on the Whois website. You’ll see the domain profile, where you’ll be able to find the domain registrant.
You’ll also see the number of domain names associated with the registrant’s email. The amount of domain names owned by a registrant is very important to know in the domain buying process:
- If the total number of names registered against an email is very high (dizer, sobre 300), it means that the registrant is a professional domain trader, developer or large business. This makes it harder to get a good bargain.
- If the total number of registered names is low (under 50), it may indicate an amateur owner who may not be aware of market domain prices. Nesse caso, you may be able to get a good deal.
Em muitos casos, you’ll find that the registrant has millions of emails associated with its name. This usually happens when the domain owner has opted for Whois privacy. This hides the owner’s contact details.
Common Whois privacy services are Domains By Proxy, WhoisGuard, etc. If the owner has opted for Whois privacy, it might be difficult to get in touch with them via email. Keep this in mind when you proceed to the next step.
Make an Offer for the Domain
If the domain is not owned by a large company, doesn’t house an existing business, and isn’t blocked by Whois privacy, you have a good chance of buying the name. Agora, let’s go over how to buy a domain name from someone else. Para fazer isso, Siga esses passos:
1. Study domain prices before making an initial offer.
Before you make an offer, it is a good idea to study recent domain sales so you get an idea of current market values. Por exemplo, check out Sedo’s Domain Market Trends or NameBio domain sales database.
De um modo geral, domain prices follow these trends:
- Domain names using popular words with a .com TLD go for thousands of dollars.
- Shorter domains are more valuable than longer names.
- All 3 letter names (such as ABC.com) go for upwards of $10,000.
- .net TLDs go for 1/10th to 1/20th of .com prices.
Once you have a ballpark figure, proceed to the step below.
2. Send a purchase offer via email.
You want to send the domain owner an email that is both polite and assertive when attempting to buy a name. Use a template like this:
Subject: [DomainName.com]
Hi [Registrant Name],
I’m a developer interested in acquiring your domain name [DomainName].
I can offer you $200 for it.
Regards
[Your name]
This email accomplishes three things:
- The subject line will likely miss the owner’s spam filter — and stand out in the inbox.
- It’s short and to the point.
- An initial offer shows that you are willing to pay for the name.
We suggest starting with a low offer (em volta $100 para $500, or more if it’s a high-value name). If you don’t hear back, try to increase it by another couple of hundred dollars or with what your budget allows.
To quickly recap:
- Comprar: Unused or parked domains owned by non-professional domain owners.
- Avoid: Existing websites/businesses owned by domain brokerage firms, professional domain owners, and large businesses.
To Sum Up
Buying a domain name for your business is easy when it’s not already used — all you need is to come up with a domain name and purchase it on the registrar’s website.
If your domain name of choice is taken, that’s not a problem either. The simplest solution is to choose an alternative domain name by coming up with a new one, using domain name generators, or just using a different extension. Most domain registrars will help you out by offering available alternatives.
If an alternative domain won’t work for your business, you can always backorder the domain right on the registrar’s website. In rare cases, you might need to turn to drop catching services or domain auctions to buy expired domains.
Se todo o resto falhar, you can try contacting the domain owner directly and asking if they’re willing to sell it.
Como você pode ver, there are many options available. You’re sure to find a domain name that will work for your business. And once you have that, you’re one step closer to starting a new ecommerce store!
