In the constantly evolving fashion industry, finding suitable models is not just about their physical attributes but also their ability to embody your brand’s unique story and message.
This article will guide you in discovering the perfect models tailored to your brand’s needs and requirements. Keep reading to dive deeper into tips and tricks for making the best match!
Does Your Business Need Models?
Businesses of all sizes can benefit from using models to demonstrate their products. Pavyzdžiui, apparel companies could use models to showcase their latest collections. Models are also helpful when creating promotional material for social media or events, such as product launches.
Basically, if you sell something people can wear, be it clothes, accessories, shoes, makeup, ir tt, then it won’t hurt to collaborate with models to show your potential customers how they can use your products.
In comparison to just product photos or mannequins, images that include models (that look like your target demographic) provide some important context and visual information that you simply can’t achieve any other way.
Research proves this is effective: data from eye-tracking studies show that people are drawn to faces when looking at screens–and you want your products to get as much attention as possible.
Keep Your Audience In Mind
Before you start your search, let’s take a moment to talk about models. Gone are the days when models were only skinny people with high cheekbones and perfect abs. Brands realized that, more often than not, such models do not accurately represent the average person who shops at their stores.
Consumers also want to see models of different body types, ethnicities, and backgrounds so that they can feel represented by what they’re viewing. Surveys prove that, taip pat. According to a survey conducted by Google, the Female Quotient, and Ipsos, people are more likely to consider, or even purchase, a product after seeing an ad they think is diverse or inclusive.
Inviting people of various body types to showcase products quickly proved to be a profitable strategy for brands. Just look at the insights from a study by Heat:
- Brands with the most representative ads saw an average stock gain of 44% in a seven-quarter period.
- Brands with the highest diversity scores showed an 83% higher consumer preference.
Your customers come in all shapes, dydžiai, and colors—and it’s important to remember this as you look for the models that will represent your brand.
Pirmas, Define Your Brand Identity
Before you start scouting for models, it is crucial to have a clear understanding of your brand identity. Consider factors such as the target audience, brand values, and the overall aesthetic you want to project. This will not only help you find suitable models who align with your brand but can also assist in making your brand more relatable to your target customers.
Pavyzdžiui, if your brand promotes body positivity and inclusivity, you’ll want to ensure your models represent various body types, ages, and ethnicities.
Let’s take a bit of a deeper dive here to help pinpoint which models are going to be the best for your fashion store.
Take time to identify the specifics you’re looking for in a model. It’s not enough to say females between the ages of 16-25. Spell it out more by indicating:
- What body types and ethnicities you’d like to see represented
- Height specifications (e.g.: If you’re selling petite clothing, you’ll want models in the 5”0-5”4 range)
- Features: Models have different types of looks and faces. Describe the type of look you’re searching for, such as “ethereal” or “edgy,” as it relates to your lifestyle branding.
The rule of thumb is to choose models that look like your target audience. If you’re selling coats for middle-aged men, you won’t invite teenagers as models and vice versa.
Brand Values and Aesthetic
In addition to demographics, you need to think about the values and aesthetics of your brand. Dažnai, this will be communicated through the type of model you choose, as well as styling and poses.
When it comes to values, think about what your brand stands for. Are your products made with sustainable materials? Do you support ethical practices? Tailor these core values into a narrative that resonates with your customers. It’s more important than you might think: according to a report by Latana, 74% of the general population says that their purchasing decisions are influenced by their ethical beliefs.
Take Nike, pavyzdžiui. The athletic brand consistently maintains an image of power and determination, often hiring professional athletes to showcase their products. Tokiu būdu, they cement their position as a leading sports brand while simultaneously catering to their target audience.
Another example is Faguo. The brand says they are inspired by nature, and their mission is “to help our generation fight climate change.” Their ads, Interneto svetainė, and social media profiles reflect that. You see their models outdoors, riding bicycles or walking in the forest.
Explore Diverse Channels for Model Sourcing
You have several different options that will get your model search started. Choose one based on your needs, biudžetas, ir tikslus.
Collaborate with Social Media Influencers
With the increasing influence of social media platforms like Instagram and TikTok, finding models has become more streamlined and accessible. Social media influencers and micro-influencers, who have a dedicated following, have become valuable assets for brands looking to gain visibility and engage with a broader audience.
According to Digital Marketing Institute, 49% of consumers depend on influencer recommendations. Consumers are more likely to purchase if they feel confident about an influencer’s advice.
Influencers can help build trust between brands and consumers by providing honest reviews and recommendations about products or services. This type of marketing has been proven to be very successful as it helps brands reach new audiences while building relationships with existing customers.
Pro Tip: Look for influencers who have established relationships with their followers. For best results, ensure an influencer’s average engagement rate is about 3-5% or higher.
Reach Out to Modeling Agencies
Consider reaching out to local modeling agencies or hosting open casting calls. This traditional approach not only allows you to ensure you’ll have a variety of professional models to choose from but also gives opportunities to discover fresh faces and rising talents.
You can use different agencies to start looking for professional models to hire. Collaborating with professional models not only guarantees high-quality results but also saves you precious time and resources. They are well-trained in posing and have additional skills for a fruitful shoot, ensuring your brand’s image is captured in the best light possible.
Remember that this will be the most costly route, as many of these models book this type of work regularly. Keep in mind that a model’s rate excludes any photography and/or shoot-related expenses.
Use Professional Networking Platforms
Taking advantage of professional networking platforms, toks kaip Model Management, can help you connect with industry professionals, like photographers, stylists, and makeup artists, who are likely to have valuable connections and recommendations in the modeling world.
These platforms can also provide a wealth of information on trending styles, themes, and model types that may suit your brand’s aesthetic.
Another option is to attend networking events in person. Attending events catered to the modeling industry, such as fashion shows or networking parties, can introduce potential models to your brand.
If you’re not comfortable finding and shooting model photos on your own, you can completely outsource them to a company like Gopackshot Studio, which specializes in on-model product photography for ecommerce brands. You send the products, and they find suitable models based on your specifications and shoot the images for you. Such services can be pretty costly, so this option might not suit beginner business owners.
To save some money, you can find models such as micro-influencers with the same target audience as yours and hire a photographer for a shoot. This option is also great if you don’t want to shoot yourself, pavyzdžiui, if you don’t have much experience with a camera.
You can find photographers for hire by searching locally, using a freelance platform, or by finding out who similar brands worked with.
Aim for Lifestyle Pictures
People want to see models that reflect their own experiences, passions, and interests. They want to feel a connection with the product they see, so finding a relatable model is just the beginning. Then you need to create lifestyle pictures with your product.
Look at these two pictures:
Now imagine you need to buy clothes for your little nephew or niece. You know they are an active kid who loves to play sports. We bet the second picture would catch your attention. That’s the power of lifestyle product photography.
Lifestyle product images differ from regular ones: instead of focusing on the product, they show how consumers interact with the item. They capture a moment that tells a story and conveys an emotion. The key is to translate the message your target audience relates or aspires to.
Both Shein and Celine make clothes for women, but their target audiences differ drastically—and that’s why their product images differ just as much. Pasižiūrėk pats:
Lifestyle product pictures show the product in context and give potential customers a better idea of how it would fit into their own lives. They help potential customers imagine using the product themselves, which can be very persuasive.
The key to great lifestyle pictures is showing the lifestyle your customers want. Create an experience your target audience actually desires and wants to buy. If you sell accessories, not only take pictures of models wearing your products. You must dress the models the way your target audience dreams of dressing. Use props and shoot in environments that make sense for the product and your target audience.
Build a Successful Collaboration
When selecting models, be aware of their personality. You should look for someone who is confident and natural in front of the camera as well as comfortable being directed by you. When communicating with them, be clear about your vision and provide ample guidance so that they can deliver on-brand results.
Once you’ve found potential models for your brand, it is essential to establish a positive working relationship built on open communication, mutual respect, and understanding. Be transparent about your expectations and provide constructive feedback to ensure both parties are satisfied with the partnership. This will ultimately lead to more fruitful collaborations and an increased likelihood of your models returning for future projects.
Before signing any contracts, consult a legal advisor to ensure a proper understanding of terms such as image usage, compensation, and non-disclosure agreements. This protects your business from potential legal disputes in the future.
Navigating the world of models can seem overwhelming, but the right talent truly sets your brand apart. Remember the factors such as brand identity, fit, and potential alternatives as you search for the perfect model to showcase your business. And remember, it’s not just a pretty face you need—it’s a powerful story and message that the model should embody.
Now that you’ve learned the core elements of finding the perfect models for your brand, don’t hesitate any longer. Put your newfound knowledge to use, and witness your business reach new heights!