Viskas, ko reikia parduoti internetu

Set up an online store in minutes to sell on a website, socialinė žiniasklaida, or marketplaces.

How to Live Stream Video in Your Online Storefront: A Two-Minute Guide

How to Live Stream Video in Your Online Storefront: ATwo-Minute Guide

6 min read

We’ve already told you that video is a huge e-commerce marketing trend for 2018. Live videos are on top of it: their average watch time is 4x more than a regular video.

If you sell online with Ecwid e-commerce, you can create rich product and category descriptions in your online store. Naudokite vaizdus, attach files, videos and… even live stream videos! I’m going to show you how to do it in a few clicks.

Pirmas, let’s set the mood: everything mentioned in this post is available for free for every Ecwid merchant, regardless of their pricing plan.

Stream videos in your online store

Me going live on my Ecwid store home page

How to Add a Live Video to Your Online Store

I’ll show you how to add a Facebook live video to your online store, but you can do the same with a YouTube live video or any other embeddable stream.

    1. Start a live video on your Facebook business page.FB live video
    2. Copy the video embed code.

Stream video on your website 4

    1. Paste the code into the category or product description of your Ecwid store and save the changes. Your piece of code will immediately turn into a video preview:

Stream video on your website

Pastaba: In my example, I’m streaming on the store homepage to engage a maximum number of visitors. You can add your streams to specific product pages or category descriptions.

Sakyk, you’ve arranged a test drive for one of your products and want to stream that epic event on the product page. Open your product description editor in Control Panel → Products → Your Product (or category description editor in Control Panel → Categories → Your Category) and paste the embed code there. Don’t forget to click Sutaupyti!

How to Use Streaming Video in Marketing

Matyti, streaming videos in your online store takes just a couple of clicks. I hope you are excited now and thinking: “What exactly can I stream in my store?” Well, I’ve got some ideas.

Promote a sale

Live video can turn your regular sale into a fun party. Tell your store visitors about your deals and cheer them up to buy more. You can even thank those who purchased from you in real time: just open your Ecwid Control Panel in the next browser window to see the sales coming.

Add a countdown timer in the frame (pavyzdžiui, on a TV screen behind you) to create additional FOMO.

Video from manufacturing

Going behind the scenes has always been a great tactic for gaining customer trust. Show your audience how your products are being made in real time.

This is especially cool for restaurants or other businesses with a speedy stream of orders. If you offer delivery or užsakymo atsiėmimas, your customers will be curious to track the progress.

Dod pizza stream

Dodo pizza streams their kitchen, leaving no chance to doubt their high standards

Drop a contest

How about a quick little real-time lottery right in your storefront? Or selecting a winner of your giveaway? There are so many streaming-friendly contest ideas.

Pavyzdžiui, Stephanie Corn, founder of, hosts virtual parties on Facebook. The participants order pearls from her Ecwid store during the event. Then comes the fun part: Stephanie opens the oysters to take out the pearls you’ve just ordered! Taking part in a pearl party also means you have a chance to win some additional prizes.

Training how to use your product

Did you know that no one reads product manuals? If you sell some sophisticated electronics, or an all-new and unique product, your customers will be glad to learn how to use it properly. A session with a live person is way more interesting than reading all those boring written instructions.

Training is suitable for more products: kosmetika, sports goods, maistas, hobby items, ir tt.

As a bonus, invite a guest expert to your show: this way, you are likely to grow your customer base by attracting his or her audience.

Engage your online audience in your offline event

Taking part in a street market, a craft fair, or an art show? It doesn’t mean you have to disappear off the radars of your online customers.

Set a spare smartphone on a tripod next to your booth and stream the fun you’re having there. Don’t forget that you’ll need your own mobile phone to manage your sales in Ecwid Mobile.



Parduodu internetu

With Ecwid Ecommerce, you can easily sell anywhere, visiems – internete ir visame pasaulyje.

About the author

Kristen is a сontent creator at Ecwid. She finds inspiration in sci-fi books, jazz music, and home-cooked food.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, prieinama kaina (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. Tačiau, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.